Founder. Coaching Coaches. Coaching Training that doesn’t cost the earth! Over 150,000 people trained. OUT NOW - Burnout Coach & Trainer Certification. See Featured section below!

What the world won't tell you....
Is that training and personal development doesn't have to cost the earth!

Burnout Coach & Trainer Certification - OUT NOW
Go Here => https://www.thepriorityacademy.com/burnout-coach-trainer-certification/

An international best-selling training provider in the areas of Coaching, Mental Health, Emotional Intelligence, Leadership and Mindset.

Coaching Coaches: DM me COACH to start the conversation!
=> Expert guidance from someone with 20 years experience as a coach. 
Coaches, if you need help please get in touch. I'll bring my 20+years knowledge and experience with me to help you thrive!

Leadership Coaching: DM me LEAD to start the conversation
=> 10+ years of coaching leaders at every level as well as many years as a consultant working at the highest levels.

Training: DM me TRAIN to start the conversation.
=> Over the last 8 years I have trained over 150,000 people in 190+ countries in the areas of mental health, mindset, strategic life coaching, NLP, CBT, meditation, mindfulness and more.

I help coaches master their skills and build their sustainable and ethical coaching business.

My portfolio:
=> I'm the founder, trainer and head coach at The Priority Academy & CoachHive
=> I have produced hundreds of hours of training content
=> I have thousands of hours of coaching experience under my belt
=> I have 7 training programs that are international best sellers in their field
=> I've coached leaders at all C-Suite levels of their business

My results:
=> Hudreds of hours of training material produced
=> 150,000 people have been trained or are training
=> A rating of 4.7 out of 5 across over 32000 reviews
=> A community of over 36,000 people
=> I have trained people in 190 countries around the world

GO HERE: https://www.coachhive.com/newsletter
To sign up for my newsletter and get your free copy of my Coaching Session Success System Cheat Sheet.

GO HERE: https://www.thepriorityacademy.com/courses-individual/
To check out my courses and super value course bundles

Wishing you success in all you do.
Graham

Graham Nicholls

I've trained 1,000+ coaches, 
and certifications didn’t make a single one successful.

Here’s the dirty secret nobody talks about:

No successful coach ever told me their breakthrough came from another certification.

It always came from working with real people.

Most coaches aren’t buying certificates to learn.
They’re buying permission to start.

Most coaching certifications are a complete waste of money.

There. I said it.

Every week I watch new coaches blow £5,000+ on another shiny certificate.
Thinking it'll finally make them "qualified" enough.

I did it as well and let me tell you...

It won't.

You know what happens instead?

They graduate feeling exactly as unprepared as before.
And now they're broke.

The certification industry profits from your imposter syndrome.

Confidence comes from one place:
Actually helping people.

Want to build a real coaching practice? 
Skip the certificates and do this instead:

→ Actually coaching people (yes, just get started)

→ Collecting 10 testimonials that prove you get results

→ Learning to sell without feeling like a used car salesman

The infographic shows what actually replaces certifications when you want real clients, and most coaches aren’t doing any of it.

The market doesn't buy your credentials.
It buys transformation.

Every hour in a classroom is an hour not coaching.

Every penny on certificates is money not invested in your business.

Your ideal clients aren't checking your wall for certificates.
They're feeling if you truly get them.

And the certification industry will hate this.

If you need a certificate to feel confident coaching, you’re not ready to coach.

Some coaches will strongly disagree with this.

💾 Save this. Because once you stop hiding behind certificates, the real work begins.

✅ Follow Graham Nicholls If you’re ready to start coaching.

My first coaching client fired me after 3 sessions.
It nearly ended my coaching career.

"This isn't what I need" 

She was right. I was winging it.

And that realisation punched me in the gut.

The woman who fired me needed leadership coaching, 
not life coaching.

I was throwing generic questions at a specific problem.

My confidence was shattered.

That lesson hurt.

But it taught me more than any certification ever did.

After 20 years and working with 1,000+ coaches, 
I see the same mistakes over and over.

Most coaches don’t fail because they’re bad.
They fail because they repeat the same invisible mistakes.

Here are the 10 that kill coaching careers.

One of them ends careers before they ever start.

1. Relying on instinct instead of structure

You think experience means you can wing it. Wrong. 
Build frameworks you can repeat. Structure creates confidence.

2. Giving away coaching in discovery calls

You're so eager to help you solve their problem for free. 
Discovery calls uncover. Coaching sessions solve. Keep them separate.

(I've added all 10 into the infographic for you)

I noticed myself in all of these.

That client who fired me? Best thing that happened to my career.

Twenty years later, I still use the structure she forced me to build.

Most coaches reading this won’t change a thing.

They’ll nod. 
They'll save it.

And repeat the same mistake with their next client.

Follow Graham Nicholls. I write for coaches who are done winging it
and want repeatable confidence in every session.

💾 Save this so that you avoid the mistakes I made.

7 free sessions to 'prove my value.'
She got incredible results. Then paid another coach.

That’s when I realised free holds no leverage.

My stomach dropped when I found out.

Not because of the money.

Because I'd proven her transformation was possible.

Free doesn't create value in the client's mind.

It creates doubt.

That mistake cost me 7 months of second-guessing everything.

But it taught me to map every trap that destroys coaching practices.

Here are the 10 mistakes killing new coaches:

1. Coaching for free to "prove value"

→ Instead: Charge for discovery sessions. Investment creates commitment.

2. Saying yes to everyone who inquires

→ Instead: Turn away 50% of inquiries. Scarcity builds desire.

Mistake number 3 is where most coaches quietly fail.
If you know, you know.

3. Charging £50/hour because you're "just starting"

→ Instead: Price for outcomes, not time. Results aren't rented by the hour.

4. Trying to solve every problem they mention

→ Instead: Pick one transformation. Become known for that single result.

5. Waiting until you feel "qualified enough" to post

→ Instead: Share one insight regularly. Expertise builds in public.

The rest are in the infographic for you.

The coach who got my client charged £300 per session.

In her mind, that made his work infinitely more valuable.

She didn't just buy coaching.

She bought certainty that it mattered.

The market doesn't pay for your potential.

It pays for your conviction.

💾 Save this so that you avoid the common mistakes coaches make.

✅ Follow Graham Nicholls if building you coaching business is your passion.

I've watched brilliant coaches stay stuck.
And I felt like I was letting them down.

They'd have sessions filled with insights. 

Then text me the next week: "Nothing's changed."

It hurt that I wasn't helping.

Then I realised:

The problem wasn't their insight.
It was the gap between knowing and doing.

20 years of coaching experience taught me this:

Clients need proven, repeatable models to navigate the gaps.

Frameworks make insight repeatable.
Coaching makes them transformational.

These 7 frameworks turn awareness into action every time:

🧗 Maslow's Hierarchy of Needs: 
Identify which unmet needs hold your client back.

🎯 Comfort–Stretch–Panic Model: 
Find the zone where challenge meets safety.

🪜 Ladder of Inference: 
Reveal how thoughts shape beliefs and actions.

📈 Four Stages of Competence: 
Show clients where they are on the learning curve.

🔺 Drama Triangle: 
Spot unhealthy roles and shift from blame to ownership.

⭕ Circle of Influence & Concern: 
Focus energy where it makes the biggest difference.

🔄 The 5D Cycle: 
Lead positive, strengths-based change that lasts.

I've watched these models create transformation.

The difference is immediate. The results are lasting.

Insight without structure rarely survives between sessions.

Most coaches eventually find themselves relying on the same few frameworks again and again.

Download my free guide to 7 powerful coaching frameworks you can use today https://lnkd.in/exDmVjHA

💾 Save this to upgrade your coaching to transformational.

✅ Follow Graham Nicholls for coaching tools that actually move the needle.

7 Coaching Frameworks That You Can Use Today

She spent 90 minutes trying to 'unpack' everything.
I gave her 30 minutes and one framework.
Breakthrough.

She was drowning in awareness with zero clarity.

Sam slumped in her chair. Tears in her eyes. Exhausted.

"I feel worse than when I arrived."

We'd spent 90 minutes in the weeds.

Anxiety. Stress. Fears.

All connected. None resolved.

This brilliant woman, reduced to a tangle of unprocessed thoughts.

I see this pattern constantly with high-performing clients.

That's when it hit me.

More time wasn't helping. It was hurting.

Insights everywhere. Direction nowhere.

So I tried something radical.

Next session: 30 minutes maximum.

One framework.

The LASER Framework was born from desperation.

And it's been my go-to with my clients ever since.

L = Locate (5 minutes)
"What's the one thing that, if it shifted today, would change everything?"

→ The core issue driving everything else
→ One specific problem

A = Analyse (10 minutes)
"When did this pattern start protecting you?"

→ Find the original benefit
→ Name the fear beneath the behaviour

S = Shift (10 minutes)
"What would you do differently if this fear wasn't running the show?"

→ Future self thinking
→ Concrete next steps

E = Execute (3 minutes)
"What's your commitment in 24 hours?"

→ Their words, not mine
→ One measurable action

R = Return (2 minutes)
"How will we know this worked next session?"

→ Evidence-based check-in
→ Accountability built in

Total: 30 minutes. No wandering.

"I need to set one boundary with my boss."

That was it.

90 minutes of complexity reduced to one clear next step.

She left energised. Hopeful. Ready.

Your clients aren't stuck because they don't understand themselves.

They're stuck because they're drowning in understanding.

Most people don’t need more insight.
They need fewer, better decisions.

💾 Save this if you run sessions that feel ‘deep’ but don’t move the needle

✅ Follow Graham Nicholls to help create greater impact for you and your clients.

She didn’t struggle to find clients. 

She struggled to let go of the wrong idea.

Tracy had it all mapped out.

Demographics: 35-45, female, corporate executive.
Psychographics: Driven, overwhelmed, values efficiency.
Pain points: Work-life balance, imposter syndrome.

She'd filled 47 pages of notes.
Created buyer personas with stock photo faces.
Built a perfect avatar that existed nowhere but her spreadsheet.

Then Mark called.

42, male, small business owner.
Messy, scattered, didn't fit any checkbox.

But he had a real problem.
And real money to solve it.

She almost said no.
He wasn't her "ideal" client.

11 months of research said he was wrong for her.
But her gut said something different.

She took the project. Best decision she ever made.

Mark became her template for 23 more clients.

All nothing like her original avatar.
All exactly what her business needed.

I've seen this with many early-stage coaches.

What we think builds clarity:

→ More market research
→ Deeper demographic analysis  
→ Perfect buyer personas
→ Detailed customer surveys
→ Competitive positioning studies

What actually builds clarity:

→ Working with 5 real clients
→ Actually doing the work
→ Tracking what lights you up
→ Noticing who you think about on weekends
→ Observing which conversations drain vs energise you

Niche clarity comes FROM the work.
Not before it.

You need messy experience to find clean patterns.

Stop perfecting your avatar.
Start working with actual humans.

Your ideal client avatar, your perfectly defined niche?

They sound productive. They rarely move your business forward.

💾 Save this if you don't need more clarity, you need more conversations.

✅ Follow Graham Nicholls for more no-BS advice on building your coaching business.

Keynote Speaker I HR Operations I Human Resources Business Partner in HR Tech I Ex- Remote I Leadership & Personal Growth for Linkedin

Hello, I'm Costas, a dedicated Senior HR Employee Experience - Culture Professional and Remote work advocate with a deep focus on HR processes, workplace culture and employee lifecycle management. 

My journey in this field has honed my expertise in the Labor Laws of EMA countries and in optimizing HR operations. Through the fast pace environment I've worked in, I have developed my ability to streamline onboarding and offboarding processes, which has led to significant time and resource savings. My approach is always employee-centric, ensuring that HR solutions not only meet organizational needs but also enhance employee satisfaction and engagement.

Accomplishments:

-Achieved a 30% reduction in onboarding time and a 50% decrease in paperwork within 6 months, streamlining HR processes efficiently.

-Improved employee satisfaction rates by 35% and reduced query resolution time by 30% in one year, demonstrating my ability to handle employee relations and HR inquiries effectively in global teams.

-Specialized in multiple employment laws, significantly reducing legal risks and navigating complex HR situations with expertise.

-Collaborated cross-functionally with the Product team to design scalable processes, tools, and systems to enhance operational efficiency by 20%.

-Managed payroll and benefits for over 400 employees, maintaining 100% accuracy in payroll data and statutory filings.

-Enhanced HRIS administration, increasing user satisfaction by 50% through effective customization and training.

Costas K. G.

Kindness is Leadership.

It isn’t a tactic.

It’s the heart of real leadership.

And real leadership isn’t about titles or authority.
It’s about making people feel valued, seen, and inspired.

Kindness in leadership looks like:
- Listening without judgment.
- Recognizing effort, not just results.
- Helping others rise without expecting credit.

Never believe that leadership is about power or control.
It’s not.

True leadership transforms relationships.
- It builds trust and belonging.
- It turns teams into communities.
- It fosters growth, not fear.

Because:
People perform their best when they feel supported.
And yes, kindness creates loyalty and lasting success.

It’s proof that kindness is contagious.

If you lead with ego or strategy alone...
Here’s the truth:
You might get short-term wins... 
But you’ll lose hearts along the way.

If you want to lead with impact, start here: 
Make kindness your default.

5 Ways to Lead with Kindness:

1. Be Empathetic
- Pause and put yourself in their shoes.
- Every person has a story you don’t know.

2. Be Consistent
- Kindness isn’t occasional.
- It’s a daily practice, even when it’s hard.

3. Celebrate Others
- Shine the light on their contributions.
- A small “thank you” can go a long way.

4. Lead by Example
- Show kindness in your actions.
- What you model, others will follow.

5. Listen, listen, listen.
- There no better act of kindness.
- Listen, interpret the problem, act.

Kindness isn’t weakness. 
It’s strength that lifts everyone.

Lead with heart when needed.
It makes the difference.

➡️ What is an act of kindness that you make as a leader?

---

P.S. – This image is copyrighted. Please ask for permission before using it.

Repost ♻️ if you find this useful.
Hit the 🔔 if you enjoy my content.

Leadership is about hero-making.

Hero-making because:

1. It builds belief in others.
- This is their courage.

2. Courage creates action.
- This is their breakthrough.

3. Breakthroughs spark growth.
- This is your legacy.

Not being the loudest voice.
Not having all the answers.

But seeing the gold in others...
Even when they don’t see it yet.

Think about the best leader you ever had...

They didn’t try to outshine you.
They made you feel like you could do anything.

That’s what great leaders do.
They pass the torch.
They build people, not egos.

When you lead like this, people don’t just follow you.

They believe in themselves.
They try harder.
They grow faster.
They become the kind of teammate others trust.

Leadership is not self-referential.
It is service-driven.

7 Ways to Lead like that:

1. Give ownership, not just tasks.
- Let your team take charge of real projects.
- Trust them to make decisions.
- Mistakes? They’re part of growth. Support, don’t micromanage.

2. Teach critical thinking, not following.
- Ask, “What do you think?” instead of always giving answers.
- Let them solve problems before stepping in.
- Critical thinking builds confident leaders.

3. Show the way.
- Be the example they follow.
- Show integrity, resilience, and empathy daily.
- Leadership is caught, not just taught.

4. Be their mentor.
- Share your wins, and your failures.
- Give real feedback that helps them improve.
- Great leaders invest in others.

5. Inspire with vision.
- Help them see the bigger picture.
- Show them why their work matters.
- Leaders don’t just complete tasks; they drive purpose.

6. Create opportunities for growth
- Give them a chance to lead a project, or a meeting.
- Growth happens outside comfort zones.
- The more they step up, the more they believe in themselves.

7. Celebrate leadership initiatives.
- Recognize when someone takes initiative.
- Highlight leadership actions, not just performance.
- What gets celebrated, gets repeated.

Managing tasks keeps a business running.
Developing people makes it thrive.

Because leadership isn’t about being the hero.
It’s about creating a team of heroes.

Make your leadership about them.
Not yourself.

---

P.S. – This image is copyrighted. Please ask for permission before using it.

Repost ♻ if you find this useful.
Hit the 🔔 if you enjoy my content.

Jobs pay you.

Leaders value you.

Because:
True happiness at work comes from feeling seen.
From knowing your ideas matter.

Your presence counts.
Your work creates something bigger...
Bigger than tasks and targets.

Never trade your career for your self-worth:

- Being treated with bias and brushed aside.
- Having your ideas muted before they’re heard.
- Extra hours masked as “dedication.”
- Trading your well-being for someone else’s approval.
- Taking harsh words disguised as “honest feedback.”
- Calling exhaustion “ambition.”
- Working in toxicity dressed up as “high performance.”
- Putting company image above personal values.

That’s not culture.
That’s survival.

Because when leadership forgets care..
performance becomes a mask..
and trust becomes collateral damage.

5 Things Real Leaders Do Instead:

1. You’re trusted with freedom
- Not micromanaged, but empowered.
- Trusted to make decisions, not just follow them.
- Autonomy shows belief.

2. Your voice is heard
- Meetings feel like conversations, not monologues.
- You can challenge ideas safely.
- Listening becomes leadership.

3. Your growth is encouraged
- Leaders who invest in your development are building your confidence.
- Support replaces fear.
- Progress becomes purpose.

4. Your boundaries are respected
- Rest is seen as fuel, not laziness.
- You’re treated like a human, not a resource.
- Balance sustains brilliance.

5. Your effort is noticed
- Results matter, but consistency counts too.
- The small wins are celebrated.
- Appreciation becomes motivation.

When people feel valued...
they don’t just stay....
They shine.

Fulfillment doesn’t come from being employed.
It comes from feeling important.

See them.
Value them.
Watch them thrive.

---

P.S. – This image is copyrighted. Please ask for permission before using it.

Repost ♻️ if you find this useful.
Hit the 🔔 if you enjoy my content.

taplio

The Battle

Graham Nicholls

Costas K. G.

Followers

Posts

Engagements

Likes

Performance ScoreGraham Nicholls's LinkedIn Performance

Performance ScoreCostas K. G.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Graham Nicholls

Costas K. G.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Graham Nicholls's LinkedIn Performance

Performance ScoreCostas K. G.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGraham Nicholls's LinkedIn Performance