Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Danielle Thompson

Design Match

Connecting amazing talent, with ambitious startups.

Founder

StubHub

• Led the complete overhaul of the point of sale (POS) system, focusing on user-centric redesign for streamlined operations.
• Commanded design strategy for high-stakes industry deals, delivering compelling visuals for key partnerships.
• Optimized and governed the design system, ensuring consistency for enhanced brand coherence and development speed.

Senior Designer

No Capital, LLC

Vice Chairman Of The Board

Studio Moku

http://studiomoku.com

Danielle is a seasoned UX/UI product designer, specializing in the fintech market. Collectively she's helped companies raise over 18 million in seed and VC Funding in the last two years. Her interfaces have serviced over 100 million users. Data drive Danielle's designs and are often powered by React. She believes in staying lean and testing regularly. Danielle works well in small teams and with first-time founders.

Toptal

User Experience Designer

• Effectively represented and marketed the Toptals employment brand, the organization's business objectives and career opportunities to potential candidates
• Summarized candidate's strengths and needs relative to role and to culture at Toptal 
• Readily identified and address objections; assed when to pursue or withdraw
• Built long-term candidate relationships

Recruiter

St. Jude Children's Research Hospital

• Guided the development of cloud-based sample analysis tools for scientists, physicians, and researchers, enhancing workflows.
• Designed innovative systems to connect to the St. Jude Cloud ecosystem, improving data management.
• Managed and visualized complex medical data, including genomic data, to support better sample analysis.
• Created new workflows and tools for improved sample analysis in the cloud.

Product Owner

Moonfare

• Spearheaded the transition to Jira for design processes, resulting in a significant performance boost.
• Restructured the design team to enhance efficiency and collaboration.
• Played a pivotal role in fostering design-led thinking and expanding the corporate workforce during Moonfare's growth from 70 to 300 employees.

Head of Design

Dream Team

Chief Operating Officer

Livesport

• Launched a new product with over one million visitors within its first year.
• Rebuilt the existing product using a modular system, optimizing development time.
• Managed project timelines, estimates, and milestones.
• Executed design implementation within three months by collaborating with developers.

Lead Product Designer

Blackboard

• Led research initiatives and created new design processes to enhance user experience.
• Developed cross-platform secure encryption module and designed user flows and prototypes.
• Utilized internal analytics and third-party data to rework design ideas for optimal results.

Lead UX Desigenr

Talent is everywhere, opportunity is not.

I've dedicated my professional life to bridging this gap, creating more opportunities for creative individuals worldwide.

Currently building -  Design Match (http://designmatch.io), a platform that connects designers with exciting work opportunities in startups.

I've created spaces like Design Club for creatives to connect, and Dream Team to link startups with stellar product teams. Freelance Travel Network teaches freelancers to seek inspired work. Each endeavour works towards my ethos: "Empower creators to craft a better world."

Intrigued? I'm here to share. Let's connect.

taplio

The Battle

Greg Babb

Danielle Thompson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?