Gigi Robinson, M.S., BFA

Content Creator Ambassador

Hosts of Influence

Director of Social Media Strategy for small and emerging startups and companies across industries including categories pet, d2c, b2b, lifestyle and more.

Social Media Marketing Specialist

Hosts of Influence is a company focused on helping creators go from ordinary to extraordinary through storytelling and thought leadership coaching. We had an idea to help brands and creators tell their stories more organically. So, I founded Hosts of Influence to help them begin turning storytelling into something impactful.

Founder

Its Gigi

Author of A Kids Book About Chronic Illness, a story about resilience, confidence & lifelong invisible illness.

Author

I cover topics including body image, mental health, and social media in relation to technological innovations. I speak to collegiate, high school organizations and schools, and corporate groups to educate them about ways to reframe the way they consume content online so that they can put their mental health first. I have spoke to major news outlets on Live TV including nbcnews, foxnews(X2), her campus , NBCLX and been featured in Forbes, Business Insider, Teen Vogue, Allure, glamour, ny post and more for my work in health advocacy and digital media literacy. And I have been on over 75 different podcasts (and counting) which you can listen to anywhere!

Public Speaker

I am a seasoned photographer with 10+ years of experience creating assets for leading brands. I am passionate about collaborating and producing content for non-profits to expand my impact globally. I combine my image-making skills into those that create an impact through storytelling and creating assets for globally known brands.

Adobe

Global Ambassador

TikTok

Creates original content @itsgigirobinson on the TikTok platform and collaborates with brands through the TikTok Creator Marketplace with over 130K followers

TikTok Creator

Helped initiate the DEI training program for the Nationwide Campus Rep program.

Represents and promotes the TikTok App on USC's campus; focusing on initiatives to create brand awareness amongst the college demographic. Hosts events, gifts merch and supports various organizations by collaborating with the company's app, as a platform and a brand.

Campus Marketing Ambassador

Spotify

This exclusive talk show series is produced by GenZ for GenZ in collaboration with Spotify and covers topics that are otherwise difficult to have. In the beginning of 2021, I premiered this series to be “about building & developing all kinds of confidence”…to  “hopefully impact others in a positive way this year. I will be having conversations with someone fabulous in each episode to cover a variety of topics that fuel confidence & creativity.” - Gigi Robinson

Talk Show Host

Her Campus Media

Content creator for Her Campus Media, working directly with their branch of the InfluenceHer Collective, Campus Trendsetters and College Fashionista. 

I’ve had the privilege of creating content for many different brands including the InfluencHer Essentials boxes, High Sierra, Clarisonic, Conair, First Aid Beauty, and more!

Content Creator

Vocal

VIP Content Creator writing about Content creation, Lifestyle, Chronic illness and Body Positivity.

Timberland

Create and distribute content for the Timberland Brand across social media platforms

Smashbox Cosmetics

Create and distribute professional photographs, TikTok content and videos for the Smashbox brand!

Tinder

- Work closely with the insights, product and marketing teams to deliver and communicate about GenZ trends and how Tinder can be incorporated into that.

Content Creator – ZLabs

Chronic Illness & Mental Health Advocate & Creator Economy Speaker 🗣️ | Author 📚| Nikon Creator📸 | Adobe Ambassador 🎨| Host of EYNIW 🎙️

Contact: Team@gigirobinson.com

As a leading voice in the creator economy, I use public speaking, digital storytelling, and advocacy to bridge the gap between brands, talent, and communities fostering more inclusive, dynamic, and purpose-driven spaces through social media content. I also am a huge advocate for chronic illness and mental health, online. 

My What:

I envision a world where creators, entrepreneurs, and professionals feel valued, supported, and empowered to thrive in their industries. I bring people together to discuss how we make that vision a reality.

My Why:

I believe knowledge and accessibility are the keys to personal and professional fulfillment.

As a Creative Strategist & Thought Leader, I elevate conversations around the intersection of creators, digital wellness, and health advocacy.

🎙 Check out my podcast playlist! → https://open.spotify.com/playlist/06MO0hiSQQuB6GFWl3M1vj?si=e77d38c57d9043a1 

Topics you'll find:

🚀 The Future of the Creator Economy
💡 Gen Z Entrepreneurship
🎤 Personal Branding & Storytelling
🙋‍♀️ Patient Advocacy for Chronic Illness & Mental Health

Outside of Work, You’ll Find Me:
🧑‍🤝‍🧑 Building communities Online and IRL 
💰 Creating ads & speaking on stages or boardrooms 
📚 Writing a book & mentoring others through my businesses

(Please send me connection request, I love meeting like-minded thinkers!)

- Established the overall content strategy for brand and community partnerships for Adobe Express.
- Leads content pipeline for all brand and community partnerships within Adobe Express.
- Works with cross functional teams like social, community, marketing, and legal to onboard influencers, creators, and artists to contribute to our content pipeline.
- Led strategy and execution for the content-side of 115 brand and community partnerships in 2022. Examples include: Gayle, Marshmello, World Surf League, Amazon (LotR), Apple TV+ (Luck), MLB, Pinterest, the 49ers, Sundance, and others.
- Our seven day “Holiday Hotline” campaign resulted in 227K incremental projects created and 49.5K template remixes.
- Worked with engineering and analytics to develop special content collections, enabling deep linking into product and streamlining the customer journey straight into product.

Content Strategist

Jordandené

Built and maintains the entire influencer ambassador program at Jordandené.

- Manage expectations, relationships, and scheduling for the entire team.
- Create all of the digital marketing and promotional materials for the program (Instagram stories and feed imagery, sneak peeks, etc.)
- Creating and scheduling multiple MailChimp communications per month to ambassadors.
- Calculating and tracking of sales for 50+ active ambassadors and reporting out sales information to Jordan and the ambassadors themselves.
- Using Shopify to create and track unique discount codes per ambassador in the program.
- Brainstorming incentives and gamifying engagement to encourage posting, sharing, and evangelizing the Jordandené brand.
- Write copy for website's product descriptions.
- 65% profit for program FY'20.


In addition to the work done for Jordandené also engage and collaborate on The Sartorial Geek Patreon page:

- Managing and maintaining The Sartorial Geek Patreon page's copy and imagery.
- Create and post monthly digital rewards (in the form of PDF downloads).
- Brainstormed all reward tiers and Patreon goals with Jordan.
- Write copy for all reward tiers and goals.

Ambassador Relationship Manager

YouTube

I’ve been posting videos on my YouTube channel malarayofsunshine since March of 2008. The video content you will most prevalent find on my channel is related to topics of beauty and books.

I have worked with both beauty and fashion brands to create makeup looks, receives, and lookbooks for their products. My focus in the beauty industry is on cruelty-free solutions and for fashion I mainly highlight small, women-run, nerdy clothing brands.

My niche in the BookTube community is mostly on Young Adult fiction with an emphasis on LGBTQAI+ reads. I interview authors, review books, and discuss most anticipated upcoming releases.

Past brands I have worked with include: Marvel, Disney Hyperion, Dinair, Penguin Teen, Quirk Books, Barnes & Noble, Jordandené, and Espionage cosmetics.

Authors I have collaborated with directly so far include Britta Lundin ("Ship It" and staff writer for Riverdale) and C.B. Lee ("Not Your Sidekick").

[Media kit linked below.]

Creator

Crawford Group

Managing the Adobe Spark brand social media channels (Instagram, Facebook, Twitter, and Pinterest) as well as coordinating with the Adobe Creative Cloud YouTube manager.

Brainstorming education campaigns for social, co-managing the VIP Spark Insiders community Facebook group, creating and scheduling all posts, bidding + management of quarterly social budget.

Recent projects and accomplishments include: 
- Developed and executed the content strategy to support brand partnerships with Marshmallo, Lil Nas X, Lady Gaga, Pantone, Pinterest, and others.
- Live-posted to amplify brand awareness and garner online conversations during the first ever virtual Adobe MAX in 2020.
- Grew social media audience by 24% in 2020 and increased engagement >110% thanks in large part to the incorporation of infographics, thought leadership, small business resources, and influencer & ambassador content into our strategy.

Social Media Manager, Adobe Spark > Adobe Creative Cloud Express

Microsoft

Experiential Designer (Microsoft Business Applications)

- Crafted stories for internal and external communications on the storytelling team for Mixed Reality at Microsoft.
- Authored scripts and engaging experiences for demos held in Microsoft stores, on stage for conferences, and one-on-one customer meetings.
- Collaborated with our General Manager and extended leadership team to craft their messages for internal and external keynote presentations.
- Scripted, edited, and produced internal videos and partnered with marketing teams on external videos.
- Crafted the narrative for the first Mixed Reality Puzzle room utilizing both MR and analog tech to at Microsoft's Build conference, May 2018.

Previous work at Microsoft was focused on building the HoloLens / MR community, where I led content creation and strategy for social media activations, including collaborating with central brand marketing on a $20MM Holiday 2017 campaign showcasing “3D for Everyone”.

*due to the nature of the work, only a small number of the products and content I have worked on is public.

Narrative Designer (Mixed Reality Business Applications)

Randstad Technologies US

- Supported beta program participants for Microsoft's app, Actiongram, on HoloLens.
- Maintained relationships, provided technical support, and hosted community challenges with the 28~ influencers (up-and-coming to celebrity) in our beta program.
- Piloted in-person and social media activations including, but not limited to, crafting coordinating a 24-hour film festival using our app.
- Produced, filmed, and edited videos to share usage data that were sent weekly to the development, art, production, and engineering teams.
- Tracked telemetry and provide a quarterly report of KPIs, social listening, trends, and analytics for all of Actiongram videos and app related usage to internal partners and org of 300+.
- Conducted co-creation research events and interviews in partnership with the user research team.
- Provided and participated in Actiongram demos to internal and external guests.
- Oversaw creative vision, strategy, copy-writing, posting, and $100k agency partnership for external facing Instagram page (the first Instagram page in the company not run by marketing) celebrating and educating on Paint 3D.

Community Coordinator (Actiongram on HoloLens)

Espionage Cosmetics

Filmed, edited, and produced all video content for Espionage Cosmetic’s YouTube Channel as well as hosted the regular “Makeup Marvel” series and one-off videos filmed on convention floors.

One of three principle Makeup Artists with Espionage Cosmetics for the Her Universe Fashion Show three consecutive years.
- San Diego Comic Con (SDCC) 2014
- San Diego Comic Con (SDCC) 2015
- San Diego Comic Con (SDCC) 2016

Princess of Jubilation

Apple

As a Lead I oversaw a team of 40+ in partnership with my Leadership team. I was responsible for writing the schedule directly for 4 individuals and making sure it aligned with the rest of the 40+ team members. I worked hard to inspire and lead vision out through my team as well as create a safe environment for learning and discovery to thrive.

- Oversaw team of 40+ in partnership with Leadership
- Writing, editing, and maintaining the employee schedule for team of 15+
- Ensuring customer availability for appointments met demand
- Planning, coordinating, scheduling, and running of "Apple Camp" and Field Trips in which children came into the store to learn music, video, and coding using robots

Lead Creative

Enriched customer's lives by guiding them to confidence in the use of their Apple products, both new and old. Provided personal One on One training on Apple software and products. Provided limited technical support on iPhone, iPod and iPads at Apple's Genius Bar.

Creative

Provided customer's with tailored solutions based upon their personal and business needs. Lead workshops for both children and adults on all Apple's products and software.

Specialist

Coordinated the connection of customers to sales representatives and our on-site technical support.

Concierge

Job Hunters

Makeup Artist and hair direction for principle cast of 6 main actors and all extras on set (up to 30 at one time.)

Professional Makeup Artist

The Pioneer (Pierce College Fort Steilacoom)

Managed a team of 6 section editors and oversaw the printing of our bi-weekly 12 page paper. Placement of ads, held weekly meetings, managed incoming ad revenue and which stories would be printed.

Editor In Chief

👋 Hi, I'm Mallory! I have a passion for leading vision and a drive to challenge the status quo through storytelling and edu-tainment. I'm a life-long learner, dreamer, and cheerleader for those around me.

I also bring the following to any team:
- A willingness to participate in spur-of-the-moment dance parties
- 15+ years embedded in the digital content creation space
- Experience from attending and working many of the major pop culture conventions around the country (Emerald City Comic Con, San Diego Comic Con, Rose City Comic Con, etc.)
- A speciality of naming nearly any Disney song within 5-10 seconds of hearing it play

Profile headshot by Tash Haynes – https://www.ikeandtash.com

taplio

The Battle

Gigi Robinson, M.S., BFA

Mallory Shoemaker

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