😮‍💨 If you've been thinking about writing a business book but aren't sure how to turn your ideas into authority, you're in the right place.

You already have the knowledge. What you're missing is a clear path from what's in your head to a published book that positions you as the go-to expert in your field.

Most professionals struggle because
• They have too many ideas and no structure
• They don't have time to write from scratch
• Self-publishing feels confusing
• They don't know how to use their book to attract clients

That's exactly what I help with.

📘 WHAT I DO

I help experts, consultants, and coaches turn what they already know into a published business book that builds authority, visibility, and client trust.

This isn't just about becoming an author. 

It's about becoming the obvious expert in your market.

🎯 THE EASY PEASY APPROACH

My Easy Peasy system removes overwhelm by focusing on what you already have.

I can
• Turn your existing content into a clear book structure
• Extract your expertise through guided interviews
• Walk you through writing and self-publishing
• Handle layout and typesetting
• Help you get your book live on Amazon
• Create a LinkedIn-based visibility plan so your book attracts the right readers

You don't have to do this alone.

💬 WHY I DO THIS

It took me twenty one years to write and publish my first book. I know how frustrating it is to have the knowledge but not the roadmap.

I’m not a publishing executive turned coach. I’m an author turned guide. I’ve been through the process myself, so my clients never have to go it alone.

Today, I’m a five time business book author, podcast host, and visibility strategist who’s helped hundreds of professionals grow their credibility and reach.

Everything I teach is designed to make the journey from expert to author to authority feel achievable.

📩 YOUR NEXT STEP

If writing a business book is on your radar, whether you are just getting started or already have a messy draft, message me on LinkedIn.

We can talk about your ideas and goals. No pressure. Just clarity.

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A BIT ABOUT ME

🌏 Citizen of four countries with a global heart 🇨🇦 🇬🇧 🇺🇸 🇮🇱

📚 Lifelong lover of business books and the people who write them

👩🏻‍💻 Digital nomad currently working remotely from San Antonio, TX 🤠

🫖 Powered by tea… ideally with biscuits on the side 🍪

🎯 INFJ who believes everyone has a book inside them

🐾 Dachshund lover and former rescue mom to two pups who stole my heart ❤️

Gillian Whitney

⏰ Reminder to Attend: LinkedIn Live Book Launch Party!

The celebration is just days away! Join us as we launch "The Butterfly Strategy: Transform Online Connections Into Community and Clients" by Val Roskens Tews.

🦋 What This Book Offers: 

✅ Heart-centered approach to LinkedIn visibility 
✅ The proven 3 Cs method for authentic connection 
✅ Strategies to stop performing and start connecting 
✅ Ways to build genuine business relationships 
✅ Guidance for becoming consistently visible as yourself

About the Author: Val Roskens Tews is a first-time author and content writer who believes in the quiet power of kindness. She created The Butterfly Strategy to help people find their courage and voice online because she knows what it's like to feel uncomfortable talking about yourself.

🗓️ Monday, February 16, 2026 
🕐 1pm EST | 12pm CST | 11am MST | 10am PST 
📍 Live on LinkedIn

🔗 Click the link to attend: https://lnkd.in/gKBqTGrB


Let's celebrate Val's achievement together!

Business Book Coach & Author Visibility Strategist ⭐️ I help experts turn ideas into a business book so they can build authority & attract clients 📚 5x Author & Podcast Host

Cytiva

• Provide the necessary solutions & outcomes in the area of liquid chromatography for protein purification processes as well as insights within the life science & biotechnology industry.
• Responsible for driving the sales of ÄKTA chromatography systems, UNICORN software, pre-packed laboratory columns & media from academia & teaching labs to start-up biotechs & established pharmaceuticals and from lab-scale to process development scales.
• Deliver various workshops throughout the year on "Online Presence & Digital Footprint", especially during on-boarding programs for new hires as well as to current colleagues looking to upskill on their digital acumen in this emerging hybrid ways of doing business.
• Advising, coaching & mentoring fellow colleagues about the importance of outstanding customers experience (CX) and a win-win sales enablement mindset throughout the buyer's journey to establish strong long-term relationships.

Lab Chromatography Sales Specialist

I now work at the new Cytiva (formerly GE Healthcare Life Sciences), an organization of more than 6,800 colleagues across 40 countries around the world.  With a strong passion for life sciences, I am driven in bringing transformative health to patients through scientists, engineers, research hospitals and the pharmaceutical & biotech industries.

ÄKTA chromatography & Biacore SPR Sales Specialist

GE Healthcare

• Provide solutions to FPLC protein purification processes & challenges as well as insights within the life science & biotechnology industry.
• Responsible for driving the sales of ÄKTA chromatography systems, UNICORN software, pre-packed laboratory columns & media for protein separation & purification.
• Give internal & external technical training, scientific seminars, life science workshops and promotional activities.
• Drive & initiate development of new business opportunities working with GE Account Managers from R&D to BioProcess scales to obtain maximum synergy across the business focused on the protein sciences workflows.
• Coordinate with Sales Specialists handling adjacent workflows & technologies like Protein Identification with chemiluminescent gel doc imagers / Typhoon fluorescent scanners, Biacore Label-Free Protein Interaction for SPR (surface plasmon resonance), High Content or High Resolution cellular analysis & microscopy like IN Cell Analyzer, WAVE bioreactors, HyClone cell culture media and Whatman filtration in the non-life sciences arenas like environmental labs or food & beverage industries.
• Prepare & participate in regular business reviews / forecasts to ensure a constant flow of information between the territory / key accounts, and GE.
• Coach & mentor sales colleagues as well as train new hires during on-boarding.
• Work with 3rd party distributors to provide sales channel choice for customer buying preferences.
• Collaborate with non-GE Sales Representatives who have complimentary product portfolios to provide total application solutions for scientific researchers.

Protein Chromatography Sales Specialist

• Drove the sales growth & built market presence of GE Consumables products by working with customers & distribution partners to promote the features & benefits of the products to current and potential customers in order to meet or exceed territory sales targets.
• Developed and regularly reviewed territory business plans describing actions and strategies necessary to deliver sales results
• Nurtured effective customer/supplier relationships so that the customers viewed GE Consumables as a valued resource and supplier.
• Maintained up-to-date distributor representative & management contact information including territory and account responsibilities.
• Collaborated with capital equipment sales counterparts within territory to maximize sales potential of associated Consumables & adjacent technologies.
• Coached & mentored sales colleagues as well as train new hires on Consumables products.
• Actively participated in corporate initiatives and sales/marketing projects to increase corporate sales growth.
• Awarded Century Club status by exceeding 2011 & 2012 sales quotas.

Consumables Territory Manager

• Worked in collaboration with Fisher Scientific & VWR International with a total of 28 Application Specialists and over 300 Distributor Representatives to achieve financial goals.
• Supported distributor field operations in the day-to-day interaction with customer base in 18 states of the US East Region plus Puerto Rico.
• Monitored and reviewed distributor service partner performance during formal business reviews and as necessary to support field sales management.
• Provided coaching and guidance to distributor sales team in day to day sales activities.
• Ensured that distributor network was trained and offered consistent, standardized service.
• Responsible for the sales funnel and sales target for defined region through distribution channel partners.
• Reviewed and enhanced core sales processes such as forecasting, pricing, and sales processes.
• Supported field operations market level interaction with distribution channel partners.
• Refined, created, and implemented tactical sales such as business reviews, service approvals, and payment processing.
• Assisted in the integration of Whatman sales team into GE through technical training, coaching & mentorship.

Distribution Project Manager

• Integrated the logistics, mechanisms & concepts of distribution channel partnership within the life science consumables portfolio.
• Worked in collaboration with the VWR International sales team consisting of 5 Life Science Specialists & 56 Sales Representatives to achieve financial goals.
• Coordinated with 3 other field colleagues from the Midwest/Southeast, West Coast & Canada to provide consistent training, messaging & branding of GE consumables products.
• Collaborated with internal personnel to create & build distribution infrastructure to support the nascent 3rd party business.

Sales Project Manager

• Developed & managed a pipeline of Life Sciences products and sales opportunities within pharmaceutical, biotech, academic and government research institutions in the NYC metropolitan area.
• Executed the sales process from lead generation, presentations, proposals, through closing the sale.
• Developed sales tools such as creating local marketing campaigns & conducting technical seminars to drive market adoption of GE products.
• Supported product deployment, applications training & after-sales needs.
• Identified & evaluated emerging trends with the intent of driving innovative market-specific solutions to establish GE Healthcare as the distinct industry leader in the life science industry.
• Developed account plans with various commercial and other cross-functional personnel to maximize overall GE revenue opportunities.
• Interacted with Regional Sales Directors and sales teams as required to grow the GE Healthcare business & strengthen our relationships with customers.

Life Sciences Sales Representative

Protein Purification Sales Representative

Amersham Pharmacia Biotech

Chromatography Sales Representive

* Supported the sales force and engineers within the US Northeast territory at customer sites whether it be academic, governmental or industrial by providing chromatographic & software assistance from laboratory scale & drug discovery to manufacturing & production.
* Conducted ÄKTAdesign chromatography and FPLC™ system & UNICORN™ software demonstrations.
* Trained customers as well as fellow employees on chromatography products, including Bio-Rad BioLogic™ DuoFlow™, BioLogic HR, BioLogic LP & NGC™ systems as well as ChromLab™ Software.
* Provided seminars in protein purification & production.
* Attended and assisted in trade shows, product shows & vendor show.

Field Applications Specialist

Pharmacia Biotech

• Developed, coordinated and implemented direct promotional campaigns for North America & monitored their effectiveness.
• Managed the company’s customer database which were used for direct marketing mailers.
• Interfaced between the Direct Marketing group, the Sales Force, Customer Service and other departments within BioLab & BioIndustry.

Direct Marketing Manager

• Assisted industrial, governmental and academic customers in the use of chromatographic products which aid in the separation and purification of proteins, drugs and by-products of genetic engineering.
• Recommended appropriate methods, media, and hardware for separating biomolecules.
• Troubleshot FPLC & HPLC systems, other scientific instruments and the spectrophotometer product line.
• Corresponded with customers over the phone, in-house or on site.
• Coordinated with marketing, telemarketing, sales personnel, Field Service Engineers & Field Application Specialists in troubleshooting matters.
• Performed experiments and evaluate technical information for publishing in various company literature.
• Trained co-workers and new hires on chromatography product lines through in-house courses, lectures, laboratory exercises and customer 
• Attended trade shows and conferences to support the marketing team and sales representatives on a technical level.

Senior Technical Consultant

Technical Support Specialist

International Flavors & Fragrances

Summer internship to analyze the acids of the fruits going into food & alcoholic beverages.

Quality Control Laboratory Technician

I assist biochemists in achieving pure protein samples by providing the tools & technical resources needed for research & development.  My expertise spans upstream & downstream processing as well as adjacent technologies like Western blotting & Surface Plasmon Resonance (SPR).

★ With experience across academia, start-up biotech, pharmaceuticals & biopharma, I support research from R&D and Process Development (PD) to scale-up and BioProcess (BP) manufacturing.

★ I empower researchers by sharing knowledge & skills to overcome separation & purification challenges.

★ I educate scientists on chromatography techniques, helping them select the most effective columns & resins for their separation needs.

★ My specialties include antibody purification for biotherapeutics & structural biology techniques like X-ray crystallography, cryo-electron microscopy (cryo-EM) & nuclear magnetic resonance (NMR).

★ I collaborate with Lab Operations Managers & Core Facility Directors to manage the lifecycle of critical equipment, ensuring optimized lab operations & sustained peak performance.

As a Cytiva Volunteer, I actively support local STEM initiatives, encouraging high school students, especially women and minorities, to pursue careers in science, while also fostering leadership development to inspire the next generation of innovators & industry leaders.

Interested in improving your separation & protein purification process?  Let’s discuss creating a tailored separation & purification scheme or configuring an ÄKTA chromatography system for your specific application needs.  Connect with me on X, formerly Twitter (@InsightSherpa) for technical tips, tricks on FPLC protein purification & life science industry insights.

I’m also eager to connect with experts & thought leaders in social media, digital sales enablement & content marketing to enhance the technical knowledge and support I deliver to life science researchers.

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Gillian Whitney

.Adam Ligeralde.

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The Battle

Gillian Whitney

.Adam Ligeralde.

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gillian Whitney's LinkedIn Performance

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