Greg Coquillo

Product Leader @AWS | Startup Investor | 2X Linkedin Top Voice for AI, Data Science, Tech, and Innovation | Quantum Computing & Web 3.0 | I build software that scales AI/ML Network infrastructure

Product leader with a passion for solving business use cases such as Growth, Go-to-Market, and Price Optimization. I owned P&L for commodity-based products, and leveraged AI to increase the average customer contract values across business industries. As a Product Leader at Amazon, I own a roadmap that drives the adoption of AI products through the Media Automation charter, which supports Private Brands’ YOY growth. I work with Data Scientists, Software Engineers and Business Intelligence Engineers to leverage Machine Learning and Big Data Analytics to design predictive models that enhance business decision-making and performance to accelerate growth, reduce Time to Market of products, monitor cross-geo compliance and import requirements, and ensure customer safety.

I am always curious and eager to learn how new technology affects our daily lives, and I love to support communities on their quest to adopt Artificial Intelligence across industries. Feel free to contact me if you have Data Science projects that you’d like to be showcased on this platform for visibility.

🌐I am a Global Business Leader with 12 years of experience and skills including Product Management, P&L management, Global Networking, EBITDA Optimization, Pricing Management, Margin Management, Product Management, Program Management, Operations and Supply Chain Management, Lean Manufacturing, Six Sigma, and Continuous Improvement.

🧘🏽‍♂️Soft Skills include: Communication, Collaboration, Lateral Thinking, Adaptability, Inspiration, Innovation, Empathy, Listening, Diplomacy, Organization, Responsibility, Leadership...

🎬🎥🎞 I really enjoy watching movies, and if I could redo it all over, I’d be a Sci-Fi script writer so I can be bounded by the limits of imagination.

(Opinions are my own)

Product Management, Media Automation

Owner of the AI vision and roadmap for Private Brand’s Compliance Division. Driving adoption of new technology, allowing my customers to scale their processes and increase productivity. Core responsibilities include:

-Building cross-functional teams consisting of Data Scientists, Software Engineers, Data Engineers, Product Managers and Program Managers, to plan and implement sophisticated AI projects
-Manage the New Initiative Intake Process
-Gather Business requirement artifacts
-Communicate roadmap definition and prioritization
-Coordinate User Acceptance Testing
-Manage Launch Announcements
-Prepare and communicate annual planning artifacts

AI Agents are task-specific, autonomous systems that integrate large language models with structured tools, APIs, and real-time data sources. 

They operate across domains such as cybersecurity, supply chain logistics, and healthcare by executing workflows that traditionally required human-in-the-loop decision making. 

These agents leverage vector databases, retrieval-augmented generation, and fine-tuned embeddings to enable contextual reasoning and dynamic response generation. 

As orchestration frameworks mature, multi-agent systems are increasingly capable of handling end-to-end processes like demand forecasting, patient triage, and adaptive tutoring with minimal supervision.

The below chart shows just how broad their impact is:

1.🔹 IT & Security : Phishing filters, threat detection, patch suggestions
2.🔹Healthcare : Patient alerts, medical chatbots, symptom matching
3.🔹 Education : Flashcards, concept explainers, AI tutors
4.🔹 Sales & Marketing : Lead scoring, campaign ideas, email outreach
5.🔹Logistics : Fleet tracking, demand forecasting, inventory updates
6.🔹Manufacturing : Predictive maintenance, robotic control, energy monitoring
7.🔹 Research : Academic writing, data cleaning, topic expansion
8.🔹 Customer Support : FAQ bots, emotion detection, chat summaries
9.🔹 Smart Environments : Digital twins, voice commands, access control
10.🔹Ops Automation : Shift scheduling, system alerts, order tracking

What used require significant manual effort, now takes a few smart agents.

I believe it’s a great time to start exploring and experimenting in this space…

If you’re learning AI automation without a roadmap, you’re guaranteed to get overwhelmed.

People usually “learn AI automation” by jumping straight into tools… and then wonder why nothing works consistently.
Real automation requires structure - thinking, logic, testing, and a gradual build-up of skills.

This 18-day roadmap breaks down the exact sequence to go from zero → confidently building automations with AI, APIs, tools, and no-code platforms.

Here’s the full breakdown, day by day:

Day 1 - AI Automation Fundamentals
Learn what automation really means, how it differs from AI and agents, and see real examples.

Day 2 - Automation Thinking
Break work into steps, triggers, and outcomes - the mindset behind every good automation.

Day 3 - APIs & Webhooks Basics
Understand how apps communicate and how events trigger workflows.

Day 4 - No-Code Automation Platforms
Explore Zapier, Make, n8n - and how no-code tools actually run workflows.

Day 5 - Build Your First Automation
Create a simple trigger-action workflow and connect two apps.

Day 6 - Data Handling
Pass data between steps, map fields, and work with text, numbers, and dates.

Day 7 - Logic & Error Handling
Add filters, conditional logic, retries, and fallbacks to keep automations reliable.

Day 8 - AI Model Basics
Learn prompts vs system instructions, tokens, limits, and LLM behavior.

Day 9 - Using AI Inside Automations
Insert AI steps into workflows and parse structured AI outputs.

Day 10 - Prompt Design for Automation
Write consistent prompts and reduce hallucinations with JSON outputs.

Day 11 - Text-Based Task Automation
Automate email replies, summaries, CRM updates, and document tasks.

Day 12 - Knowledge Automation (RAG Basics)
Connect AI to internal documents and fetch accurate answers from real data.

Day 13 - AI Agents Basics
Understand agent planning, tools, and identify use cases for agents.

Day 14 - Business Use Case Automation
Automate lead qualification, ticket routing, and internal processes.

Day 15 - Sales & Marketing Automation
Personalize outreach, repurpose content, and automate follow-ups.

Day 16 - Operations Automation
Manage approvals, notifications, and repetitive operational tasks.

Day 17 - Monitoring & Optimization
Track workflow success, cut costs, and improve performance.

Day 18 - Build & Ship Your System
Design, test, document, and finalize a complete end-to-end automation.

You don’t master AI automation by learning tools, you master it by learning systems thinking, data flow, and structured execution.

Follow this roadmap, and you’ll build automations that are reliable, scalable, and business-ready.

Data ➝ AI ➝ Value.
That’s still what companies think AI Looks like

But in the real world…

AI inside companies looks nothing like that.

Because value doesn’t come from “building a model”.

Value comes from building a working system around the model.

This guide explains what AI actually looks like in companies 👇

It’s a full production chain, not a single step:

1) Data
Selection, sourcing, synthesis - getting usable data is already 50% of the work.

2) Data Science
Exploration → cleaning → normalization → feature engineering → scaling
Then modeling: selection → training → evaluation → tuning

3) Value (Operationalizing)
Real value starts only after:
registration → deployment → monitoring → retraining

So ML is not “AI work”.

It’s data engineering + modeling + MLOps, all together.

What GenAI-enabled AI actually looks like

GenAI doesn’t remove complexity.

It shifts complexity from “models” to workflows + control.

The real GenAI path is:

- Understand the decision process
What decisions are being made today? Where does judgment happen?

- Workflow experimentation
Iterate with prompts, APIs, tools, retrieval, automation, coding — until it works reliably.

- Guardrails
Policies, safety filters, access control, cost limits, prompt rules, grounding.

- Monitoring
Track quality, drift, failure modes, user behavior, data leakage, hallucinations.

- Human in the loop
Because the highest-value workflows still need supervision, approvals, and feedback.

The takeaway?

AI isn’t a “feature.”

AI is an operating system change.

And companies that understand this early…

ship faster, safer, and with real ROI.

If you're building enterprise AI, stop chasing “Data → AI → Value”.

Start building: Workflows → Guardrails → Monitoring → Value.

#AI

Knowing RAG is easy. Measuring it is the real skill.

Everyone can plug in a vector DB and call it a RAG system.
But only a few can actually evaluate whether the system retrieves the right knowledge, avoids hallucinations, and answers with confidence.

That’s where retrieval metrics matter, they turn guesswork into engineering.

Here’s a simple breakdown of the 20 metrics that actually show whether your RAG system is good… or just lucky.

1. Precision@K - Checks how many retrieved chunks are truly relevant.
2. Recall@K - Measures whether all important chunks were found.
3. Hit Rate - Confirms if at least one correct chunk appears.
4. MRR - Rewards results where the correct chunk ranks high.
5. NDCG@K - Evaluates ranking quality, not just correctness.
6. Top-1 Accuracy - Tests whether the first chunk is the best one.
7. Query Coverage - Checks if retrieval answers the entire question.
8. Evidence Sufficiency - Asks: “Is this enough to answer fully?”
9. Context Relevance Score - Measures alignment between query meaning and chunk content.
10. Chunk Redundancy Rate - Tracks repeated or duplicate chunks.
11. Chunk Diversity Score - Shows whether results come from varied, reliable sources.
12. Source Coverage - Checks if retrieval pulls from the right documents.
13. Citation Accuracy - Confirms the final answer cites real, correct evidence.
14. Groundedness Score - Tests how strongly the answer stays rooted in retrieved context.
15. Faithfulness - Ensures the model doesn’t distort the evidence.
16. Hallucination Rate - Measures unsupported claims the model invents.
17. Retrieval Latency - How fast chunks reach the model.
18. Token Efficiency - How much useful context fits into the token limit.
19. Freshness - Checks if the retrieved info is up-to-date.
20. Retrieval Failure Rate - Tracks how often retrieval returns irrelevant or misleading chunks.

Anyone can build RAG.
Only skilled teams can measure retrieval, and that’s what decides whether your system scales or breaks.

Which metric do you think is the most underrated right now?

Single agents are powerful.
But multi-agent systems?
That’s where AI starts behaving like a real team.

As AI moves from “answering questions” to doing actual work, the real unlock isn’t a bigger model, it’s how multiple agents collaborate.

Different patterns fit different types of tasks, and choosing the right one can be the difference between a smart system and a chaotic one.

Here are 8 multi-agent collaboration patterns every builder should understand:

1. Manager–Worker Pattern
One agent breaks down the task, others execute the pieces.
Great for large, structured work like research + writing + QA.

2. Specialist Agents (Role-Based Team)
Each agent has a defined role - researcher, analyzer, writer.
Best when accuracy and expertise matter.

3. Planner–Executor Pattern
A planner decides the steps; an executor runs tools and actions.
Ideal for automation tasks, workflows, and system integrations.

4. Critic / Reviewer Agent
One agent generates, another fixes mistakes.
Useful for RAG responses, code checks, compliance-sensitive tasks.

5. Debate Pattern
Agents challenge each other with alternative solutions until the best idea wins.
Good for strategy, architecture, and trade-off decisions.

6. Voting / Consensus Pattern
Multiple agents propose answers, the system picks the best one.
Great for open-ended, ambiguous, or high-risk queries.

7. Swarm / Parallel Exploration
Many agents explore multiple sources at once.
Perfect for fast research and time-sensitive retrieval.

8. Tool Router / Dispatcher Pattern
A router agent decides which tool or agent should handle the request.
Works best in enterprise setups with many databases, APIs, and systems.

AI isn’t becoming powerful because models are getting bigger.
It’s becoming powerful because agents are learning to work together.

This is what turns AI experiments into real products.

Teams get excited about the model… 
but the model is only one slice of the stack.

Real AI products work because every layer around it is engineered with intent.

This breakdown shows what a modern, production-grade AI product stack actually looks like: 

1. Application Layer
The user-facing shell - authentication, UI, APIs, monitoring, analytics. This is where reliability, speed, and trust are felt long before AI runs.

2. Agentic AI Layer
The intelligence engine - reasoning, retrieval, tool use, orchestration, and memory. This layer decides whether your system simply answers… or actually acts.

3. GenAI Ops Layer
The guardrails - tracing, evaluation, experiments, and quality checks. This is how you keep an AI system stable as it learns and evolves in production.

4. Tools & Services Layer
The essentials - model APIs, data warehouses, and external integrations. These services give your AI the inputs, structure, and capabilities it needs to function.

5. Infrastructure Layer
The backbone - compute, storage, GPUs, networking, and security. If this layer is weak, nothing above it scales safely.

AI products don’t succeed because of one great model.
They succeed because every layer, from UI to GPUs - works together as one system.

RAG is not just “upload PDFs + chat with them.”

But that’s like calling every vehicle a “car.”

Because in real AI systems, there are 3 completely different architectures hiding behind the same word:

Naive RAG vs Agentic RAG vs Agentic Memory.

And if you don’t know the difference, you’ll build the wrong system… and blame the LLM later.

Here’s what’s actually happening : 

1. Naive RAG (Basic Retrieval)
Naive RAG is the most common setup: documents get indexed once, stored in a vector database, and whenever a user asks a question, the system fetches the closest chunks and sends them to the LLM. It works well for simple document Q&A, but the accuracy completely depends on retrieval quality  - if the wrong chunk is retrieved, hallucinations become inevitable.

2. Agentic RAG (Tool-based Retrieval + Reasoning)
Agentic RAG is not a fixed pipeline - it’s a decision-making system. Instead of blindly retrieving from a single database, an agent dynamically decides which sources to search, which tools to use, whether the answer needs verification, and when to retry retrieval. This is what enables enterprise-grade search across documents, CRMs, knowledge bases, and even the web - but it also introduces more complexity and cost.

3. Agentic Memory (Long-term Learning Loop)
Agentic Memory is not about pulling knowledge from documents - it’s about building continuity. The system stores useful signals from past interactions (preferences, decisions, repeated tasks, user context) and retrieves them later to give better responses over time. This turns the assistant into something that evolves with usage but if memory isn’t governed properly, it can quickly become noisy, irrelevant, or even risky.

The easiest way to remember it:

Naive RAG = answers from stored docs
Agentic RAG = answers using tools + multiple sources
Agentic Memory = answers that improve over time

If you’re building agents in 2026…
understanding this difference is not optional, it’s architecture.

Dataception Ltd

Creator of the Data Product Pyramid solution which enables self-service, collaborative creation, distribution and consumption capability of Data Products for Enterprises. Data Products are Big Data applications, ML models and BI Dashboards etc... it is delivered on hybrid on-demand cloud platform Jon has designed and coded a lot of himself. 

The solution has a platform that employs technologies such as Python/R ,Spark, Tableau and utilises native cloud (AWS, Azure and GCP) and Kubernetes (Openshift). The architecture was used to create a large-scale multi-tenant Big Data / ML platform for retailer and manufacturer, Lego, for their cross business analytics function.

Chief Technology Officer & Founder

Data Science Partnership

At Data Science Partnership I advised CDOs and Data leaders on adopting data strategies including Big Data / Data Science and Artificial Intelligence to embed insight as the foundation for decision making for their business.

Chief Data Officer

Databricks

Lead the EMEA Solution Architecture team for Databricks (the company that founded Apache Spark). Helping customers implement Big Data/ AI solutions with Databricks’ AI/Big Data platform (based on Apache Spark) on AWS & Azure.

Senior Director of Field Engineering, EMEA

PwC UK

Lead PwCs UKs FS Consulting’s Big data and analytics group, specialising in cloud applications, AI / ML and Big Data

Director - FS Consulting Big Data Lead

Lead GFTs Big Data Practice – Building end-to-end client solutions and creating capabilities in Data Architecture/ Data Governance / Data Science and Big Data including white papers.

Head of Data Science and Big Data Specialist

Rule Financial (Part of the GFT Group)

Running a team of specialists that create market leading solutions with capability around the following:
• Industry-leading Data driven architecture and solutions including state of the art in-memory MI and analytics platforms
• Defining big data architectures and technology stacks 
•Sector Specialised technical development expertise leveraging NoSQL databases  
• Data calculation engines – Creation of computing platforms to enable the processing of huge• volumes of data

Responsibilities include:
• Managing a team of Financial Services and BigData technical Specialists.
• Managing the day to day P&L of the practice.
• Creating and selling thought leading practice based propositions
• Creating thought leading white papers around BigData and Analytics

Responsibilities include:
• Managing a team of 30 Financial Services and BigData technical Specialists.
• Managing the day to day P&L of the practice.
• Creating and selling thought leading practice based propositions
• Creating thought leading white papers around BigData and Analytics

Head of Development Practice

Strategic initiatives include:
•	Defining the data and technical approach for BCBS239 - Effective Risk Data Aggregation And Reporting for Rules Risk Practice
•	Implementing a Data Strategy for a Wholesale Risk business 
•	Working with a Tier 1 Banks Enterprise Architecture group to help define the global data distribution mechanism 
•	Developed based Risk MI capability for Rule based on Hadoop , Cassandra and Acunu real-time analytics.
•	Market and Trade Data Fabric platform based on Coherence
•	Delivery on a white papers on Data fabric platforms and strategy 
•	Part of the team delivering a Big Data capability for Collateral Optimization based on real-time Analytics

The specific projects that Jon has been the project Solution Architect on include:  

•	Operations Enterprise BI/MI Data Initiative
Platform providing real-time BI/MI core Operations functions across 25 different business lines (e.g. Settlements, Regulatory Reporting, Confirmations, KYC) and 450 different systems. Jon's role includes: Defining the data strategy (models, data life-cycle taxonomy, on-boarding, data mart, staging and ETL), defining the data quality mechanism and standards, architecting the platform (including: technology selection, system, integration and data architecture) and defining the interfacing standards and approach. 

•	Wholesale Risk Business Data Strategy and Platform
Whole Risk business (including Investment bank, Wealth and Corporate) large scale (200Tb, 800 integration points) data platform for storage and servicing of full Market and Credit Risk Lifecycle – Sanctioning, RWA, DVA,CVA, Reporting,  BASEL III, VaR, PFE/EE/Stressed EE data. 

•	Global golden source Reference Data Platform and Strategy. 
Jon's architecture provided counterparty/legal hierarchy web and messaging interfaces for a portfolio of systems across the whole enterprise. Global Reference Counterparty data including hierarchies, SSIs, with MDM, On-Boarding and KYC business processes.

Principal Consultant

Jon’s has been the Architect on a variety of projects across the Global Markets business and also been part of or driven a number of strategic in-flight initiatives that are helping drive the Global Markets technology strategy for numerous Banks. Jon’s day-to-day functions are very diverse, from defining I.T. strategies to producing the architecture for Multi-million dollar projects to coding components directly.

Strategic initiatives:
•	Global Markets Middleware strategy including: Architecture, SDLC, governance,team structures
•	The Global Markets Technology operating model i.e.  Global Markets delivery, architectural Governance/support existing new platforms.
•	Driving out the Institutional/Enterprise Architecture standards and appropriate technology
•	Tactical/strategic remediation Murex stabilisation

Projects
•	Enterprise Global data fabric for Trade/Market data for the whole Investment bank to use globally
•	Leading the creation and development of an Enterprise data fabric based on GemFire for trade and Market Data for the use of the whole Global Markets business
•	FX Based Margin trading platform (FX/Commodities)
•	Implementation of the Dodd Frank regulations to the OTC Derivatives platform for Swaps in the Fixed Income business.
•	Global Markets Portal (GMP) – Global Markets e-commerce offering 
•	Warrants platform (Horizon Market Maker) used by the Equities Derivatives desk based in Hong Kong

Solutions Architect

Rule Financial

Strategic initiatives:
•	Enterprise Architectural Governance around TOGAF
•	Creation of an Agile based SDLC based on EssUP
•	Delivery on a white paper on Data fabric strategy
•	Assistance of the set-up of a near-shore Support capability for Rule Financial
•	Extensive pre-sales engagement and involvement in the Sales life-cycle
•	Development of propositions and Sales collateral

Specific projects:
•	Architecting a cross Asset Class derivatives market Data System that is used in a Tier 1 bank across the whole of the Businesses.
•	Leading a 27 Million Euro Front-to-Finance business change initiative for a Dutch based bank based.  
•	Architecting an implementation of a new front-office electronic trading system for a joint venture between Morgan Stanley/Goldman Sachs/Merrill Lynch trading in Exchange traded funds (ETFs). 
•	Developing, designing and implementing a FIX 4.2 based DMA capability
•	Managing a large team (including architectural and development responsibilities), that implemented a cross asset derivatives pricing and trading system for the front-office of a tier-one Investment Bank. 
•	Architecting a Counterparty golden source system for an entire Tier 1 Investment bank. 
•	Implementation of two financial payment systems for two tier-one Banks.

Principlal Consultant

Iona

This role involved using Agile methodologies to develop multiple SOA based solutions using a leading Enterprise Service Bus (ESB) for blue chip organizations. In this role I delivered many projects using the above technologies. One project was for a financial services company building a system framework integrating a Web Services stack with Spring/Nano/Pico containers and a Hibernate persistence layer. Another was producing a prototype of an application using Java Server Faces, Tangasol Coherence and AJAX (full SDLC with UML).

Galileo (CendantTDS)

A very high profile regional Lead Systems Architect position. Responsibilities included architectural  accontability for all IT projects carried out by a very large Global Travel Conglomerate ( Cendant TDS ). The role was created to promote good architectural practice in the region and to be a conduit for a Service Orientated Architecture global strategies.

Asia Pacific Systems Architect

Business Data Products | Data Product Storytelling | Data Product Pyramid | Data Product Marketplace

Ask me about delivering the Data Product Pyramid, a solution that uses generative AI and advanced analytics with technology approaches such as Data Mesh and Data Fabric to deliver the “Composable Enterprise”: a low friction, adaptive eco-system of re-configurable data products that runs at the speed of the business.

This includes 
1- Using LLMs/AI to create advanced analytical and Data Products in reconfigurable eco-system
2- Creating a Lingua-Franca that allows business teams to communicate analytics asks with data and tech teams.
3- Creating an Adaptive Business Strategy - The business strategy can start small and evolve and adapt as the business changes.
4- Implementing as a rapid delivery, highly valuable data and analytic use-cases as Data Products
5- Creating A portfolio of actual and specific real world Data Products that can used and re-used across the business.
6- Creating a Data Product Marketplace where internal and external customers can create, prototype, search and use data products, including: Datasets, ML Models, BI Dashboards, Graph analytics
7- Creating hybrid cloud polyglot data infrastructure to deploy Data Products

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