Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

Barbie Moreno

My own journey from burnout to balance became the foundation of my coaching practice, where I’ve had the privilege of working with high-achieving individuals teetering on the edge of exhaustion. These are people who thrive under pressure—executives, entrepreneurs, and leaders—yet often find themselves depleted by the demands of their lifestyle.

In this role, I’ve coached clients to:
Reconnect with their purpose, realigning their goals with their values.
Navigate burnout, integrating strategies that balance productivity with self-care.
Understand and address the root causes of their stress, including trauma and its impacts on physical, emotional, and mental health.


My work has naturally expanded into speaking engagements, where I share insights on resilience, balance, and transformation. The trust I’ve built with my clients stems not only from my professional expertise but from my lived experience—a perspective that is both relatable and inspiring.

Resilience Coach | Speaker on Trauma & Transformation

The Mental-Hell Podcast

Host of "The Mental Hell" podcast, where I tackle profound topics of mental health and life's challenges with a touch of humor. My personal journey, marked by overcoming depression, anxiety, burnout, and unhealthy coping mechanisms, inspires others to prioritize their mental wellness journey.

This podcast is available wherever you stream your podcasts. Apple, Spotify, iHeart, Tunein, YouTube, etc.

Podcast Host

Wells Fargo Private Bank 

For over a decade, I served as a cornerstone in one of the most elite sectors of the financial world, working with the affluent clientele of Wells Fargo Private Bank. My role extended far beyond traditional mortgage lending—I became a problem solver, strategist, and trusted advisor.

As a member of the prestigious Leaders Club, I consistently delivered top-tier results in both production and customer service. When others saw roadblocks, I saw opportunities. By applying a “make sense” mindset and leveraging my deep knowledge of underwriting guidelines, I often turned loans from denial into approval, ensuring my clients’ needs were met without compromising integrity.

This role required me to:
Underwrite with nuance and foresight, analyzing corporate, trust, and personal tax documents to offer tailored solutions.
Cultivate and sustain relationships with financial advisors, CPAs, attorneys, and affluent community members.
Partner with Private Bank leadership to ensure even the most complex financial needs of high-net-worth individuals were met.
Navigate the intricate details of asset allocation and income analysis with precision, understanding the unique challenges faced by affluent clients with significant corporate holdings and net losses.

Sr. Private Mortgage Banker

"What’s wrong with me?"
This question haunted me through different stages of my life, following me from a challenging childhood to a high-stakes corporate career. Raised in a turbulent home, I quickly learned to survive by overachieving, which led me to a successful career in finance. I became a top producer at Wells Fargo Private Bank, making high six figures and thriving on paper. But the deeper question of worth lingered beneath my achievements.

In my late twenties, as I started my own family, that question returned. Despite my professional success, I felt I was failing in my personal life. Divorce, remarriage, and the arrival of my second child brought both joy and struggle, culminating in severe postpartum depression. My self-worth was tied to my career identity, and I struggled to let go.

In 2021, while exploring equestrian therapy to help with depression and anxiety, I experienced a life-altering accident that left me immobilized. The physical pain forced me to confront a deeper vulnerability. Stripped of my career identity, I had to rely on others, and in this vulnerability, I found strength. I began to see my worth beyond titles or roles, leading me on a path of spiritual and emotional healing.

This journey led me to rethink my life’s purpose. Inspired by the transformative book What Happened to You by Oprah Winfrey and Dr. Bruce Perry, I understood that my mission lay not in finance but in supporting others on their healing journeys. Today, I help individuals who have faced trauma understand their experiences, navigate recovery, and reclaim resilience through both practical tools and spiritual insights.

Current Mission:
I work with individuals to uncover the roots of their struggles, understand the science of trauma, and access the tools to move beyond survival into healing and resilience. My journey from corporate success to a life centered on helping others reflects my belief that true worth isn’t tied to achievement but to self-acceptance and compassion.

Whether through workshops, one-on-one support, or sharing my story, I guide others to find their own path toward healing, self-discovery, and transformation.

taplio

The Battle

G. Kofi Annan

Barbie Moreno Resilience and Trauma Coach for Women

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