You have two ways to do things in life. 
You can do things the way you always did, or you can strive to find new ways, test new approaches, and build new paradigms.
If you meet me along your way, you'll often find me pursuing the latter.

-----

I'm a professional with 13 years of experience in digital companies, with a strong focus on b2b business development strategy and growth.

I am a status quo challenger, an analytical decision-maker, a manager who considers integrity, accountability, and empathy as the most important values, leading by example and serving as a motivation for others.

During my work experience, I have:

• sold 16M+ EUR in products/services
• grown the YoY revenues of +500% in 3 years
• built from scratch a funnel and generating 200% of the previous year's sales results
• built teams by hiring +30 SDRs, Account Managers, Account Executives, Customer Success Managers
• participated in a company merger
• built from scratch a growth department

At Textbroker I am responsible for new business development and the launch and go-to-market strategy of Textbroker's new service and product areas.

If you want to get in touch, email me at giuseppe.colucci@textbroker.eu

Giuseppe Colucci

It's unbelievable how time flies, and it's already less than 3 weeks to the next Berlin SEO & Content Club x SEOFOMO event in #Berlin.

This time, Ciara Serrano Temprado, Aleyda Solís, and I decided to host 2 panel discussions, instead of the typical talks, focused on the future of SEO and AI Search (what else?!).

The event is sold out for several weeks, but you can still register for the waiting list (link in the 1st comment), as some people may still decide to cancel their ticket.

I'm super happy and looking forward to host, in our city, at our favourite WeWork venue, the likes of Natalia Witczyk Gianluca Fiorelli Gerry White MJ Cachón Yáñez, plus our lovely locals Vanda Pókecz Valen Correa Sabine Langmann Maximilian D. Muhr Niklas Buschner Nitin Manchanda Sharon Peredo Sahid Jennifer Lapp.

See you all in Berlin on February 18th - Can't wait!

Giuseppe Colucci 📶

CGO @ Textbroker | Helping Marketing leaders understand the future of Search and grow through GEO Strategies, Authoritative Content solutions, Reddit Brand Marketing, and Digital PR | Meetup & Webinar Host

#Reddit is now a trust signal for AI systems. This guide explains why. Write "REDDIT" in the comments, and I'll share it with you.

If a brand is not trusted on Reddit, AI systems notice it, and visibility drops. This is one of the central topics explored in our new guide.

Inside the guide:

➡️ Why Reddit matters for AI answers

➡️ Risks when brands fail on Reddit

➡️ Principles of authentic engagement

➡️ Preparing content for community-driven channels

➡️ Case studies and expert interviews from the guide

We already help 20+ #brands across Europe and the US, with Reddit growth:

✅ Sentiment growth

✅ Brand presence growth

✅ AI System Citations opportunity growth

Happy to share more on the "how".

I’m #hiring. 

At Textbroker, we're looking for a smart professional to join my team.

Not gonna use buzzwords like "superstar". 

I'm looking for someone #accountable, #eager to build something great together, with a #consulting approach and who aims to build #value for our customers, for our team, and of course, for themselves.

We'd be working very closely together. And I don't know if that's a good thing or a bad thing. 😂 😂 😂

View the open to hiring details of Giuseppe

#Reddit plays a big role in the AI Search and GEO equation. 

What is discussed on Reddit today feeds AI systems upstream, shaping context, sentiment, and how brands are described tomorrow.

Together with leading industry experts, we created a free 181-page guide to give a clear overview of where search is heading, including the growing strategic importance of Reddit and what brands need to do (and not to do) to make Reddit a channel for growth, visibility, authority, and trust.

It explains how #AIsystems, #GEO, and #Reddit are reshaping visibility, trust, and brand perception, and how LLMs increasingly source Reddit content as citations, making expert content the real competitive advantage.

If you work in SEO or content strategy, this shift is already affecting your results.

The guide is free and available for download. Write "Reddit" in the comments and I'll send it directly to you via PM.

Reddit Brand Marketing

Ever since, at Textbroker International we started to dig deep into #Reddit and its potential for #brands to build opportunities for #AIcitations and #brandauthority strengthening, our ultimate goal has been to figure out a model for actually measuring and reporting performance results for metrics that really matter for our customers.

Which metrics actually matter?, was the question. Our answer was: these 3, in order of importance:

1) Build opportunities for AI citations by creating content that AI engines like to cite: question->answer, 1st-hand experience-based remarks, comparisons of products, services, experiences, just to give a few examples.
Of course, to ensure that the content has higher chances for citations, the source needs to be as trusted as possible. And that's one of the most complicated parts, where we found a solution that gave us an unfair competitive advantage.

2) Build Brand presence and visibility *within* the Reddit community, exposing it to the righttarget audience (as close as possible to the ICP), connecting it with the right topics and using the right narrative, to ensure that the brand is communicated exactly based on the value it wants to leverage.

3) Growth CSAT and Brand Sentiment: especially when a brand needs to face a brand crisis, or a s**tstorm, sometimes induced by competitors' strategies, focus on content that delivers a neutral or positive message, to increase CSAT (Costumer Satisfaction Score), but always do it organically and authentically, focusing on the 90-10 rule: 90% value, 10% brand (earn trust first, then let AI systems reuse your authentic insights).

Reporting on these 3 metrics has been our northstar for the last 6-9 months, and we've managed to get finally very close to that. 

Exciting times ahead!

Atolls

Head of SEO

SEO Lead

SEO Product Unveiled Podcast

Co-host

UK Search Awards 2024 
European Search Awards 2025

Search Awards Judge

SMX München, brightonSEO, International Search Summit, Botify Connect, AS Media & Tech Con, WTSFest Berlin, Zagreb SEO Summit, SEODay, SEOPRESSO PODCAST, Believe you can because you can! UNmiss.com podcast, The Majestic SEO Podcast, The in Search SEO Podcast

Public Speaker

Ladenzeile

Leading a team of one Sr. Technical SEO Analyst, two Sr. SEO Product Managers and two Content Managers. 

Working as part of the leadership circle to proactively provide SEO input and participate in business relevant conversations.

Team Lead SEO

Senior SEO Product Manager

SEO Product Manager

I have been the Interim PO of our Frontend team. My responsibilities included: 
- ownership of Product Roadmap
- ownership of Frontend backlog
- stakeholder management
- moderation of scrum ceremonies

Interim Product Owner

SEO Manager

Junior SEO and Outreach Manager

Viva Air

As a Viva Air Brand Ambassador for the destination Lima (Peru), my role included:
- the creation of a content plan
- the creation of an event calendar for the year of 2019
- the creation of persona specific content around various topics e.g. food and events (these content are mainly text based with some image based pieces, as well as infographics included)
- the creation of structured schema markup for each piece of content (JSON-LD).

Brand Ambassador

Oxfam Ireland

As a telemarketer, I got the opportunity to inspire people to join the fight against poverty in the World.  Despite working with a script this role required excellent adaptability and flexibility, as no two conversations required the exact same approach. Besides learning to work with a CRM system towards ambitious targets, I am glad to have been able to significantly improve my active listening skills during these three months.

Telemarketer

DCU Educational Trust

I was lucky to be able to take part in the DCU Educational Trust’s 2017 and 2018 Telethon campaign. We were able to raise an astonishing €75000 for DCU’s Access Programme in November 2017 and €70000 in June. My job included relationship building and fundraising.

Telethon Caller

DCU LanguaCulture Space

I was a member of the organisation team of the DCU LanguaCulture Space. My duties include the management of events, promotion, management of the Facebook page and general help.

Committee Member

DCU Business School

I was lucky enough to get the opportunity to help out at the 2017 DCU Open Days, this time working in the business faculty. My tasks included the positive promotion of the university, the guidance of visitors and the answering of questions. Furthermore I was happy to share my personal experiences with students interested in the International Business course.

Student Helper

Head of SEO and Product Lead with an international background, working in the e-commerce/savings space. 

AIPMM Certified Digital Product Manager.

International speaker: SMX München, brightonSEO, International Search Summit, WTSFest, Zagreb SEO Summit, Botify Connect etc. . Glad to hear about other speaker opportunities!

———————————

Delivering high quality organic traffic by following a user centric, product focused approach. 

Experienced with on-page, off-page and Tech SEO topics.

Often described by others, as analytical minded, reliable and quick in serving high quality results. Loves to drive topics forward, question things, brainstorm, mentor and learn about new areas. Finds following a humane approach in the workplace and all areas of life crucial and loves keeping a healthy level of social interaction and exchange alive.



taplio

The Battle

Giuseppe Colucci

Vanda Pókecz

Followers

Posts

Engagements

Likes

Performance ScoreGiuseppe Colucci's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Giuseppe Colucci

Vanda Pókecz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giuseppe Colucci's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGiuseppe Colucci's LinkedIn Performance