Glen Swindell

Terraboost Media

Fractional RevOps

Led revenue and marketing teams through data-driven strategies that fueled growth and improved efficiency. Optimized operations and empowered teams with streamlined processes, implementing integrated revenue, sales, and marketing initiatives to drive measurable results.

Vice President, Revenue & Marketing Operations

OrangeCore Group

Founded OrangeCore Group, a strategic advisory firm specializing in revenue growth, eCommerce, and cross-functional initiatives. Currently partnering with 3 clients across fintech, retail, and SaaS industries, delivering tailored solutions to drive revenue acceleration and operational efficiencies.

Managing Director & Founder

Various Startups

Providing support in scaling revenue with a focus on sales processes, operational efficiency, eCommerce, and payments strategies.

Revenue Growth Advisor

Pavilion

Executive Member

GTM United

Member

RevGenius

Rev Ops Community Founding Member

CASA of Denton County, Inc.

Previously served on Pulaski County CASA Board of Directors in Little Rock, Arkansas (2018-2020).

Board Member - Governance Chair

Veterati

Board Advisor & Veteran Mentor

BGiving

Fractional engagement to develop and implement their GTM motion.

Fractional Chief Revenue Officer

Verifone

Spearheaded expansion initiatives across the Americas region for mid-market & enterprise eCommerce clients, delivering omnichannel solutions that accelerated client revenue by 14% year-over-year.

VP of Americas eCommerce & Senior Sales Director

Payments & eCommerce Executive @ Verifone | Driving Innovative Payment Solutions | Fintech & SaaS Enthusiast | Servant Leader | Army Veteran

As someone who thrives on driving growth and unlocking business potential, I've spent over a decade doing just that for fintech, eCommerce, and SaaS companies. But what really sets me apart is my approach - shaped by military service, it's all about fostering relationships and aligning teams for long-term success.

At OrangeCore Group, the company I founded, we get our hands dirty partnering with businesses to optimize revenue streams, implement sales processes that actually work, and deliver customized eCommerce and payments solutions. I'm a big believer in servant leadership, so you can count on me to roll up my sleeves, mentor your team, and build an environment of trust and collaboration laser-focused on smashing goals.

Optimization is my jam. I take a no-nonsense approach to analyze bottlenecks and inefficiencies, and then implement improvements that streamline operations and boost profits. Helping organizations unleash their full potential is what fuels me - whether it's cultivating elite teams or steering the ship with bold, visionary initiatives.

When I'm not geeking out over business strategies, you'll likely find me cheering on my favorite sports team, the Razorbacks, while I am embracing my Arkansas roots with a good ol' "Woo Pig Sooie!" 🐗 These days, I call the Dallas-Fort Worth area home, but I'm always down to connect with fellow growth junkies and innovators.

So, if you're looking for a straight shooter who can materialize revenue and drive real results, let's chat!

• The vision for CASA strives to provide a CASA advocate for every abused and neglected child in foster care.
• Previously served on Pulaski County CASA Board of Directors in Little Rock, Arkansas (2018-2020).

Millennium Systems International

As the Chief Sales Officer (CSO) at Millennium Systems International (MSI), I lead the transformation of the Salon, Spa, and Wellness technology landscape through the company’s innovative SaaS solutions, Meevo. With a focus on driving growth, market expansion, and fostering high-performing sales teams, I work at the intersection of strategy, execution, and leadership to accelerate MSI’s position as the industry leader.

With over a decade of experience in SaaS sales leadership, I specialize in creating and executing omni-channel sales strategies that deliver consistent year-over-year growth. I oversee the development and optimization of sales processes, leveraging data-driven insights and performance metrics to refine our approach, boost pipeline efficiency, and enhance customer engagement.

At MSI, I am committed to cultivating an inspired and collaborative sales culture rooted in a growth mindset, where continuous improvement and adaptability are at the core of everything we do. With a proven track record in high-growth, private-equity-backed environments, I empower my teams to meet and exceed ambitious revenue targets, enhance client relationships, and streamline operations for maximum efficiency.

Passionate about leadership and mentorship, I thrive on building results-driven teams while ensuring that every sales motion is aligned with the company’s overarching goals. Through strategic market analysis and a relentless pursuit of excellence, I am dedicated to ensuring MSI’s continued growth in a dynamic, fast-paced market.

Chief Sales Officer

ABC Fitness

As Vice President of Sales at ABC Fitness, I have the privilege of leading a high-performing team of 20 professionals, comprising 2 Sales Leaders and 18 Quota-Carrying Reps, to drive exceptional results. Together, we will achieve over +$13 million in net new ARR bookings, a testament to our collective dedication, strategic focus, and unwavering commitment to growth.

My role encompassed developing and executing innovative sales strategies, optimizing processes, and fostering a culture of collaboration and accountability. By focusing on team development, I empowered individuals to maximize their potential, resulting in consistently strong performance and exceeding revenue targets.

Additionally, I prioritized building strong cross-functional relationships to align our sales efforts with marketing, product, and customer success teams, ensuring a seamless customer experience and amplifying our value proposition in the market. This strategic alignment not only enhanced deal velocity but also strengthened ABC Fitness’s market position.

Vice President Sales - Global SMB 

As Vice President of Sales at ABC Fitness, I led a high-performing team of 22 professionals across the US Mid-Market, Large, Enterprise, and XSUS segments, as well as SDR Outbound operations. With 4 Directors reporting directly to me, I focused on strategic execution, cross-functional collaboration, and empowering the team to deliver exceptional results.

Key Highlights:

2022: Surpassed revenue targets, achieving 112% of $12 Million ARR bookings quota
2023: Delivered 95% of $12.5 Million ARR bookings quota, despite market challenges
2024: On pace to exceed $11 Million ARR Booking for the year.

Throughout my tenure, I prioritized fostering a collaborative and results-driven culture while leveraging data insights and innovative strategies to drive revenue growth. My efforts contributed significantly to ABC Fitness’s market leadership and consistent year-over-year growth.

Vice President of Sales - North America - Mid Market - Enterprise - Cross Sale Up Sale 

As National Director of Sales at ABC Fitness, I spearheaded a high-impact team of 12 professionals, driving revenue growth across the US Mid-Market, Large, and Enterprise segments, alongside SDR Outbound operations. With 6 Senior Account Executives and an SDR Manager reporting directly to me, I prioritized strategic execution, cross-functional collaboration, and fostering a results-oriented culture by achieving goal in 2020 and 2021.
My leadership focused on driving sustainable growth and nurturing top-tier talent, ensuring long-term success for the organization and our clients.

Key Contributions:
•	Played a pivotal role in shaping ABC's Go-To-Market (GTM) strategy post-COVID, realigning the Sales Team and launching our first SDR Team, resulting in 123% of the bookings target for the second half of 2020.
•	Implemented a Value Selling methodology and introduced a new pipeline philosophy, driving +90% accuracy in pipeline forecasting.
•	Successfully launched the inaugural SDR team, contributing to a remarkable +180% year-over-year growth in pipeline generation in 2021.

National Sales Director - North America Mid Market Enterprise 

Regional Sales Director - West

Quota Carrier -
Achieved 150% of Goal in first 6 Months

Regional Sales Manager

Crunch Fitness

Owner DFW - Metroplex

24 Hour Fitness

The Club Manager (CM) ensures that all membership, fitness and service functions within the club provide the best member experience, team member environment, and achieve financial success. In doing so, the CM recruits, hires, trains and develops a diverse, high performance team that delivers on company goals and reflects its values.
• Responsible for communicating and upholding company standards and leading by example for delivering the 24 Hour Fitness Service Promise; manage a clean, friendly and well maintained club. Ensure that team leaders create a culture of service and team members consistently execute the service promise. 
• Acts as the key point of accountability for club financial performance and the club experience.
• Responsible for the successful attainment of club targets (e.g. member service, cleanliness, revenue, and retention).
• Models team expectations by interacting and observing members / team members, checking the details of member experiences, making recommendations and proactively solving problems.
• Executes against a budget with specified revenue, expense, profit, and headcount amounts, and leads the execution of company programs and policies at the club.
• Ensures that a standard operating platform is tailored to market conditions and reflects the 24 Hour Fitness corporate values, programs, and SOPs

Club Manager

ADP is the Business behind Business! With the widest range of employer-related business solutions, ADP serves appoximately 540,000 clients worldwide. ADP offers business solutions to help clients reduce Benefits costs, improve Employee retention, control Labor costs, and ensure Tax and regulatory compliance. ADP offers scalable and flexible solutions for businesses of all size, across all industries. Come see for yourself why ADP is the Business Behind Business. www.adp.com

Major Accounts District Manager

With over 20 years of experience in sales leadership and operational management, I’ve built a successful career driving revenue growth, scaling high-performing teams, and optimizing customer success strategies. As a VP of Sales, my focus is on aligning sales processes with customer-centric solutions, ensuring the team is equipped to exceed targets and deliver exceptional value to clients.

I specialize in leading cross-functional teams, fostering a culture of engagement, and implementing strategies that accelerate pipeline development and close rates. I am adept at guiding teams to build strong relationships with corporate decision-makers, qualify prospects effectively, and present impactful, solutions-driven offerings.

Known for my ability to identify market opportunities quickly, I drive innovation in sales strategies while creating scalable solutions to meet evolving customer needs. I thrive in fast-paced environments, where agility and a customer-first approach are essential to achieving business objectives. Always looking ahead, I am passionate about transforming sales operations to optimize revenue, build lasting customer relationships, and drive long-term growth

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Glen Swindell

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