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Is that training and personal development doesn't have to cost the earth!

Burnout Coach & Trainer Certification - OUT NOW
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An international best-selling training provider in the areas of Coaching, Mental Health, Emotional Intelligence, Leadership and Mindset.

Coaching Coaches: DM me COACH to start the conversation!
=> Expert guidance from someone with 20 years experience as a coach. 
Coaches, if you need help please get in touch. I'll bring my 20+years knowledge and experience with me to help you thrive!

Leadership Coaching: DM me LEAD to start the conversation
=> 10+ years of coaching leaders at every level as well as many years as a consultant working at the highest levels.

Training: DM me TRAIN to start the conversation.
=> Over the last 8 years I have trained over 150,000 people in 190+ countries in the areas of mental health, mindset, strategic life coaching, NLP, CBT, meditation, mindfulness and more.

I help coaches master their skills and build their sustainable and ethical coaching business.

My portfolio:
=> I'm the founder, trainer and head coach at The Priority Academy & CoachHive
=> I have produced hundreds of hours of training content
=> I have thousands of hours of coaching experience under my belt
=> I have 7 training programs that are international best sellers in their field
=> I've coached leaders at all C-Suite levels of their business

My results:
=> Hudreds of hours of training material produced
=> 150,000 people have been trained or are training
=> A rating of 4.7 out of 5 across over 32000 reviews
=> A community of over 36,000 people
=> I have trained people in 190 countries around the world

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Wishing you success in all you do.
Graham

Graham Nicholls

I've trained 1,000+ coaches, 
and certifications didn’t make a single one successful.

Here’s the dirty secret nobody talks about:

No successful coach ever told me their breakthrough came from another certification.

It always came from working with real people.

Most coaches aren’t buying certificates to learn.
They’re buying permission to start.

Most coaching certifications are a complete waste of money.

There. I said it.

Every week I watch new coaches blow £5,000+ on another shiny certificate.
Thinking it'll finally make them "qualified" enough.

I did it as well and let me tell you...

It won't.

You know what happens instead?

They graduate feeling exactly as unprepared as before.
And now they're broke.

The certification industry profits from your imposter syndrome.

Confidence comes from one place:
Actually helping people.

Want to build a real coaching practice? 
Skip the certificates and do this instead:

→ Actually coaching people (yes, just get started)

→ Collecting 10 testimonials that prove you get results

→ Learning to sell without feeling like a used car salesman

The infographic shows what actually replaces certifications when you want real clients, and most coaches aren’t doing any of it.

The market doesn't buy your credentials.
It buys transformation.

Every hour in a classroom is an hour not coaching.

Every penny on certificates is money not invested in your business.

Your ideal clients aren't checking your wall for certificates.
They're feeling if you truly get them.

And the certification industry will hate this.

If you need a certificate to feel confident coaching, you’re not ready to coach.

Some coaches will strongly disagree with this.

💾 Save this. Because once you stop hiding behind certificates, the real work begins.

✅ Follow Graham Nicholls If you’re ready to start coaching.

My first coaching client fired me after 3 sessions.
It nearly ended my coaching career.

"This isn't what I need" 

She was right. I was winging it.

And that realisation punched me in the gut.

The woman who fired me needed leadership coaching, 
not life coaching.

I was throwing generic questions at a specific problem.

My confidence was shattered.

That lesson hurt.

But it taught me more than any certification ever did.

After 20 years and working with 1,000+ coaches, 
I see the same mistakes over and over.

Most coaches don’t fail because they’re bad.
They fail because they repeat the same invisible mistakes.

Here are the 10 that kill coaching careers.

One of them ends careers before they ever start.

1. Relying on instinct instead of structure

You think experience means you can wing it. Wrong. 
Build frameworks you can repeat. Structure creates confidence.

2. Giving away coaching in discovery calls

You're so eager to help you solve their problem for free. 
Discovery calls uncover. Coaching sessions solve. Keep them separate.

(I've added all 10 into the infographic for you)

I noticed myself in all of these.

That client who fired me? Best thing that happened to my career.

Twenty years later, I still use the structure she forced me to build.

Most coaches reading this won’t change a thing.

They’ll nod. 
They'll save it.

And repeat the same mistake with their next client.

Follow Graham Nicholls. I write for coaches who are done winging it
and want repeatable confidence in every session.

💾 Save this so that you avoid the mistakes I made.

7 free sessions to 'prove my value.'
She got incredible results. Then paid another coach.

That’s when I realised free holds no leverage.

My stomach dropped when I found out.

Not because of the money.

Because I'd proven her transformation was possible.

Free doesn't create value in the client's mind.

It creates doubt.

That mistake cost me 7 months of second-guessing everything.

But it taught me to map every trap that destroys coaching practices.

Here are the 10 mistakes killing new coaches:

1. Coaching for free to "prove value"

→ Instead: Charge for discovery sessions. Investment creates commitment.

2. Saying yes to everyone who inquires

→ Instead: Turn away 50% of inquiries. Scarcity builds desire.

Mistake number 3 is where most coaches quietly fail.
If you know, you know.

3. Charging £50/hour because you're "just starting"

→ Instead: Price for outcomes, not time. Results aren't rented by the hour.

4. Trying to solve every problem they mention

→ Instead: Pick one transformation. Become known for that single result.

5. Waiting until you feel "qualified enough" to post

→ Instead: Share one insight regularly. Expertise builds in public.

The rest are in the infographic for you.

The coach who got my client charged £300 per session.

In her mind, that made his work infinitely more valuable.

She didn't just buy coaching.

She bought certainty that it mattered.

The market doesn't pay for your potential.

It pays for your conviction.

💾 Save this so that you avoid the common mistakes coaches make.

✅ Follow Graham Nicholls if building you coaching business is your passion.

I've watched brilliant coaches stay stuck.
And I felt like I was letting them down.

They'd have sessions filled with insights. 

Then text me the next week: "Nothing's changed."

It hurt that I wasn't helping.

Then I realised:

The problem wasn't their insight.
It was the gap between knowing and doing.

20 years of coaching experience taught me this:

Clients need proven, repeatable models to navigate the gaps.

Frameworks make insight repeatable.
Coaching makes them transformational.

These 7 frameworks turn awareness into action every time:

🧗 Maslow's Hierarchy of Needs: 
Identify which unmet needs hold your client back.

🎯 Comfort–Stretch–Panic Model: 
Find the zone where challenge meets safety.

🪜 Ladder of Inference: 
Reveal how thoughts shape beliefs and actions.

📈 Four Stages of Competence: 
Show clients where they are on the learning curve.

🔺 Drama Triangle: 
Spot unhealthy roles and shift from blame to ownership.

⭕ Circle of Influence & Concern: 
Focus energy where it makes the biggest difference.

🔄 The 5D Cycle: 
Lead positive, strengths-based change that lasts.

I've watched these models create transformation.

The difference is immediate. The results are lasting.

Insight without structure rarely survives between sessions.

Most coaches eventually find themselves relying on the same few frameworks again and again.

Download my free guide to 7 powerful coaching frameworks you can use today https://lnkd.in/exDmVjHA

💾 Save this to upgrade your coaching to transformational.

✅ Follow Graham Nicholls for coaching tools that actually move the needle.

7 Coaching Frameworks That You Can Use Today

She spent 90 minutes trying to 'unpack' everything.
I gave her 30 minutes and one framework.
Breakthrough.

She was drowning in awareness with zero clarity.

Sam slumped in her chair. Tears in her eyes. Exhausted.

"I feel worse than when I arrived."

We'd spent 90 minutes in the weeds.

Anxiety. Stress. Fears.

All connected. None resolved.

This brilliant woman, reduced to a tangle of unprocessed thoughts.

I see this pattern constantly with high-performing clients.

That's when it hit me.

More time wasn't helping. It was hurting.

Insights everywhere. Direction nowhere.

So I tried something radical.

Next session: 30 minutes maximum.

One framework.

The LASER Framework was born from desperation.

And it's been my go-to with my clients ever since.

L = Locate (5 minutes)
"What's the one thing that, if it shifted today, would change everything?"

→ The core issue driving everything else
→ One specific problem

A = Analyse (10 minutes)
"When did this pattern start protecting you?"

→ Find the original benefit
→ Name the fear beneath the behaviour

S = Shift (10 minutes)
"What would you do differently if this fear wasn't running the show?"

→ Future self thinking
→ Concrete next steps

E = Execute (3 minutes)
"What's your commitment in 24 hours?"

→ Their words, not mine
→ One measurable action

R = Return (2 minutes)
"How will we know this worked next session?"

→ Evidence-based check-in
→ Accountability built in

Total: 30 minutes. No wandering.

"I need to set one boundary with my boss."

That was it.

90 minutes of complexity reduced to one clear next step.

She left energised. Hopeful. Ready.

Your clients aren't stuck because they don't understand themselves.

They're stuck because they're drowning in understanding.

Most people don’t need more insight.
They need fewer, better decisions.

💾 Save this if you run sessions that feel ‘deep’ but don’t move the needle

✅ Follow Graham Nicholls to help create greater impact for you and your clients.

She didn’t struggle to find clients. 

She struggled to let go of the wrong idea.

Tracy had it all mapped out.

Demographics: 35-45, female, corporate executive.
Psychographics: Driven, overwhelmed, values efficiency.
Pain points: Work-life balance, imposter syndrome.

She'd filled 47 pages of notes.
Created buyer personas with stock photo faces.
Built a perfect avatar that existed nowhere but her spreadsheet.

Then Mark called.

42, male, small business owner.
Messy, scattered, didn't fit any checkbox.

But he had a real problem.
And real money to solve it.

She almost said no.
He wasn't her "ideal" client.

11 months of research said he was wrong for her.
But her gut said something different.

She took the project. Best decision she ever made.

Mark became her template for 23 more clients.

All nothing like her original avatar.
All exactly what her business needed.

I've seen this with many early-stage coaches.

What we think builds clarity:

→ More market research
→ Deeper demographic analysis  
→ Perfect buyer personas
→ Detailed customer surveys
→ Competitive positioning studies

What actually builds clarity:

→ Working with 5 real clients
→ Actually doing the work
→ Tracking what lights you up
→ Noticing who you think about on weekends
→ Observing which conversations drain vs energise you

Niche clarity comes FROM the work.
Not before it.

You need messy experience to find clean patterns.

Stop perfecting your avatar.
Start working with actual humans.

Your ideal client avatar, your perfectly defined niche?

They sound productive. They rarely move your business forward.

💾 Save this if you don't need more clarity, you need more conversations.

✅ Follow Graham Nicholls for more no-BS advice on building your coaching business.

👇 Get 1M+ Views Guaranteed | CXO @ Viral Coach

As a Senior Customer Success Manager & Team Lead, I have been instrumental in expanding the Customer Success team and enhancing operational processes over the past year. By establishing comprehensive SOPs and KPI dashboards, we improved efficiency and streamlined client onboarding and clientmanagement, fostering stronger relationships and driving client referrals. Our efforts culminated in the collection of 47 new client reviews, testimonials, and case studies, showcasing the impact of our work.  

With over a decade of experience across customer success, operations, and program management, I bring a track record of delivering measurable value to organizations. My approach is rooted in fostering team growth, improving workflows, and aligning strategies with business goals. I am motivated by the opportunity to empower teams, enhance client experiences, and contribute to scalable organizational success.

Nico Torres, MBA

Make it a habit to respect people
without knowing their qualifications, title, or position.

Because respect isn’t earned by labels.
It’s revealed by character.

It starts with a common mistake:

“They’re not senior enough.”
“They don’t have the right title.”
“They don’t matter in this room.”
“I’ll be polite later.”

But the truth:

→ Titles describe roles, not worth
→ Character shows up long before credentials
→ How you treat people when you gain nothing reveals everything
→ Respect given freely builds trust instantly

The habit you practice daily,
becomes the reputation you carry everywhere.

What real respect looks like:

✓ Listening without checking status
✓ Speaking kindly without calculating value
✓ Treating everyone with the same dignity
✓ Leading with humility, not hierarchy

You never know who someone is becoming.
You never know who remembers how you treated them.

Respect first.
Titles later.

Do I respect people for who they are, or what they can do for me?

➕ Follow Nicolas Torres Santana for more on the future of work.

Nicolas Torres Santana

Driving Retention, Expansion & Client Outcomes | MBA | Risk & Compliance, Tech & Client Success Professional

Your value doesn’t decrease
because someone else can’t see it.

It’s easy to forget this.

It starts with doubt:
“Why don’t they recognize my effort?”
“Maybe I’m not good enough.”
“If they don’t value me, maybe I’m the problem.”
“I should be doing more.”

But the truth:

→ Value isn’t determined by opinions
→ Not every environment knows how to measure you
→ Misalignment looks like rejection
→ Being overlooked doesn’t make you less capable
→ The right place sees what the wrong place ignores

Your worth is constant.
Even when appreciation is missing.
Even when credit isn’t given.
Even when doors stay closed.

What protecting your value looks like:

✓ Not shrinking to be accepted
✓ Staying consistent without applause
✓ Choosing growth over approval
✓ Leaving rooms that can’t see you
✓ Trusting your work, not their judgment

Not everyone will recognize your value.
And that’s okay.

Am I trying to be seen, or standing where I’m valued?

➕ Follow Nicolas Torres Santana for more on the future of work.

YOU DON’T GROW WHEN YOU’RE COMFORTABLE.

Comfort feels safe.
But safety rarely creates change.

It starts with familiar thoughts:
“This is good enough.”
“At least it’s stable.”
“I’ll push later.”
“I don’t want to risk losing this.”

But the truth:

→ Comfort keeps skills static
→ Growth demands friction
→ Every next level requires discomfort
→ Progress begins where ease ends
→ Familiar routines quietly limit potential

The comfort you protect today,
becomes the ceiling you hit tomorrow.

What real growth actually requires:

✓ Doing work before you feel ready
✓ Choosing learning over ease
✓ Having hard conversations you’ve been avoiding
✓ Taking action without guarantees
✓ Trading short-term comfort for long-term progress

Comfort maintains.
Discomfort transforms.

Am I choosing what’s easy, or what helps me grow?

➕ Follow Nicolas Torres Santana for more on the future of work.

Money is a tool, not the goal.
Freedom is the goal.
Remember that.

It’s easy to lose sight of this.

It starts with thoughts like:
“I need more money.”
“I’ll feel secure once I earn more.”
“Success means a bigger number.”
“I can rest later.”

But the truth:

→ Money is leverage, not fulfillment
→ More income without freedom is just a nicer cage
→ Control over your time matters more than status
→ Peace beats pressure, every single time
→ Wealth is useful only if it gives you choices

Money should work for you.
Not control you.
Not exhaust you.
Not define your worth.

What real financial freedom looks like:

✓ Owning your time
✓ Saying no without fear
✓ Choosing health over hustle
✓ Building options, not obligations
✓ Using money to support life, not replace it

Chasing money alone can trap you.
Using money wisely can free you.

Start asking:
Is money serving my life, or am I serving money?

➕ Follow Nicolas Torres Santana for more on the future of work.

UPGRADE YOUR LIFE IN SILENCE.

No announcements.
No explanations.
No need for approval.

It starts quietly:
“I’ll work on myself first.”
“I don’t need to prove this.”
“I’ll let results speak.”
“I’m done explaining my goals.”

But the truth:

→ Loud moves invite opinions, quiet moves create progress
→ Growth doesn’t need an audience
→ Consistency beats validation
→ Results are the strongest reply
→ Peace grows when you stop performing for others

Most real upgrades happen unseen:
New habits.
Better boundaries.
Stronger discipline.
Clearer standards.

What silent growth really looks like:

✓ Improving daily without posting about it
✓ Protecting your energy from distractions
✓ Choosing long-term gains over short-term praise
✓ Saying less and doing more
✓ Letting change show through results

You don’t owe anyone an explanation.
You owe yourself progress.

Start asking:
Am I upgrading my life, or just talking about it?

➕ Follow Nicolas Torres Santana for more on the future of work.

YOUR FUTURE NEEDS YOU.
YOUR PAST DOESN’T.

It’s easy to stay tied to what’s already happened.

It starts with familiar thoughts:
“I should’ve known better.”
“That mistake defines me.”
“I can’t move forward yet.”
“I’ll start once I fix the past.”

But the truth:

→ The past is a lesson, not a life sentence
→ Growth only happens facing forward
→ Carrying regret slows momentum
→ Who you become matters more than who you were
→ Healing begins when you stop reliving and start building

Your future doesn’t ask for perfection.
It asks for presence.
For courage.
For action—today.

What choosing the future really looks like:

✓ Learning without self-punishment
✓ Releasing guilt that no longer serves you
✓ Taking responsibility without self-attack
✓ Building new habits instead of replaying old stories
✓ Moving forward even when it feels uncomfortable

You can honor the past without living in it.
You can learn, and still let go.

Start asking:
Am I feeding my past, or investing in my future?

➕ Follow Nicolas Torres Santana for more on the future of work.

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The Battle

Graham Nicholls

Nico Torres, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Graham Nicholls's LinkedIn Performance

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