Greg Coquillo

Product Leader @AWS | Startup Investor | 2X Linkedin Top Voice for AI, Data Science, Tech, and Innovation | Quantum Computing & Web 3.0 | I build software that scales AI/ML Network infrastructure

Product leader with a passion for solving business use cases such as Growth, Go-to-Market, and Price Optimization. I owned P&L for commodity-based products, and leveraged AI to increase the average customer contract values across business industries. As a Product Leader at Amazon, I own a roadmap that drives the adoption of AI products through the Media Automation charter, which supports Private Brands’ YOY growth. I work with Data Scientists, Software Engineers and Business Intelligence Engineers to leverage Machine Learning and Big Data Analytics to design predictive models that enhance business decision-making and performance to accelerate growth, reduce Time to Market of products, monitor cross-geo compliance and import requirements, and ensure customer safety.

I am always curious and eager to learn how new technology affects our daily lives, and I love to support communities on their quest to adopt Artificial Intelligence across industries. Feel free to contact me if you have Data Science projects that you’d like to be showcased on this platform for visibility.

🌐I am a Global Business Leader with 12 years of experience and skills including Product Management, P&L management, Global Networking, EBITDA Optimization, Pricing Management, Margin Management, Product Management, Program Management, Operations and Supply Chain Management, Lean Manufacturing, Six Sigma, and Continuous Improvement.

🧘🏽‍♂️Soft Skills include: Communication, Collaboration, Lateral Thinking, Adaptability, Inspiration, Innovation, Empathy, Listening, Diplomacy, Organization, Responsibility, Leadership...

🎬🎥🎞 I really enjoy watching movies, and if I could redo it all over, I’d be a Sci-Fi script writer so I can be bounded by the limits of imagination.

(Opinions are my own)

Product Management, Media Automation

Owner of the AI vision and roadmap for Private Brand’s Compliance Division. Driving adoption of new technology, allowing my customers to scale their processes and increase productivity. Core responsibilities include:

-Building cross-functional teams consisting of Data Scientists, Software Engineers, Data Engineers, Product Managers and Program Managers, to plan and implement sophisticated AI projects
-Manage the New Initiative Intake Process
-Gather Business requirement artifacts
-Communicate roadmap definition and prioritization
-Coordinate User Acceptance Testing
-Manage Launch Announcements
-Prepare and communicate annual planning artifacts

AI Agent vs Agentic AI

Most people use the terms AI Agent and Agentic AI like they mean the same thing.

They don’t.

The difference isn’t just semantic.
It’s architectural.

Here’s how the tech stack evolves from AI Agent → Agentic AI 👇

1. Intelligence models
- AI Agent typically relies on a single LLM with prompt → response workflows.
- Agentic AI moves toward multi-model reasoning, planner–executor setups, and hybrid inference across systems.

2. Architecture & frameworks
- AI Agent often follows a single-agent, linear execution flow.
- Agentic AI introduces multi-agent systems, goal-driven workflows, and orchestration frameworks like LangGraph, CrewAI, or AutoGen.

3. Memory systems
- AI Agent works with session memory, short-term embeddings, and basic caches.
- Agentic AI adds long-term memory layers, episodic + semantic memory, knowledge graphs, and vector databases.

4. Tool usage & actions
- AI Agent uses predefined tools and function calling triggered by users.
- Agentic AI autonomously selects tools, plans multi-step executions, interacts with environments, and uses structured tool registries.

5. Knowledge & retrieval
- AI Agent typically uses basic RAG pipelines with static retrieval.
- Agentic AI evolves into adaptive RAG, context prioritization, hybrid search, and continuously updated knowledge graphs.

6. Orchestration & workflows
- AI Agent runs sequential flows and simple backend automation.
- Agentic AI uses orchestration engines, planning loops, event-driven workflows, and reflection cycles.

7. Decision making
- AI Agent is reactive and prompt-driven.
- Agentic AI is goal-oriented, with planning, self-evaluation, and iterative reasoning loops.

8. Deployment
- AI Agent is often deployed as chatbots, copilots, or API-based assistants.
- Agentic AI becomes autonomous platforms, digital workforce agents, and persistent execution systems.

9. Monitoring & observability
- Both need logs, monitoring, and error tracking but Agentic AI requires deeper analytics, response monitoring, and system-level feedback loops.

10. Learning & improvement
- AI Agent improves through prompt iteration and occasional fine-tuning.
- Agentic AI evolves through continuous feedback pipelines, performance adaptation, and evaluation frameworks.

AI Agent = intelligent responder.
Agentic AI = autonomous system with goals, memory, tools, and orchestration.

One answers questions.
The other executes objectives.

Are you building smarter responses or autonomous systems?

Anthropic made Learning AI easier.

They’ve released a complete set of FREE courses designed to help you understand Claude, AI agents, APIs, and the Model Context Protocol (MCP) - the foundation behind modern AI applications and agent systems.

This learning path covers everything from beginner concepts to advanced agent development workflows.

Here’s what you can learn:

• Claude 101 - Understand core features and everyday AI workflows
• Claude Code in Action - Use Claude to accelerate development tasks
• AI Fluency: Framework & Foundations - Learn how to work effectively with AI
• Building with the Claude API - Develop real AI-powered applications
• Introduction to Model Context Protocol (MCP) - Connect AI with tools and data
• MCP Advanced Topics - Deep dive into advanced implementations
• Claude with Amazon Bedrock - Deploy Claude in AWS environments
• Claude with Google Cloud Vertex AI - Production AI workflows on GCP
• Introduction to Agent Skills - Build reusable AI agent capabilities

These courses are especially useful if you want to learn:
AI Agents • MCP • LLM Applications • AI Automation • Developer Workflows

No fluff.
No paywall.
Just practical AI education directly from the company building Claude.

Get all the courses here:
https://lnkd.in/gAmrrsBK

If you’re serious about understanding how modern AI systems actually work, this is one of the best free starting points available right now.

Save this for later - you’ll want to come back to it.

Google just quietly released an AI tool for every layer of how humans create things.

Research. Design. Code. Video. Agents. Models.

All of it. At once.
Connected. Intentional. Ecosystem-scale. 

The tools nobody is talking about enough:

Jules - an asynchronous coding assistant that works across entire repositories, not just individual files. It understands the broader structure of a project and helps manage complex codebases.

Google A2A - a multi-agent communication protocol designed to let AI agents collaborate across different frameworks. This is infrastructure for the next generation of agent systems.

Stitch - converts prompts directly into complex UI layouts, turning ideas into interface designs within minutes. A major shift for how design workflows could work.

FileSearch API - a configurable RAG pipeline accessible through a single API call. What previously required weeks or months of engineering can now be integrated almost instantly.

Flow - a cinematic storytelling platform that lets creators generate scenes, narratives, and video content with AI-driven workflows.

Gemini 3 Pro - Google’s most advanced reasoning model so far, designed for deeper analysis, complex tasks, and next-generation AI systems.

This isn't a product launch.

It’s a full-stack AI ecosystem.

From foundational models → to research tools → to design → to development → to autonomous agents → to video creation.

Everything sits on top of the same AI foundation.

That means ideas can move from research → design → code → content faster than ever before.

The real strategy here isn’t individual tools.
It’s ownership of the entire creation pipeline.

And when one company controls every layer of that pipeline, the innovation speed compounds.

The AI race isn’t just about better models anymore.

It’s about who builds the ecosystem developers, creators, and companies build on.

People still use AI like a chatbot.
The real power starts when it becomes your execution layer.

Claude Code isn’t just another AI tool.
It acts like an operating system for building, testing, and shipping real work.

Instead of writing prompts and copying outputs, you can actually run workflows, analyze codebases, connect tools, and automate tasks from one place.

That’s the shift most teams haven’t fully understood yet.

Traditional AI tools help you think faster.
Claude Code helps you execute faster.

It moves through a structured loop:
analyze → plan → build → automate → scale.

You can connect repositories, files, databases, and internal tools.
Run commands.
Generate code.
Debug systems.
Automate repetitive work.
And build reusable skills that keep improving over time.

It also works across environments, which means you’re not jumping between ten different tools to get one workflow done.

The biggest difference?
It behaves less like a chatbot and more like a technical teammate that can actually take action.

When used properly, it becomes a working layer on top of your stack — not just a place to ask questions.

Most people experiment with AI.
Few build repeatable systems with it.

That’s where the real leverage is.

AI becomes valuable when it moves from answering questions to executing workflows.

Start treating it like an operating system for work, not just a prompt tool.

The agent gave a brilliant answer.
Then someone asked, “Where did that data come from?”
Silence. That’s when you realize intelligence needs infrastructure.

Agentic AI isn’t just reasoning.
It’s retrieval, validation, lineage, governance, and monitoring - all working quietly in the background.

Here’s what that foundation looks like:

- Data Ingestion
Pulls in structured and unstructured sources, standardizes formats, and attaches context before anything reaches an agent.

- ETL / ELT Pipelines
Transforms, validates, and loads data into usable systems so downstream workflows aren’t built on chaos.

- Data Versioning
Tracks changes, creates reproducible snapshots, and enables rollback when something breaks or drifts.

- Vector Pipelines
Chunks content, generates embeddings, and indexes it for semantic retrieval in RAG and agent workflows.

- Metadata Management
Registers datasets, records ownership, and enables search and observability across the ecosystem.

- Data Governance
Enforces policies, access controls, and compliance rules to prevent misuse and ensure accountability.

- Data Warehouse / Lakehouse
Stores refined datasets that power analytics, feature engineering, and intelligent querying.

- Streaming Data
Processes real-time events so agents can react, trigger actions, and operate dynamically.

- Data Lineage
Maps where data originated, how it transformed, and who depends on it.

- Data Quality & Reliability
Applies validation checks, detects anomalies, and keeps pipelines healthy under pressure.

At the center is the agent itself -
retrieving context, reasoning over data, planning actions, learning from feedback.

But without the layers beneath it,
even the smartest answer becomes a liability.

Intelligence is impressive.
Traceable, governed intelligence is enterprise-ready.

If someone asks where your agent’s answer came from, can you show them?

If you learned AI even three years ago, you’re already studying history.

The conversation has moved far beyond models and prompts. What we’re witnessing now isn’t just incremental improvement, it’s a fundamental shift in how intelligence is built, deployed, and experienced inside real systems.

AI didn’t suddenly appear with ChatGPT.
It evolved through decades of breakthroughs, each solving the limitations of the era before it - gradually transforming software from rule execution into adaptive intelligence.

Understanding that evolution is what reveals where AI is actually heading next.

From Rules → Learning
AI moved from hard-coded logic toward systems capable of learning patterns directly from data instead of predefined instructions.

From Learning → Representation
Deep learning and transformers introduced contextual understanding, enabling language comprehension, perception, and multimodal intelligence at scale.

From Models → Platforms
Foundation models and Retrieval-Augmented Generation turned AI into reusable platforms connected to dynamic, real-world knowledge sources.

From Assistants → Agents
AI progressed from answering questions to planning actions, reasoning through problems, and executing complex multi-step workflows autonomously.

Where AI Is Heading (2026+)
Intelligence is moving toward edge computing, embodied AI, persistent memory, and systems embedded seamlessly into everyday environments.

Every generation of AI didn’t replace the previous one, it stacked on top of it.

Many organizations struggle today because they attempt to adopt the newest layer without understanding the foundations underneath. Real advantage comes from recognizing how these layers connect:

Rules → Learning → Reasoning → Agents → Autonomous Systems

We’re not reaching the end of AI evolution.

We’re entering the phase where intelligence stops being a feature and becomes a system layer woven into everything we build.

#AI

If you think an AI agent is just an LLM connected to tools, you’re only seeing the surface.

What actually powers a production-grade AI agent is a layered intelligence architecture - where memory, reasoning, governance, and infrastructure work together to transform responses into reliable autonomous behavior.

Modern AI systems are no longer single models.
They are orchestrated systems designed to think, plan, adapt, and operate safely at scale.

This visual breaks down the internal anatomy of a real-world AI agent across three evolving layers:

From Execution → Coordination
The Basic Layer handles core operations — processing inputs, orchestrating prompts, invoking models, executing tools, managing errors, and delivering structured responses.

From Coordination → Reasoning
The Intermediate Layer introduces structured intelligence. Agents decompose tasks, plan execution strategies, validate outputs, manage context, monitor costs, and maintain observability for reliable performance.

From Reasoning → Autonomy
The Advanced Layer enables true production intelligence through long-term memory, multi-agent collaboration, governance guardrails, adaptive learning, self-reflection, and scalable deployment infrastructure.

Each layer doesn’t replace the previous one — it builds on top of it.

Organizations struggle with AI adoption not because models are weak, but because architecture is incomplete. Real AI capability emerges only when these layers operate as a connected system:

Execution → Reasoning → Governance → Autonomy

We’re moving toward a future where AI isn’t an application feature.

It becomes an operational layer embedded into every digital system we build.

I’m the Co-Founder &amp; CEO of GrowthX AI, helping companies turn content into their growth multiplier. We scaled to $13M+ profitably, raised a $12M Series A led by Madrona, and get to work with amazing brands like Lovable, Ramp, Webflow, and more. Before launching GrowthX AI, I spent 15+ years leading high-impact marketing and go-to-market teams at some of the world’s most innovative companies - from IBM and HPE to hyper-growth startups like HashiCorp, ServiceTitan, and UpKeep. Most recently, I was CMO at Deepgram. Throughout my career, I've been focused on one thing: growth. I understand the pain points of startups and enterprises alike, and I’m passionate about fixing the broken systems holding growth back.

Marcel Santilli

There are two types of AI users right now.

Compounders vs Skippers


**I'm doing a 4-hour hands-on WORKSHOP 🤓 on how I use Claude Code/Cowork + Cursor to build my agent context OS. Details at the end.**

———

[COMPOUNDERS]

Obsessed with using AI to learn. 

They connect dots faster, synthesize information, compound their knowledge like crazy. 

They almost treat it like a video game. 

How much leverage can I build? 
How much more can I do? 
They get a high from it.

———

[SKIPPERS]

Use AI so they don't have to think. Not to think better. 

They're not reading. They're not critically evaluating anything. 

They're not connecting dots and bring legit judgement to the equation.

BTW you can usually find this by their ability to write clearly. Bad writing = lazy thinking.

———


The gap between these two groups is getting insane. 

I'm talking 10x... and it's compounding!

I've spent 200+ hours in the last two months building what I call a context operating system. For myself and for the AI agents working on my behalf.

[TIPS TO COMPOUND]

→ Curate your context. You're building a knowledge graph for yourself and every agent working for you. Your context is your moat.

→ Use AI for what it's actually good at. Fetching information. Connecting patterns. Processing at scale. Not replacing your thinking.

→ Make every process compound. Every output feeds the next input. Nothing is throwaway.

Nothing will replace the time you need to spend with it. 

PLEASE please stop trying to download some damn skill and think you're job will be done! 

Be the person that has the best know-how and knowledge and knows how to distill it all to build leverage. 

Not the one that comments on a post and produces 100x more slop daily.

———

[WORKSHOP]

I built this for myself first. Now I'm training people inside our company on it. Started coaching a few people externally too.

I'm putting together a small virtual workshop. Up to 50 people. 4 hours. The entire system start to finish.

Drop a comment or text me if you're interested. 

I'm just finalizing details and date but will be in the next 6 weeks.

CEO @ GrowthX.ai 🇺🇸 🇧🇷 // Ex- Deepgram, Scale AI, HashiCorp, ServiceTitan // CMO, Advisor, Investor

WOW! Just recorded an incredible 1.5 hours with Kristin Fracchia from Gamma.

They have a 1-to-1,000,000 (!!!) employee-to-user ratio (and profitable as of last raise). Pretty wild!

7 marketers helping grow their user base of 70M.

She has a PhD in theater and critical theory.
Read 300 books in a single summer for her PhD.
She started teaching high school English at 21.
She got Rainn Wilson celebrity deal by cold emailing is agent.
She tried to bring a live horse ("unicorn") into the office.


A few highlights for me:

1. Stop hiring for confidence. Start hiring for "I never thought of that."
2. The best marketers right now are bilingual: they speak AI and human.
3. You can't build a great campaign in 3 weeks. You can ramp one up.
4. 80% of your users might not look like your team. Go find out.
5. "Don't be boring" is a strategy, not a vibe.
6. Playbooks expire. Curiosity compounds.

We went from 0 → XX,XXX visitors monthly in 3 months.

That's a ~30%+ increase in non-brand traffic for a very mature site. 

Best part is it's insanely high-intent traffic!


[PS. Doing a session on these types of growth playbooks in a few weeks, see comments]

I love examples like this because it involves:

- Context and understanding the space
- Strategy to figure out what pages to build and how
- Design + dev to build an incredible experience
- Agentic workflows with robust durable execution
- Editorial oversight daily
- Monitoring and optimization



For this one we built 3 custom agentic workflows:

1) CVE Fetcher — Pulls CVE entries from the source API for a given date range, automatically chunking large ranges into monthly batches with rate limiting and pagination.

2) CVE Article Generator — Takes a CVE ID, enriches it with data from several key sources, then uses several agents to write a publication-ready security analysis article.

3) CVE Publisher — Pushes the finished CVE articles (with severity scores, affected software, exploit status) to the SentinelOne website for their customer-facing vulnerability database.


These agent workflows run daily with editorial oversight. 

We designed and built this with our forward-deployed engineers and design engineers.

My AI agents processed 662M tokens this month.

That's not counting Claude. Not counting the dozens of other ways I use AI every day. 


Something shifted recently. Hard to describe exactly. 

Def feels like someone turned up the dial like crazy!

A few things are getting clearer 

[aka patterns I'm observing in my own stuff]


--

Thinking is the actual job now.

It's way more about first principles thinking, good writing, and good delegation than anything technical. Knowing what to build and why is the whole game. 

Building is cheap. Code is cheap. Content is cheap.

Agents can be a force multiplier but quickly become a SH*T multiplier too!

If you distill something down to its purest essence, you can multiply that essence. But if any part is wrong -- confusing, sloppy, not what you actually mean -- that trash gets multiplied everywhere.

Context is not flooding AI with everything there is to know. It's figuring out what you actually need to know and why. Then connecting the dots.
Direction first. Speed second.

Going fast in the wrong direction is worse than going slow in the right one. If the opportunity is wrong, the direction is wrong, and every step of every execution optimizes for the wrong thing.

Be effective before you try to be efficient.

Read. 

Seriously! 

Read your damn outputs. Read them like a scientist reads experiment results.

Every single output should teach you something. Not just your agents. You. 

"Oh, I see! This happened because I framed the context differently."
"This was better because I gave it less, not more."
"This one missed because the premise was off."

That's the compounding part. 

Not just the system getting smarter. You getting smarter about the system.

Treat every output like an experiment. Change one variable. See what shifts. Most people prompt once, get a result, and move on. 

The ones getting disproportionate results are running hundreds of micro-experiments a week (even if in your head only) and actually paying attention to what comes back.



What else would you add?

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