Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

Your best practitioner just updated their LinkedIn.

They're not leaving for more money. They're leaving because you're wasting their talent.

Owners obsess over compensation packages and benefits.

But the real retention killer?
Making your $80K staff nutritionist spend 12 hours a week on intake paperwork.

Your practitioners didn't get into this field to push paper.
They got in to heal people.

But here's what's actually happening:
❗Lead therapists spend 2 hours daily on admin instead of patients
❗Clinic directors manually build reports, not culture
❗Top coaches drown in CRM updates, not coaching

You're not just burning money.
You're burning out the people who make your business work.
And your clients or patients aren't getting the results they want.

Here's what most health & wellness founders miss:

Burnout doesn't come from hard work.
It comes from meaningless work.

When your $80K practitioner spends 30% of their time on tasks a system could handle, you're not just wasting $24K.

You're telling them their expertise doesn't matter.
And they hear you loud and clear. 👂

The practices that automate aren't just saving money.
They're keeping their best people.

Ask your team today: "What takes up your time that has nothing to do with helping clients?"

Their answer will tell you exactly why your last star employee left.
And why your next one will too.

I help health brands turn strangers into customers using a AI acquisition system ✪ Ex-@Saatchi, @Ogilvy, @McCann

$2.3M in revenue lost. Just because you picked the wrong AI tool for your business.

You think you're just using an AI chatbot when you choose ChatGPT.
You're really choosing who controls your marketing & sale costs for the next decade.

Recently OpenAI (ChatGPT's owner) went into "code red" recently.
Froze everything. 
Shopping agents. Ad tools. Internal projects.

Why?

Gemini 3 launched and topped industry benchmarks.
Salesforce's CEO even tweeted: "I'm not going back to ChatGPT."

I've watched months of hard work evaporate when platforms pivot like OpenAI just did.

Custom patient intake forms? Gone.
Content workflows? Broken.
Team training? Worthless.

Who wins the AI war?

Smart health & wellness brands never pick sides.
✅ They use Gemini for competitor research.
✅ They use ChatGPT for patient stories.

Different tools. Different strengths. Different Results.

Platform dependence risks revenue.
Flexible systems protect it.

Stop asking "Which AI tool should I use?"
Start asking "How do I win regardless of which platform wins?"

You're losing customers because you're marketing to a behavior that doesn't exist.

Here's how I fixed that for a biotech company.

Most health brands assume people visit their website, click through, and convert.

It almost never happens that way.

What actually happens:
→ Someone hears about you on a podcast.
→ They Google your name three weeks later.
→ They forget about it.
→ Then they see a brochure in a waiting room and finally visit your service landing page.

We fixed their marketing when we stopped building acquisition around the path we wanted.
And started designing for the path people were already taking.

The results:
→ 200,000 website visits
→ 6,000 registrations
→ 56% performed a call to action
→ 33% talked to their healthcare provider
→ Sales exceeded projections

How'd we do it in less than 3 months?

We made three key changes.
1️⃣ We tracked where awareness actually started.
Not the first click in Google Analytics.
The first time someone heard about the condition.
We shifted budget to show up there.

2️⃣ We stopped rushing people.
Someone who just learned their symptoms have a name isn't ready to schedule a consultation.
We built nurture sequences that gave them time.
Offered understanding before asking for action.

3️⃣ We designed conversion paths that reflected reality.
We created multiple touchpoints across channels.
We wrote email sequences that acknowledged the weeks between discovery and decision.

Sounds complicated?
It's way easier when you have an automated system that helps you move faster.

Your acquisition strategy fails when it ignores how people actually behave.

You can't force customers onto your ideal path.
You can only show up on theirs.

Match their behavior and you'll get acquisition right.

---
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When everyone's using AI...your humanity is your differentiator. Just don't overshare.

So, what human stories drive conversions in 2026?

Find out tomorrow when a team of experts led by Sandra Macele and Annika Mohlin 🌱 debate this exact topic.

I'll be attending. You should too. Sign up👇🏽

For the people who think dangerously well. ​>​>​> Scaling Intellectual Authority / Thought Leadership 🌃 (Storyteller, raised on cyberpunk fiction.)

You’ve all seen it: The trauma-dump with a CTA. And then you wonder: Is this brave… or ...?

This audio Live is a real-time debate between people who build attention and people who protect nervous systems.

We are answering:
- Who decides when sharing becomes “over”sharing?
- When does “vulnerability” become “emotional burden” for the audience?
- Should you post while you’re still bleeding, or after you’ve processed?

We made a panel of 3 marketers vs 3 wellbeing coaches!

Team Wellbeing:
Our host Annika Mohlin 🌱 —  Self-leadership, boundaries, sustainable ambition.
Josh Perry — High Performance Coach (creation vs survival mode)
Emily Heird, LPC/MHSP — Licensed therapist & mental performance coach 

Team Marketing:
Jenni Reher — Marketing strategist, creator of Find Your Weird™ 
Sandra Macele — Identity & positioning strategist (thought-leadership infrastructures)
Robert van Tongeren — Content strategy that makes you look like a genius

Log in tomorrow, and bring your best questions ;) muahahaha ...

You’re spending $127K to chase 2,000 leads.
But you only needed 47.

Health brands have been clinging to outdated acquisition tactics for years.

But in 2026 more leads ≠ more conversions.

Health buyers don’t want more touches.

They want fewer, better interactions that build trust quickly.

Their behaviors changed years ago:
→ They ghost mass emails.
→ They ignore cold calls.
→ They only respond to genuine connection.

So stop measuring activity.
Start measuring relationship velocity.

Here's what relationship velocity looks like:
→ Instead of 1,000 generic emails, you send 50 voice notes.
→ You remember their challenges from 3 months ago.
→ You solve problems before pitching.

AI can help you capture their preferences, conference plans and prior conversations
Then humans can use them to follow up personally.

The results will speak for themselves:
✅ Faster trust = shorter sales cycles.
✅ Personalized relevance = much higher response rates.
✅ Real relationships = bigger lifetime value.

If you’re still counting “touches” in 2026, you’re optimizing the wrong metric.

In health & wellness, trust has always been the currency.

Now we finally have AI tools to build trust at scale without the big budgets.

An official ChatGPT Health feature was inevitable. Now it's here.

The health & wellness space been stuck 5-10 years behind every other industry for years even though people' habits, behaviors, expectations have changed drastically. 

People were already asking ChatGPT, Perplexity, Claude etc. about medical conditions and to explain medical info.

The big question is how will the health & wellness industry react? 

Will we dig in deeper and ratchet up the regulatory barriers or adapt to the needs of people who desperately need clear and safe health communications.

Either way, change is afoot.

More than 200 million people already turn to ChatGPT for health-related questions every week, says OpenAI.

OpenAI makes healthcare push with new ChatGPT feature

If content alone worked, you’d be booked solid.

You don’t have a content problem. You have a conversion problem.

You can post 3x/week, tell great stories, rack up likes, follows, and saves… and still hear crickets.

Because content creates awareness, not commitment.

The missing piece is a acquisition system that turns attention into qualified conversations, filters tire-kickers, and books clients and patients automatically.

Busy ≠ Booked.

Fix the system, not just the content.
---
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Content Alone Wont Get You Clients

Ruchi Rathor

Investor/ Founder / Co-founder

🚀 FinTech Innovator | 🌟 20+ Years Shaping the Future of Payments | 💳 Making Payments Simple for Enterprises | 📈 Investor, Strategist & 🎤 TEDx Speaker

FinTech Visionary | Founder – Payomatix, RaiseMoney & Empowered Women Foundation | TEDx Speaker | Global Payments Strategist | Women in Tech Advocate

I’m Ruchi Rathor, a purpose-driven entrepreneur with 17+ years of experience building revolutionary payment solutions and empowering people through innovation, inclusion, and leadership.

Born in Agra, India, I broke into the tech world as a Computer Science graduate, navigating and transforming a male-dominated industry. My journey is defined by grit, growth, and a relentless passion for creating equitable ecosystems—in business and beyond.

🚀 My Ventures:

🔹 Payomatix
Founder & CEO of a cutting-edge FinTech platform enabling secure, seamless, and scalable payment solutions for startups and enterprises. We've partnered with global players like Wirecard, Elavon, and First Data to revolutionize digital transactions.

🔹 RaiseMoney
A purpose-built platform that simplifies fundraising for businesses and nonprofits through transparent and efficient financial technology.

🔹 Empowered Women Foundation
A non-profit initiative close to my heart. We provide women with tools, mentorship, and opportunities to build confidence, achieve financial independence, and thrive as leaders.

🏆 What I Stand For:

Innovation: Solving real-world financial challenges with scalable technology

Empowerment: Uplifting women and underrepresented voices in tech

Integrity: Building businesses grounded in ethics, trust, and collaboration

Leadership: Inspiring high-performance teams and inclusive cultures

🎤 Public Speaking & Mentorship
As a TEDx Speaker and industry mentor, I share my insights on FinTech, entrepreneurship, women in leadership, and finding purpose. I thrive in creating conversations that ignite change and action.

📬 Let’s Connect
I'm always open to collaborating on payment innovations, fundraising platforms, leadership programs, and women’s empowerment initiatives.

📅 BOOK A MEETING: https://calendly.com/d/ckx8-g2t-rvq/cashier-system-international

Founder

Pay Agency was founded with the goal of simplifying the process of connecting merchants and payment service providers (PSPs).
We recognized that there was a need for a platform that could streamline the process of finding and onboarding new partners. We set out to create a solution that would meet this need.
Through intensive studies and development, we created a platform for merchants and PSPs. Our platform makes it easy for merchants to compare payment processors and choose the best one for them. Giving PSP access to a large and growing pool of potential clients.

Since our founding, we have worked hard to build a platform that is easy to use, reliable, and secure. We have developed advanced matching algorithms to help PSPs and merchants find the best partners for their needs, and we have put in place robust security measures to protect against fraud and other threats.
In addition to our core platform, we have also focused on building a strong customer support team to ensure that our clients have the help and guidance they need to succeed. We believe that by providing top-notch service and support, we can help our clients grow and thrive.
Looking to the future, we are excited to continue expanding and improving our platform, we are committed to helping merchants and PSPs succeed in an increasingly competitive market.

Happy Lohri from the entire 𝐏𝐚𝐲𝐨𝐦𝐚𝐭𝐢𝐱 𝐟𝐚𝐦𝐢𝐥𝐲!

As we gather around the fire of 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧, let’s welcome new 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, stronger 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬, and shared 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐚𝐡𝐞𝐚𝐝. 🌾🔥

 #happylohri #payomatixfamily #togetherwegrow

💡 FinTech Visionary | TEDx Speaker | Global Payments Strategist | Women in Tech Advocate | Driving Innovation, Inclusion & Impact

𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐰𝐨 𝐤𝐢𝐧𝐝𝐬 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐫𝐨𝐨𝐦.

Those who 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐝𝐫𝐞𝐚𝐦𝐬…
And those who 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦.

One is always explaining plans, strategies, and intentions.
The other is quietly putting in hours nobody sees.
One seeks attention.
The other builds results.
Talking feels productive.

It gives the illusion of progress.
It sounds impressive.
But effort?
Effort is usually silent.

It looks like early mornings, late nights, failed attempts, and trying again without applause.
The loudest person in the room is not always the most committed.
And the quietest one is often carrying the heaviest discipline.
Because real growth doesn’t announce itself.

It shows up in 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲, 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞, and 𝐚𝐜𝐭𝐢𝐨𝐧.
In the end, people won’t remember what you said you would do.
They’ll remember what you actually did.

Less talking.
More doing.
That’s where transformation lives.
Today, ask yourself honestly 
Are you explaining your goals… or executing them?

#ActionOverWords #Consistency #Discipline #GrowthMindset #Leadership #DoTheWork

𝐈’𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫𝐬.
Growth doesn’t announce itself.

It shows up in small shifts that most people overlook.
The way you 𝐩𝐚𝐮𝐬𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐢𝐧𝐠.
The way you 𝐬𝐭𝐨𝐩 𝐨𝐯𝐞𝐫-𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐢𝐧𝐠.
The way you 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐩𝐫𝐨𝐯𝐞 that you belong.

Earlier in my journey, I thought progress meant constant motion.
𝐌𝐨𝐫𝐞 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬. 𝐌𝐨𝐫𝐞 𝐢𝐝𝐞𝐚𝐬. 𝐌𝐨𝐫𝐞 𝐯𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧.

But real growth felt… 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭.
It felt like clarity.
Clarity about what deserves my energy.
Clarity about what doesn’t need my reaction.
Clarity about walking away without guilt.
There was a time when I said yes too quickly, not because I wanted to, but because saying no felt uncomfortable.

Experience teaches you this gently:
You don’t lose 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 by choosing yourself.
You gain 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭.

Today, I move more slowly and with more intention.
Not because I have less to do, but because I finally understand what matters.
Some days, the biggest win isn’t a milestone.
It’s inner quiet.
And that changes everything.

𝐒𝐨 𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐈 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐬𝐢𝐭 𝐰𝐢𝐭𝐡:
What is one thing you’re holding onto not because it’s right, but because letting go feels unfamiliar?
Sometimes, that’s exactly where growth begins.

#PersonalGrowth #LifeReflections #InnerClarity #GrowthJourney
#SelfAwareness #IntentionalLiving #LifeLessons #EmotionalIntelligence
#ChoosingYourself #QuietGrowth #MindsetShift

𝐏𝐞𝐨𝐩𝐥𝐞 𝐨𝐟𝐭𝐞𝐧 𝐚𝐬𝐤 𝐚𝐛𝐨𝐮𝐭 𝐛𝐢𝐠 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡𝐬.
The turning points.
The moments that changed everything.

But the truth is far less dramatic.
Most growth doesn’t come from one bold decision.
It comes from 𝐬𝐦𝐚𝐥𝐥 𝐩𝐫𝐨𝐦𝐢𝐬𝐞𝐬 𝐤𝐞𝐩𝐭 𝐝𝐚𝐢𝐥𝐲.

There was a phase when motivation came in waves. Some days felt powerful. Other days felt heavy. On those hard days, it was tempting to wait to feel ready, wait to feel inspired, wait for the “𝐫𝐢𝐠𝐡𝐭” moment.

That moment rarely comes.
What changed everything was a simple shift in thinking:
Stop chasing motivation. Start building 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲.
Showing up when it’s exciting is easy.

Showing up when it’s boring… when progress feels slow… when no one is watching, that’s where transformation lives.
One day of effort feels small.
Thirty days build momentum.
A year builds a new identity.
Confidence doesn’t come from thinking you can.

It comes from proving to yourself, again and again, that you 𝐰𝐢𝐥𝐥.
Consistency is not loud.
It doesn’t demand attention.
But quietly, patiently, it changes everything.

Your habits are shaping your future right now, whether you notice it or not.
So don’t underestimate today’s small step.
It might be the foundation of tomorrow’s biggest achievement.
𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐢𝐧𝐭𝐞𝐧𝐬𝐢𝐭𝐲. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭.

What is one small action you can repeat every day this month, no matter what?

#Consistency #Growth #Discipline #SuccessMindset #Leadership #DailyHabits

𝗢𝗻-𝗨𝘀 𝘃𝘀 𝗢𝗳𝗳-𝗨𝘀 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀 (𝗖𝗮𝗿𝗱 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀)

In card payments, “On-Us” and “Off-Us” simply mean
 Are the cardholder’s bank and the merchant’s bank the same or different?

 𝗢𝗻-𝗨𝘀 (𝗦𝗮𝗺𝗲 𝗕𝗮𝗻𝗸)
▪️Issuer = Acquirer (same bank)
▪️Customer’s card is issued by Bank A
▪️Merchant is also acquired by Bank A
▪️Transaction stays within one bank (internal routing)

𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Standard Bank card used at a Standard Bank POS/merchant.

 𝗢𝗳𝗳-𝗨𝘀 (𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗕𝗮𝗻𝗸𝘀)
▪️Issuer ≠ Acquirer (different banks)
▪️Customer’s card is issued by Bank A (Issuer)
▪️Merchant is acquired by Bank B (Acquirer)
▪️Needs a card network (Visa/Mastercard/RuPay) to route between banks

𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Standard Bank card used at a merchant acquired by Alfa Bank.

𝗤𝘂𝗶𝗰𝗸 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲
𝗢𝗻-𝗨𝘀: faster + simpler routing (same bank)
𝗢𝗳𝗳-𝗨𝘀: network involved + interbank settlement (different banks)

Source : Billy Mahender Raj 

Visa Visa Mastercard Mastercard Foundation Discover UnionPay China UnionPay JCB  National Payments Corporation Of India (NPCI) RuPay Hitachi L&T Finance Euronet Worldline JPMorganChase J.P. Morgan

𝐈’𝐯𝐞 𝐦𝐚𝐝𝐞 𝐦𝐚𝐧𝐲 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐢𝐧 𝐦𝐲 𝐥𝐢𝐟𝐞.

Some were confident.
Some were confusing.
And some were taken while holding a child’s tiny hand.

There was a phase when everything felt urgent.
𝐖𝐨𝐫𝐤. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬. 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬.
Everyone was running, and I felt I had to run faster too.

But one quiet day, I paused.
Not because I had clarity.
But because I had someone watching me learning from how I choose, not what I say.

That day, I understood something deeply:
It’s not how fast you move.
It’s where you’re moving from.
Fear creates speed without direction.

Purpose creates direction even if progress feels slow.
I chose to slow down.
To listen to my instincts.
To make decisions I could stand by years later, when my child would ask, “𝐖𝐡𝐲 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐝𝐨 𝐢𝐭 𝐭𝐡𝐢𝐬 𝐰𝐚𝐲?”

Today, I still don’t rush timelines.
I trust alignment.
Because the direction you choose quietly shapes generations.
This picture reminds me of that lesson and why choosing consciously will always 𝐦𝐚𝐭𝐭𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐦𝐨𝐯𝐢𝐧𝐠 𝐪𝐮𝐢𝐜𝐤𝐥𝐲.

#LifeDecisions #MotherhoodAndWork #PurposeOverPressure
#PersonalJourney #ChoicesThatMatter #DirectionOverSpeed #LifeLessons

Building a company is never just about growth.
It’s about clarity. Systems. And long-term impact.

Over the years, I’ve learned that real progress doesn’t come from repeating what once worked.
It comes from questioning assumptions, simplifying complexity, and designing systems that truly serve businesses.

In FinTech, speed matters.
But sustainability matters more.

My focus has always been on building payment ecosystems that empower founders, enable scale, and remove friction so businesses can focus on what they do best.

Because technology should simplify journeys, not complicate them.

#FounderPerspective #FinTechLeadership #WomenInTech #BuildingForScale #LeadershipJourne

𝗕𝗵𝗮𝗸𝘁𝗶 𝗔𝗻𝗮𝗻𝗱 !!!

In the chaos of ambition and noise of everyday life, spirituality has been my anchor.

It’s not about religion. 🄸🅃’🅂 🄰🄱🄾🅄🅃 🄲🄾🄽🄽🄴🄲🅃🄸🄾🄽—🅆🄸🅃🄷🄸🄽 🄰🄽🄳 🄱🄴🅈🄾🄽🄳.

 𝕀𝕥’𝕤 𝕥𝕙𝕖 𝕢𝕦𝕚𝕖𝕥 𝕤𝕥𝕣𝕖𝕟𝕘𝕥𝕙 𝕓𝕖𝕙𝕚𝕟𝕕 𝕥𝕠𝕦𝕘𝕙 𝕕𝕖𝕔𝕚𝕤𝕚𝕠𝕟𝕤, 𝕥𝕙𝕖 𝕔𝕒𝕝𝕞 𝕕𝕦𝕣𝕚𝕟𝕘 𝕦𝕟𝕔𝕖𝕣𝕥𝕒𝕚𝕟𝕥𝕪, 𝕒𝕟𝕕 𝕥𝕙𝕖 𝕣𝕖𝕞𝕚𝕟𝕕𝕖𝕣 𝕥𝕙𝕒𝕥 𝕡𝕦𝕣𝕡𝕠𝕤𝕖 𝕚𝕤 𝕒𝕝𝕨𝕒𝕪𝕤 𝕘𝕣𝕖𝕒𝕥𝕖𝕣 𝕥𝕙𝕒𝕟 𝕡𝕣𝕖𝕤𝕤𝕦𝕣𝕖.

𝙒𝙝𝙚𝙣 𝙮𝙤𝙪 𝙡𝙚𝙖𝙙 𝙛𝙧𝙤𝙢 𝙬𝙞𝙩𝙝𝙞𝙣, 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙚𝙡𝙨𝙚 𝙖𝙡𝙞𝙜𝙣𝙨.

#Spirituality #InnerPeace #PurposeDriven #MindfulLeadership #GrowthFromWithin

A mother may build companies.
She may lead teams.
She may change lives.
But before all of that… she raises a human being. 💙

Behind every strong leader is a heart that beats hardest for her child.
Today isn’t just a birthday.
It’s a reminder of love, values, and silent prayers that shape a child’s journey.
To a son who is growing not just in age, but in kindness, strength, and character.

May you always stay grounded, dream fearlessly, and walk through life knowing you are deeply loved and endlessly supported.

Happy Birthday to the greatest blessing in a mother’s life. 🎂✨
May God’s grace always guide you, protect you, and light your path.
Because no success is greater than raising a good human. 🤍 Anirudh Pratap Singh 🏆

#HappyBirthday #MothersPride #BlessedBeyondWords #GratefulHeart #FamilyFirst #ValuesMatter #StrongRoots #UnconditionalLove #RuchiRathor #NewYearBlessings

𝐋𝐨𝐡𝐫𝐢 𝐡𝐚𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐞𝐧 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚 𝐟𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝐭𝐨 𝐦𝐞.

It’s a reminder that every 𝐡𝐚𝐫𝐯𝐞𝐬𝐭 𝐛𝐞𝐠𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐩𝐚𝐭𝐢𝐞𝐧𝐜𝐞, every flame carries hope, and every ending quietly prepares us for a new beginning.

As we gather around the fire today, we’re not just celebrating a season, we’re honouring resilience, 𝐡𝐚𝐫𝐝 𝐰𝐨𝐫𝐤, 𝐚𝐧𝐝 𝐟𝐚𝐢𝐭𝐡 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬.

The seeds we sow in silence…
The efforts no one applauds…
The consistency we show even on difficult days…
They all come back to us in time.

Lohri teaches us this beautiful lesson:
You don’t rush growth.
You nurture it.
You trust it.
And you allow it to unfold.

May this Lohri bring warmth to your journey, clarity to your purpose, and strength to keep moving forward even when the path feels uncertain.

Wishing you and your loved ones a 𝐣𝐨𝐲𝐟𝐮𝐥, 𝐩𝐫𝐨𝐬𝐩𝐞𝐫𝐨𝐮𝐬, 𝐚𝐧𝐝 𝐡𝐨𝐩𝐞𝐟𝐮𝐥 𝐋𝐨𝐡𝐫𝐢 🌾🔥
#happylohri #newbeginnings #gratitude #leadershipjourney #growthmindset #festivewisdom #resilience #faithinprocess #ruchirathor

Cards and Payments Simplified!

What Is a Card Management System (CMS)?

Why this matters:
Every card you use is controlled by a central system that decides how it’s issued, used, secured, and managed — that system is the CMS.

⸻

1️⃣ What a CMS Really Is

Definition:
A Card Management System (CMS) is the core platform that manages the entire lifecycle of a card.

In simple terms:
It is the brain behind card issuance and usage.

⸻

2️⃣ What a CMS Manages

A CMS controls everything related to a card.

It handles:
• Card issuance and activation
• Card limits and usage controls
• Authorization and rule checks
• PIN, CVV, and security parameters
• Card status (active, blocked, closed)

Every card action passes through the CMS.

⸻

3️⃣ Where CMS Sits in the Ecosystem

CMS sits between multiple systems.

It connects with:
• Core banking or wallet systems
• Card networks (Visa / Mastercard / RuPay)
• Switches and processors
• Embossing and personalization bureaus
• Fraud and risk engines

CMS is the orchestration layer.

⸻

4️⃣ Role of CMS During a Transaction

During a card transaction, CMS helps:

• Validate card status and controls
• Apply limits and usage rules
• Support issuer decisioning
• Update balances and counters

Even approvals depend on CMS configuration.

⸻

5️⃣ CMS Across the Card Lifecycle

From start to end, CMS supports:

• Card creation and personalization
• Activation and PIN setup
• Reissue, replacement, and closure
• Disputes, chargebacks, and controls

No lifecycle step exists outside CMS.

⸻

6️⃣ Why CMS Is Critical for Issuers

Without CMS, issuers cannot:

• Launch multiple card products
• Apply differentiated rules
• Scale card issuance securely
• Offer customer-controlled features

CMS enables both scale and control.

⸻

7️⃣ Modern CMS Capabilities

Modern CMS platforms support:

• API-based integrations
• Real-time controls and updates
• Virtual and tokenized cards
• Regulatory and network compliance

CMS has evolved beyond basic card handling.

⸻

Key Takeaway

A CMS isn’t just software — it’s the control center that governs how every card behaves in the real world.

Visa Mastercard RuPay National Payments Corporation Of India (NPCI) Reserve Bank of India (RBI)

We’re pleased to share a quick partnership update: Raqmiyat (part of the Al Ghurair Group), a leading UAE-based systems integrator, has partnered with Payomatix to accelerate and enhance secure digital payment solutions across the GCC (announced December 2025).

By combining Raqmiyat’s deep banking/IT delivery experience (est. 1983) with Payomatix’s payment technology expertise, this collaboration is designed to help financial institutions and enterprises move faster on digital transformation—with a strong focus on security, reliability, and user-friendly payment experiences.

What this means for you
Stronger regional delivery for payment initiatives across the GCC
Security-first payment flows built for real-world risk and compliance needs
Flexible, scalable infrastructure to support growth across channels and use cases

Read more: https://lnkd.in/gjw6Kt3C

If you’d like a short walkthrough of what this partnership unlocks for your business (orchestrations, routing, risk controls, settlement flows, and integrations), just reply to this email and we’ll set it up.

Open article: Raqmiyat partners with Payomatix to accelerate secure digital payments | TahawulTech.com by tahawultech.com

Raqmiyat partners with Payomatix to accelerate secure digital payments | TahawulTech.com

Why I Chose Fintech—and How I’m Changing the Game 

I didn’t start in fintech.

 I started in operations—solving problems, building teams, and making things run smoother behind the scenes.

But the more I got involved in business processes, the more I saw something broken in the world of digital payments—especially for high-risk and regulated industries. 

Merchants were struggling. Approval rates were low. Compliance was confusing. Transparency was lacking. And trust? Almost non-existent.
That’s when I knew I had to do something about it.

I took a leap of faith and founded Payomatix—a platform built to bring structure, clarity, and real support to businesses navigating complex payment ecosystems.

Yes, it was risky. Bootstrapped from day one, no shortcuts, no external capital. Just belief, grit, and relentless execution.

But we didn’t just build another payment gateway.

 We built a payment orchestration ecosystem designed for merchants who need more than just a processor—they need a partner who gets it.

We offer higher approval rates, compliance peace of mind, and global corridor access—with tech that’s powerful, yet human.

In a crowded fintech space, what sets us apart is simple:
 We listen. We care. And we build for the long game.

This isn’t just about transactions.
 It’s about transforming how businesses experience payments—with trust, innovation, and heart.

#Fintech #Entrepreneurship #WomenInTech #StartupJourney #Payomatix #Leadership #PaymentSolutions #DigitalTransformation #FounderStory #InnovationWithPurpose

🔒 No Upfront Fee | 📈 $10,000/month or 0.5% of Volume — Whichever is Higher Take control of your payments ecosystem with your own branded, enterprise

Open article: 🚀 Launch Your Own Branded Payment Gateway or Orchestration Platform by Ruchi Rathor • 2 min read

🚀 Launch Your Own Branded Payment Gateway or Orchestration Platform

The alarm rang at 5:00 AM.

For a moment, Aarav didn’t move.

His bed was warm. His dreams were comfortable.
And his mind whispered, “Just five more minutes…”
But deep down, he knew something.
Dreams don’t work while you sleep.

Every morning, life quietly places two choices in your hands.
One feels easy.
The other feels necessary.

Stay in bed with excuses, or get up and walk toward growth.
Aarav sat up.
Not because he felt motivated.
Not because it was easy.
But because he was tired of being someone who wanted more and ready to become someone who worked for more.

That morning, nothing magical happened.
No instant success. No applause.
But something far more important changed his identity.

He stopped being a person who waited for the right mood and became someone who moved with discipline.

Days turned into weeks.
Weeks turned into results.
And the results built confidence he had never felt before.
All because of one small decision he made when no one was watching.

So tomorrow morning, when your alarm rings, remember:
You can continue sleeping with your dreams… or wake up and start building them with action.

The difference between where you are and where you want to be is hidden in those quiet moments of choice.

👉 Save this post for tomorrow morning when your alarm rings.
 💬 Tell me in the comments — what dream are you choosing to wake up for?

#MorningMindset #ChooseGrowth #DisciplineOverMotivation #DreamBigWorkHard #SuccessHabits #DailyDiscipline #MakeItHappen

📢 New Reflection: Moving Beyond Titles and Achievements

For years, success looked simple: a better title, a bigger role, more visibility.
But eventually, those markers stop telling the whole story.

Because success isn’t just about what you achieve…
It’s about how you feel while achieving it.
This piece explores:
 ✨ Why titles alone can leave you feeling unfulfilled
 ✨ The quiet shift from external validation to inner alignment
 ✨ How real success includes energy, values, and sustainability
 ✨ Why comparison fades when your definition of success becomes personal
 ✨ The invisible growth that shapes true leadership

Achievements show what you’ve done.
Alignment shows who you’re becoming.
Maybe success isn’t about climbing higher.
Maybe it’s about building a life and career that actually fit.
📖 Read if you’re redefining what success means for you now.

#LeadershipGrowth #RedefiningSuccess #CareerReflection #InnerAlignment #SustainableSuccess #ProfessionalGrowth

For a long time, success felt easy to define. A new title. A promotion. A bigger role. Something that gives you more power and visibility. These marke

Open article: Moving beyond titles and achievements by Ruchi Rathor • 4 min read

There are seasons when nothing goes as planned.
Markets shift.
People change.
Life throws winds you didn’t sign up for.

I’ve learned this the hard way:
You can’t control the wind.
But you can adjust your sails.

Leadership isn’t about waiting for perfect conditions.
It’s about clarity in chaos.
Calm in uncertainty.

And the courage to move forward even when the direction isn’t obvious.
Every time things felt out of control, I asked myself one question:
What is still in my hands right now?

Focus there.
Adjust there.
Move from there.
Progress doesn’t stop because the wind changes.
It stops only when you do.

#LeadershipMindset #Resilience #FounderLife #AdaptAndGrow #InnerStrength #WomenInLeadership #GrowthThroughChallenges #MindsetMatters #KeepMoving #RuchiRathor

Life doesn’t shape you.
You shape life.

Every success I’ve ever earned came from one simple truth no one can do the inner work for you.

You can’t outsource courage.
You can’t delegate discipline.
You can’t hire someone to build your character.

Growth happens the moment you decide to stop waiting and start creating.
Every day is a chance to chisel away the doubt, the excuses, the versions of yourself that no longer serve you.

Progress isn’t magic.
It’s deliberate.
Intentional.
Uncomfortable.

And absolutely worth it.
Keep carving.
Your future is in your hands.

#TakeResponsibility #CreateYourLife #InnerWork #SelfMastery #LeadershipMindset #GrowthJourney #BecomeYourBestSelf #DailyProgress

“𝐄𝐯𝐞𝐫𝐲 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐫𝐞𝐟𝐢𝐧𝐞𝐬 𝐲𝐨𝐮.”

Progress isn’t built on perfection.
It’s built on trying, failing, learning, and showing up again wiser each time.
The people who grow the fastest aren’t the ones who avoid 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬, but the ones who 𝐫𝐞𝐟𝐥𝐞𝐜𝐭, 𝐚𝐝𝐚𝐩𝐭, and move forward without fear.

👉 𝐖𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐭𝐡𝐚𝐭 𝐭𝐚𝐮𝐠𝐡𝐭 𝐲𝐨𝐮 𝐚 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐥𝐞𝐬𝐬𝐨𝐧?

#LeadershipGrowth #LearningMindset #FounderLife #PersonalDevelopment #Resilience #GrowthThroughFailure

People often ask, “𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐚𝐭 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠?”
And the truth is… it never happens in one big moment.

It happens quietly.

In the early mornings when no one is watching.
In the late nights when you choose practice over excuses.
In the small, almost invisible repetitions that seem too tiny to matter.

I once knew someone who wasn’t naturally talented, not the fastest learner, not the most confident.
But every single day, they showed up.

Five minutes.
Ten minutes.
Twenty minutes.

Slowly, what felt difficult started feeling familiar.
What felt unfamiliar started feeling easy.

And what once looked impossible… became their strongest ability.
That’s when I learned the truth:
𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐛𝐞𝐚𝐭𝐬 𝐭𝐚𝐥𝐞𝐧𝐭.
And 𝐞𝐯𝐞𝐫𝐲 𝐬𝐤𝐢𝐥𝐥 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐰𝐡𝐞𝐧 𝐫𝐞𝐩𝐞𝐚𝐭𝐞𝐝 𝐝𝐚𝐢𝐥𝐲.

So don’t underestimate the tiny actions you repeat today, they are shaping the version of you who will amaze everyone tomorrow.

#dailyhabits #consistencywins #keepgrowing #skillbuilding #motivation #inspirationdaily #ruchirathor #growthmindset

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The Battle

G. Kofi Annan

Ruchi Rathor

Followers

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Performance ScoreG. Kofi Annan's LinkedIn Performance

Performance ScoreRuchi Rathor's LinkedIn Performance

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taplio

The Battle

G. Kofi Annan

Ruchi Rathor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}G. Kofi Annan's LinkedIn Performance

Performance ScoreRuchi Rathor's LinkedIn Performance

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Performance ScoreG. Kofi Annan's LinkedIn Performance