You have two ways to do things in life. 
You can do things the way you always did, or you can strive to find new ways, test new approaches, and build new paradigms.
If you meet me along your way, you'll often find me pursuing the latter.

-----

I'm a professional with 13 years of experience in digital companies, with a strong focus on b2b business development strategy and growth.

I am a status quo challenger, an analytical decision-maker, a manager who considers integrity, accountability, and empathy as the most important values, leading by example and serving as a motivation for others.

During my work experience, I have:

• sold 16M+ EUR in products/services
• grown the YoY revenues of +500% in 3 years
• built from scratch a funnel and generating 200% of the previous year's sales results
• built teams by hiring +30 SDRs, Account Managers, Account Executives, Customer Success Managers
• participated in a company merger
• built from scratch a growth department

At Textbroker I am responsible for new business development and the launch and go-to-market strategy of Textbroker's new service and product areas.

If you want to get in touch, email me at giuseppe.colucci@textbroker.eu

Giuseppe Colucci

It's unbelievable how time flies, and it's already less than 3 weeks to the next Berlin SEO & Content Club x SEOFOMO event in #Berlin.

This time, Ciara Serrano Temprado, Aleyda Solís, and I decided to host 2 panel discussions, instead of the typical talks, focused on the future of SEO and AI Search (what else?!).

The event is sold out for several weeks, but you can still register for the waiting list (link in the 1st comment), as some people may still decide to cancel their ticket.

I'm super happy and looking forward to host, in our city, at our favourite WeWork venue, the likes of Natalia Witczyk Gianluca Fiorelli Gerry White MJ Cachón Yáñez, plus our lovely locals Vanda Pókecz Valen Correa Sabine Langmann Maximilian D. Muhr Niklas Buschner Nitin Manchanda Sharon Peredo Sahid Jennifer Lapp.

See you all in Berlin on February 18th - Can't wait!

Giuseppe Colucci 📶

CGO @ Textbroker | Helping Marketing leaders understand the future of Search and grow through GEO Strategies, Authoritative Content solutions, Reddit Brand Marketing, and Digital PR | Meetup & Webinar Host

#Reddit is now a trust signal for AI systems. This guide explains why. Write "REDDIT" in the comments, and I'll share it with you.

If a brand is not trusted on Reddit, AI systems notice it, and visibility drops. This is one of the central topics explored in our new guide.

Inside the guide:

➡️ Why Reddit matters for AI answers

➡️ Risks when brands fail on Reddit

➡️ Principles of authentic engagement

➡️ Preparing content for community-driven channels

➡️ Case studies and expert interviews from the guide

We already help 20+ #brands across Europe and the US, with Reddit growth:

✅ Sentiment growth

✅ Brand presence growth

✅ AI System Citations opportunity growth

Happy to share more on the "how".

I’m #hiring. 

At Textbroker, we're looking for a smart professional to join my team.

Not gonna use buzzwords like "superstar". 

I'm looking for someone #accountable, #eager to build something great together, with a #consulting approach and who aims to build #value for our customers, for our team, and of course, for themselves.

We'd be working very closely together. And I don't know if that's a good thing or a bad thing. 😂 😂 😂

View the open to hiring details of Giuseppe

#Reddit plays a big role in the AI Search and GEO equation. 

What is discussed on Reddit today feeds AI systems upstream, shaping context, sentiment, and how brands are described tomorrow.

Together with leading industry experts, we created a free 181-page guide to give a clear overview of where search is heading, including the growing strategic importance of Reddit and what brands need to do (and not to do) to make Reddit a channel for growth, visibility, authority, and trust.

It explains how #AIsystems, #GEO, and #Reddit are reshaping visibility, trust, and brand perception, and how LLMs increasingly source Reddit content as citations, making expert content the real competitive advantage.

If you work in SEO or content strategy, this shift is already affecting your results.

The guide is free and available for download. Write "Reddit" in the comments and I'll send it directly to you via PM.

Reddit Brand Marketing

Ever since, at Textbroker International we started to dig deep into #Reddit and its potential for #brands to build opportunities for #AIcitations and #brandauthority strengthening, our ultimate goal has been to figure out a model for actually measuring and reporting performance results for metrics that really matter for our customers.

Which metrics actually matter?, was the question. Our answer was: these 3, in order of importance:

1) Build opportunities for AI citations by creating content that AI engines like to cite: question->answer, 1st-hand experience-based remarks, comparisons of products, services, experiences, just to give a few examples.
Of course, to ensure that the content has higher chances for citations, the source needs to be as trusted as possible. And that's one of the most complicated parts, where we found a solution that gave us an unfair competitive advantage.

2) Build Brand presence and visibility *within* the Reddit community, exposing it to the righttarget audience (as close as possible to the ICP), connecting it with the right topics and using the right narrative, to ensure that the brand is communicated exactly based on the value it wants to leverage.

3) Growth CSAT and Brand Sentiment: especially when a brand needs to face a brand crisis, or a s**tstorm, sometimes induced by competitors' strategies, focus on content that delivers a neutral or positive message, to increase CSAT (Costumer Satisfaction Score), but always do it organically and authentically, focusing on the 90-10 rule: 90% value, 10% brand (earn trust first, then let AI systems reuse your authentic insights).

Reporting on these 3 metrics has been our northstar for the last 6-9 months, and we've managed to get finally very close to that. 

Exciting times ahead!

Viola Eva

The year is officially in motion, and Flow Agency is already booking flights, creating guides, watching the future of AI Search take shape, and showing up where the industry actually gathers.

From conference stages to new research to a few strategic “keep your eyes on this” moments, here’s what’s already lighting up our start to the year.

Let’s get into it. ✨

Thank you for creating this newsletter, Angela Ash.
And special shoutout to Ben Trigueiro inside!

Founder of Flow Agency | B2B marketing for SaaS and professional services

View newsletter: Meaningful Marketing for SaaS

🌍 Flow Is Going Global (Again) Sandra Potisek and Angela Ash are representing Flow Agency at WTSFest London, where they’ll be networking, learning th

Open article: ChatGPT Ads, new LLM SEO guides - and catching us on stage  by Viola Eva • 3 min read

ChatGPT Ads, new LLM SEO guides - and catching us on stage

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