Glen Swindell

Terraboost Media

Fractional RevOps

Led revenue and marketing teams through data-driven strategies that fueled growth and improved efficiency. Optimized operations and empowered teams with streamlined processes, implementing integrated revenue, sales, and marketing initiatives to drive measurable results.

Vice President, Revenue & Marketing Operations

OrangeCore Group

Founded OrangeCore Group, a strategic advisory firm specializing in revenue growth, eCommerce, and cross-functional initiatives. Currently partnering with 3 clients across fintech, retail, and SaaS industries, delivering tailored solutions to drive revenue acceleration and operational efficiencies.

Managing Director & Founder

Various Startups

Providing support in scaling revenue with a focus on sales processes, operational efficiency, eCommerce, and payments strategies.

Revenue Growth Advisor

Pavilion

Executive Member

GTM United

Member

RevGenius

Rev Ops Community Founding Member

CASA of Denton County, Inc.

Previously served on Pulaski County CASA Board of Directors in Little Rock, Arkansas (2018-2020).

Board Member - Governance Chair

Veterati

Board Advisor & Veteran Mentor

BGiving

Fractional engagement to develop and implement their GTM motion.

Fractional Chief Revenue Officer

Verifone

Spearheaded expansion initiatives across the Americas region for mid-market & enterprise eCommerce clients, delivering omnichannel solutions that accelerated client revenue by 14% year-over-year.

VP of Americas eCommerce & Senior Sales Director

Payments & eCommerce Executive @ Verifone | Driving Innovative Payment Solutions | Fintech & SaaS Enthusiast | Servant Leader | Army Veteran

As someone who thrives on driving growth and unlocking business potential, I've spent over a decade doing just that for fintech, eCommerce, and SaaS companies. But what really sets me apart is my approach - shaped by military service, it's all about fostering relationships and aligning teams for long-term success.

At OrangeCore Group, the company I founded, we get our hands dirty partnering with businesses to optimize revenue streams, implement sales processes that actually work, and deliver customized eCommerce and payments solutions. I'm a big believer in servant leadership, so you can count on me to roll up my sleeves, mentor your team, and build an environment of trust and collaboration laser-focused on smashing goals.

Optimization is my jam. I take a no-nonsense approach to analyze bottlenecks and inefficiencies, and then implement improvements that streamline operations and boost profits. Helping organizations unleash their full potential is what fuels me - whether it's cultivating elite teams or steering the ship with bold, visionary initiatives.

When I'm not geeking out over business strategies, you'll likely find me cheering on my favorite sports team, the Razorbacks, while I am embracing my Arkansas roots with a good ol' "Woo Pig Sooie!" 🐗 These days, I call the Dallas-Fort Worth area home, but I'm always down to connect with fellow growth junkies and innovators.

So, if you're looking for a straight shooter who can materialize revenue and drive real results, let's chat!

• The vision for CASA strives to provide a CASA advocate for every abused and neglected child in foster care.
• Previously served on Pulaski County CASA Board of Directors in Little Rock, Arkansas (2018-2020).

Petvisor

Leading GTM execution for a partner-led launches at Petvisor, aligning Product, Sales, Marketing, and the partner team to deliver assets, messaging, and sales training for a successful go-live.

Director of Product Marketing (Fractional)

Newfront

Product Marketing Consultant

INFI

Leading sales enablement for INFI, delivering tailored assets and messaging to power high-performing ad campaigns and improve sales alignment.

Allison Rona Consulting

Creating GTM strategies for early- to growth-stage B2B SaaS orgs and advising leadership on positioning, messaging, and launches.

Current clients:
-Petvisor (Series C)
-Newfront (Series D)
-INFI (Series A)

Past clients:
LeadIQ (Series B) (Oct 2024 - May 2025)
• Led content development for LeadIQ’s Customer Advisory Board, validating product direction and influencing the long-term roadmap through direct customer feedback.
• Applied AI to win/loss analysis across 30 opportunities, surfacing buyer patterns that shaped near-term roadmap priorities and sparked a new campaign idea.
• Created a flagship enterprise customer story used by Sales and Marketing, highlighting success with partner tech and driving a potential partnership.
• Wrote the CEO’s keynote for LeadIQ’s first in-person conference, featuring partner-driven sessions and customer panels that influenced $1.8M in revenue.

Director of Product Marketing

SalesIntel.io

• Refined core messaging based on customer research, increasing website conversions by 30% and contributing to stronger pipeline growth by attracting higher-qualified leads.
• Developed a multi-channel education and engagement strategy, reaching 60% of the customer base and increasing monthly active users by 20%.
• Conducted competitor analysis to benchmark features, pricing, and positioning against top 5 players, enabling targeted campaigns for 10k prospects/month.

• Led the GTM effort of Gem’s repositioning from a point solution to a comprehensive platform, creating new strategic messaging across the website and sales collateral.
• Created industry-specific sales and marketing assets such as solutions pages and decks, improving win rates by 5%.
• Defined the strategy for cross-functional product launches, which increased efficiency and internal
satisfaction among 20+ cross-functional teammates.

Senior Product Marketing Manager

Sendoso

• Led the positioning, messaging, and overall GTM strategy for Sendoso’s Q2 Tier 1 launch, including landing pages, blog posts, and demo videos, which resulted in a 30% increase in product usage and a 50% boost in social media engagement.
• Delivered targeted sales enablement materials, including industry-specific customer stories, increasing sales confidence by 50%.
• Interviewed 20+ customers to create differentiated messaging for top 3 personas, reducing sales cycle length by 10%.

Concord

• Packaged multiple smaller product releases into a large Tier 1 launch, leading to the largest quarterly upgrade increase in company history.
• Built multiple sales enablement assets, which helped AEs increase new business bookings by 30%, ACV by 5%, and new logos by 25% over 3 months.
• Designed a new cross-functional launch strategy, which tripled new feature adoption within 3 months

Pearson

• Managed a portfolio of 30+ products worth $350M/year.
• Built and managed a product marketing team of 3, achieving 100% of annual revenue goals.
• Launched an internal Bills of Materials to align 25+ cross-functional leaders on market insights, competitive analysis, and overall GTM strategy.

• Partnered with Sales leadership to enable a global sales team of 100+ AEs on new products.
• Interviewed 100+ customers to gain market insights, develop buyer personas, and test messages for products worth $100M/year.
• Launched a new product in a mature market, which won 20k+ customers in 1 year, making it one of the most successful launches in 10 years.

McGraw-Hill

• Recruited, developed, and led a team of 7 AEs, bringing in $15M/year.  
• Achieved 100%+ of annual sales goal throughout sales management tenure.
• Hired Rep of the Year, who finished 2010 at 135% of annual goals.

Sales Manager

• Consistently ranked in the top 15% of AEs for exceeding YoY sales goals.

Account Executive

I’m a product marketer who builds go-to-market strategy from the ground up, especially when the audience is complex or the inputs are messy.

I’ve led GTM, messaging, and sales enablement across both B2B and vertical SaaS, in industries ranging from higher ed and veterinary to sales tech and legal ops. I bring deep experience working with cross-functional teams to position products clearly and launch confidently.

My background in sales taught me how to ask the right questions and listen for what really matters. I bring that same curiosity and clarity into every part of the PMM function — from market research and segmentation to messaging and product launches.

I’ve worked across startups and enterprise (Pearson, Gem, Sendoso, SalesIntel), managed teams of AEs and PMMs, and supported both hybrid and sales-led motions.

I bring structure, speed, and a strong POV, whether you’re launching a new product, entering a new segment, or trying to tighten your story.

Focus Areas:
	•	B2B & Vertical SaaS
	•	GTM Planning & Execution
	•	Product Launches
	•	Messaging & Positioning
	•	Sales Enablement
	•	Customer & Market Research
	•	PLG + Sales-Led GTM Motions
	•	Cross-Functional Collaboration

Allison Rona 👷‍♀️

Well, well, well... look who decided to go back in-house.


That's right, it's me!

It's been a few weeks since I joined the Petvisor team full time as Director of Product Marketing and it's been a whirlwind. A few reasons why I joined:

 • Pics of cute animals everywhere → can't beat that

 • An actual PMM team → I'm not the only one anymore

 • Back to my vertical SaaS roots → started my career in EdTech

 • Multiple product lines and SKUs → navigating launches across product lines + complex sales and implementation processes pushes me

 • Plus, the CMO has ended meetings by playing Green Day on the ukulele → definitely adds some fun to the mix

Let's go!

#PMM4Life

Allison Rona

Product Marketing | GTM for B2B & Vertical SaaS | Messaging, Enablement, Launches | AI Buff | 4x Start-Up PMM Leader

Fact: the role of the PMM is changing. 

Whether you call this the "AI era" or something else, PMMs are under even more pressure and scrutiny to "do more." 

But what does that even mean? 

Join me at Aisepedia's PMM 2.0, where a panel of PMMs will hash this out. Plus you'll get a chance to met some awesome PMMs. 

Happening next Tuesday in SF. Spots are limited. Register below 👇

I just used Gong's AI Builder to build a competitive battlecard in 2 minutes 🤯 

I used a very simple prompt and the output was way better than I expected. It mined Gong calls and delivered:

-Quick overview of the competitor + our advantage + a key insight
-Our winning differentiators, including what to say
-How to respond to common objections
-Breakdown of what the competitor does well, where they struggle, and why customers choose us
-Discovery questions to ask, positioning tactics, and closing strategies
-Flags that indicate a strong fit
-Feature comparison table
-Final talking points
-And includes links to specific calls if I want to listen to the customer quotes or positioning tactics first hand

I also have a Competitive GPT so taking content from both will give a solid understanding of the landscape to build training and enablement decks. 

If you have Gong, check it out!

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Allison Rona 👷‍♀️

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The Battle

Glen Swindell

Allison Rona 👷‍♀️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Allison Rona 👷‍♀️'s LinkedIn Performance

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