😮‍💨 If you've been thinking about writing a business book but aren't sure how to turn your ideas into authority, you're in the right place.

You already have the knowledge. What you're missing is a clear path from what's in your head to a published book that positions you as the go-to expert in your field.

Most professionals struggle because
• They have too many ideas and no structure
• They don't have time to write from scratch
• Self-publishing feels confusing
• They don't know how to use their book to attract clients

That's exactly what I help with.

📘 WHAT I DO

I help experts, consultants, and coaches turn what they already know into a published business book that builds authority, visibility, and client trust.

This isn't just about becoming an author. 

It's about becoming the obvious expert in your market.

🎯 THE EASY PEASY APPROACH

My Easy Peasy system removes overwhelm by focusing on what you already have.

I can
• Turn your existing content into a clear book structure
• Extract your expertise through guided interviews
• Walk you through writing and self-publishing
• Handle layout and typesetting
• Help you get your book live on Amazon
• Create a LinkedIn-based visibility plan so your book attracts the right readers

You don't have to do this alone.

💬 WHY I DO THIS

It took me twenty one years to write and publish my first book. I know how frustrating it is to have the knowledge but not the roadmap.

I’m not a publishing executive turned coach. I’m an author turned guide. I’ve been through the process myself, so my clients never have to go it alone.

Today, I’m a five time business book author, podcast host, and visibility strategist who’s helped hundreds of professionals grow their credibility and reach.

Everything I teach is designed to make the journey from expert to author to authority feel achievable.

📩 YOUR NEXT STEP

If writing a business book is on your radar, whether you are just getting started or already have a messy draft, message me on LinkedIn.

We can talk about your ideas and goals. No pressure. Just clarity.

---

A BIT ABOUT ME

🌏 Citizen of four countries with a global heart 🇨🇦 🇬🇧 🇺🇸 🇮🇱

📚 Lifelong lover of business books and the people who write them

👩🏻‍💻 Digital nomad currently working remotely from San Antonio, TX 🤠

🫖 Powered by tea… ideally with biscuits on the side 🍪

🎯 INFJ who believes everyone has a book inside them

🐾 Dachshund lover and former rescue mom to two pups who stole my heart ❤️

Gillian Whitney

⏰ Reminder to Attend: LinkedIn Live Book Launch Party!

The celebration is just days away! Join us as we launch "The Butterfly Strategy: Transform Online Connections Into Community and Clients" by Val Roskens Tews.

🦋 What This Book Offers: 

✅ Heart-centered approach to LinkedIn visibility 
✅ The proven 3 Cs method for authentic connection 
✅ Strategies to stop performing and start connecting 
✅ Ways to build genuine business relationships 
✅ Guidance for becoming consistently visible as yourself

About the Author: Val Roskens Tews is a first-time author and content writer who believes in the quiet power of kindness. She created The Butterfly Strategy to help people find their courage and voice online because she knows what it's like to feel uncomfortable talking about yourself.

🗓️ Monday, February 16, 2026 
🕐 1pm EST | 12pm CST | 11am MST | 10am PST 
📍 Live on LinkedIn

🔗 Click the link to attend: https://lnkd.in/gKBqTGrB


Let's celebrate Val's achievement together!

Business Book Coach & Author Visibility Strategist ⭐️ I help experts turn ideas into a business book so they can build authority & attract clients 📚 5x Author & Podcast Host

Billy Samoa Saleebey

Founder of Podify | Launching Video Podcasts for Speakers, Authors & Founders | Amplifying Purpose-Driven Voices, Building Unstoppable Brands | Ex-Tesla

𝗠𝗬 𝗦𝗧𝗢𝗥𝗬:
In 2019, I left Tesla as the Head of Global Sales & Product Training and went ALL IN on podcasting

I left my career but I found my calling. Here's what happened 👇

Spent a decade making movies - My feature film, Rolling, won awards, went to festivals all over the world, and got picked up for distribution in 2009

In 2010, I decided to make a pivot

I wanted to make a difference so I got into the renewables space

Helped scale a small solar company scale to become one of the biggest in the country

Got recruited by SolarCity

When Tesla acquired SolarCity, I got the opportunity to create the Onboarding Program for Tesla

Every new hire who starts at Tesla, goes through this program

I became the Global Head of Sales and Product Training, one level removed from Elon

Then I got the call...

Elon didn't want a global head of sales training

I could have stayed in corporate, but it was time to do my own thing

I started my podcast, Insight Out

Quickly realized how much work it is, so built a team

It became clear that others could also use help, so I started Podify

Today we help 40+ podcasters produce, promote, and monetize their shows

______________________
𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 🚀
🎙️Insight Out - Top 1% Globally
▶️ Co-Founder & CEO of Podify
🎞️ Audience Award Best Feature - Rolling
🎥 Million+ views on YouTube
🤝 30K+ on LinkedIn - Millions of content views 
🏆 Top 100 LinkedIn Sales Star
🚗 Global Leader at Tesla
🥇All-Time Sales Record Holder
📺 Creator of SCTV 

______________________
𝗠𝗬 𝗠𝗜𝗦𝗦𝗜𝗢𝗡 🌎
To help visionaries and change-makers amplify their VOICE to make their mark on the world!

______________________
𝗠𝗬 𝗖𝗢𝗠𝗣𝗔𝗡𝗬 🎙
We help podcasters and brands produce, edit, promote, and monetize their shows - Podify.com

______________________
𝗠𝗬 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 🎙
Insight Out dissects how the world’s most impactful people have made their mark - insightoutshow.com

______________________
𝗪𝗛𝗢 𝗜 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗠𝗘𝗘𝗧 🤝
People who are changing the world

______________________
𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 👊🏻
Brands, influencers, celebrities, podcasters, athletes, speakers, radio/TV personalities, entrepreneurs, and executives

______________________
𝗙𝗨𝗡 𝗙𝗔𝗖𝗧𝗦 🤙🏻
🌎 World Traveller (42 countries 6 continents)
🍜 Ramen Addict
👨‍👦Dad to Kid Epic (YouTube)
⚾️ Little League Coach

______________________
𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘 📲
📆 Book a FREE podcast strategy call:
calendly.com/billysamoa/podify

📫 Media requests: saleebey@gmail.com

I post here daily: Hit 🛎 to be notified

Follow #BillySamoa

Co-Founder & CEO

Podify, LLC is a podcasting services and technology company that specializes in the production and promotion of digital media and podcasts. We work with podcasters and companies to provide audio editing, video editing, search engine optimization, web development, writing, analytics, transcription, publishing, media management, advertising, marketing, and social media support. Our clients subscribe to our monthly membership to receive these services and our mission is to help their podcasts achieve high production quality while reaching their target audience. We also create applications, technology, and automated tools to help create a more efficient workflow to produce a podcast.

This is 49.

One year away from 50…
 
And I feel like I’m just getting started.

Recently, someone my age told me they’re “slowing down.”

I feel the exact opposite.

The next half century?
I believe it will be the best chapter of my life.

This year has brought something even more powerful than progress.

Clarity.

I’ve crystallized who I serve and why.

I work with purpose-driven, mission-driven leaders and entrepreneurs.
 
People building companies that do well AND do good.
Businesses that exist for impact, not just income.

That clarity is shaping everything:
• I’m rebranding my podcast to Built For Impact (this is the first time I'm publicly sharing this)
• I’m interviewing leaders whose missions are bigger than themselves.
• I’m telling stories of companies that prove business can be a force for good.

And something interesting is happening…
I’m attracting the right people.

Founders.
Operators.
Builders.
Leaders who care deeply about the dent they leave in the universe.

On the personal side:

I’ve been walking more. A lot more.

So far this year I've lost 16 pounds.

16 more to go to be a high school weight!

But beyond the weight, walking has also given me mental clarity.
 
Time to think.
Time to listen. (to books, podcasts, friends)
Time to reflect.

My wife created a "birthday table" for me with photos from every season of my life.

It stopped me in my tracks.

The seasons.
The growth.
The setbacks.
The wins.

Life isn’t about the destination.
It’s about the journey.

And the journey is measured less by net worth…
and more by the value of your relationships.

My wife.
My son.
My parents.
My extended family.
Cousins who texted today.
Friends who reached out with a birthday call.

It’s the people.
That’s the real wealth.

I think about life as a wheel:
Love
Family
Friendship
Health
Wealth
Purpose
Work

If one part is missing, the ride gets bumpy.

My goal now is simple:

Build a life where the wheel is full and balanced enough to roll smoothly.

More ups than downs.
More depth than noise.
More purpose than pressure.

And if you get a random text from me in the coming weeks, just saying hello…

It’s intentional.
Relationships matter.

49 feels like alignment.

And I’m excited for what 50 and beyond will bring.

If you’re building something that makes the world better I’d love to connect.

Built For Impact.

Why do some power cables have thick “cylinders” near the end?
Those bumps are ferrite beads. But what do they do?!?! 👇

As my wife will tell you, "I have a cord problem" 

I like to think of more as an obsession (I know, not much better)

But what in the world does a "ferrite bead" do exactly?

Well, glad you asked...

They exist for one reason:

to kill interference.

Power cables act like antennas.

They pick up noise from everything around them.

Ferrite beads absorb high-frequency interference so the signal stays clean.

Nothing flashy.
Nothing visible when it’s working.
But without it, performance degrades quietly.

Business tie-in

Clean input creates clean output.

If your signal is noisy, the result will be too.
 • Too many opinions
 • Misaligned incentives
 • Vague positioning
 • Conflicting priorities

That noise leaks into every decision.

 High performers don’t just amplify their signal.

They protect it.
They filter inputs.
They limit who gets access.
They remove static before it hits the system.

Most performance problems aren’t effort problems.

They’re interference problems.

I'm excited to share that my feature film Rolling is now on Amazon streaming! Last year, we landed a new distribution deal, which means a new generation can watch it!

Before Podify, before Tesla, before solar...I spent a decade in the film industry. 

And you may not know, I directed, produced, and co-wrote a feature film. 

Yes...

Over 20 years ago, a group of friends came together to make a movie about ecstasy.

We took it to film festivals around the world, it won multiple audience awards for best picture, got picked up for distribution, had a small theatrical run, and was on Netflix, and all the major platforms. 

The DVD was even on the shelves at Blockbuster (remember those days?!?!)

But more than valuable than these milestone achievements, was how working on the movie impacted my life, and the lives of so many who were involved. 

We were young. We were ambitious. We had no idea how meaningful that journey would become.

What started as a creative project turned into lifelong friendships resulting in deep bonds and relationships I still treasure to this day. 

Many of the cast, crew, and producers from that film are still very close. Even marriages happened because of Rolling!

That experience shaped more than a movie…it shaped my life.

Now, 17 years after its original 2009 release, Rolling is streaming on Amazon as part of a new distribution chapter that will bring it to multiple streaming platforms.

I’m incredibly grateful.

Many have asked for a link to watch it, so here it is!

If you have a chance to watch, share, or help us introduce it to someone new, it would mean the world.

Here’s to stories that keep rolling.

Here is the link to Rolling on Amazon:

I just failed my driver’s test.
At 48 years old.

After 32 years of driving.
One accident total.
And a whole lot of confidence.

I walked into the DMV thinking...

“This is common sense. I don’t need to study.”

My wife suggested I take a practice test.
I politely ignored her.

Halfway through the exam, the computer stopped me.

Fail.
Humbling moment.

Some of the questions genuinely surprised me.
 
One in particular stuck with me:
If a car is merging into your lane and is close to you, should you
 1. press the brake
 2. remove your foot from the accelerator
 3. (some other obviously incorrect answer, that I have now forgotten)

I chose brake.

The “correct” answer was to ease off the accelerator.

That single question sent me down a rabbit hole.

Because driving isn’t about passing a test.
And life isn’t about checking boxes.

What actually matters is how you show up:
 • Be present
 • Don’t take unnecessary risks
 • Don’t overcorrect out of fear
 • Stay aware of your surroundings
 • Respect the people sharing the road
 • Understand that small decisions compound fast

Sound familiar?

I swallowed my pride.
Took 4 practice tests.
Went back in.

Passed.

Only missed one question.

Lesson learned:

Experience does not replace preparation.
Confidence without humility is expensive.

And, most importantly, when someone who knows you well gives advice, listen.

Especially when she’s right.

I get to drive another day.
And I’ll probably study next time.

Those extra holes on Converse sneakers aren’t decorative.
They’re optional capacity.

Yes, they help with ventilation.
That’s the obvious part.

They’re performance features designed to:
 
Lock the heel in place during lateral movement
Reduce foot slip under load
Increase stability during training

Most people never use them.

Not because they’re useless.
But because no one told them they existed.

That same pattern shows up everywhere in business.

Not in obvious ways.
In expensive, quiet ones.

Examples I see all the time:
• Calendars used for meetings: not energy design, focus blocks, or recovery
 • CRMs used as databases: not automation engines or follow-up systems
 • Cameras used on auto: while manual settings could double output quality
 • Teams hired for execution: while their strategic leverage goes untapped
 • PM tools used for tasks: not dependency mapping, risk surfacing, or clarity
 • Podcasts used for distribution: not relationship-building, deal flow, trust
 • Social media used for awareness: not audience research, message testing
 • SOPs written for compliance: not speed, delegation, or creative freedom
 • Analytics viewed as reporting: not behavioral insight or decision guidance

Here’s the truth:

Most people don’t need better tools.
They need deeper fluency.

Tool switching feels like progress because it’s visible.
Mastery feels slow because it’s internal.

But leverage lives in depth.

The people who compound fastest don’t add more.
They extract more.

They ask better questions:
- What am I only using at a surface level?
- What feature did I skip because it felt “advanced”?
- What capability would change outcomes if I actually learned it?

That’s how pros separate themselves from hobbyists.

Not by owning more gear.
 
By understanding what they already have.

Before you buy the next tool, platform, or system:

Learn the extra lace holes.

What’s one tool you already use every day that you suspect you’re under-utilizing?

Have you ever noticed that most things… solve themselves?
This hit me years ago when I was working at Tesla.

I was buried.
 
Meetings. Fires. Deadlines. A never-ending list of things that felt urgent.

There were days I’d look at my task list and think:
 
“There’s no way I’m getting to all of this.”

And then something strange happened.

A lot of it… just worked itself out.

Someone else handled it.
 
The problem de-escalated.
The “urgent” thing lost relevance.
The decision didn’t actually matter anymore.

That’s when I learned something uncomfortable:

Not everything that lands on your plate is actually your responsibility.

This isn’t an argument for negligence.
It’s an argument for discernment.

A few frameworks that changed how I think about work:

1. The 48-Hour Test
 If it still matters in 48 hours, it’s probably real.
 If it doesn’t, it was noise dressed up as urgency.

2. The Ownership Filter
 Ask: “Am I the only person who can do this?”
 If the answer is no, delegation isn’t optional...it’s leadership.

3. The Cost of Immediacy
 Doing everything immediately feels productive.
 But it often steals time from the few things that actually move the business.

Speed is useful.
But direction matters more.

4. The Natural Resolution Principle
 
Some problems don’t need action...they need time.
Over-intervening can create work that never needed to exist.

5. The Guilt Trap
 
Founders often feel bad when things aren’t done right away.
But guilt is not a prioritization system.

The real lesson

Entrepreneurship isn’t about doing everything.

It’s about:
 • knowing what must be done now
 • what can wait
 • what can be delegated
 • and what should be ignored entirely

Most burnout doesn’t come from too much work.

It comes from treating everything like it’s critical.

Sometimes

Most people spend their entire careers operating inside systems they never bother to understand.

They use them.
Rely on them.
Complain about them.

But they don’t question them.

That tiny hole on the top of a pen cap is a perfect example.

Not because it’s clever.
But because almost no one ever asks why it exists.

And that same blindness shows up everywhere in business.

Founders who:
 • Post content without understanding distribution
 • Hire people without understanding incentives
 • Build offers without understanding friction
 • Scale teams without understanding failure points

They’re using systems they’ve never studied.

The best operators do the opposite.

They zoom in on details most people ignore.
They ask questions that feel “too small” to matter.
They assume nothing is accidental.

That’s where leverage hides.

Here’s the part most people don’t know:

That hole isn’t decorative.
It’s there because pen caps are a choking hazard.

If someone inhales or swallows the cap, the hole allows air to pass through the trachea and reduce the risk of suffocation.

It’s not a branding choice.
It’s not a design flourish.
It’s a safety requirement in many countries.

Which is the real lesson.

Great systems don’t optimize for best-case behavior.

They design for worst-case reality.
The founders who win long-term aren’t the most creative.
They’re the most curious.

They understand why things exist before trying to change them.

Because once you understand the system, you stop fighting it,
 and start using it.

Most founders don’t fail from bad decisions.
 
They fail from emotional whiplash.

I learned this the hard way when I was selling solar.

We used to call it the solar coaster.

One day, a deal would close and everything felt unstoppable.
 
The next day, a contract would fall through.
• Credit didn’t clear
• Permits got delayed
• A main service panel needed replacing
• A customer bailed at the last minute

Highs. Lows. Repeat.

Fast forward to today, running a service-based production company, and the pattern is identical:

• A new client signs → dopamine hit
• A client churns → gut punch
• A glowing testimonial → confidence spike
• A red-flag issue → stress spiral
• A systems win → relief
• A payment gateway breaks → panic

Same ride. Different industry.

Here’s the mistake I made early on:

I let events dictate my emotional state.

And when your emotions swing with every win or setback, three dangerous things happen:

1. You lose focus on what actually compounds
 
Execution, quality, systems, and customer experience don’t improve when you’re emotionally reactive.

2. You start managing moods instead of the business
 
Your energy goes toward calming yourself instead of building leverage.

3. You confuse signal with noise
 
Not every problem is urgent.
Not every win is proof you “figured it out.”

What helped me reframe this:

Operate from a center line.

Wins don’t mean you’re a genius.
 
Losses don’t mean you’re failing.

They’re just data.

Some practical ways I stay grounded now:

• I don’t celebrate wins immediately...process first
• I don’t panic on setbacks...triage before reacting
• I zoom out weekly, not daily
• I ask: Does this change the plan? Or just my emotions?

The founders who last the longest aren’t the smartest or the most aggressive.

They’re the most even-tempered.

They ride the wave without letting it throw them.

Why scissors have a smaller hole for your index finger
It’s not a design quirk.
 
It’s leverage.

That smaller hole gives you precision control.
 
It lets your index finger guide direction while the rest of your hand 
supplies force.

Power without control is sloppy.
Control without power is weak.
Good scissors balance both.

Business works the same way.

Most strategies fail because they overcorrect in one direction.

• All power, no precision
Growth at any cost. Burnout. Chaos.

• All precision, no power
Perfect plans. No momentum.

Great businesses design for both.

Clear direction
Decisive execution

Constraints that sharpen focus instead of limiting it

The best tools don’t make you stronger.

They make your strength usable.
That’s strategy.

This woman pretended to be a nurse for seven months… and no one noticed.

Showed up for shifts.

Checked charts.
 
Smiled at patients.

Showed up every day like she belonged.

No one realized until the truth came out she wasn’t a nurse at all.

When the story broke, the headlines were full of shock and outrage.

But underneath the noise, there was something deeper...

A mirror held up to all of us.

Because in some way, we’ve all done it.

We’ve all “faked it” at some point...

pretended to know more than we did, tried to project confidence we hadn’t earned yet, hoped no one would notice our self-doubt.

But this?

This isn’t what’s meant when we say “fake it ‘til you make it.”

That phrase was never permission to lie your way in.

It was a challenge to believe your way forward.

To act with courage before you feel ready.

To learn in public.

To stumble, grow, and get better...honestly.

The truth is, confidence isn’t pretending you’re something you’re not.
 
It’s trusting that you can become it.

If this resonates, share it.

Someone out there might need the reminder today.

Nintendo should have died in 1949.
Instead, a 22-year-old dropout turned it into a global empire.

Most people think Nintendo started with Mario.

Nope.

This is what actually happened and why entrepreneurs should pay attention:

1. Nintendo wasn’t a gaming company

In 1949, Hiroshi Yamauchi inherits Nintendo after his grandfather dies.
 
22.
Inexperienced.

Employees openly question him.

He fires the old guard.

Not because he wanted power, but because vision can’t survive inside an old operating system.

Entrepreneurial lesson:

Remove the people who can’t imagine the future you see.

2. Reinvention was in Nintendo’s DNA long before Mario.

1950s: Hiroshi licenses Disney characters to mass-produce modern playing cards

1960s: He experiments with… everything.
 • instant rice
 • taxi services
 • love hotels
 • vacuum cleaners
 • toys
 
Almost all of it fails.

But every failure made Nintendo less fragile.
More adaptable.
More willing to break rules.

Entrepreneurial lesson:
Innovation rarely looks brilliant in the moment.
It usually looks like chaos.
 
Reinvention requires volume, not perfection.

3. His breakthrough wasn’t an idea. It was a pattern recognition moment.

1970s: Video arcades explode across Japan.

Hiroshi sees the shift early and pivots Nintendo into electronics.

He hires a quiet artist named Shigeru Miyamoto.
This single hire reshapes the next 50 years of gaming.

Entrepreneurial lesson:
Businesses scale because of people who see the world differently.

4. Donkey Kong and Mario weren’t just hits...they were signals.

1981: Donkey Kong becomes a global phenomenon
Jumpman becomes Mario

Hiroshi realizes something crucial:
Nintendo’s advantage isn’t hardware
 
It’s characters, imagination, and emotional worlds.

He builds the company around that.

Entrepreneurial lesson:
Your “product” might not be what you think
Sometimes your true asset is hiding in the thing next to the thing you sell.

5. Nintendo saved an entire industry.

1983: The U.S. video game market crashes
Retailers refuse to stock consoles
Everyone thinks video games are dead

1985: Hiroshi launches the NES in America anyway.
Bundled with Super Mario Bros.
Designed to feel like a toy, not “another console.”

Kids go insane.
 
The NES revives gaming and cements Nintendo as a global force.

Entrepreneurial lesson:
If everyone agrees that a market is dead, you’re looking at a graveyard OR a clear unway!

6. Nintendo didn’t win by competing. It won by creating categories.

Under Hiroshi’s leadership:
 • The NES
 • The Super Nintendo
 • The Game Boy
 • The Nintendo 64
 • The Legend of Zelda
 • Metroid
 • Pokémon (greenlit under his watch)

They didn’t build “better tech.”
They built better worlds

Entrepreneurial lesson:
Competitors fight over features

Category leaders build universes people never want to leave


When Hiroshi Yamauchi retired in 2002, Nintendo was worth billions.
And it all began as a risk-taker and a belief:

“We do not run from risk; we run toward it.”

This is what building a business actually feels like. (Subtle like a freight train. Graceful like a roundhouse to the face.)

Most people think entrepreneurship looks like:
 • Fancy offices
 • Working from a hammock in Bali
 • Posting one carousel and waking up to passive income
 • Journaling your way to $100k months
 • Getting on 3 sales calls and suddenly being “booked out”
 • Manifesting “dream clients” while sipping a matcha

But in reality?
 
It looks like:

Most people think entrepreneurship looks like:

- Selling a product you haven’t built yet
- Refreshing Stripe every 7 minutes like it owes you child support
- Writing copy with one hand while filing taxes with the other
- Smiling in meetings while screaming inside
- Building a parachute after you’ve jumped, and praying the duct tape holds

It’s muddy.
 
It’s chaotic.
 
It’s you vs. 10 metaphorical alligators...
and the only way out is to kick harder than you thought possible.

Because no one’s coming to save you.
 
There’s no rulebook.
 
There’s just grit, clarity, and the next move.

And if you're lucky?
 
You’ll find yourself stronger, sharper, and more fearless than you ever imagined.

Entrepreneurship isn't pretty.
 
But it will make you unstoppable.

A client asked me this today: “Any pro tips for promoting a podcast through our newsletter?” Here’s the short answer:

Your newsletter is not a link dump.
It’s a conversion engine.

Here’s how top shows actually turn email subscribers into listeners and YouTube subscribers:

1. Use a clickable visual, not a text link
 Static links get ignored.

Use a short looping GIF or thumbnail animation from the episode that feels like a “play button moment.”
 
Your eye should be pulled to it instantly.

2. Write curiosity-first subject lines, not episode titles

Bad: “New Episode with John Smith”
Better: “The $10M mistake almost nobody talks about”
 
Your job is not accuracy. Your job is intrigue.

3. Separate “Watch” and “Subscribe” actions

Most newsletters make this mistake.

Do BOTH:
 • GIF or thumbnail links directly to the episode
 • A separate “Subscribe Here” button uses the YouTube subscribe trigger link (?sub_confirmation=1)

This turns passive readers into long-term channel subscribers.

4. Prime the click with a micro-hook paragraph

Before the link, add 2 to 3 short lines:
 • What myth gets challenged
 • What result gets revealed
 • What tension gets resolved

Example:
“This episode breaks down the exact system behind a billion-dollar equipment empire. Most people get this wrong. You won’t after watching this.”

5. Stack distribution inside your own email list
 
Advanced move:
Put your podcast section ABOVE your main newsletter content once every 2 to 4 sends.
 
This trains readers that the show is the main asset, not just bonus content.

6. Add a soft urgency trigger
 
Example:
 “Episode drops today”
 “First 48 hours matter for the algorithm”
 “Help us push this one”

People like helping launches succeed.

7. Recycle the same episode twice
 
One email when it drops.
One email 5 to 7 days later with a different angle, clip, or takeaway.

Same content. New framing. Double exposure.

8. Bonus power move most people skip
 
Embed your short clip in the email preview image and hyperlink it to YouTube.

It creates motion in the inbox and increases click-through dramatically.

If you treat your newsletter like a billboard, it underperforms.
If you treat it like a conversion funnel, it compounds.

If you’re running a podcast and want your owned audience working harder for you, this is where real growth starts.

If you want a FULL GUIDE on how to crush promoting your podcast with your newsletter, send me a DM that says NEWSLETTER GUIDE

What cold plunging taught me about running a business
I’ve been experimenting with cold and hot therapy.

And the evidence is overwhelming:
 
Stress your body in the right way… and it gets stronger.

It turns out the same principle applies to business.

Here’s how.

1. The hardest part is getting in

Staring at cold water is worse than being in it.

Same with:
 • Shipping the first product
 • Posting the first video
 • Making the first sales call

The anxiety before action is always louder than reality.

Action quiets fear.

2. Discomfort builds capacity

Cold exposure trains your nervous system.

You learn to stay calm while it’s uncomfortable.

Business is constant discomfort:
 • Firing
 • Hiring
 • Saying no
 • Raising prices
 • Making decisions with imperfect data

Your success depends on how well you self-regulate when things get hard.

3. Adaptation happens slowly, then suddenly

The first plunge shocks your system.

By the tenth?
 
You breathe. You focus. You handle it.

Business works the same way.

At first, every problem feels like a crisis.
 
Over time, your tolerance grows.

Leaders aren’t born calm.

They train for calm.

4. Consistency beats intensity

One ice bath doesn’t change anything.
Neither does one great post.
 
Or one amazing quarter.

Small repetitions build big identities.

Do the right thing.
Do it again tomorrow.

5. Exposure reveals weak points

Cold shows you:
 • Where your breath breaks
 • Where your body tenses
 • Where you lose control

Business does too.

Pressure exposes:
 • Weak systems
 • Bad assumptions
 • Fragile culture
 • Missing processes

Pressure isn’t the problem.
Hidden fragility is.

6. Recovery matters as much as stress

Cold. Heat. Rest.
Stress + recovery = growth.

If you only run your business in “stress mode,” you burn out.

Leaders who last schedule:
 • Thinking time
 • Delegation
 • Boundaries
 • Real rest

Not because they’re soft.
Because they’re serious.

7. You never stop feeling the cold

It doesn’t get easier.
You get stronger.

Business doesn’t calm down.
 
You grow into the version of yourself who can handle it.

And that’s the game.

If you’re a founder or leader, ask yourself:

Where do I need more controlled discomfort?
 
And where do I need more intentional recovery?

Because growth doesn’t come from comfort.

It comes from learning how to stay steady in the cold.

taplio

The Battle

Gillian Whitney

Billy Samoa Saleebey

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Performance ScoreGillian Whitney's LinkedIn Performance

Performance ScoreBilly Samoa Saleebey's LinkedIn Performance

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taplio

The Battle

Gillian Whitney

Billy Samoa Saleebey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gillian Whitney's LinkedIn Performance

Performance ScoreBilly Samoa Saleebey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGillian Whitney's LinkedIn Performance