Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Found this useful? Pls like and share ♻

Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google confirmed a bug where AI Overviews sometimes show no source links
➔ Google shared a clearer way to verify whether an entire document is indexed
➔ Google visibility may be shifting for self promotional listicles
➔ Google rolled out a Discover focused core update that could move feed traffic

Swipe through for the full breakdown.

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Found this helpful? Please like and share. ♻️

This Week in SEO: AIO Bug, Discover Update, Indexing 

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

Found this useful? Like and share ♻

11 Simple AI Prompts for Faster SEO Work

Want to know what drives visibility in AI search results?

LinkedIn tested it.

They're one of the most-cited platforms in LLM responses, so when they share what works, it's worth listening.

Their team ran internal experiments on content structure, credibility signals, and measurement.

Here's what they found:

→ Proper structure and semantic markup increase citation rates
→ Expert authorship and timestamps outperform anonymous content
→ Traditional traffic metrics miss the full picture in AI search

Swipe through the carousel for 6 actionable tactics you can implement this week to improve your AI search visibility. 👇 
—

Found this useful? Pls like and share ♻

How to Win AI Search Visibility, According to LinkedIn

Want a growth channel that gets cheaper the longer you run it?

That’s SEO when it’s done properly.

With SEO, you can:

→ Lower CAC as conversion performance improves
→ Bring in high intent traffic without paying for every click
→ Keep generating leads after you hit publish

Swipe through for 7 SEO strategies to scale without ramping up your customer acquisition cost (CAC) 👇 

If it helped, kindly like and share ♻️

SEO Playbook for Series A Startups (2026)

Want to build an SEO content calendar that drives clicks and revenue?

It is pretty easy, but a lot of people get it wrong.

Most calendars are built around random blog ideas and posting dates.

A winning SEO calendar is built around search intent and business value.

That difference is everything.

With the right calendar, you can:

→ Publish content that ranks faster
→ Turn more readers into leads or sales
→ Stop wasting time on low impact topics

Swipe through this carousel to see the exact framework.

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Found this useful? Pls like and share ♻

SEO Content Calendar 101

Google updated its “Get on Discover” documentation at the same time as a Discover-focused core update.

In summary:

→ Clickbait headlines are more likely to be downranked
→ Sensational, hype-heavy angles carry more risk
→ Page experience plays a more visible role

If Discover drives traffic for you, this is not minor.

Swipe the carousel for a clear breakdown of what changed 👇 

______

Found this helpful? Please like and share. ♻️

Google updated Discover guidance. Here’s what changed

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Hidden HTTP pages can mess up your site name in Google
➔ Google can now monitor Search for exposed government IDs
➔ Google clarified crawler file size limits
➔ ChatGPT and Perplexity treat structured data like regular text

Swipe for the full breakdown.
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Found this helpful? Like and share. ♻️

This Week in SEO: Googlebot Limits, AI Schema, HTTP Pages

Want to know how to win at AI search AND traditional SEO?

We did it for a video downloader client.

They were already our client with strong Google rankings, but we spotted a problem:

→ Not as visible in AI-generated responses
→ Missing citations when users asked ChatGPT for recommendations
→ Not prepared for the shift in how people discover software

So we adapted their strategy. Now they have:

→ 25,000+ visitors monthly at 17% conversion
→ Regular citations across major AI platforms
→ AI search + organic working as one growth engine

Swipe to see our exact playbook, the priorities that moved the needle, and how we built a system that works across both channels. 👇 
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Found this useful? Like, share, and drop a comment below. ♻️

We Grew A Client’s LLM Traffic to 25K at 17% Conversion

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Found this helpful? Please like and share. ♻️

Bing AI Performance Dashboard 101

One JavaScript mistake can kill your SEO.

A site owner on Reddit recently saw Google saying their website was offline.

They thought Google AI messed up but it didn’t.

Their page loaded the wrong message first… then JavaScript fixed it later.

Google indexed the first version.

Swipe for for a drill-down into the issues and actionable takeaways.

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found this helpful? pls like and share ♻️

One JavaScript Mistake That Can Kill Your SEO

Want to capture thousands of high intent SEO visits before your competitors notice the opportunity?

By the time most SEOs discover a keyword, it's already saturated...

...which means brutal competition, sky-high difficulty, and months of waiting for results.

But there's a smarter play: find commercial keywords whilst they're still emerging.

Get there early and you'll:

→ Own rankings before competitors pile 
→ Drive traffic with less content and fewer backlinks
→ Build authority in topics that actually convert

Swipe through for 8 methods to spot high-intent keywords before everyone else does. 👇 
— 

Found this useful? Like and share ♻

8 Ways to Find Trending Commercial SEO Topics

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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Found this helpful? Please like and share. ♻️

How we got 924k AI citations over 90 days

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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Found this useful? Please like and share. ♻️

This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Can a One-Year-Old Website Beat an Older One in Search?

Quick answer: YES.

Age alone means nothing.

A site getting older is automatic.

But becoming genuinely worthwhile is earned.

If the older site has spent four years building depth, trust, and value, you’re competing with momentum.

If they’ve coasted, you can absolutely overtake them.

Swipe through this carousel for:

- Mueller's take on this topic
- When “domain age” can be overhyped
- How newer sites can close the gap faster

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Found this helpful? Pls like and share ♻️

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Can a One-Year-Old Website Beat an Older One in Search?

Want to learn how to generate 160K+ clicks with just 18 blog posts?

We did it for Space Crew.

Before they came to us, they were

→ Getting crushed by Indeed, LinkedIn, and Glassdoor
→ Starting from zero domain authority
→ Competing in a niche with no clear content strategy

After Embarque, they had:

→ 160K+ total clicks from just 18 pieces of content
→ Domain Rating grown from 0 to 27
→ Outranking job board giants on their most valuable terms
____________

Swipe through to see the exact strategy we used, how we picked the right keywords, and why doing less actually won them more. 👇 

____________

Found this helpful? pls like and share ♻️

How We Helped Space Crew Generate 160K+ SEO clicks

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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Found this helpful? Please like and share. ♻️

AIO, Bing AI Performance, Review, Indexing

Want to steal your competitor's backlink strategy?

Most businesses approach this wrongly.

You see a competitor with 8,000 backlinks and think "I'm screwed."

In reality, maybe 100 of those links actually do anything.

The rest are dead weight (expired domains, low-traffic pages, irrelevant placements).

This carousel shows you:

→ How to spot the links actually driving their rankings
→ How to filter out the junk in minutes
→ How to build your own hit list based on proven sources

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Found this helpful? Like and share ♻

How to Reverse Engineer Competitor’s Backlinks

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Found this useful? Please like and share. ♻️

Bing adds GEO to its official guidelines

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
___

Found this useful? Please like and share ♻️ 

#seo #seotips #seoexpert

taplio

The Battle

Greg Babb

Jules Ignacio Canlas

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Performance ScoreJules Ignacio Canlas's LinkedIn Performance

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taplio

The Battle

Greg Babb

Jules Ignacio Canlas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

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Performance ScoreJules Ignacio Canlas's LinkedIn Performance