😮‍💨 If you've been thinking about writing a business book but aren't sure how to turn your ideas into authority, you're in the right place.

You already have the knowledge. What you're missing is a clear path from what's in your head to a published book that positions you as the go-to expert in your field.

Most professionals struggle because
• They have too many ideas and no structure
• They don't have time to write from scratch
• Self-publishing feels confusing
• They don't know how to use their book to attract clients

That's exactly what I help with.

📘 WHAT I DO

I help experts, consultants, and coaches turn what they already know into a published business book that builds authority, visibility, and client trust.

This isn't just about becoming an author. 

It's about becoming the obvious expert in your market.

🎯 THE EASY PEASY APPROACH

My Easy Peasy system removes overwhelm by focusing on what you already have.

I can
• Turn your existing content into a clear book structure
• Extract your expertise through guided interviews
• Walk you through writing and self-publishing
• Handle layout and typesetting
• Help you get your book live on Amazon
• Create a LinkedIn-based visibility plan so your book attracts the right readers

You don't have to do this alone.

💬 WHY I DO THIS

It took me twenty one years to write and publish my first book. I know how frustrating it is to have the knowledge but not the roadmap.

I’m not a publishing executive turned coach. I’m an author turned guide. I’ve been through the process myself, so my clients never have to go it alone.

Today, I’m a five time business book author, podcast host, and visibility strategist who’s helped hundreds of professionals grow their credibility and reach.

Everything I teach is designed to make the journey from expert to author to authority feel achievable.

📩 YOUR NEXT STEP

If writing a business book is on your radar, whether you are just getting started or already have a messy draft, message me on LinkedIn.

We can talk about your ideas and goals. No pressure. Just clarity.

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A BIT ABOUT ME

🌏 Citizen of four countries with a global heart 🇨🇦 🇬🇧 🇺🇸 🇮🇱

📚 Lifelong lover of business books and the people who write them

👩🏻‍💻 Digital nomad currently working remotely from San Antonio, TX 🤠

🫖 Powered by tea… ideally with biscuits on the side 🍪

🎯 INFJ who believes everyone has a book inside them

🐾 Dachshund lover and former rescue mom to two pups who stole my heart ❤️

Gillian Whitney

⏰ Reminder to Attend: LinkedIn Live Book Launch Party!

The celebration is just days away! Join us as we launch "The Butterfly Strategy: Transform Online Connections Into Community and Clients" by Val Roskens Tews.

🦋 What This Book Offers: 

✅ Heart-centered approach to LinkedIn visibility 
✅ The proven 3 Cs method for authentic connection 
✅ Strategies to stop performing and start connecting 
✅ Ways to build genuine business relationships 
✅ Guidance for becoming consistently visible as yourself

About the Author: Val Roskens Tews is a first-time author and content writer who believes in the quiet power of kindness. She created The Butterfly Strategy to help people find their courage and voice online because she knows what it's like to feel uncomfortable talking about yourself.

🗓️ Monday, February 16, 2026 
🕐 1pm EST | 12pm CST | 11am MST | 10am PST 
📍 Live on LinkedIn

🔗 Click the link to attend: https://lnkd.in/gKBqTGrB


Let's celebrate Val's achievement together!

Business Book Coach & Author Visibility Strategist ⭐️ I help experts turn ideas into a business book so they can build authority & attract clients 📚 5x Author & Podcast Host

I'm an independent LinkedIn® trainer, offering training sessions, consultations and workshops for individuals and businesses who need support on the latest best practices on LinkedIn. I've researched LinkedIn deeply since 2017 and am now an international speaker, author, podcaster, conference organiser and community manager.

👦🏻🧒🏽  𝗘𝗦𝗣𝗥𝗘𝗦𝗦𝗢+ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬
Our private community includes two live Q&A calls per month, a discussion group, a video library with 200+ premium pieces of content with captions and transcripts, a podcast, and other member benefits. This is the best place for ongoing learning and support around LinkedIn best practice and online business promotion.
£42/month, no minimum contract

🟦   𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
⚙️   Group training: best for corporations and organisations. Usually works best with up to 12 people on each session but I can train much larger groups on request.
Starts at £799

⚙️   Consultations: best for self-employed business owners.
60 mins: £199
20 mins: £79

🟩   𝗪𝗛𝗬 𝗠𝗘? 
I used to be a software and hardware tester before becoming a technical copywriter and editor, including being a director of the UK's largest membership organisation for editors and proofreaders. I've since specialised in organic visibility on LinkedIn, bringing all of my technical communication expertise combined with a deep knowledge of how the LinkedIn platform works.

I have trained hundreds of clients on LinkedIn best practice, including training other LinkedIn trainers in advanced strategies. I now have 120+ LinkedIn recommendations and 60+ guest appearances on podcasts.

My personal branding handbook Content DNA has 100+ positive ratings on Amazon. First 6 chapters are free on request.

I created and co-host the UpLift Live conference on LinkedIn best practice, the UK's only conference of its type, with 150+ attendees each year.

I'm the host of the Informed podcast, a short weekly show that shares LinkedIn tips. It's the longest-running podcast on LinkedIn best practice, with almost 500 episodes since 2013.

🟧   𝗨𝗦𝗘 𝗠𝗬 𝗦𝗘𝗖𝗥𝗘𝗧 𝗪𝗢𝗥𝗗
1.   Include the word "pineapple" in your invitation to connect.
2.   Accept with your full heart that pineapple on pizza is double delish.

🥶   𝗜𝗖𝗘𝗕𝗥𝗘𝗔𝗞𝗘𝗥𝗦 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗧𝗔𝗟𝗞 𝗧𝗢 𝗠𝗘 𝗔𝗕𝗢𝗨𝗧
🐶   Boxers: the best dog breed
⚽️   Liverpool Football Club
⚔️   The Traitors (BBC)

I used to be heavier: jesp.me/fat
I'm an actual lord: jesp.me/truth

John Espirian

Don't put anything in the bottom-left corner of your profile banner image, as it may be hidden by your photo. I've marked the SAFE zone to aim for here. 

If you include text in the banner image, make sure it's big and easy to read. 70%+ of all LinkedIn sessions happen via the mobile app, so all of this is going to look tiny on most screens.

Posted: 4 Feb 2026 at 8.59am (GMT)

Relentlessly helpful® LinkedIn® nerd. Independent LinkedIn trainer & LinkedIn speaker. Creator of Espresso+ community & UpLift Live conference. Host of Informed podcast. Not a douche canoe 🛶

I'm probably in a content silo here on LinkedIn, because I haven't seen anyone in my feed talk about this. And yet almost everything I've seen in the past two weeks on TikTok has been on this topic.

If you wrote fiction about what was in the search results on this page, no one would find it plausible. 

For the uninitiated, pizza and grape soda are not references to food.

47,197 followers at the time of posting. If this drops, I'll know why.

Posted: 3 Feb 2026 at 4.04pm (GMT)

taplio

The Battle

Gillian Whitney

John Espirian

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Performance ScoreGillian Whitney's LinkedIn Performance

Performance ScoreJohn Espirian's LinkedIn Performance

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taplio

The Battle

Gillian Whitney

John Espirian

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gillian Whitney's LinkedIn Performance

Performance ScoreJohn Espirian's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGillian Whitney's LinkedIn Performance