I lead Best Regards Media, a talent management and production company that proudly represents some of the most talented narrative storytellers in the social media space. With experience at WME, Fullscreen, and eko, I've been deeply involved in the creator economy for over a dozen years. My passion lies in helping creators bring their stories to life and thrive in a dynamic digital landscape.

Gil Kruger

Kaya Yurieff is the Co-Founder and Co-CEO of Scalable, a media company focused on the business of the creator economy, alongside Jasmine Enberg. Kaya’s rigorous reporting and industry expertise help readers and listeners execute their business strategies and better understand the sector, with insights delivered through Scalable’s newsletter, podcast, research report and annual event. 

She has spent more than a decade as a journalist on staff at media outlets including CNN and The Information. She was one of the first reporters to cover the Creator Economy as a full-time beat.

At The Information, Kaya launched the award-winning Creator Economy newsletter in April 2021, growing it to more than 100,000 subscribers and turning it into a must-read for people working in the industry. She has broken major news about the biggest social media platforms in the world, including TikTok, Meta Platforms, and YouTube, and has written extensively about the Creator Economy’s evolution.

Kaya makes regular media appearances, including on TV, podcasts, and industry panels. She holds a Bachelor’s degree in journalism and mass communication from The George Washington University.

Kaya Yurieff

Our full interview with Senator Cory Booker is out now!

We taped it at his secret office in the U.S. Capitol. (Called a hideaway office, every Senator has one and the niceness depends on seniority). 

You may know Senator Booker for his 25 hour marathon speech, his 2020 presidential bid or his time as mayor of Newark. But you may not know he’s leading an effort among Senate Democrats to ramp up their social media presence and work with influencers.  

The candid conversation covered a lot of ground. Senator Booker shares with us:

—What it’ll take for Dems to catch up to Republicans on social 
—Whether he supports social media bans for teens
—Which creators he personally follows
—What he thinks about Gavin Newsom’s social media strategy that largely trolls President Trump

….And much more! 
 
Watch on YouTube or tune in anywhere you get your podcasts: https://lnkd.in/e-7ueHkq

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The Winter Olympics may be over—but the social media opportunities of some of these athletes are just beginning (or now skyrocketing!)

Alysa Liu, the figure skater who won the first US women’s figure skating gold in 24 years, was arguably the breakthrough athlete of these Games. 

The numbers back it up too. Liu brought in 57.3 million total views and 19.1 million average views on her Olympic-related posts on TikTok during the Games, according to new data from Dash Social. Her following on Instagram also surged to more than 5 million.

In second place in Dash Social’s ranking was Jutta Leerdam, a speed skater from the Netherlands, who averaged 12 million views on TikTok. After setting an Olympic record, Leerdam sparked debate by flashing her Nike sports bra despite strict advertising rules. 

“The mix of record-breaking performance, controversy and an established audience made her one of the most-watched creator athletes of the Games,” Dash Social noted. 

Leerdam, who is engaged to YouTuber-turned-boxer Jake Paul, already had a large following going into the Olympics.

The third spot went to Eileen Gu, the American-born freestyle skier representing China, who notched about 2.4 million average TikTok views. Gu has been sharing a mix of get-ready-with-me videos and competition footage. It’s also notable that seven of the 10 most-watched Olympic creator-athletes measured by Dash Social were women. 

The Olympic Village also took on a dual purpose as a content studio, where athletes taped food reviews, moments with their roommates and other behind-the-scenes content. Major brands like Procter & Gamble also set up studios in Milan where creators and athletes shot interviews, while also discussing how they used various P&G products during the Games, including Secret deodorant and Tampax tampons.

Read our full newsletter today, which also includes Jasmine Enberg's first hand experience at Dhar Mann Studios this weekend where 250 creators descended on his massive lot for his first ever training camp:

Open article: Dhar Mann Opens The Doors to His Studio—And More Brand Deals by scalablepod.com

The mega YouTuber talks first brand sponsorships, microdramas and more. Plus, the Olympics' (TikTok) medalists and more on the Scalable Summit.

Dhar Mann Opens The Doors to His Studio—And More Brand Deals

Stanley 1913 became a viral sensation due to its giant stainless steel water bottle.  

The 40-ounce “Quencher” has become a staple among millennial and Gen Z women, inspiring countless dupes and other kinds of trendy water bottles. 

“Before that product, you just didn’t see people walking around with these huge hydration vessels and straws,” Kate Ridley, chief brand officer of PMI WW LLC Brands (Stanley 1913), told us in an interview for Scalable Pod. 

Now the 100-year-old brand is looking to what's next. That includes launching new products, eyeing international growth and diversifying its audience. A big part of its strategy includes partnerships with creators and celebrities from different parts of the world.  

This piece is the latest in our series where we interview innovative brands on social media. 

Sign up for our newsletter (for free) to get future editions in your inbox:

Open article: What’s Next for Stanley 1913 After TikTok Famous Cup by scalablepod.com

Stanley’s chief brand officer talks new products, celebrity partnerships and World Cup.

What’s Next for Stanley 1913 After TikTok Famous Cup

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The Battle

Gil Kruger

Kaya Yurieff

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Performance ScoreKaya Yurieff's LinkedIn Performance

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The Battle

Gil Kruger

Kaya Yurieff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaya Yurieff's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKaya Yurieff's LinkedIn Performance