Gorish Aggarwal

CEO @ Sybill | Generative AI for Sales

Once upon a time, I was building AI to cure blindness, predict blood glucose levels, and even make drones land on moving vehicles. Now? I'm making sure B2B sales reps never have to update their CRM again (which, let's be honest, is a far greater cause).

At Sybill, we don’t just take notes—we execute next steps automatically. Follow-ups, CRM updates, scheduling, research—done for you. Do less, close more. 

750+ sales teams trust Sybill to do the boring stuff, so they can close more deals—and we’ve raised $15M to make it even smarter.

Also started Humans of Sales—because sales is more than quotas and cold calls. It’s about real people.

Follow for AI, sales, and spicy takes. 🚀

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Here’s a hack to get 50% off your Gong subscription this year.

Tell them you’re evaluating Sybill.

I’m serious. In Q4 at least 7 companies told us that when they mentioned Sybill to their Gong rep, reps literally offered them a 50% discount.

I don't totally blame them though. Gong reps are working with a bloated platform, strapped-on AI, and no transparent pricing. They have to bring out the scissors and cut prices when more AI-native tools like Sybill enter the conversation.

So that's my hack. Just mention Sybill. The discount will roll in faster their rep can say "let me talk to my manager."

Here's one of the big bets we're making at Sybill in 2026:

Sybill now has a free plan. 😎 

For the last year and half we've been running a 14 day free trial.

We saw lots of sign-ups, but we still had two problems:

1. We were constantly extending trials.

One rep would start using Sybill, then a week later another rep, then a few days later their sales leader or CRO would sign-up... just as the first rep would be reaching the end of their trial. Teams wanted to try Sybill together and 14 days wasn't enough time.

2. Expectations are shifting.

The days of entirely sales-led deals are over. Whether you're selling a deal with 2 seats or 200 seats, people want to try your product before they buy it. A free plan makes that possible for us.

TLDR: You can now use Sybill for free – no demo calls, no pitch, no waiting around for procurement to approve a pilot. Check it out.

We're in active deals with multiple Gong customers right now.

And here's what happens every time Gong catches wind of it...

They slash their prices and are willing to give that customer anything they want.

We're taking it as a compliment. 😎

I don’t trust people who use Slack on light mode.

Are you guys sociopaths?

And now I won’t trust people who don’t use Sybill’s Dark Mode.

At Sybill we make little problems big.

Here's a story we've all heard before:
"yeah, their customer service used to be great. Then they grew and now it sucks."

I'm fighting like hell to make sure this isn't the case for us.

Last week we launched Dark Mode, and one of our customers wasn't seeing it in the app.

They left a comment sharing the issue. Within an hour they got:

a comment back from  Collin Mayjack,
a LinkedIn DM and email from Shivansh Singh,
an email from my cofounder Nishit Asnani (Hiring Founding AEs),
AND a fix from our dev team.

A little overkill for a bug? Maybe. But I wouldn't trade it.

Our team treats the smallest customer problems like big problems, and customers notice. 💙

Was it dumb of us to launch a new feature a week before Christmas? Maybe.
Is that feature still really damn cool? You bet.

On December 18, we launched Sybill in Slack.

We saw that sellers were constantly switching back and forth between Slack and Sybill.

So we cut the back and forth and built Sybill in Slack. 

Now Sybill users can ask Sybill questions about their deals without leaving Slack. 

No more context switching.

Just tag Sybill, ask your deal question, and hit send.

Sybill will dig through your calls, emails, and CRM and reply with your answer.

Sybill in Slack is now available for all Sybill users. Happy New Year.

p.s. check out this demo from our product marketer Collin Mayjack

Josh Norris

Josh Norris is a strategic leader in capital-efficient GTM design and post-raise execution for high-growth SaaS companies. He partners with founders and CFOs to ensure new capital converts into predictable, investor-grade revenue systems rather than uncontrolled burn.

He has advised 60+ Series A-D startups, helping teams eliminate burn drift, professionalize reporting, and build GTM infrastructure that supports follow-on funding. His work has contributed to multiple clients reaching seven-figure ARR within their first year and advancing to subsequent rounds.

Josh previously led GTM, revops, partnerships, and business development at Hyperbound, scaling from zero to $5M ARR in under two years, and at Lavender during the 2022 downturn. He also managed a 36-engineer organization at a publicly traded SaaS company, giving him a rare systems-level perspective on how revenue, product, and capital deployment align.

The moment the wire hits the bank is the most dangerous point in a startup's lifecycle. Josh operates as the architecture partner between board expectations and execution, ensuring every dollar deployed compounds.

GTM Consultant

I consult on sales, marketing, and customer success.

Josh Norris 🐦‍🔥

Took a break from LinkedIn over the holidays to spend time with family. Today, I flew to Tokyo to spend 11 days with Eli Al-Shamari, Patrick Dajos 🐉, and 12 other SF-based founders. 

We’re here for fun, community, and quality time with likeminded builders.

It’s also my first time in Japan and the first real vacation I’ve given myself in years. I’m long overdue for a creative recharge.

I’ll share stories and pics!

GTM Capital Deployment Architect for Post-Raise SaaS | Series A-D Growth & Capital Efficiency

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HubSpot's CEO heralded signals as the hot new thing in outbound. At first, this looks like a validation of our community's thinking, but in reality she's 4 years behind top GTM trends (typical of enterprises her size).

The early stage GTM startup community has been talking about signals since 2021. I know because I was one of the first people to use the word and implement them at Instabug and Lavender. I also remember my friend Saad Khan doing it at Dooly at the same time.

Our community tends to be ahead of the rest of the world on GTM trends because....well, we invent the new tech that eventually catches on and becomes those trends. But we've moved on to bigger things since 2021.

What Yamini refers to here as "signals" only captures half of the picture. Top GTM teams today don't just use signals to send outbound when buyers are ready to book a meeting. That's the most basic part of signals-based GTM.

Top GTM teams today build their whole marketing orgs around 
→ deliberately and methodically introducing buyers to new ideas
→ helping them educate themselves
→ building relationships and trust
→ and asking for the meeting at the perfect time

When people say "moving through the buyer journey", that's what they mean.

And, critically, we do outbound THROUGH THE WHOLE JOURNEY. At the beginning, it's a LinkedIn message with a brief hello. In the middle of the journey, it's an invitation to a dinner or webinar, a link to a new customer story, or a random conversation about something unrelated just to get to know each other.

We collect and use signals to monitor each individual human's progress through that journey, strength of relationships, their company's priorities, etc. And then we ask for the meeting when the time is right.

The GTM of 2021 collected a bunch of signals, stack ranked prospects (hot vs cold, tiered accounts, etc), and then sent outbound starting at the top of the list. It was a passive approach to the market.

That's what Yamini is describing here. Today, we have the tools to do much, much better.

Your competition is taking an active approach. If you don't, you'll fall behind before you know what happened.

In a call with Zach Wright right now - "We didn't lose a single month-to-month customer in January" 🤯📈

End of year is a rough time for month-to-month contracts. When customers want to cut costs, that's the first place they look.

Really excited to see Syft AI's insane customer loyalty and growth serving outbound sales teams.

Big things coming from them over the next few months, by the way. You've seen me talk about them for the last year or two. They're about to become a breakout name.

My latest toxic opinion is that AI started using the em dash so much because the em dash is a uniquely superior punctuation mark—the best at conveying complex thoughts-within-thoughts—and the only reason the em dash has a stigma now is because most of you aren’t good enough writers to have recognized its value and used it before AI did. So now you see it as new, superfluous, and annoying—just another symbol of AI frivolousness—instead of the useful literary tool that it is. 

Thank you for coming to my Ted talk. Please enjoy this poem from a clothing tag from when I was shopping earlier in Shibuya. 

Words are light.

Ode to penguins.

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Josh Norris 🐦‍🔥

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taplio

The Battle

Gorish Aggarwal

Josh Norris 🐦‍🔥

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gorish Aggarwal's LinkedIn Performance

Performance ScoreJosh Norris 🐦‍🔥's LinkedIn Performance

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Performance ScoreGorish Aggarwal's LinkedIn Performance