Greg Isenberg

CEO of Late Checkout, a holding company for community-based businesses

I'm the CEO/Co-Founder of Late Checkout, a holding company with a portfolio of internet businesses. 

Previously, I was the Head of Product Strategy at WeWork, an Advisor at TikTok and an Advisor at Reddit. I was the Founder/CEO of Islands, a messaging/community app that was acquired by WeWork.  I was the Founder/CEO of 5by, a leading video discovery app which got acquired by StumbleUpon.  I helped build one of the internet's most popular financial education communities Wall Street Survivor (acquired). 

I've helped build communities and technology products for brands like Microsoft, FedEX, NASCAR, TechCrunch and Wordpress. 

I've been featured on places like Vanity Fair, Forbes, Mashable, Fortune Magazine, L.A Times and have won Webby Awards.

I share my thoughts on Twitter @gregisenberg (say hello).

LINKS to some of my companies in my holdco🔗

gregisenberg.com (my guides, podcast, sign up to my weekly newsletter for updates)
latecheckout.agency (product design agency that works with executives from Dropbox to Nike to Shopify)
boringmarketing.com (agency to get you ranked on google)
boringads.com (agency that creates profitable ad campaigns)

CEO & Co-Founder 

Late Checkout is a holding company that builds, acquires and incubates cash-flowing businesses that are powered by internet audiences and communities.

Learn more about our businesses at https://latecheckout.studio and work with us.

Apple JUST quietly announced something that’s a lot BIGGER than it looks: "the Mini Apps Partner Program"

Apple is admitting that the future of software is embedded, lightweight, vertical mini-apps distributed inside bigger app

For founders who want to make $$ building apps:

1. Apple just legitimized the “superapp” model for the West.

China has WeChat mini-programs. India has PhonePe Switch. The West has… nothing. Apple just opened the door. You can now run HTML/JS mini-apps inside a native host and earn 85% on qualifying purchases. That’s Apple-sanctioned platform piggybacking.

2. Distribution arbitrage becomes real again.

You don’t need to convince users to download your app. Just partner with a host app and drop in a mini-app. This is a cheat code for early traction. Think: travel apps hosting niche tools, fitness apps hosting mini workouts, marketplaces hosting micro-utilities.

3. Apple is creating a new economy layer: “embedded SaaS.”

Imagine: CRM mini-apps inside vertical tools. Math solver mini-apps inside education apps. Calendar mini-apps inside productivity apps. The TAM for tools that don’t need standalone installs just went vertical.

4. Developers get an 85% revenue share.

This is Apple basically saying: “We want this ecosystem to grow, and we’re willing to cut our take rate.” When Apple lowers its cut, I pay attention because they see a platform shift coming.

5. AI makes this 10× more important.

LLM-powered micro-apps (calculators, planners, agents, coaches, niche utilities) are tiny by design. They’re perfect mini-apps. Apple just created infrastructure for AI-native micro utilities to live inside bigger apps with built-in commerce.

6. Host apps become new “distribution landlords.”

If you own an app with traffic, you become a platform. You can host mini-apps, take a cut, and build a developer ecosystem around you.

 It’s a new monetization model for existing apps with audiences.

7. This unlocks a wave of second-order opportunities.

- Agencies helping apps become mini-app hosts
- Mini-app dev shops
- “Shopify for mini-apps” toolkits
- Mini-app marketplaces
- Analytics for mini-app performance
- Discovery engines for mini-apps
- For more startup ideas/trends... sign up to https://ideabrowser.com 

TLDR;

Apple just turned every high-traffic app into a potential superapp and every indie developer into a potential platform partner.

The App Store is becoming modular, composable, and layered. The next decade of consumer apps will look less like standalone products and more like ecosystems stitched together with mini-apps.

This is quietly one of the biggest distribution unlocks in years.

CEO of Late Checkout, a portfolio of internet companies

2026 AI predictions

1. SaaS and agents merge completely in 2026. Every SaaS product becomes an agent platform, and every agent platform builds SaaS features. The ones that don't adapt die or get bought for pennies. 

2.  Google continues to crush in 2026. OpenAI feels the heat. Doubles down into becoming a social company, lots of features that you'd think a Meta would create

3. Infinite-context entertainment kills pilot season. Netflix lets you continue cancelled shows just for yourself. AI generates new episodes of The Office or Friends dynamically based on your mood.

4. Micro-companies explode in volume and weirdness. Tiny AI-augmented businesses serving tiny online tribes become a real career path.

5. Personalized nutrient cocktails created by generative AI replace traditional OTC wellness. 

6. AI agents get their own wallets. Agents transact with each other using crypto for data, API calls, and compute. T

7. The return of the invite-only web. To escape the bot-flooded “dead internet,” the best platforms become gated and reputation-scored. T

8. Search is replaced by answer synthesis. Browsers read 50 sources and give you the conclusion. 

9. Hardware returns with a vengeance. Browser-based AI feels limiting, so AI pins, earbuds, and ambient devices take off. The smartphone’s decline becomes visible.

10. Google, Apple, and OpenAI accidentally build the new internet. Instead of browsing websites, people live inside model environments.

11. Personalized education unbundles the university. 

12. The first agent-driven media companies appear. Daily shows, newsletters, and entire channels run autonomously, with one human editor.

13. Local LLMs become the new privacy shield. A major hack scares the world and everyone shifts to on-device models that never touch the cloud.

14. The rise of analog status. “Analog” becomes the ultimate flex. Film cameras, handwritten notes, and acoustic instruments explode in value

15. Prediction markets replace user research. Companies test product ideas on 10,000 AI personas/know the outcome before writing code.

16. Software becomes disposable. Apps are generated, used for 72 hours, and deleted. 

17. A major university drops its computer science degree. It’s replaced by “agent systems,” “model psychology,” and “human interface architecture.”

18. Infinite apps replace the App Store. Micro-apps are generated inside ChatGPT or Gemini and traditional downloads collapse.

19. The first sovereign AI trade war begins. Nations ban the export of foundation models and treat foreign AI use as espionage.

20. Blue-collar trades become safe havens. Electricians, plumbers, and HVAC techs see wages skyrocket as white-collar automation accelerates.

21. The fastest wealth creation path in 2026 is spotting assets mispriced because people underestimate AI’s speed. 

22. 2026 should be an interesting year for AI. What do you think?

Note: grab a startup idea, a trend, and some prompts from ideabrowser.com and happy building.

dear founders,

build like the clock’s running out. the window is open but it won’t stay. for the first time in history, you have free distribution from social platforms and infinite leverage from AI tools. you can reach millions without permission.

the internet is handing out unfair advantages to anyone bold enough to use them so...

ship before you understand it. launch "ugly". talk to users every day. build what you wish existed. best ideas are the most obvious painful. go niche. no, go superniche. vertical is your moat.

clarity comes from commits. half your roadmap might be ego, delete it. make ugly things until they work. share prototypes that break.

kill what doesn’t grow. use AI as leverage, not decoration. test ten things before breakfast. delete your roadmap. double down on what works. design for clarity, not cleverness. brand before code. write daily. post your lessons.

find your first hundred users manually. distribution is the new product. attention is the new funding. taste is the new code. build small cults. scale later. automate boring things. keep the human parts human. study why things spread. study why things die. 

pricing is positioning. aesthetics are trust. make people feel something. ignore haters. build in weird corners of the internet. break things publicly. pivot loudly. consistency compounds. only raise VC if you dream of going IPO one day. otherwise, cash-flow is your BFF.

your network is distribution. your story is marketing. your design is psychology. ship like it’s day one. iterate like you’re behind. stay obsessed. learn faster. think longer. risk embarrassment. make noise. build the thing that keeps you up at night. money follows obsession. stay in motion. stay loud. stay building. distribution is an art form now.
 
AI makes it easy to make things; the hard part is making things that matter. build like the world’s ending in a year but your idea has to outlive it 

we’re living in a window of maximum leverage and minimum permission

im rooting for you.

best,

greg isenberg

just another founder rooting for you

note: find startup ideas at ideabrowser.com to get your creative juices flowing

We’re about to see the largest boom in micro-companies in history. 

1 person to 10-people businesses that generate real cash, serve tiny but passionate communities, and operate with leverage (organic social, AI etc) that used to require mega teams

Once people realize they can earn a meaningful living by building something tiny and strange that fits a community they actually understand, everything shifts like ambition, lifestyle, career arcs, even how people think about “success.”

Some people will build two or three of these.
Some will build twenty.
Some will build one that accidentally becomes big.

You can literally feel the shift happening.

Just an increasing number of people quietly opting out of the traditional paths and choosing to build a life around small companies that actually work.

There’s a whole new generation of founders who are going to buy businesses and turn them into holding companies with software and AI: 

how they’ll do it:

step 1: acquire niche business at an attractive price
step 2: create internet distribution to scale customer base
step 3: build AI-assisted software to increase margins/make product more attractive 
step 4: recycle cash-flow to buy more businesses

These 15 techniques pretty much 10x the quality/output of ANYTHING you vibe code with Gemini 3 etc

Obility

Content Manager

KodeKloud

Started fixing their email campaigns, then ran the marketing department for a while, then I...

Launched and marketed KodeKloud Engineer 2.0, and KodeKloud v3.

Managed 15 campaigns, including a Black Friday campaign that generated over $1.1 Million dollars (up from last year's $800,000) in 1-month 
.
Created brand new email marketing strategies, content management, and operations management systems to ensure smooth, data-driven marketing activities.

Senior Content Manager

Aged Gamer

Co-Founder | Editor In Chief

SurgEngin

SurgEngin is a content management company that provides content strategies for Web3, and SaaS operations in North America. Our clients reach out to us for complete end to end coverage for contentdevelopment, deployment, improvement, and growth. 

We excel at strategy, communication, and performance measuring.

Our Clients:
- Pakistan Post
- Ministry of Climate Change
- Gaia Green Bags
- Syed Ali Zafar (political figure)
- Inductin
- Startup Magazine

Co-Founder

Have trained thousands of professionals in the following areas:
- Search Engine Optimization
- Digital Strategy
- Digital Optimization
- Career Building
- Resume Writing
- Professional Employability Skills

Management Trainer

- Have written over 4 million words to skyrocket conversions for my SaaS B2B clients
- Wrote 2 movies
- Wrote Eenth (canned)
- Writing a TV comedy
- Ambling Towards Writing a Book

Writer

Gaper - Hire the best Remote Software Engineers | Remote American Software Developer Jobs

I developed content strategies, managed their content team, and grew an online community.
Tasked with building Gaper's brand identity and online presence through blogging, social media, community management and content in general.

Chief Marketing Officer

ConvertBunny

ConvertBunny works with our tried and tested SEO & Content Marketing framework to help our clients get up to 10X organic search growth within a year. We have the expertise of working with a wide array of sectors operating in Quick Commerce, EdTech, eCommerce, SaaS, Analytics, and so many more...

Convert Bunny is a content and SEO driven organic growth platform focused on long-term SEO problem solving. My role is to help lead teams towards a steady stream of Search Engine Optimized content for Convert Bunny's clients.

Head of SEO and Content

Addictive Tips

Freelance Blogger

Founder Institute

My role was to guide founders through the entrepreneurship process, especially on marketing.

Mentor

Various Universities

- PIEAS (Technical Writing + Communication Skills)
- NUST (Career Development, Resume Writing, Digital Marketing)
- Iqra University (Technology Management)
- Case University (Business Communication)
- Air University (Digital Marketing)
- Fatima Jinnah Women's University (Screenwriting)

Visiting Lecturer

Building purposeful web3 class-destroying content strategies | Actual Peabody-Award Winner

Why even bother hiring a new content guy if you're just getting the exact same thing as literally anyone else?

I offer creative new approaches to marketing, humor, creativity, experimental stuff. Talk to me if that interests you.

I won a Peabody Award in 2013, I made my company $8 Million last year, and I have 8 HubSpot Certifications… those things aren’t directly connected, but that’s all me.

What I can do for you

Externally: I build and market brands for startups that generate millions of dollars through creative marketing, smart media buying, intense SEO, and hyper-intelligent email marketing.

Internally: I build collaborative, results-driven teams executing data-driven strategies that actually try different things, and actually grow.

What I don’t do

I don’t do mega corporate, milquetoast, stare-at-slow-moving-charts marketing because it’s all been done to death already.


➡️ Peabody Award Winner
➡️ Featured on CNN and VOA (they got my name wrong)
➡️ Conan (my work, not me personally) 
➡️ SaaS, Web3, EdTech.
➡️ Investor
➡️ ADHD-having Father of 2 *checks notes* humans.

Close Look:

I can market the ever-living $#!t out of a product/service that I believe in. 

How? By communicating with our audience. Understanding their pain points and speaking directly to them. 

I do this by getting the right strategy, for the right audience, at the right time and everything else falls into place.

taplio

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Greg Isenberg

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The Battle

Greg Isenberg

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Isenberg's LinkedIn Performance

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