You have two ways to do things in life. 
You can do things the way you always did, or you can strive to find new ways, test new approaches, and build new paradigms.
If you meet me along your way, you'll often find me pursuing the latter.

-----

I'm a professional with 13 years of experience in digital companies, with a strong focus on b2b business development strategy and growth.

I am a status quo challenger, an analytical decision-maker, a manager who considers integrity, accountability, and empathy as the most important values, leading by example and serving as a motivation for others.

During my work experience, I have:

• sold 16M+ EUR in products/services
• grown the YoY revenues of +500% in 3 years
• built from scratch a funnel and generating 200% of the previous year's sales results
• built teams by hiring +30 SDRs, Account Managers, Account Executives, Customer Success Managers
• participated in a company merger
• built from scratch a growth department

At Textbroker I am responsible for new business development and the launch and go-to-market strategy of Textbroker's new service and product areas.

If you want to get in touch, email me at giuseppe.colucci@textbroker.eu

Giuseppe Colucci

A huge thank you to all the speakers, sponsors, and attendees who made the #SEOFOMO x Berlin SEO & Content Club #11 meetup truly special. 

The energy, curiosity, and sense of community in the room were next level. From those who traveled from across Europe to everyone who showed up ready to connect and share. 

Massive gratitude to Aleyda, Ciara, Advanced Web Ranking and Textbroker International for the huge support.

And, of course, to our incredible speakers who brought their expertise from near and far, and everyone who contributed to the conversations that made the night meaningful. 

We loved the passion. The insights. The community. And we can’t wait to do it again in June. 🚀

See you soon.

❤️Another great night.❤️

Thank you all for showing up, and coming to Berlin from all over the place (Spain, Netherlands, UK, France, Sweden, and all over Germany). It has been a special night.

Thanks, Aleyda, Philip, Ciara & all the wonderful panelists (12 BrightonSEO-Main stage-level speakers, on one stage was simply incredible to see).

Thanks, El-Hadi Zahri & the Textbroker International team, one more time, for making this happen.

More photos, and other memories of the night will follow.

Nitin Manchanda Niklas Buschner Jennifer Lapp Sharon Peredo Sahid Gianluca Fiorelli Maximilian D. Muhr Gerry White Sabine Langmann Vanda Pókecz MJ Cachón Yáñez Natalia Witczyk Valen Correa

It was my first SMX - Search Marketing Expo in Munich today.

A nice trip to enjoy the company of El-Hadi Zahri and discuss GTM strategies for our new products and initiatives. (more info coming soon!)

Content-wise, I had the chance to attend 5 talks. Not all lived up to my expectations, but certainly those of Malte Landwehr and Aleyda Solís, for example, did. Or, even, exceeded them.

It has been nice to meet and chat with some smart colleagues, partners, clients, like Hannah Downes, Kerstin van Haastrecht, Thomas Peham, Carlos Peula Jiménez, Jesús Alfaro Aguado, David Gerginov, Nikita Tanskiy.

I have learned a few things, challenged some believes and strengthened some concepts that were already rolling in my mind.

It was certainly nice to hear Malte saying that #Reddit is a great source for AI citations (we're hosting a webinar on the subject on March 24th, if you want to register for free, link in the qst comment ⬇️ ).

Just a pity I had to leave now and skip Day 2. But, after a week of holidays, my backlog is calling and I need to be back to work tomorrow.

See you soon, Munich!

Giuseppe Colucci 📶

CGO @ Textbroker | Helping Marketing leaders understand the future of Search and grow through GEO Strategies, Authoritative Content solutions, Reddit Brand Marketing, and Digital PR | Meetup & Webinar Host

On March 24th, we are hosting a webinar on AI Search, and how Reddit can shape search strategies in 2026.

To register ➡️ Link in the 1st comment.

Textbroker International Serpzilla

How do you track the #ROI of your marketing initiatives on #Reddit? 🤔

Most marketers are flying blind on this, and it's costing them. In this short video, I show a simple methodology I use with my clients.

If you want to go deeper on this, we're hosting a live webinar where we'll cover exactly how to build a Reddit marketing strategy that you can actually measure and scale. Link in the 1st comment.

)Drop a comment if Reddit is already part of your marketing mix: curious how many of you are testing it).

It’s been one week since the edition of the Berlin SEO & Content Club x SEOFOMO meetup and we're all still buzzing.

The energy in the room was unreal. An international crowd of SEOs, content nerds, founders, in-house leads, consultants, all packed together, sharing notes, opinions, doubts, and sharp takes on where search is heading.

Honestly, it felt like a perfect event. Nothing missing.

Well… almost nothing.

Two things didn’t make it:

1️⃣ The legendary SEOFOMO beanies Aleyda sent over got stuck somewhere thanks to “creative” weather conditions.
2️⃣ Actual good Berlin weather. A bit of sunshine, like we have today, would’ve been nice.

In your opinion, what are the three foundational things everyone should know about AI Search to start creating their strategy?

Hint: AI Visibility alone won't help you grow. You need to care for your brand reputation, communicate it consistently, and create opportunities to be cited via trusted off-page sources like Reddit...

𝐘𝐨𝐮 𝐡𝐢𝐫𝐞 𝐜𝐡𝐞𝐚𝐩 𝐑𝐞𝐝𝐝𝐢𝐭 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬 → 𝐪𝐮𝐢𝐜𝐤 𝐤𝐚𝐫𝐦𝐚 → 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐬𝐩𝐨𝐭 𝐭𝐡𝐞 𝐢𝐧𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 → 𝐲𝐨𝐮 𝐥𝐨𝐬𝐞 𝐭𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐝𝐢𝐬𝐚𝐩𝐩𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐀𝐈 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐥𝐚𝐲𝐞𝐫.

Through our new tool (currently in Alpha, Beta opening in May 💡), we tracked 3 brands that showed sharp spikes in Reddit citations. A pattern typical of generic content services. Here's what we found across 90+ posts and comments over 60 days.

Initial results looked promising: 

👍 400+ upvotes in the first month 
👍 Comments appearing in top threads 
👍 Accounts gaining followers steadily

Then something changed. 📉

By weeks 4-5, communities started calling out accounts: "This reads like it was written by someone who doesn't actually use this product", "Why does every post feel the same?", "Fake post." Moderators removed posts. Upvotes dried up. Momentum vanished.

But the bigger problem: Reddit shapes the information environment LLMs learn from. When users flag content as inauthentic, they're not just downvoting: they're signaling it's untrustworthy. That damage extends beyond Reddit into the wider AI-mediated information ecosystem.

The only sustainable Reddit strategy is built on #authenticity, #consistency, and #realexpertise.

Join our webinar on March 24 — "𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐑𝐞𝐝𝐝𝐢𝐭 𝐚𝐧𝐝 𝐎𝐭𝐡𝐞𝐫 𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬":

➡️ Why inauthenticity gets detected fast and which signals communities read ➡️ How to build a Reddit presence that survives scrutiny and compounds over time 
➡️ Why Reddit now influences visibility across AI systems 
➡️ How to turn Reddit from a short-term tactic into a long-term asset

Featured speakers: 

"𝐒𝐭𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. 𝐒𝐭𝐚𝐫𝐭 𝐇𝐞𝐥𝐩𝐢𝐧𝐠. 𝐓𝐡𝐞 𝐑𝐞𝐝𝐝𝐢𝐭 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐞𝐝 𝐑𝐞𝐬𝐮𝐥𝐭𝐬" — Cody Christensen, CEO at Textbroker International 
"𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐬 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐆𝐄𝐎/𝐀𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧 𝟐𝟎𝟐𝟔" — Egor Golovin, CCO at Serpzilla

Join us: https://lnkd.in/duh7nKjT 

𝑇ℎ𝑒 𝑑𝑎𝑡𝑎 𝑐𝑜𝑚𝑒𝑠 𝑓𝑟𝑜𝑚 𝑜𝑢𝑟 𝑝𝑟𝑜𝑝𝑟𝑖𝑒𝑡𝑎𝑟𝑦 𝑡𝑜𝑜𝑙, 𝑐𝑢𝑟𝑟𝑒𝑛𝑡𝑙𝑦 𝑖𝑛 𝐴𝑙𝑝ℎ𝑎. 𝑅𝑒𝑠𝑢𝑙𝑡𝑠 𝑚𝑎𝑦 𝑣𝑎𝑟𝑦 𝑎𝑛𝑑 𝑐𝑜𝑢𝑙𝑑 𝑏𝑒 𝑟𝑒𝑓𝑖𝑛𝑒𝑑 𝑜𝑟 𝑟𝑒𝑣𝑎𝑙𝑖𝑑𝑎𝑡𝑒𝑑 𝑑𝑢𝑟𝑖𝑛𝑔 𝑡ℎ𝑒 𝐵𝑒𝑡𝑎 𝑝ℎ𝑎𝑠𝑒.

Join our Webinar: The Importance of Reddit and Other Off-Page Winning Strategies in 2026

Next Tuesday, March 24th, Textbroker International and Serpzilla join forces and host a webinar focused on #Reddit and other #OffPage strategies that brands should follow in 2026.

We are not claiming to have the perfect recipe, but trying to help by sharing our direct experiences on the subjects.

Join us for an honest, open, knowledgeable discussion. Link in the first comment.

Friends from #Berlin and beyond, this post is for you if...

➡️ You enjoy and have experience in DTC Marketing
➡️ You have prior experience in offline sales and partnerships
➡️ You have an entrepreneurial mindset, but also a busy life (this can be a side gig)
➡️  You speak German fluently 

My friend Vikrant Agrawal is looking for a #Cofounder with a #marketing focus for the brand he co-founded, BLN SOAP.

More details in the job offer in the 1st comment. If you are interested, feel free to reach out to Vikrant directly or to me, for an introduction.

P.S. I very much recommend working with him: fast-paced but loads of fun!

Katun EMEA

• Leading business development efforts for Katun EMEA in the CEE region, focusing on increasing market share and expanding customer base.
• Developing client relationships and introducing new product lines to drive revenue growth.
• Implement new business initiatives to reform the business model and enhance overall performance.

Business Development Manager

• Leading sales and technical teams across EMEA, driving growth in digital label printing and finishing solutions.
• Expanding into new markets and building strong channel partnerships.
• Promoting sustainable technologies like aqueous pigment ink systems.
• Focused on practical innovation and customer success in the digital printing space.

Sales Director, Katun Digital Printing Solutions (DPS) Division 

GMTechnology

At GMT I manage the company's international sales and marketing strategy and leading the export sales team. 
We help print service (MPS) providers, and channel partners in the printing industry with a circular economy focused product range. Refurbished printing equipment, remanufactured toners and consumables.

Director of Int´l Business

Integral GmbH

Director Of Marketing And Business Development

Wta Carsten Weser GmbH

Opening B2B Export Market opportunities for the German-based WTA Carsten Weser GmbH the leading Aftermarket Imaging Supplies manufacturer in Europe.

International Business Development

Uninet Imaging Inc.

Managing Director with full P&L responsibility for the European Subsidiary of the USA based Uninet Imaging Inc. in the imaging aftermarket with responsibility for the EMEA distribution center.

Addictionally opening the EMEA market for the new iColor division in the textile and arts and graphics and speciality print industries

Managing Director Europe

KEY ROLE:
• Full responsibility for the company sales activity and EU turnover with Focus on Growth and EBITDA. Managing the sales team of 15 country specific sales managers + 4 customer service.

KEY RESPONSIBILITIES:
• Targeting
• EU market study, Sector analysis, Key Account Strategies
• Segmenting and defining the engagement strategy for each manufacturer in the EU region,
• Training coaching sales team, Team building, Developing Team Strategies
• Developing/Adapting Product/Market strategy, Brand building
• Day to day decision making
• Networking, Traveling
• Attending tradeshows, conferences and Industry meetings
• Customer visits, strategic cooperation set up, contract suggestions

Sales Director EUROPE

KEY ROLE:
• Produce growth in EU EBIT. Improve Key account management, Execute competition strategy on EU focus accounts. Revision of existing sales and developing new sales.

KEY RESPONSIBILITIES:
• Sales tactics
• Key account / sector analysis, target marketing, business plan for focus accounts
• Preparation of direct offers: quotations, pricing and promotions, key account management
• Increasing key customer database, network building, traveling
• Visit tradeshows, conferences and Industry meetings
• Customer visits, strategic cooperation set up, contract suggestions
• Full control on the ordering process

KEY ROLE:
• Relocating to Hungary to Establish and manage a Central Eastern European (CEE) subsidiary sales office with the aim of supplying remanufacturers of Laser and Inkjet cartridges in the region.

Prospect and build a network of key industry players. Engage the consumables market with a 4 person sales team and maintain a profitable sales portfolio.

KEY RESPONSIBILITIES:
• Relocating and setting up the regional subsidiary sales office (choosing building and contracting providers, hiring, warehouse location…)
• Building a sales team
• Managing Day to Day operations
• Sector analysis, market analysis, market channel studies
• Defining the target market segments potential and setting sales objectives (traveling)
• Opening key accounts in the CEE market. (key account visits, sales)
• Responsible for key accounts
• Positioning the company and its portfolio as a recognized brand on the market
• Sales and forecast planing tasks / Preparation of direct offers: quotations, pricing and promotions
• problems solving and developing customer relationship; networking
• Customer status Follow-ups, strategic decisions
• Defining future objectives, develop further CEE markets

Sales Director CEE

FARBAX

KEY ROLE:
Managing the purchasing department (operative / strategic). With the objective of maintaining continuous raw material supply for a 150 person cartridge recycling plant. Managing the supplier network. Proactive purchasing in Asian outsourcing projects.

KEY RESPONSIBILITIES:
• Supplier negotiation and relationship management.
• Revising and qualifying supplier base
• Personal supplyer visits
• Weekly strategic ordering in accordance of the weekly production plan
• Involving in setting a purchasing strategy focusing on efficiency
• price/conditions negotiations.

Purchasing Manager

20+ years in front line International Business Development shaping the future of the printing industry, from office and production print to 3D, textile, digital label and packaging print solutions.

Today, I’m proudly leading growth at Katun EMEA, driving new core business initiatives in the CEE region and scaling the Katun DPS Division across EMEA markets with sustainable, cutting-edge tech.

What drives me?
Growing businesses and people. Mixing tech, strategy, and genuine human connection to create real, lasting impact.

I believe sales and business development aren’t just about numbers, they’re about relationships, loyalty, trust, smart moves, and delivering real value.

Areas I Play In:
	•	Business Development & Sales Strategy
	•	Digital & Industrial Printing Solutions
	•	CRM, Business AI, and Tech Implementation
	•	Management Consulting & Neuro-Coaching
	•	Public Speaking & Neuro-Communication

New Passion:
Diving deep into AI, BizTech, PropTech and Real Estate Investment — learning fast, thinking big.

If you’re into business, tech, real estate, or just fresh perspectives — let’s connect. 

I’m aways open to ideas, challenges, and good conversations.

taplio

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Giuseppe Colucci

Zoltan Matyas

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The Battle

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Zoltan Matyas

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