Ops in Flow

As a Fractional COO, I help entrepreneurs step out of the day-to-day operations of their business by setting up systems and processes that streamline operations and drive growth. I bring a unique combination of leadership development and process optimization, ensuring that the solutions I implement align with my clients' core values.

Trust the process, go with the flow, and relax!

Founder at Ops In Flow - Fractional COO Services / Coaching / EOS Integrator

Amazon UK

✓ Designed and led a reference program at Amazon to register online merchants for VAT, impacting more than 5000 Amazon sellers 
✓ Effective planning and implementation of the referral program with internal teams and key partners
✓ Continuous monitoring of program performance with weekly reporting for management teams
✓ Development of optimization strategies to maximize program impact and results
✓ Awarded the prestigious "Just Do It" award, Amazon's highest award for outstanding in-house achievement

Program Manager

Recruitment and account management of a portfolio of online merchants to boost their sales performance on Amazon.

✓ Key account management for Amazon sellers, offering logistics programs to improve their performance on the platform
✓ Building lasting relationships with customers to understand their delivery and logistics needs
✓ Sale of logistics solutions tailored to customer needs
✓ Personalized advice to customers to maximize their profitability and presence on Amazon
✓ Performance monitoring and development of recommendations for continuous improvement of sales results.

Account Manager

Home24 AG  (Rocket Internet)

✓ Conducted market research to determine potential target markets for expansion
✓ Analyzed data and trends to assess market demand and competition
✓ Assisted in the development of a marketing strategy
✓ Developed a VBA macro to optimize reporting processes and improve efficiency

International Business Development

Premium Films / VODMANIA

VODMANIA (VOD platform specialized in short movies)
 ✓ Conducted market analysis, competitive benchmarking, and trend analysis of consumers‘ tastes and habits.
 ✓ Provided insights to improve User Experience using native data analysis.
 ✓ Managed social media marketing, and website content.

PREMIUM FILMS (Film distributor)
✓ Implementation of a promotional campaign for the release of a movie. 
 ✓ On-boarded exhibitors to broadcast the movie. 
 ✓ Public relations: forged partnerships with newspapers and radios. 
 ✓ Digital communication: Managed advertising, social media and email marketing.

Marketing Assistant

Médiamétrie

As a Marketing Study Assistant for the cinema industry, I was responsible for conducting comprehensive research and analysis to test the attractiveness of films before their release:

✓ Conducting weekly awareness studies and intention studies for upcoming films to gauge consumer interest and anticipate box office success.
✓ Assessing the effectiveness of various communication tools, such as posters, synopses, trailers, and screenings, in attracting and engaging audiences.
✓ Monitoring and analyzing market trends through the drafting of standardized questionnaires, processing and analyzing results using Excel.
✓ Synthesizing test results and providing actionable marketing recommendations based on insights gained from the research, with the goal of maximizing the film's potential for success.

Marketing Researcher Assistant

ETNA EDHEC Television

Organization and management of the association life:
✓ Planning and coordinating the recruitment of candidates (130)
✓ Planning and animating key events such as general assemblies and alumni dinners

Institutional film production (Annual revenue 100,000€):
✓ Shooting and editing with professional equipment and software to create high-quality films
✓ Creation of over 50 institutional films for businesses and student events, such as the prestigious EDHEC Sailing Cup, including coordination with 24 cameramen and video editors over 7 days, and various music festivals. 
 ✓ Cannes Corporate Media and TV Awards winner: “Best Student Video 2013”

Secretary General of a student association of audiovisual production

ERDF

✓ Conducted a Market Study on the Challenges in the Electricity Market (Evolution, Changes, and New Players)
✓ Creation of Reports for the Management (Shareholders, Market Share, Sales Strategy, Revenue, etc.)

Assistant to the Clients and Supplier Department

Deciding to quit my Job at Amazon to start my consulting business in 2019 changed my life forever.

Today, I help entrepreneurs go from being trapped in the day-to-day operations of their business to becoming the Business Owners they have always wanted to be:
- Free from the frustration of managing the day-to-day
- Fully dedicated to developing their vision

***

Here is how I got there:

Working at Amazon was fascinating. I learned priceless business lessons about how to operate a business efficiently. 

I played the game full-on and led a multi-million dollar program to great success, earning the highest corporate award for efficiency and speed of implementation.

In 2019, I was becoming the perfect Amazonian, a brutally efficient and hyper-rational thinking machine. But my soul was dying inside. I was barely saying hello to my colleague next to me.

I decided to switch sides and give my energy to carry the vision of entrepreneurs with a big heart.

I also went through a deep personal development journey to understand more about myself. I joined the Platinum Partnership Program with my mentor Tony Robbins and completed 16 Tony Robbins seminars over 15 months.

During this time, I learned that it's not what we get that makes us fulfilled but who we become in the process.

This belief is at the heart of everything I do:
To grow my client's businesses, I place a strong emphasis on the personal growth of their leaders.
Because most business problems stem from people-related issues. 

***

If you own a service-based business and are: 
- Doing 1M - 10M in turnover
- Willing to step out of the daily management of your business
- Operate remotely or hybrid

👉 Check Out My Client's Testimonial: www.opsinflow.com
🎥 Watch The Free Masterclass that will guide you through the journey I am taking my clients through
https://www.opsinflow.com/freemasterclass

When you are ready to chat:
📩 alexis@opsinflow.com

Alexis Gouraud

Crimson Education

• Superheaded marketing strategies and tactics, including campaign management, digital and social paid advertising, e-mail marketing, partnerships to drive growth and attract students to a startup company AdmitYogi
• Achieved a 56% increase in Instagram followers, a 76% increase in e-mail subscribers, driving an 8% increase in ARPU in 2024
• Managed a team of two direct reports

Senior Marketing Manager

Claure Group

• Managed CEO's social media through paid media campaigns, community engagement and management, content creation, strategic planning and execution, performance analytics and reporting
• Coordinated CEO's sports media appearances, including interview requests and scheduling, brief development and talking points preparation
• Managed executive events for Inter Miami CF's ownership team, featuring David Beckham, Jorge Mas and Marcelo Claure in 2018
• Supported Girona’s FC owner acquisition announcement in 2020, handling media communication coordination, strategic messaging and positioning
• Led event execution for high-profile projects, including Inter-Miami CF launch, NYC marathon, and Club Bolivar's Centenario

Senior Marketing Consultant

Ketal S.A.

• Developed comprehensive quarterly paid social media and digital strategies, driving maximum impact through campaign development and implementation, agency management and collaboration, performance monitoring and optimization
• Uncovered valuable insights through analysis of grocery shopping behavior patterns and sales data trends, informing strategic decision-making and optimizing marketing efforts
• Led sponsorship programs and executed campaigns in partnership with Club Bolivar and FBF Bolivia's National Soccer Team

Head of Business Intelligence, Sponsorship & Digital Marketing 

T-Mobile

• Collaborated with Field Sales and Field Sales Ops teams to design and implement a comprehensive local marketing program, enabling sales teams to access tactics via the "SproudLoud" portal
• Engaged the line of business program managers to ensure that their creatives are properly represented on local ad portal
• Created and distributed weekly Executive Segment Performance Dashboards to inform Consumer Postpaid Leadership Team decision-making

Segment Marketing Manager

• Collaborated with Sales and Commercial teams to drive market share growth in key distribution channels through targeted marketing strategies
• Led marketing program development, leading brief creation and presentation to creative teams, program meetings and stakeholder management, delivery of best-in-class print and digital assets for national retail channels, including Walmart, Costco, Best Buy, and Amazon
• Partnered with market research to uncover key consumer insights and craft compelling value propositions, informing data-driven marketing decisions

Manager Integrated Marketing National Retail

• Developed and presented quarterly marketing plans and strategies, accompanied by comprehensive channel and tactical summaries, to drive integrated marketing efforts
• Crafted compelling value propositions, reasons to believe, and supporting points for marketing-supported initiatives, collaborating with Consumer Insights to shape and refine the Hispanic Segment's value proposition
• Spearheaded national Hispanic tentpole events, including World Cup 2022, MLB and Liga MX sponsorships (ATL and BTL) 
• Served as campaign liaison for high-profile Brand Moments, such as Premio lo Nuestro and Latin Grammy's for TV spots and social media execution
• Led the Hispanic Heritage Month 2020 campaign, overseeing execution across all channels, including social media, radio, local events, internal events, and retail activations

Integrated Marketing Manager Multicultural

Sprint

• Managed Sprint Latino's social media, driving strategy, community management, creative development, and paid campaign execution, while tracking editorial calendars, reporting, and analytics
• Managed three external agencies including Alma (TV Creative), M8 (Digital Marketing) and Horizon (Media) to plan, execute, and optimize campaigns, ensuring seamless integration and maximum ROI
• Implemented our “Futbolmode” campaign during the World Cup 2018 with a 360º fully integrated strategy to boost business growth 
• Developed and led social media contests, content capture, and activations featuring soccer legends, including Pibe Valderrama, Jorge Campos, and Claudio Suarez
• Collaborated with Prince Royce to produce and record the World Cup Anthem Song "90 Minutos Fútbol Mode" and executed a launch event with Prince Royce, Pibe Valderrama and over 800 guests in Miami
• Crafted and implemented the marketing campaign, social media strategy, and activation for Sprint's sponsorship at Concacaf Gold Cup 2019 
• Partnered with Clint Dempsey, Oswaldo Sanchez and Taylor Twellman on store activations and social content promotion

Senior Hispanic Social Media Manager

Brightstar Corp.

• Reported directly to the Chief Marketing Officer, driving strategic marketing initiatives
• Led global event sponsorship programs for four consecutive years, delivering results through negotiation and securing sponsors, pre-event planning and execution
• Oversaw sponsorship agreements, payments, and benefits fulfillment, ensuring contractual obligations were met
• Managed and optimized marketing budget and spend, providing accurate forecasts and tracking throughout the year
• Managed the contracts, budgets, proposals, forecasts and spend with external agencies
• Developed comprehensive reports and presentations for Senior Leadership Team and CEO staff meetings, showcasing key actions, projects, and strategic marketing initiatives

Marketing Project Management Lead 

• Managed the sponsorship programs for global events, driving revenue growth through negotiation and securing sponsors, pre-event planning and execution, and excellent customer service delivery
• Collaborated with the legal team to manage trademarks 
• Developed and aligned global marketing strategies and plans across regions, ensuring cohesion and maximum impact
• Fostered knowledge sharing across regions and departments, showcasing marketing strategies, commercial propositions, best practices and success stories 
• Launched the Brightstar brand's educational experience and approach, enhancing engagement
• Supported the CEO's office in Board Deck development and Senior Leadership meeting presentations
• Led CEO staff meeting agenda, communications, and presentation development, ensuring effective executive alignment
• Supported Finance to develop the CFO report, budget & forecasting
• Oversaw global governance calendar, supported Marketing Voice of the Customer project, and CRM pipeline management

Marketing Manager, Global Marketing & Communications

Viva Móvil by Jennifer Lopez was a Verizon Premium Retailer in Miami, New York and Los Angeles.
 • Spearheaded digital strategy, planning, execution and analytics 
• Collaborated with two agencies to develop and execute multi-channel campaigns, including Facebook Awareness and Direct Response, Google Display Ads and Re-Marketing
• Managed and grew Viva Móvil's social media presence across Facebook, Twitter, and Instagram
• Led creative production, data analysis, and research to drive marketing innovation across web, social, SEO and online outreach
• Planned and executed store event activations and promotions with CMN agency, including flagship store opening event in Brooklyn, featuring Jennifer Lopez, and meet & greet with vendors and key customers
• Planned and executed with agency the flagship store opening event in Brooklyn in which Jennifer Lopez attended

Marketing Manager - Viva Móvil project

• Crafted and executed social media strategies for Brightstar's Twitter and LinkedIn accounts, amplifying brand presence and engagement
• Supported pre-event planning and execution for Mobile World Congress (MWC), including organizing a high-profile C-level customer event
• Developed and managed the CEO's agenda and briefs for prominent global wireless industry events, such as CES, MWC, and CTIA
• Planned a Senior Leadership Customer Event for over 150 guests to attend a Barcelona soccer match at MWC 2013
• Conducted in-depth research, analyzed data, and provided actionable recommendations to drive business growth and inform strategic decisions

Marketing Analyst

Center for Marketing Technology of Bentley University

• Led research projects for clients including Keds, Bacardi, Converse, Apple and others
• Spearheaded focus group planning and organization, survey development, and data analysis using SPSS, providing actionable recommendations to drive business growth
• Mentored students in marketing research projects

Marketing Department Assistant

RTB GAMMA LTDA

• Conducted research for US companies in the Lubricant Industry, driving Trademark License negotiations and aftermarket product development
• Planned and executed customer events, Senior Leadership meetings and presentations
• Analyzed and forecasted pricing for all products on a quarterly basis, informing data-driven marketing strategies for new product launches
• Developed and implemented comprehensive marketing promotional materials, including collateral materials and website design

Marketing Specialist

Beverly Hills Entertainment

• Contributed to the successful sale of movie packages to TV Channels across Latin America and the US, driving revenue growth through strategic agreement development
• Spearheaded a range of initiatives to boost sales, including implementing targeted strategies to increase revenue, building strong relationships with key Hispanic TV customers, delivering exceptional customer service, designing personalized movie blogs for each customer, enhancing the company's intranet system for improved efficiency
• Managed the company’s Facebook page to expand our reach and highlight new movies or series 
• Coordinated logistics, including delivery and shipment of movies, and inventory management
• Represented the company at the LA Screenings 2009 in Los Angeles, scheduling and attending business meetings to drive growth and partnership

Sales & Traffic Analyst Representative

Entercom Kansas City

Promotion Intern

As a marketing expert with over 12 years of experience in the U.S., I excel at building and leading strategic global relationships and crafting impactful ATL and BTL campaigns that boost brand visibility and drive revenue growth. With a proven track record in both B2C and B2B, I leverage my expertise to drive results.

Accomplished marketing professional with experience driving campaigns for top brands like T-Mobile, Sprint, and Brightstar. Received the award-winning "Fútbol Mode 2018 World Cup" 360 marketing campaign for Sprint, earning a prestigious Silver Effie Award in 2019.

AREAS OF EXPERTISE
● Hispanic Marketing ● Social Media Marketing ● Digital Marketing ● Event Planning & Execution ● Sponsorship ● Sports Marketing & Partnerships ● Marketing Research & Analysis ● Communications & PR  ● Project Management  ●  Marketing Strategy & Planning ● Brand Development & Positioning ● Strategic Account Management ● Advertising & Media Planning ● Campaign Development ● Direct & E-mail Marketing ● Financial Management

LANGUAGES
Multilingual: Spanish-native, English-fluent, German-fluent

Outside of work, I'm passionate about exploring new cultures through travel, giving back through volunteering, and continuously advancing my skills through professional development. I'm also dedicated to mentoring others and sharing my expertise to foster growth and success.

FUN FACTS ABOUT ME
● Fútbol Fan: Die-hard fan of Club Bolivar, Boca Juniors, and Inter Miami CF. Visited 38 stadiums
● Global Explorer: Wandered through 48 countries and 20 US states
● Proud American 🇺🇸 and Bolivian 🇧🇴

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