I lead Best Regards Media, a talent management and production company that proudly represents some of the most talented narrative storytellers in the social media space. With experience at WME, Fullscreen, and eko, I've been deeply involved in the creator economy for over a dozen years. My passion lies in helping creators bring their stories to life and thrive in a dynamic digital landscape.

Gil Kruger

Hashtag Pay Me

On a mission to give creators control of their brand deal destiny and build high growth businesses on their terms. Powered by our proprietary PayPI, we give creators control of prospecting & pricing their own brand campaigns without the need of an agent. Use our industry-leading sponsored post calculator to find out what you're campaign is worth >> hashtagpayme.com

Darling Down South

Darling Down South is a privately held, special interest lifestyle media company specializing in the southern lifestyle market.

Founder & Creative Director

Tillamook County Creamery Association

Created a road map for the national adoption of a small brand within their portfolio. Market sized unique channels of distribution and the contribution to GM over the next 3 years. Used the IRI system to gather and evaluate data for expansion.

Brand Management Intern

Darling Digital Strategy

-Boutique social media agency focusing on food and lifestyle brands 
- Strategized and executed multiple brands social media campaigns from launch and retargeting campaigns
- Specialized in content creation and driving top of funnel engagement
- Led digital ad campaigns to drive increased e-commerce sales

Founder 

Cox Enterprises

- Oversaw the executive compensation decisions for Cox Automotive within Cox Enterprises. 
- Consultant to HR Business Partners to determine pay and long-term incentives for executive talent.
- Developed and designed the Cox Automotive LTI career framework for their 2,000 eligible employees. 
- Eliminated gender pay gaps with regular benchmarking analysis. 
- Presented to C-suite across Cox Enterprises and Cox Automotive for annual salary reviews.

Executive Compensation Consultant

Infor

Worked with the sales team to determine sales targets and design incentive programs that helped Infor Global reach it's quarterly revenue targets.

Incentive Compensation Analyst

Ariba

As a senior commercial operations analyst, I led the development, design and testing of our new Sales Booking software tool built with SAP software. My team was responsible for capturing all of the sales data across all cloud LOBs with definitive accuracy while adhering to a strict Financial timeline. Part of the design process was consulting with the SuccessFactors and SAP cloud team to understand their sales data processes and sales incentive designs to develop a tool that could replace Ariba's usage of PeopleSoft Financial. We delivered the product in six months and were able to reduce our timeline for reporting by 60%.

Senior Commercial Operations Analyst

Global Commercial Operations Analyst

Perpetual problem solver and creative content expert. Tenured content creator and former compensation consultant using her experience in sales and HR to build Hashtag Pay Me, where creators can expand brand deals on their own terms.  

As a content creator, I saw the need for the creator economy to leverage the dynamic pricing power of corporate compensation pricing models to help price sponsored work and leverage CRM tools to help prospect new work. We're the only tool that allows creators to be their own agent and get brand deals on their own terms. Price your sponsored work with our industry-leading sponsored post calculator at hashtagpayme.com

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The Battle

Gil Kruger

Cynthia Ruff

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