Salesforce

Great leaders fuel growth. They're talent multipliers, trusted partners, and shrewd operators. As an executive coach, I support our leaders on their journey to greatness. Working 1:1 and in group sessions, we identify strengths & growth areas to support onboarding, growth, and personal development.

- FY24: Supporting our Financial Services & Canadian business (130+ leaders)
- Actively coach 35+ leaders on a rolling 6-month basis
- FY23: Owned our Healthcare & Life Sciences business (100+ leaders)
- Actively coach 20+ leaders on a rolling 6-month basis

Director, Leader Development & Executive Coaching

On the Global Enablement Strategy & Innovation team, we set out to find, build, and deliver cutting edge technology & enablement programs to serve our sellers & leaders around the world. We built & curated enablement products, engaged on go-to-market strategy and empowered our distribution teams to perform at the highest level.

- Key stakeholder on technology acquisition/M&A team (LevelJump)
- Subject matter expert on roll-out of new global sales methodology

Director, Global Enablement Strategy & Innovation

Built, facilitated, and delivered our Canadian sales enablement & operations strategy to empower Canada's sales organization. Supported sellers & sales leaders from Commercial (SMB) through Enterprise.

- Business partner to 130+ person sales organization across Canada
- Built & delivered 'Executive 360' program supporting 26% pipeline growth YoY

Sr. Manager, Sales Enablement

As a sales leader, I was responsible for the hiring, onboarding & coaching of 9 quota carrying Account Executives focusing on new customer acquisition & retention.

- 117% team attainment YTD 
- Led in-person (Toronto) & remote (Atlanta) team

Manager, Commercial Sales

Rounding out my skill-set, I stepped into a direct selling role working with clients to implement our more technical, platform-oriented products: Heroku (AWS), IoT, Analytics, AI, Machine Learning, Force.com, & Encryption.

- 155% FY19 quota attainment
- 153% FY18 quota attainment

Sr. Account Executive, Platform - Mid-Market

Returning to the pre-sales world as a Solution Engineer I partnered with sales executives to develop, build, & present technical solutions to new & existing clients.

- FY15: Q3, Q4 SE of the Quarter
- FY16: Team lead for Toronto & NYC SE's

Sr. Solution Engineer

In this customer success oriented role, I managed a portfolio of enterprise clients helping improve their use of Salesforce solutions by analyzing account health, onboarding, and training.

- 115% YTD client renewal rate & #1 AMER success manager.

Customer Success Manager

Began my Salesforce journey by helping source, create & drive pipeline to fuel explosive growth. 

- Sourced over $317k; generated over $3.4 million in pipeline

Sales Development Representative

Prophix Software

Hunter role - Sourced & sold corporate performance management solutions. Covered 9 states in South Central, US. Engaged C-suite in mid-market companies to position performance management solutions & BI tools.

- 115% overall quota attainment
- Team lead & mentor

Business Development Manager

OneCore Media

Hunter role - focused on small businesses to position marketing solutions (SEO, lead-gen & call-tracking tools). Implemented marketing campaigns to increase client web traffic & conversion ratios.

- #1 Overall Account Executive: Q4 11' & Q1 12'
- 120% overall attainment (Peak Performer Club)

Account Executive

Apple

Specialist

I made my first ‘sale’ at 14 working as a magician's assistant at a summer fair.

Since then, I’ve worked in technology in roles spanning: sales development, customer success, solution engineering, leadership, enablement, innovation & strategy, and executive coaching.

It wasn’t all roses and daisies. I had a fair bunch of obstacles along the way:

- As an SDR, I almost didn’t make it
- As a customer success manager, I got chewed out by irate clients
- As a sales leader, I was on a plane every other week between cities
- As a field enabler, I realized there is no ‘one size fits all’ learning modality
- As a strategy lead, build vs. buy was a constant debate stalling progress

Along the way, I gained an insatiable curiosity and a well-rounded perspective for the SaaS industry.

I learned from and worked with, some of the best sales professionals and leaders in the game. Studying their craft and adapting my style.

This led me to:

- 8 promotions in 10 years
- A recognized top-performing Solutions Engineer in 2015 & 2016
- 155+% quota attainment as an AE for 2017 & 2018
- A four-time Dreamforce attendee & keynote speaker
- My role as an executive coach to some best & brightest

Currently, I spend my time as an Executive Coach working with new, experienced, and in-need leaders at Salesforce. I help uncover what drives, motivates, and inspires them to show up each day fulfilled and drive personal and team success.

Want to engage more? Here’s how:

- Follow me on LinkedIn for posts on leadership, communication, productivity, and personal growth
- Send a connection request with a note on how you found me or what caught your eye

I enjoy connecting with like-minded folks.

Grant Glaser

I started my sales career at 11 years old, selling door-to-door snow removal services.

Since then, I’ve been obsessed with studying and applying the high performing strategies of world-class sellers. This eventually landed me an Account Executive role at Salesforce…where I hit a wall. A breaking point. My anxiety and stress had escalated to unsustainable levels and I considered quitting sales altogether.

That’s when I discovered Ian Koniak and Untap Your Sales Potential.

After working with Untap I became the #1 AE at Salesforce across the entire North American HLS business 2 years in a row, qualifying for President’s Club 2x. I was selected to join the Salesforce Excellence academy awarded to only the top 10% of AEs worldwide. Due to my performance I was chosen over 10,000 AEs to host the first globally distributed sales enablement podcast called “How I Won This”. 

I’ve closed over $10M in sales since working with UYSP. It’s allowed me to afford my dream wedding, honeymoon, and wonderful experiences for my family.  Most importantly, I got my life back. My stress and anxiety went down, my health got better, my relationships improved, and for the first time in a long time I felt confident in my sales career again.

Now as the CRO at UYSP, my goal is to impact hundreds of B2B tech sellers the same way I was. 

For the last three years I’ve talked to thousands of B2B sellers who feel unsupported, burnt out from the quota grind, or who are just not proud of how they’re showing up. That’s where we come in.

We help B2B Account Executives perform to their full potential by mastering their mindset, habits, and selling skills. 

To learn more, visit https://untapyoursalespotential.com

In 2026 my goal is to openly share the lessons, principles and strategies that have helped me become a high-performing seller over the past decade without sacrificing my health or happiness. 

Here is how you can engage with me: 

- Hit the “Follow” button on my profile for regular content on high performance, sales, and happiness (tap the bell icon for reminders)
- Send me a connection request with a note on how you found me or what caught your attention
- Subscribe to my podcast (featured) 

You can also contact me directly at:
	Personal: tanveer.mostafa35@gmail.com
	Business: tanveer@iankoniak.com

 Happy Selling 🙂

Tanveer Mostafa

2025 was the year it all came together for me. 

All the work I've been doing on myself over the past decade.

Here's my year in review:

• Travelled to LA/Singapore/Bali/Portugal 
• Closed a total of ~$3.2M ACV at 188% to quota
• Made pivot from Head of Sales to player-coach as CRO
• Led our sales team to ~$5.4M in revenue (58% YoY growth)
• Completed a 6 hr meditation as my annual Misogi challenge
• Got in the best physical shape of my life (but I'm not done yet)
• Deepened my faith more than ever  (finished Quran in 30 days)
• Hired 3 new team members and welcomed 200+ sellers into UYSP
• Made the shift from peak/high-performance to peaceful/heart performance

This was the year of surrender. Of letting go. Of truly detaching from outcomes.

It was uncomfortable and foreign, considering how much "the need to achieve" has ruled over me my entire life. I thought that making this shift might set me back...might make me lazy, unambitious and ultimately hurt my results. 

But frankly, I was tired of living the old way. Always feeling like whatever I did wasn't enough. That I wasn't enough. It was time to leave that version of me behind.

So I did, and it's led to the best year of my professional and personal life.

Of course I couldn't do all of this on my own. I worked with a great team, invested in coaches and mentors who guided me, and felt deeply supported by my wife and by the grace of God.

In 2026, my goal is to embody being a "creator". I want to create consistently and authentically from this new version of me. Create for myself, my team, and all of you. 

I invite you to follow along as I share the principles, habits, and tools I've used to merge high performance and happiness (aka heart performance). If it's possible for me, it's definitely possible for you.

With that...Happy New Year! 🎉 Excited to be on this journey together.

What was your biggest takeaway from 2025?

CRO @ Untap Your Sales Potential | I write about the intersections between sales, high-performance and happiness | Schedule your free sales strategy call with my team👇🏽

Sales is a 24/7 job.

If you want to really succeed, you won't get very far treating it like a 9-5.

Now before you come after me about work-life balance and all that, here me out.

The truth is that when you're in a demanding career like sales, how you perform outside of work directly influences how you perform at work and vice-versa.

If you don't get enough sleep, you'll feel sluggish the next day.
If you don't eat a clean diet, you'll find it challenging to stay energized.
If life at home is chaotic, it will find a way to show up in your work.

The best athletes in the world know that rest and recovery are just as (if not more) important as playing the sport itself. It's the same thing for sellers.

Now rest doesn't mean endless doomscrolling. It doesn't mean slamming a few cold ones to "take the edge off". And it definitely doesn't mean spending the whole night gaming (what I used to do).

Escapism might feel good in the short run but almost never in the long run.

I get it, work can be draining. But instead of running away you can replenish your energy by, for example, engaging in fulfilling hobbies. You might pick up a sport or try learning a new skill that's completely unrelated to work (I'm currently learning Japanese and working to improve my skills in the kitchen).

Focus on the things that have the biggest impact on your overall well-being like your diet, exercise, sleep, faith, etc.

And most importantly, prioritize your relationships. It's been extensively studied at Hardvard that the quality of our relationships have the highest degree of positive impact on our overall happiness above any other factor.

So no, I'm not asking you to pull our your laptop at 10pm and start sending emails. If anything it's the opposite.

I challenge you to approach your life outside of work with just as much intensity and ambition as you do with your life at work. I’m confident that you’ll find work will start to feel easier, less draining and more fulfilling.

Happy Selling 🙂

I woke up in a funk yesterday. I had so much work to do and I wasn't very motivated to do any of it. Sound familiar?

It happens to me every once in a while.

Within an hour I was looking at coffee shops in the area I could go to with my wife for a deep work session.

Within two hours we were there. 

Three hours later and I'd gotten all my work done and then some. Deep, meaningful, needle moving work (what we call RGAs - Revenue Generating Activities at Untap).

Sometimes all you need to do when you're not quite "feeling it" is to switch things up.

Try something new in your prospecting efforts tomorrow. 
Blast some of your favourite music.
Change your environment.
Move your body. 

Do anything except remain in the status quo. 

Nothing grows in the status quo. And if you're a follower of my content, than I've got a feeling that you love to grow.

Happy Selling 🙂

P.S. If you're in Toronto, highly recommend Chop-Hop.

My 2025 in 25 seconds.

I love making a short video like this every year because it reminds me of things that I almost forgot happened.

The trip down memory lane is always nice.

Full annual reflection coming out tomorrow but for now, this will do.

Your greatest enemy in sales is not your company, your manager, and it's definitely not your prospects.

It's you.

More specifically, the space between your ears. 

In 2026 if you don't take control of your thoughts and feelings, they will control you. 

It's happened to me many times in my sales career. A thought like "I might miss quota" pops up. But instead of catching that thought and replacing it, I've let it spiral out of control and it can damn near ruin my day - if not my week. The associated stress and anxiety that comes from those thoughts don't just manifest at work, they have equally impacted my life outside of work.

So what's the solution?

Practice the skill of awareness. This means zooming out and observing your thoughts and feelings without judgement. 

Then once you're aware of them, you can replace them with thoughts that serve you.

Or...you can choose to let them go altogether.

Most people are caught up in so much noise every day that they rarely take the time to "check-in". This allows the negatives thoughts and feelings to slowly eat away at you because they were never acknowledged. 

Often times practicing awareness comes from meditation, but it doesn't have to.
Maybe it's a quick check in with your body and your brain before your calls. 
It could be daily prayer that gives you a set time to sit down and reflect.
Or it could be a journaling routine right before bed.

Whatever you do, do something. 

You cannot fight a battle without a weapon. Your best weapon is awareness.

Happy Selling 🙂

P.S. I was reminded of this during a Fireside Chat we had yesterday with Mike Sullivan. 

His story is a true testament to how re-shaping your thoughts and your identity can completely change the trajectory of your life. Highly recommend giving him a follow!

P.S. Two of my favourite books on this topic are the Untethered Soul by Michael Singer and The Greatest Secret by Rhonda Byrne.

taplio

The Battle

Grant Glaser

Tanveer Mostafa

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The Battle

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Tanveer Mostafa

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