Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

Your best practitioner just updated their LinkedIn.

They're not leaving for more money. They're leaving because you're wasting their talent.

Owners obsess over compensation packages and benefits.

But the real retention killer?
Making your $80K staff nutritionist spend 12 hours a week on intake paperwork.

Your practitioners didn't get into this field to push paper.
They got in to heal people.

But here's what's actually happening:
❗Lead therapists spend 2 hours daily on admin instead of patients
❗Clinic directors manually build reports, not culture
❗Top coaches drown in CRM updates, not coaching

You're not just burning money.
You're burning out the people who make your business work.
And your clients or patients aren't getting the results they want.

Here's what most health & wellness founders miss:

Burnout doesn't come from hard work.
It comes from meaningless work.

When your $80K practitioner spends 30% of their time on tasks a system could handle, you're not just wasting $24K.

You're telling them their expertise doesn't matter.
And they hear you loud and clear. 👂

The practices that automate aren't just saving money.
They're keeping their best people.

Ask your team today: "What takes up your time that has nothing to do with helping clients?"

Their answer will tell you exactly why your last star employee left.
And why your next one will too.

I help health brands turn strangers into customers using a AI acquisition system ✪ Ex-@Saatchi, @Ogilvy, @McCann

$2.3M in revenue lost. Just because you picked the wrong AI tool for your business.

You think you're just using an AI chatbot when you choose ChatGPT.
You're really choosing who controls your marketing & sale costs for the next decade.

Recently OpenAI (ChatGPT's owner) went into "code red" recently.
Froze everything. 
Shopping agents. Ad tools. Internal projects.

Why?

Gemini 3 launched and topped industry benchmarks.
Salesforce's CEO even tweeted: "I'm not going back to ChatGPT."

I've watched months of hard work evaporate when platforms pivot like OpenAI just did.

Custom patient intake forms? Gone.
Content workflows? Broken.
Team training? Worthless.

Who wins the AI war?

Smart health & wellness brands never pick sides.
✅ They use Gemini for competitor research.
✅ They use ChatGPT for patient stories.

Different tools. Different strengths. Different Results.

Platform dependence risks revenue.
Flexible systems protect it.

Stop asking "Which AI tool should I use?"
Start asking "How do I win regardless of which platform wins?"

You're losing customers because you're marketing to a behavior that doesn't exist.

Here's how I fixed that for a biotech company.

Most health brands assume people visit their website, click through, and convert.

It almost never happens that way.

What actually happens:
→ Someone hears about you on a podcast.
→ They Google your name three weeks later.
→ They forget about it.
→ Then they see a brochure in a waiting room and finally visit your service landing page.

We fixed their marketing when we stopped building acquisition around the path we wanted.
And started designing for the path people were already taking.

The results:
→ 200,000 website visits
→ 6,000 registrations
→ 56% performed a call to action
→ 33% talked to their healthcare provider
→ Sales exceeded projections

How'd we do it in less than 3 months?

We made three key changes.
1️⃣ We tracked where awareness actually started.
Not the first click in Google Analytics.
The first time someone heard about the condition.
We shifted budget to show up there.

2️⃣ We stopped rushing people.
Someone who just learned their symptoms have a name isn't ready to schedule a consultation.
We built nurture sequences that gave them time.
Offered understanding before asking for action.

3️⃣ We designed conversion paths that reflected reality.
We created multiple touchpoints across channels.
We wrote email sequences that acknowledged the weeks between discovery and decision.

Sounds complicated?
It's way easier when you have an automated system that helps you move faster.

Your acquisition strategy fails when it ignores how people actually behave.

You can't force customers onto your ideal path.
You can only show up on theirs.

Match their behavior and you'll get acquisition right.

---
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When everyone's using AI...your humanity is your differentiator. Just don't overshare.

So, what human stories drive conversions in 2026?

Find out tomorrow when a team of experts led by Sandra Macele and Annika Mohlin 🌱 debate this exact topic.

I'll be attending. You should too. Sign up👇🏽

For the people who think dangerously well. ​>​>​> Scaling Intellectual Authority / Thought Leadership 🌃 (Storyteller, raised on cyberpunk fiction.)

You’ve all seen it: The trauma-dump with a CTA. And then you wonder: Is this brave… or ...?

This audio Live is a real-time debate between people who build attention and people who protect nervous systems.

We are answering:
- Who decides when sharing becomes “over”sharing?
- When does “vulnerability” become “emotional burden” for the audience?
- Should you post while you’re still bleeding, or after you’ve processed?

We made a panel of 3 marketers vs 3 wellbeing coaches!

Team Wellbeing:
Our host Annika Mohlin 🌱 —  Self-leadership, boundaries, sustainable ambition.
Josh Perry — High Performance Coach (creation vs survival mode)
Emily Heird, LPC/MHSP — Licensed therapist & mental performance coach 

Team Marketing:
Jenni Reher — Marketing strategist, creator of Find Your Weird™ 
Sandra Macele — Identity & positioning strategist (thought-leadership infrastructures)
Robert van Tongeren — Content strategy that makes you look like a genius

Log in tomorrow, and bring your best questions ;) muahahaha ...

You’re spending $127K to chase 2,000 leads.
But you only needed 47.

Health brands have been clinging to outdated acquisition tactics for years.

But in 2026 more leads ≠ more conversions.

Health buyers don’t want more touches.

They want fewer, better interactions that build trust quickly.

Their behaviors changed years ago:
→ They ghost mass emails.
→ They ignore cold calls.
→ They only respond to genuine connection.

So stop measuring activity.
Start measuring relationship velocity.

Here's what relationship velocity looks like:
→ Instead of 1,000 generic emails, you send 50 voice notes.
→ You remember their challenges from 3 months ago.
→ You solve problems before pitching.

AI can help you capture their preferences, conference plans and prior conversations
Then humans can use them to follow up personally.

The results will speak for themselves:
✅ Faster trust = shorter sales cycles.
✅ Personalized relevance = much higher response rates.
✅ Real relationships = bigger lifetime value.

If you’re still counting “touches” in 2026, you’re optimizing the wrong metric.

In health & wellness, trust has always been the currency.

Now we finally have AI tools to build trust at scale without the big budgets.

An official ChatGPT Health feature was inevitable. Now it's here.

The health & wellness space been stuck 5-10 years behind every other industry for years even though people' habits, behaviors, expectations have changed drastically. 

People were already asking ChatGPT, Perplexity, Claude etc. about medical conditions and to explain medical info.

The big question is how will the health & wellness industry react? 

Will we dig in deeper and ratchet up the regulatory barriers or adapt to the needs of people who desperately need clear and safe health communications.

Either way, change is afoot.

More than 200 million people already turn to ChatGPT for health-related questions every week, says OpenAI.

OpenAI makes healthcare push with new ChatGPT feature

If content alone worked, you’d be booked solid.

You don’t have a content problem. You have a conversion problem.

You can post 3x/week, tell great stories, rack up likes, follows, and saves… and still hear crickets.

Because content creates awareness, not commitment.

The missing piece is a acquisition system that turns attention into qualified conversations, filters tire-kickers, and books clients and patients automatically.

Busy ≠ Booked.

Fix the system, not just the content.
---
PS. Found this useful?
👍 Like
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🔔 Follow & DM me @GKofiAnnan for AI client acquisition tips

Content Alone Wont Get You Clients

BlueCallom Corp.

BlueCallom is creating Agentic AI Business Solutions that enable organizations to achieve goals previously assumed to be impossible. The focus is on Business Solutions that were not possible with conventional software. This led to new business application classes, including Productivity Optimizers, Autonomous Innovation, CIR-Optimizer for banks, Business Navigator, Autonomous Multi-Tier Trade Networks, and more.

These autonomous agentic AI Solutions run 24x7x365 in the background of any business. Individually created human interaction points for making decisions, providing inputs, conducting reviews, or similar process engagements keep humans in control. The overall vision is to build systems for Human Intelligence Augmentation.

#Agentic #Business #Solutions

COO - CoFounder 

World Innovations Forum

The World Innovations Forum Foundation (WIForum) is an independent, Swiss-based foundation. We envision a world in which prosperity is possible for all nations through innovation and entrepreneurship. Our goal was influenced by research indicating that most developed countries evolved out of poverty because a few genius entrepreneurs developed highly innovative solutions such as the automobile, modern banking, jet engines, computers, and more, which eventually turned their respective nations into prosperous economies. We identify entrepreneurs in developing and emerging countries and stimulate them to fulfill their dreams, create jobs and bring prosperity to their countries. We provide unique innovation development programs, Investment & Mentor networks (FDI), policy guidance and ecosystem stimulation programs. We do not bring technology or special expertise rather we offer programs that include universally accepted content. We collaborate with Entrepreneurs Groups, Investor Networks, Universities, Governments, Ecosystem Enablers, Corporate Supporter and other NGOs with the goal to help build self-propelled economies through local entrepreneurs. Our foundation has a profound impact on the global society by creating a system that will eradicate poverty in all nations that chose to create a self-propelled economy.

Chair of the Board of Trustees

StArfrica - Startup Germany-Africa

Member of the Advisory Board of StArfrica

Kickstart Accelerator

Startup mentor for the Kickstart Accelerator, which is a multi-corporate international technology accelerator. It runs for 11 weeks in Zurich and is accelerating Swiss and international startups. It is backed by DigitalZurich2025 with global partners AXA, Credit Suisse, UBS, Swisscom, Migros, Coop EY and other large corporations. My goal is helping innovative entrepreneurs turn great ideas into economic success

Mentor

Society3Academy

The Social Media Academy (now Society3Academy)  focuses on the business side of social media. We help business leaders, managers and consultants to understand and leverage the potential social media provides to create a better business experience for all constituencies of a given eco-system. #S3academy

President - Co-Founder

BlueRoads Corp

BlueRoads Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively.

Co Founder 

Infinigate Group

Infinigate is Europe's most important Value Added Distributor (VAD) with a sole focus on Cyber Security. Following successful acquisitions and foundations, Infinigate will continue looking for attractive targets in additional countries.

Infinigate creates sales and profitability opportunities for vendors and resellers through unique marketing activities, high level technical support, project support, sales support, product aggregation and distribution. This is why leading cyber security vendors rely on Infinigate to market their security solutions and why channel partners appreciate the support and the high level know-how of the Infinigate employees in order to successfully implement their projects.

Infinigate has been in business since the beginning of the commercial internet and has gained in-depth knowledge of the market, its driving forces and needs. Tjhe excellent relationship to vendors and channel partners is a result of our ability to win markets for new and innovative solutions.
Infinigate is viewed as one of the best-skilled VADs in Europe by cyber security vendors worldwide. This perception is confirmed and reflected by their strong and growing international network of active channel partners.

Co Founder  

"Innovate with joy, impact the world"
Co-founder and COO of BlueCallom, passionate about leading Agentic AI and autonomous solutions that unlock new business possibilities worldwide.

In addition to my role at BlueCallom, I proudly serve as Chairwoman of the World Innovations Forum (WIForum), a foundation started together with my husband, Axel Schultze. Together, we aim to empower entrepreneurs and foster economic growth globally.

My journey in technology and business includes co-founding Infinigate, where I also led investor relations, and BlueRoads in Silicon Valley, a pioneering channel management leader. We also established the S3 Accelerator in San Francisco and Europe to mentor startups and connect them with essential resources and capital.

Before my ventures in technology, my career began in Europe's hotel, travel, and tourism industry. I held leadership roles in sales, marketing, and operations and successfully raised capital for a major hotel project. This diverse background has equipped me with a unique perspective and a deep commitment to building ecosystems that drive meaningful and lasting change.

Every day, I am inspired by the incredible potential of technology, innovation, and strong partnerships to create new opportunities, foster growth, and positively impact the world.

....not to forget - I love sailing

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