Greg Coquillo

Product Leader @AWS | Startup Investor | 2X Linkedin Top Voice for AI, Data Science, Tech, and Innovation | Quantum Computing & Web 3.0 | I build software that scales AI/ML Network infrastructure

Product leader with a passion for solving business use cases such as Growth, Go-to-Market, and Price Optimization. I owned P&L for commodity-based products, and leveraged AI to increase the average customer contract values across business industries. As a Product Leader at Amazon, I own a roadmap that drives the adoption of AI products through the Media Automation charter, which supports Private Brands’ YOY growth. I work with Data Scientists, Software Engineers and Business Intelligence Engineers to leverage Machine Learning and Big Data Analytics to design predictive models that enhance business decision-making and performance to accelerate growth, reduce Time to Market of products, monitor cross-geo compliance and import requirements, and ensure customer safety.

I am always curious and eager to learn how new technology affects our daily lives, and I love to support communities on their quest to adopt Artificial Intelligence across industries. Feel free to contact me if you have Data Science projects that you’d like to be showcased on this platform for visibility.

🌐I am a Global Business Leader with 12 years of experience and skills including Product Management, P&L management, Global Networking, EBITDA Optimization, Pricing Management, Margin Management, Product Management, Program Management, Operations and Supply Chain Management, Lean Manufacturing, Six Sigma, and Continuous Improvement.

🧘🏽‍♂️Soft Skills include: Communication, Collaboration, Lateral Thinking, Adaptability, Inspiration, Innovation, Empathy, Listening, Diplomacy, Organization, Responsibility, Leadership...

🎬🎥🎞 I really enjoy watching movies, and if I could redo it all over, I’d be a Sci-Fi script writer so I can be bounded by the limits of imagination.

(Opinions are my own)

Product Management, Media Automation

Owner of the AI vision and roadmap for Private Brand’s Compliance Division. Driving adoption of new technology, allowing my customers to scale their processes and increase productivity. Core responsibilities include:

-Building cross-functional teams consisting of Data Scientists, Software Engineers, Data Engineers, Product Managers and Program Managers, to plan and implement sophisticated AI projects
-Manage the New Initiative Intake Process
-Gather Business requirement artifacts
-Communicate roadmap definition and prioritization
-Coordinate User Acceptance Testing
-Manage Launch Announcements
-Prepare and communicate annual planning artifacts

AI Agents are task-specific, autonomous systems that integrate large language models with structured tools, APIs, and real-time data sources. 

They operate across domains such as cybersecurity, supply chain logistics, and healthcare by executing workflows that traditionally required human-in-the-loop decision making. 

These agents leverage vector databases, retrieval-augmented generation, and fine-tuned embeddings to enable contextual reasoning and dynamic response generation. 

As orchestration frameworks mature, multi-agent systems are increasingly capable of handling end-to-end processes like demand forecasting, patient triage, and adaptive tutoring with minimal supervision.

The below chart shows just how broad their impact is:

1.🔹 IT & Security : Phishing filters, threat detection, patch suggestions
2.🔹Healthcare : Patient alerts, medical chatbots, symptom matching
3.🔹 Education : Flashcards, concept explainers, AI tutors
4.🔹 Sales & Marketing : Lead scoring, campaign ideas, email outreach
5.🔹Logistics : Fleet tracking, demand forecasting, inventory updates
6.🔹Manufacturing : Predictive maintenance, robotic control, energy monitoring
7.🔹 Research : Academic writing, data cleaning, topic expansion
8.🔹 Customer Support : FAQ bots, emotion detection, chat summaries
9.🔹 Smart Environments : Digital twins, voice commands, access control
10.🔹Ops Automation : Shift scheduling, system alerts, order tracking

What used require significant manual effort, now takes a few smart agents.

I believe it’s a great time to start exploring and experimenting in this space…

If you’re learning AI automation without a roadmap, you’re guaranteed to get overwhelmed.

People usually “learn AI automation” by jumping straight into tools… and then wonder why nothing works consistently.
Real automation requires structure - thinking, logic, testing, and a gradual build-up of skills.

This 18-day roadmap breaks down the exact sequence to go from zero → confidently building automations with AI, APIs, tools, and no-code platforms.

Here’s the full breakdown, day by day:

Day 1 - AI Automation Fundamentals
Learn what automation really means, how it differs from AI and agents, and see real examples.

Day 2 - Automation Thinking
Break work into steps, triggers, and outcomes - the mindset behind every good automation.

Day 3 - APIs & Webhooks Basics
Understand how apps communicate and how events trigger workflows.

Day 4 - No-Code Automation Platforms
Explore Zapier, Make, n8n - and how no-code tools actually run workflows.

Day 5 - Build Your First Automation
Create a simple trigger-action workflow and connect two apps.

Day 6 - Data Handling
Pass data between steps, map fields, and work with text, numbers, and dates.

Day 7 - Logic & Error Handling
Add filters, conditional logic, retries, and fallbacks to keep automations reliable.

Day 8 - AI Model Basics
Learn prompts vs system instructions, tokens, limits, and LLM behavior.

Day 9 - Using AI Inside Automations
Insert AI steps into workflows and parse structured AI outputs.

Day 10 - Prompt Design for Automation
Write consistent prompts and reduce hallucinations with JSON outputs.

Day 11 - Text-Based Task Automation
Automate email replies, summaries, CRM updates, and document tasks.

Day 12 - Knowledge Automation (RAG Basics)
Connect AI to internal documents and fetch accurate answers from real data.

Day 13 - AI Agents Basics
Understand agent planning, tools, and identify use cases for agents.

Day 14 - Business Use Case Automation
Automate lead qualification, ticket routing, and internal processes.

Day 15 - Sales & Marketing Automation
Personalize outreach, repurpose content, and automate follow-ups.

Day 16 - Operations Automation
Manage approvals, notifications, and repetitive operational tasks.

Day 17 - Monitoring & Optimization
Track workflow success, cut costs, and improve performance.

Day 18 - Build & Ship Your System
Design, test, document, and finalize a complete end-to-end automation.

You don’t master AI automation by learning tools, you master it by learning systems thinking, data flow, and structured execution.

Follow this roadmap, and you’ll build automations that are reliable, scalable, and business-ready.

Data ➝ AI ➝ Value.
That’s still what companies think AI Looks like

But in the real world…

AI inside companies looks nothing like that.

Because value doesn’t come from “building a model”.

Value comes from building a working system around the model.

This guide explains what AI actually looks like in companies 👇

It’s a full production chain, not a single step:

1) Data
Selection, sourcing, synthesis - getting usable data is already 50% of the work.

2) Data Science
Exploration → cleaning → normalization → feature engineering → scaling
Then modeling: selection → training → evaluation → tuning

3) Value (Operationalizing)
Real value starts only after:
registration → deployment → monitoring → retraining

So ML is not “AI work”.

It’s data engineering + modeling + MLOps, all together.

What GenAI-enabled AI actually looks like

GenAI doesn’t remove complexity.

It shifts complexity from “models” to workflows + control.

The real GenAI path is:

- Understand the decision process
What decisions are being made today? Where does judgment happen?

- Workflow experimentation
Iterate with prompts, APIs, tools, retrieval, automation, coding — until it works reliably.

- Guardrails
Policies, safety filters, access control, cost limits, prompt rules, grounding.

- Monitoring
Track quality, drift, failure modes, user behavior, data leakage, hallucinations.

- Human in the loop
Because the highest-value workflows still need supervision, approvals, and feedback.

The takeaway?

AI isn’t a “feature.”

AI is an operating system change.

And companies that understand this early…

ship faster, safer, and with real ROI.

If you're building enterprise AI, stop chasing “Data → AI → Value”.

Start building: Workflows → Guardrails → Monitoring → Value.

#AI

Knowing RAG is easy. Measuring it is the real skill.

Everyone can plug in a vector DB and call it a RAG system.
But only a few can actually evaluate whether the system retrieves the right knowledge, avoids hallucinations, and answers with confidence.

That’s where retrieval metrics matter, they turn guesswork into engineering.

Here’s a simple breakdown of the 20 metrics that actually show whether your RAG system is good… or just lucky.

1. Precision@K - Checks how many retrieved chunks are truly relevant.
2. Recall@K - Measures whether all important chunks were found.
3. Hit Rate - Confirms if at least one correct chunk appears.
4. MRR - Rewards results where the correct chunk ranks high.
5. NDCG@K - Evaluates ranking quality, not just correctness.
6. Top-1 Accuracy - Tests whether the first chunk is the best one.
7. Query Coverage - Checks if retrieval answers the entire question.
8. Evidence Sufficiency - Asks: “Is this enough to answer fully?”
9. Context Relevance Score - Measures alignment between query meaning and chunk content.
10. Chunk Redundancy Rate - Tracks repeated or duplicate chunks.
11. Chunk Diversity Score - Shows whether results come from varied, reliable sources.
12. Source Coverage - Checks if retrieval pulls from the right documents.
13. Citation Accuracy - Confirms the final answer cites real, correct evidence.
14. Groundedness Score - Tests how strongly the answer stays rooted in retrieved context.
15. Faithfulness - Ensures the model doesn’t distort the evidence.
16. Hallucination Rate - Measures unsupported claims the model invents.
17. Retrieval Latency - How fast chunks reach the model.
18. Token Efficiency - How much useful context fits into the token limit.
19. Freshness - Checks if the retrieved info is up-to-date.
20. Retrieval Failure Rate - Tracks how often retrieval returns irrelevant or misleading chunks.

Anyone can build RAG.
Only skilled teams can measure retrieval, and that’s what decides whether your system scales or breaks.

Which metric do you think is the most underrated right now?

Single agents are powerful.
But multi-agent systems?
That’s where AI starts behaving like a real team.

As AI moves from “answering questions” to doing actual work, the real unlock isn’t a bigger model, it’s how multiple agents collaborate.

Different patterns fit different types of tasks, and choosing the right one can be the difference between a smart system and a chaotic one.

Here are 8 multi-agent collaboration patterns every builder should understand:

1. Manager–Worker Pattern
One agent breaks down the task, others execute the pieces.
Great for large, structured work like research + writing + QA.

2. Specialist Agents (Role-Based Team)
Each agent has a defined role - researcher, analyzer, writer.
Best when accuracy and expertise matter.

3. Planner–Executor Pattern
A planner decides the steps; an executor runs tools and actions.
Ideal for automation tasks, workflows, and system integrations.

4. Critic / Reviewer Agent
One agent generates, another fixes mistakes.
Useful for RAG responses, code checks, compliance-sensitive tasks.

5. Debate Pattern
Agents challenge each other with alternative solutions until the best idea wins.
Good for strategy, architecture, and trade-off decisions.

6. Voting / Consensus Pattern
Multiple agents propose answers, the system picks the best one.
Great for open-ended, ambiguous, or high-risk queries.

7. Swarm / Parallel Exploration
Many agents explore multiple sources at once.
Perfect for fast research and time-sensitive retrieval.

8. Tool Router / Dispatcher Pattern
A router agent decides which tool or agent should handle the request.
Works best in enterprise setups with many databases, APIs, and systems.

AI isn’t becoming powerful because models are getting bigger.
It’s becoming powerful because agents are learning to work together.

This is what turns AI experiments into real products.

Teams get excited about the model… 
but the model is only one slice of the stack.

Real AI products work because every layer around it is engineered with intent.

This breakdown shows what a modern, production-grade AI product stack actually looks like: 

1. Application Layer
The user-facing shell - authentication, UI, APIs, monitoring, analytics. This is where reliability, speed, and trust are felt long before AI runs.

2. Agentic AI Layer
The intelligence engine - reasoning, retrieval, tool use, orchestration, and memory. This layer decides whether your system simply answers… or actually acts.

3. GenAI Ops Layer
The guardrails - tracing, evaluation, experiments, and quality checks. This is how you keep an AI system stable as it learns and evolves in production.

4. Tools & Services Layer
The essentials - model APIs, data warehouses, and external integrations. These services give your AI the inputs, structure, and capabilities it needs to function.

5. Infrastructure Layer
The backbone - compute, storage, GPUs, networking, and security. If this layer is weak, nothing above it scales safely.

AI products don’t succeed because of one great model.
They succeed because every layer, from UI to GPUs - works together as one system.

RAG is not just “upload PDFs + chat with them.”

But that’s like calling every vehicle a “car.”

Because in real AI systems, there are 3 completely different architectures hiding behind the same word:

Naive RAG vs Agentic RAG vs Agentic Memory.

And if you don’t know the difference, you’ll build the wrong system… and blame the LLM later.

Here’s what’s actually happening : 

1. Naive RAG (Basic Retrieval)
Naive RAG is the most common setup: documents get indexed once, stored in a vector database, and whenever a user asks a question, the system fetches the closest chunks and sends them to the LLM. It works well for simple document Q&A, but the accuracy completely depends on retrieval quality  - if the wrong chunk is retrieved, hallucinations become inevitable.

2. Agentic RAG (Tool-based Retrieval + Reasoning)
Agentic RAG is not a fixed pipeline - it’s a decision-making system. Instead of blindly retrieving from a single database, an agent dynamically decides which sources to search, which tools to use, whether the answer needs verification, and when to retry retrieval. This is what enables enterprise-grade search across documents, CRMs, knowledge bases, and even the web - but it also introduces more complexity and cost.

3. Agentic Memory (Long-term Learning Loop)
Agentic Memory is not about pulling knowledge from documents - it’s about building continuity. The system stores useful signals from past interactions (preferences, decisions, repeated tasks, user context) and retrieves them later to give better responses over time. This turns the assistant into something that evolves with usage but if memory isn’t governed properly, it can quickly become noisy, irrelevant, or even risky.

The easiest way to remember it:

Naive RAG = answers from stored docs
Agentic RAG = answers using tools + multiple sources
Agentic Memory = answers that improve over time

If you’re building agents in 2026…
understanding this difference is not optional, it’s architecture.

Vin Vashishta

AI Strategist | Monetizing Data & AI For The Global 2K Since 2012 | 3X Founder | Best-Selling Author

I have helped over 9,000 senior++ ICs and executive leaders advance and stay relevant with high-end AI capabilities. Courses & Certifications: https://datascience.vin

Upskill your workforce to be AI-ready in 3 months: seminars@v2ds.com

Conference talks, brand partnerships, and thought leadership: partnerships@vinvashishta.com

Over 85% of AI projects fail to deliver a return on investment because they start with technology, not a business problem. I’m fixing that by empowering companies and training people to stop experimenting with AI and start monetizing it.

Define, align, and manage the business and technical transformations that turn C-level AI visions into products, productivity, and revenue. Since 2012, V Squared AI has worked with large enterprises to deliver over $4 billion in value.

My frameworks are built from working in the trenches. My practitioner-to-strategist journey allows me to bridge the critical gap between technical teams and the boardroom, ensuring that AI initiatives are not only technically sound but also commercially viable.

Partners & Disclosures: Dell Pro Precision Ambassador, NVIDIA Partner, & Gartner Ambassador.

Speaker’s Bio:

Vin Vashishta is an award-winning AI thought leader, best-selling author of ‘From Data to Profit,’ 3X founder with a successful exit, and CEO of V Squared AI, one of the first pure play data and AI consulting firms. The Wall Street Journal, Fast Company, and The Information have showcased Vin’s AI expertise.

He brings 30 years of experience in leadership, technical strategy, and hands-on technical product delivery. He has trained, productized, and monetized information and AI for 15 years and previously worked in software engineering and organizational leadership roles.

Founder & AI Advisor

Go with experience and a track record of success. V Squared is one of the oldest data and AI consulting companies in the world. Since 2012, that singular focus has built deep expertise in monetizing data, analytics, and AI.

V Squared's AI advisory services give clients clarity into the complete data and AI monetization journey. They trust us to implement frameworks that facilitate and streamline the journey. We provide expertise to remove roadblocks and avoid setbacks.

Our past and present clients include Airbus, Siemens, Walmart, JPMC, and over 20 SMEs.

Reach out for help with:
AI Product Strategy and Delivery
AI Strategy
Data & AI Organization Building and Scaling
Product Evangelization and Positioning

email: info@v2ds.com or DM me for more information.

Technology teams solve technical problems. Business teams solve business problems. If the technology being created doesn’t deliver value, that’s a business problem and the business’s fault. That mindset got me laid off twice.

It’s why Yan LeCunn got pushed aside at Meta and why thousands of technical leaders are being sidelined at other businesses. When the technology delivered does not create the value that business leaders expect, they rarely take the blame.

I’m business, product, and monetization-first today, but I wasn’t always. I used to think that value wasn’t my problem until the second time I was the one who dealt with the consequences of bad technical strategy choices.

Excluding firms that are building the AI industry, US companies spent an estimated $86 billion on AI in 2025, according to IDC. This year, IDC estimates that AI spending outside of tech will reach $131 billion.

In 2026, that spending comes with heightened expectations. Investors will be asking non-tech companies tough questions, and that pressure trickles down to every part of the business.

“To me it’s…the most important question that you should be asking a company because if they don’t have a strategy for this (AI), they’re probably going to get left behind.” Heath Terry, Global Head of Technology Research at Citigroup.

Accountability for value should start at the top, but as we’re seeing at Meta and many other businesses, it typically hits technical teams and their leadership first.

Technical leaders must be in the room where strategy is decided. They must become strategic partners, not just operational and tactical order takers.

Technical teams must ask tough questions about how every initiative creates value for the business. They must be more value-centric than ever and push back when prioritization strays from driving growth and cost savings.

Don’t rely on another team to take ownership for value creation. Most in the business don’t understand the AI and agentic monetization paradigms. They don’t see the right opportunities, so they can’t connect technology with value creation.

Most don’t know the difference between use cases where AI will generate significant returns and AI cost centers where AI is the wrong technology to implement.

Businesses need technical teams and leaders who can turn AI, information, and agents into top and bottom-line impacts. Don’t be afraid to step forward because we’re the ones who deal with the consequences when it doesn’t.

At CES 2026, I saw the tech world’s vision for the future of work. It’s bleak for traditional jobs, both physical and knowledge work. By 2028, Hyundai will produce 30,000 humanoid robots annually.

Robots will outnumber people in most of its factories by 2032, and that’s where nearly all major manufacturers are headed. Warehouses at Amazon and Walmart have already started a similar transformation.

A head chef will oversee more robots than people in restaurant kitchens that are being redesigned for this transformation. A head waiter will manage a fleet of food delivery robots to serve even the busiest restaurant.

AI kiosks of every shape and function will replace attendants, with a single person supervising high-traffic entryways, like those at Disneyland. Autonomous checkout will replace most cashiers.

AI will generate synthetic data for new AI to be trained with. More AI will orchestrate the agentic development lifecycle. Simulations will test and improve the models that automate all those robots, cars, and kiosks.

The data centers that people are building today will be put up much faster by construction robots overseen by a handful of construction workers.

Everyone I spoke with said the same thing: “It’s not that the robots don’t work today. We can’t produce them fast enough or at the right price point, yet.” Robotics will see a similar boom in the next two years as data centers are seeing now.

That’s why metals and other resources are being stockpiled, and their prices are skyrocketing. Most companies are preparing to provide the next gold rush with robotics picks and shovels.

We should be reskilling people now. The future of work requires more people who can repair and maintain all this AI and the new AI hardware platforms. We need people who can manage AI workers.

It’s important to be proactive here because reacting after job losses take hold isn’t a version of reality we want to experience.

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