Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

Your best practitioner just updated their LinkedIn.

They're not leaving for more money. They're leaving because you're wasting their talent.

Owners obsess over compensation packages and benefits.

But the real retention killer?
Making your $80K staff nutritionist spend 12 hours a week on intake paperwork.

Your practitioners didn't get into this field to push paper.
They got in to heal people.

But here's what's actually happening:
❗Lead therapists spend 2 hours daily on admin instead of patients
❗Clinic directors manually build reports, not culture
❗Top coaches drown in CRM updates, not coaching

You're not just burning money.
You're burning out the people who make your business work.
And your clients or patients aren't getting the results they want.

Here's what most health & wellness founders miss:

Burnout doesn't come from hard work.
It comes from meaningless work.

When your $80K practitioner spends 30% of their time on tasks a system could handle, you're not just wasting $24K.

You're telling them their expertise doesn't matter.
And they hear you loud and clear. 👂

The practices that automate aren't just saving money.
They're keeping their best people.

Ask your team today: "What takes up your time that has nothing to do with helping clients?"

Their answer will tell you exactly why your last star employee left.
And why your next one will too.

I help health brands turn strangers into customers using a AI acquisition system ✪ Ex-@Saatchi, @Ogilvy, @McCann

$2.3M in revenue lost. Just because you picked the wrong AI tool for your business.

You think you're just using an AI chatbot when you choose ChatGPT.
You're really choosing who controls your marketing & sale costs for the next decade.

Recently OpenAI (ChatGPT's owner) went into "code red" recently.
Froze everything. 
Shopping agents. Ad tools. Internal projects.

Why?

Gemini 3 launched and topped industry benchmarks.
Salesforce's CEO even tweeted: "I'm not going back to ChatGPT."

I've watched months of hard work evaporate when platforms pivot like OpenAI just did.

Custom patient intake forms? Gone.
Content workflows? Broken.
Team training? Worthless.

Who wins the AI war?

Smart health & wellness brands never pick sides.
✅ They use Gemini for competitor research.
✅ They use ChatGPT for patient stories.

Different tools. Different strengths. Different Results.

Platform dependence risks revenue.
Flexible systems protect it.

Stop asking "Which AI tool should I use?"
Start asking "How do I win regardless of which platform wins?"

You're losing customers because you're marketing to a behavior that doesn't exist.

Here's how I fixed that for a biotech company.

Most health brands assume people visit their website, click through, and convert.

It almost never happens that way.

What actually happens:
→ Someone hears about you on a podcast.
→ They Google your name three weeks later.
→ They forget about it.
→ Then they see a brochure in a waiting room and finally visit your service landing page.

We fixed their marketing when we stopped building acquisition around the path we wanted.
And started designing for the path people were already taking.

The results:
→ 200,000 website visits
→ 6,000 registrations
→ 56% performed a call to action
→ 33% talked to their healthcare provider
→ Sales exceeded projections

How'd we do it in less than 3 months?

We made three key changes.
1️⃣ We tracked where awareness actually started.
Not the first click in Google Analytics.
The first time someone heard about the condition.
We shifted budget to show up there.

2️⃣ We stopped rushing people.
Someone who just learned their symptoms have a name isn't ready to schedule a consultation.
We built nurture sequences that gave them time.
Offered understanding before asking for action.

3️⃣ We designed conversion paths that reflected reality.
We created multiple touchpoints across channels.
We wrote email sequences that acknowledged the weeks between discovery and decision.

Sounds complicated?
It's way easier when you have an automated system that helps you move faster.

Your acquisition strategy fails when it ignores how people actually behave.

You can't force customers onto your ideal path.
You can only show up on theirs.

Match their behavior and you'll get acquisition right.

---
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When everyone's using AI...your humanity is your differentiator. Just don't overshare.

So, what human stories drive conversions in 2026?

Find out tomorrow when a team of experts led by Sandra Macele and Annika Mohlin 🌱 debate this exact topic.

I'll be attending. You should too. Sign up👇🏽

For the people who think dangerously well. ​>​>​> Scaling Intellectual Authority / Thought Leadership 🌃 (Storyteller, raised on cyberpunk fiction.)

You’ve all seen it: The trauma-dump with a CTA. And then you wonder: Is this brave… or ...?

This audio Live is a real-time debate between people who build attention and people who protect nervous systems.

We are answering:
- Who decides when sharing becomes “over”sharing?
- When does “vulnerability” become “emotional burden” for the audience?
- Should you post while you’re still bleeding, or after you’ve processed?

We made a panel of 3 marketers vs 3 wellbeing coaches!

Team Wellbeing:
Our host Annika Mohlin 🌱 —  Self-leadership, boundaries, sustainable ambition.
Josh Perry — High Performance Coach (creation vs survival mode)
Emily Heird, LPC/MHSP — Licensed therapist & mental performance coach 

Team Marketing:
Jenni Reher — Marketing strategist, creator of Find Your Weird™ 
Sandra Macele — Identity & positioning strategist (thought-leadership infrastructures)
Robert van Tongeren — Content strategy that makes you look like a genius

Log in tomorrow, and bring your best questions ;) muahahaha ...

You’re spending $127K to chase 2,000 leads.
But you only needed 47.

Health brands have been clinging to outdated acquisition tactics for years.

But in 2026 more leads ≠ more conversions.

Health buyers don’t want more touches.

They want fewer, better interactions that build trust quickly.

Their behaviors changed years ago:
→ They ghost mass emails.
→ They ignore cold calls.
→ They only respond to genuine connection.

So stop measuring activity.
Start measuring relationship velocity.

Here's what relationship velocity looks like:
→ Instead of 1,000 generic emails, you send 50 voice notes.
→ You remember their challenges from 3 months ago.
→ You solve problems before pitching.

AI can help you capture their preferences, conference plans and prior conversations
Then humans can use them to follow up personally.

The results will speak for themselves:
✅ Faster trust = shorter sales cycles.
✅ Personalized relevance = much higher response rates.
✅ Real relationships = bigger lifetime value.

If you’re still counting “touches” in 2026, you’re optimizing the wrong metric.

In health & wellness, trust has always been the currency.

Now we finally have AI tools to build trust at scale without the big budgets.

An official ChatGPT Health feature was inevitable. Now it's here.

The health & wellness space been stuck 5-10 years behind every other industry for years even though people' habits, behaviors, expectations have changed drastically. 

People were already asking ChatGPT, Perplexity, Claude etc. about medical conditions and to explain medical info.

The big question is how will the health & wellness industry react? 

Will we dig in deeper and ratchet up the regulatory barriers or adapt to the needs of people who desperately need clear and safe health communications.

Either way, change is afoot.

More than 200 million people already turn to ChatGPT for health-related questions every week, says OpenAI.

OpenAI makes healthcare push with new ChatGPT feature

If content alone worked, you’d be booked solid.

You don’t have a content problem. You have a conversion problem.

You can post 3x/week, tell great stories, rack up likes, follows, and saves… and still hear crickets.

Because content creates awareness, not commitment.

The missing piece is a acquisition system that turns attention into qualified conversations, filters tire-kickers, and books clients and patients automatically.

Busy ≠ Booked.

Fix the system, not just the content.
---
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Content Alone Wont Get You Clients

John Pasmore

Focused on building scalable and sustainable organizations with an understanding that diversity, smart design and open communication all impact outcomes.

Pay careful attention to revenue generation/growth, strategic partnerships, and overall management. 

Advise on financing, funding, Private Equity, corp structure, diversity/inclusion, and Board-level direction including:

• Strategy
• Technology evaluation & implementation
• Business & corporate development
• P&L management
• M&A/Private Equity strategy, planning, outreach and deal management
• Content (Media & Commerce) production, syndication & distribution

Advisor

A TRS Capital portfolio company. LRT Sports is a rating and review site for college coaches. We work to help student-athletes and their families with Understanding College Athletics™ through first-hand information that comes from college coaches, college athletes, pro athletes, and Olympians.

Latimer has been named a finalist at the 2026 Edison Awards, named after inventor Thomas Edison (co-creator with Lewis Latimer). We’ll be in Fort Myers, Florida, on April 15–16 to represent Latimer, and we’re genuinely honored to be nominated.

As always, we would not be in these rooms and conversations if it weren't for a super smart team and fantastic supporters at places like Southern New Hampshire University, Tennessee State University, Miles College, Howard University, Morehouse College, Bennett College, Student Freedom Initiative, The New School, Superhuman, Intel Corporation, HBCU CARES +++

Together, we're building AI that is fair and accurate.

Pictured below are just two of last year's winners, Jensen Huang and Michael Crow, president of Arizona State University. Get tickets here: https://lnkd.in/egBcRKCd

Team & Supporters: Elton Sampaio, Malur Narayan, Sayan Maity, PhD, Vijay Raghavan Ph.D., M.B.A., Ayanna Howard, Shanti T., Courtney I. Williams, Esther Dyson, Munson Steed, David Nyarko, Robert MacAuslan, David Humphreys, Benjamin Talton, Roy Austin, Jr., Dr. Monique Earl-Lewis, Dr. Robbie Melton, Mary Mathis Burnett, Ed.D., Samuel Scalzo, The Lewis Latimer Fellowship, and many more!

Latimer.ai | Board Director | Partner | Venture Beat Generative AI Visionary Award

Latimer welcomes Howard University School of Law AI Initiative as a client. 

Thank you, Roy Austin, Jr., the inaugural director of the newly established Howard Law Artificial Intelligence Initiative, a groundbreaking initiative focused on ethical AI innovation and civil rights law. We look forward to working closely with you and the team at Howard University School of Law.

As always, thanks to the Latimer team and many others: Elton Sampaio, Sayan Maity, PhD, Shanti T., Ayanna Howard, Vijay Raghavan Ph.D., M.B.A.,  Erskine "Chuck" Faush, Munson Steed, Courtney I. Williams, Benjamin Talton, Samuel Scalzo +++ #LatimerAI

University of Michigan - looking forward to this - January 29th! We're building Latimer as an inclusive AI solution for this very reason.

UPCOMING:
With the start of the semester, we're already looking forward to our first event: "Black Boys and the Future of Technology" featuring Jonathan Cropper, Kareem Edouard, and John Pasmore in conversation with DISCO's own Rayvon Fouché (Director, HAT Lab at Northwestern University)

This panel asks: can technology improve the lives of Black boys? Recently, news reports, with familiar conclusions, discuss the way Black boys continue to fall behind, which is partially responsible for shrinking enrollments of Black men in college. Particularly striking are the declining numbers at HBCUs. In turning this conversation away from negative reporting toward positive action, we will explore the ways technology can intervene and provide new opportunities, pathways, and platforms for Black boys to thrive.

Join us on Thursday, January 29th at 4:00 - 5:30 PM [ET] in-person at Weiser Hall (U-M, Ann Arbor) or over Zoom.

🔗 Learn more and register to attend by visiting the link in our bio, or https://myumi.ch/rAgVZ

☕ We'll be providing refreshments for the first 100 attendees! All are welcome and we strongly encourage undergraduate and graduate students to attend.

We strive to make our events accessible to all participants. CART live-captioning services will be provided. If you anticipate needing accommodations to participate or would like help filing out the RSVP form, please reach out to chericec@umich.edu ✉

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The Battle

G. Kofi Annan

John Pasmore

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}G. Kofi Annan's LinkedIn Performance

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