Gigi Robinson, M.S., BFA

Content Creator Ambassador

Chronic Illness & Mental Health Advocate & Creator Economy Speaker 🗣️ | Author 📚| Nikon Creator📸 | Adobe Ambassador 🎨| Host of EYNIW 🎙️

Contact: Team@gigirobinson.com

As a leading voice in the creator economy, I use public speaking, digital storytelling, and advocacy to bridge the gap between brands, talent, and communities fostering more inclusive, dynamic, and purpose-driven spaces through social media content. I also am a huge advocate for chronic illness and mental health, online. 

My What:

I envision a world where creators, entrepreneurs, and professionals feel valued, supported, and empowered to thrive in their industries. I bring people together to discuss how we make that vision a reality.

My Why:

I believe knowledge and accessibility are the keys to personal and professional fulfillment.

As a Creative Strategist & Thought Leader, I elevate conversations around the intersection of creators, digital wellness, and health advocacy.

🎙 Check out my podcast playlist! → https://open.spotify.com/playlist/06MO0hiSQQuB6GFWl3M1vj?si=e77d38c57d9043a1 

Topics you'll find:

🚀 The Future of the Creator Economy
💡 Gen Z Entrepreneurship
🎤 Personal Branding & Storytelling
🙋‍♀️ Patient Advocacy for Chronic Illness & Mental Health

Outside of Work, You’ll Find Me:
🧑‍🤝‍🧑 Building communities Online and IRL 
💰 Creating ads & speaking on stages or boardrooms 
📚 Writing a book & mentoring others through my businesses

(Please send me connection request, I love meeting like-minded thinkers!)

TikTok Creator

Creates original content @itsgigirobinson on the TikTok platform and collaborates with brands through the TikTok Creator Marketplace with over 130K followers

On March 14, 2026, I’ll be co-hosting an intimate breakfast that I am calling the Creator Table by Hosts of Influence® with my friend Victoria, Minding Her Own Business, We Are Front Desk! We are bringing together creator economy leaders, creatives, and founders who are curious about how creators brainstorm, collaborate, and document their work.

This is not a panel. It is not a crowded mixer. It is a curated, intentional room designed for real conversations about where the creator economy is heading and how personal brands are evolving into sustainable businesses.

The creator economy is maturing, founders are thinking differently about showing up online, and brands are looking for more than just distribution these days. Everyone wants partnership, insight, and community. That is exactly the environment that this breakfast is designed to foster.

We are keeping it intimate on purpose. And to the brands paying attention 😎 and you are interested in sponsoring or supporting the experience, tap in.

And if you are a creator, operator, or founder building in this space, comment to get on the waitlist. 

I cannot wait... AUSTIN, HERE WE COME! 

#SXSWcreators #hostsofinfluence #thecreatortable

Gigi Robinson ®

Brand Designer, Speaker, Author, 500K+ followers 🗣️ @itsgigirobinson @zekeandtrixie | Founder of Hosts of Influence® & It’s Gigi | PRH A Kids Book About Chronic Illness | Adobe Express & Acrobat Brand Ambassador

I'm excited to attend POSSIBLE 2026, the must-attend marketing event of the year. Can't wait for meaningful conversations and bold ideas driving the future of marketing. If you're going, let's connect in Miami. → https://lnkd.in/eAgaMzHe #MeetMeAtPOSSIBLE2026

POSSIBLE is the most impactful marketing event where leaders from brands, agencies, media, creative, culture, and technology drive business forward. Join the entire marketing ecosystem in Miami Beach, April 27-29, for three epic days of content, connection, and inspiration. #POSSIBLE2026 POSSIBLE

Gigi Robinson ® 

I had the opportunity to host the Creator Simulator Workshop at the Ad Age NextGen Marketing Summit, and honestly, it was a bit of a full circle moment for me.

Getting to stand in a room full of marketers, brand leaders, and industry operators and walk through how creators actually think about content, briefs, and partnerships felt like a dream come true. For years I’ve lived on both sides of this ecosystem…as a creator working with brands and as someone helping companies better understand how to collaborate with creators in ways that actually work.

The goal of the workshop was simple… how can we help marketers experience what it feels like to be on the creator side of the brief? Together we unpacked why so many campaigns struggle before the content is even made, what makes a brief “creator-first,” and how brands can design partnerships that allow creators to bring their real voice, audience understanding, and storytelling to the table.

What made the session so special was the energy in the room. People weren’t just listening to me speak on stage; we had everyone step into the mindset of a creator and rewrite the brief that way. Watching that shift happen in real time is exactly why I love doing this work.

A huge thank you to the Ad Age team for creating space for conversations like this and to everyone who showed up ready to learn, collaborate, and rethink how brands and creators can work together. More of this, please, & more to come from Hosts of Influence® so stay tuned 👀

#itsgigirobinson #hostsofinfluence

Being an Adobe Express Ambassador for the past 3.5 years has genuinely been one of my favorite partnerships of all time. And what makes it special isn’t just the campaigns that I am able to participate in, it’s the trust that the brand has given to me. Adobe has consistently given me the creative freedom to share how I actually use their tools in my day-to-day work as a creator, speaker, and founder, and that kind of brand-creator-alignment is rare.

And now… they’re opening the program up to more creators! So if you’ve ever wanted to collaborate with a brand that values authentic storytelling and long-term relationships, this is your moment.

Comment “APPLY” and I’ll send you the link to learn more 🤩

#AdobeAmbassadors #Ad #MyAdobeAmbassadorStory

Brand partnership • Brand Designer, Speaker, Author, 500K+ followers 🗣️ @itsgigirobinson @zekeandtrixie | Founder of Hosts of Influence® & It’s Gigi | PRH A Kids Book About Chronic Illness | Adobe Express & Acrobat Brand Ambassador

Instagram might not be clinically addictive....but when your creativity fuels your income and your income lives on the platform, it becomes financially addictive.


I love social media, but only because I’ve built strict boundaries around it and I have noticed that creators need social media literacy now more than ever...

More on this inside the Hosts of Influence® newsletter dropping tomorrow :)

https://lnkd.in/eb8UF3jN

#instagramaddiction #itsgigirobinson #hostsofinfluence #creatoretiquette

I don't think I believe in creative blocks anymore...

I believe in mental blocks that keep us comfortable.

AI doesn’t replace creators...it exposes the ones who were hiding behind “busy.”

And look I used to be one of them. I would spend hours editing, drafting, creating idea lists to execute on. 

If you’re serious about scale, you don’t need more ideas, I can guarantee you that you just need less drag between idea and execution.

Since fine tuning how I use AI, I have found ways to get first cuts/drafts in under an hour, and my team and I refine it. All of the creativity is still mine and the strategy is fueled by HUMANS before ever pressing POST.

I believe that speed is a strategy and I’m not slowing down anytime soon!

Thank you to the ever so talented Erin Greenawald, Joel Arbaje and Business Insider for the feature! 

#aimarketing #itsgigirobinson #hostsofinfluence #creatoretiquette

Business Insider Feature: How 3 solo founders use AI

Speaking at the Ad Age Next Gen Marketing Summit 
was one of those moments where you walk off stage thinking, "Wow, that room really showed up." Instead of a traditional presentation, I structured the session more like a workshop. We discussed how creators approach campaigns and why the best marketing happens when brands understand the creative process behind the content they commission.

To bring that to life, I shared three partnership examples I’ve created with Adobe Acrobat, highlighting PDF Spaces and AI Assistant. When I’m preparing a talk, reviewing campaign materials, or using Generate Presentation to shape a creative treatment, I’m typically working across a stack of documents including research, inspiration links, brand guidelines, notes to self, and multiple drafts. PDF Spaces brings all of that into one organized hub, making it easier to structure ideas, connect insights, and move from concept to execution without constantly switching between tabs. AI Assistant helps me quickly extract key takeaways, summarize information, and refine messaging so I can stay focused on the creative direction rather than getting buried in the details.

We used that same approach live during the session. I challenged the room to think like creators by building a campaign brief from scratch, with Acrobat at the center of the process. Instead of starting with slides, we started with the information, thinking about the persona of the person who would USE this product and how they could create a piece of content about it, and then created a content brief that the creators could actually run with.

The energy in the room was incredible. People threw out some incredible ideas, challenged assumptions, and thought outside the box about how brands and creators can collaborate better. And it just left me thinking of how incredible the teams involved in this opportunity were and how eager they were to allow me to curate and lead a session that felt more like a conversation than a lecture. As always, thank you to Adobe Acrobat for supporting the workflow that helped bring it all together! 

#ad #AdobePartner #AdobeAcrobat #AdAge #NextGenMarketing

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Over the years, I have developed the muscle of Public Speaking at conferences, at universities, and I local events. And the one thing that always comes up is, how do you beat the nerves? And to be fully honest aside from not really getting nerves… I literally just remind myself that I was asked to be in the room for a reason and people are specifically inviting me to be on stage so that they can hear me speak and share insights with them. Why would I be nervous?

So if you’re reading this, and you have a Public Speaking getting up or you wanna get into Public Speaking… Just know that if you’re invited, you have no need to be nervous! You’re meant to be there so embrace that confidence and bring your special energy!

#publicspeaking #itsgigirobinson

As Hosts of Influence® grows, I’m building out the long-form content engine behind it and I’m looking for a part-time video editor to help bring it to life. This is not a trend-based role, but focused on editing YouTube videos (20–60 minutes), structuring educational modules for Creator Etiquette™, pulling strong short-form clips from long-form content, and helping build a clean, organized production system that supports my long-term, mastermind.

If you love dialogue-driven, thought leadership-style editing and care about pacing, clarity, and clean production, this could be for you. This is a remote, part-time role, but I am looking for someone more entry level who is interested in growing with us. 

Please fill out the Handshake along with 2–3 long-form editing samples, and a short note about your editing workflow. 

#hostsofinfluence #creatoretiquette #itsgigirobinson #videoediting 

https://lnkd.in/eZK7bs_r

I am heading to Austin for the FIRST time ever for SXSW... 🤠 

In true Gigi fashion, I have to host an event, and I am super excited to be co-hosting the event with Victoria Mariscal called Coffee Talk at SXSW, and Clapper is the sponsor! It will be an intimate gathering for founders, marketers, and creators who want real conversations about what's actually working in the creator economy. 

AND the best part is that coffee is on us ☕  !  If you're in Austin for SXSW this weekend and want in, grab a spot below ⬇️

https://lnkd.in/dY8QFQPG

#SXSWevents #SXSW #CreatorEconomy #Clapper #Austin

Open article: Coffee Talk @ SXSW · Luma by luma.com

Author of Career Cheat Codes | Keynote Speaker | 600k Community | Building Personal Brands Without the Cringe

View Courtney Johnson 📣 Social Media’s profile

My friend Gigi Robinson ® became a Sports Illustrated swimsuit model from a single LinkedIn post. 👙 

Yes, you read that right.

She didn't slide into a flood of Instagram DMs.
She didn't cold call anyone.
She didn't send emails that got sent straight to spam.

She posted on LinkedIn.

And someone at Sports Illustrated (who she tagged) SAW it.

2 weeks later, she was on a flight to the Dominican Republic.

This is what I keep trying to tell people:

LinkedIn is the biggest untapped market in the world right now.

On Instagram? You're competing with millions of creators for attention.
Cold calling? Straight to voicemail.
Cold emailing? Spam folder.

But LinkedIn?

It's a wide open field.

The mega powerful people — the decision makers, the executives, the people who can actually change your life?

They're scrolling LinkedIn.

And they're actually READING.

No gatekeepers.
No algorithms burying you under dance videos.
No "seen" with no response.

Just your words in front of the exact people who need to see them.

Gigi proved it.

One post. One opportunity. Sports Illustrated!!!!!!

So if you're still sleeping on LinkedIn?

Wake up. 💓

The opportunity is literally just sitting there waiting for you to take it.

After years of going to conferences and realizing the best conversations never happen on stage, I’m hosting a fun Coffee Talk in Austin during SXSW. Me and Victoria Mariscal are taking over a really good coffee shop for a few hours and turning it into a mini hub for founders, marketers, and operators who actually want to talk shop. 

Our goal is to create real conversations about what we’re building, what’s scaling, what’s breaking, and where the creator economy is actually headed next. Think high-caliber people, low pressure, caffeine, and creating the kind of connections that don’t feel forced.

So if you’re heading to SXSW and want to be in the room, drop a ☕️ or DM me “Coffee Talk” and I’ll send the details. Space will be limited so it stays intimate, and brands if you want to slide into the DMs and get involved, sponsor the tab, or tap into a room full of decision-makers and creator-economy builders… there’s still time. 

#coffeetalk #sxswevent #itsgigirobinson #hostsofinfluence

Today was one of those days that made me pause and realize how much life has changed since I was a college student trying to figure everything out, especially during March 2020 when the world shut down. My morning started at 5:35 a.m., and for reasons I may never fully understand, I decided to boldly drive into Manhattan during rush hour. (Remind me never to do that again.) The destination, though, was worth it. 

I showed up to NYU School of Professional Studies to speak in Michael Kaye’s class and workshop with students on creative brand campaigns and influencer strategy, at the ripe time of 8:15am (kudos to the full class for being there AND bringing the energy that early). What was most fascinating was the class environment and how my own four-year BFA shaped the way I think about creativity. At the time, I didn’t know exactly where it would lead, but those years of learning how to think visually, conceptually, and strategically have paid off in ways I couldn’t have predicted. Now I find myself back in classrooms, not as the student, but as someone invited to help mentor the next generation of creative thinkers.

What has been especially striking in these workshops is how quickly the landscape is evolving. This is now the third class I’ve participated in where students are tasked with developing influencer or PR campaigns for real products based on cultural moments and trends. The difference today is that generative AI tools like Firefly, Sora and Gemini are now part of their everyday homework. Students can move from idea to visual concept almost instantly, generating campaign assets and exploring directions far faster than we ever could when I was a student.

It was honestly a little shocking to watch. The speed at which ideas can now be tested and visualized is something I never had access to as a student; we had to do it the old-fashioned way by using vectors, photography, mockups, and warping. At the same time, it raises important questions about how creative thinking, originality, and strategy evolve when the tools become this powerful.

More than anything, though, it’s a privilege to be invited into these classrooms and workshop ideas with students who are just beginning their careers. Their curiosity, ambition, and willingness to experiment with new tools is inspiring, and it reminds me how important it is to stay open to learning no matter where you are in your journey.

#professionaldevelopment #nyuspeaker #publicspeaker #itsgigirobinson

Creators don’t struggle to build newsletters because they lack discipline. They struggle because they misunderstand the format. Over the past three years, I’ve grown a newsletter to 5K+ subscribers, and I’ll be honest…consistency was not my superpower. 

I did not publish perfectly every week, I literally only have produced 11 pieces, and I did not always follow a rigid cadence. What I focused on instead was value. Every time I showed up, I aimed to say something that felt worth opening, worth reading, and worth staying subscribed for.

A newsletter is not just a longer Instagram caption. It is not a repurposed thread or a highlight reel of what you already posted. It is a space for depth. It is where you slow down, think clearly, and articulate your perspective without racing the algorithm. Readers subscribe because they want insight, not noise.

Many creators are incredibly strong at short-form content. They know how to hook attention, ride trends, and communicate quickly. But long-form requires a different muscle. It requires clarity of thought, structure, and the willingness to expand on an idea instead of condensing it. It also requires patience, because the feedback loop is quieter.

There are no viral spikes in your inbox, instant dopamine hits, it’s focusing on building tryst over time and that is exactly why it works.

A newsletter creates ownership, intimacy and gives you a direct relationship with your audience that is not dependent on platform changes or shifting algorithms. It becomes an asset instead of just a distribution channel.

If you want sustainability as a creator, you need to practice long-form. Not because you need to post more, but because you need to think more deeply. Short-form captures attention, while long-form and written content builds trust. And trust is what compounds into real opportunities!

#creatoreconomy #creatoretiquette #hostsofinfluence #itsgigirobinson #newslettertips

University of Missouri-Columbia

• Work with multiple research teams to research and prototype human-centered design solutions
• Design qualitative and quantitative instruments to gather data on product needs
• Conduct semi-structured interviews with users 
• Analyze and synthesize transcripts, then report on data from product users 
• Refine products based on user data
• Gather quantitative data from surveys and analyze in RStudio
• Teach a course on Adobe Photoshop and Adobe Illustrator and the elements and principles of design 
• Taught a discussion session for a class on fashion, culture, and writing
• Managed, monitored, and maintained department’s social media posting (Aug. 2018 - Dec.2018)
• Re-designed department newsletter, compilated news, wrote and edited fall 2018 department newsletter

Researcher, Designer, PhD Candidate

• Collaborated with a team of four to raise funds for scholarships, endowments, and building projects
• Conducted briefings and reported data on fundraising goals, successes, and improvements 
• Researched potential donors’ interests and identified compatibility for relevant project needs at the university
• Liaisoned with donors across the United States and developed university relationships by providing updates on current campaigns and donor interests
 •Collaborated with various university departments and stakeholder to offer a positive donor experience
•Wrote a proposal for a college-wide student ambassador program now in its second year of running
•Worked with a team to create successful and engaging donor events
•Managed a graphic design intern for fundraising communication materials

Advancement Officer

Concept Bureau, Inc.

Conduct culture, market, and consumer (UX) research to make strategic recommendations for growth-stage startups, established brands, millennial-facing brands, and companies entering the U.S. market. At Concept Bureau, we build powerfully strategic brands that create categories, win markets and move the collective experience forward.

Market and UX Researcher 

Gamut Management

•Lead and conducted UX, market, consumer, and product research in a customer-centric way for various Fortune 100 and 500 clients to assist in introducing new products to the marginalized adaptive (disability) apparel market
•Designed and conducted UX research studies end-to-end (surveys, prototype evaluation, usability testing, semi-structured interviews) to gather data on consumer product design needs and wants from existing and future brand customers 
•Coordinated with cross-functional teams to design, plan, communicate, and execute client research strategy and project goals with inclusion in mind
•Analyzed data (qualitative and quantitative), wrote reports, and created decks to present results and actionable insights to various client stakeholders

Researcher

Zappos Family of Companies

•Completed and presented a qualitative and quantitative data collection and analysis project, including sales, social, and trend data, for Zappos Adaptive detailing the year since the launch of the Single and Different Size Shoes Program and made strategic recommendations
•Edited existing surveys and created new surveys about the dressing needs of Zappos Adaptive Customers using survey and data collection best practices
•Assisted in the styling of models for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show in adaptive apparel, footwear, and accessories 
•Assisted in multiple days of model fittings for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show during NYFW and replaced apparel, footwear, and accessories that did not work for models by shopping at retail locations
•Assisted in content creation and documentation of the Zappos Adaptive behind the scenes for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show during New York Fashion Week (NYFW)
•Attended team meetings with vendors on how to make their apparel and footwear adaptable and inclusive 
•Provided insight and attended team meetings for website and social media strategy
•Attended meetings with influencers for social media and marketing content creation and strategy
•Attended new vendor and vendor product development collaboration meetings

Zappos Adaptive Research Intern 

Ohio University

• Instructed ~660 undergraduate students online and face-to-face in academic year 15/16 for courses in Product Development, Evaluation, and Distribution, Fashion & Culture, Promotions & Advertising, and Writing for Human & Consumer Science, using inclusive hands-on pedagogy
•Managed and supervised internship program for undergraduate students in the program
•Instructed online and face-to-face courses
•Contributed service to the university through department committees, hiring committee 
memberships, service-learning projects, and academic advising
•Facilitated service-learning projects between students and the local community 


As a faculty member I: 

✔Taught online and face-to-face courses

✔Managed a full teaching load, department committees, hiring committees and service-learning projects, and academic advising 

✔Maintained an average instructor rating of 4.6/5 for all courses taught

✔Developed new course material with technology and engagement in mind

Lecturer

Self Employed

•Worked with small to mid-size business to create customized web and graphic design solutions

Marketing and Design Consultant

University of Missouri

•Developed and taught industry-relevant course content on presentation and computer-aided design techniques for textile and apparel merchandising students
•Worked with undergraduate students to aid in their understanding of good design 
•Developed assignments that were customizable to enhance individual student portfolios 
•Teachers assistant for leading professors and industry practitioners in Social Appearance in Time and Space (dress and culture), Retail and Merchandising Analysis (buying), and Global Sourcing, and was responsible for student communication, grading, and some course content 

Successes as a Master's student at the University of Missouri include:

✔Presenting research at the 2014 International Textile and Apparel Association (ITAA) Conference on perceptions of sustainable marketing terms in regard to apparel.

✔Elected social and volunteer chair of the textile and apparel management graduate student organization--Organized various social and philanthropic events 

✔Created some updated labs for TAM 2200 Science of Textiles

✔Produced apparel pieces based on research on the experience of plus size woman in apparel 

✔Received a 4.5/5 general score on my course evaluation 

✔Received the E & E Bower Family scholarship for 2013 and 2014

Researcher, Graduate Instructor

Goldman Sachs

•Co-created GS bank paperwork management database for the private wealth management team
•Collaborated with a team to facilitate the proper flow of documents and approvals for 2,000 
plus loan documents
•Involved various stakeholders in researching proper loan document flow

Private Lending Services Auditor 

Westminster College

•Created center marketing and promotional material 
•Advised Westminster students on study abroad goals 
•Helped with international and diversity events

Peer Advisor, Office for Global Engagement

www.yourbellalife

•Helped create public awareness of the positive lifestyle online magazine through social media

Social Media Intern

🌎 UX Researcher with a Twist

Hi! I'm Hali, a UX research enthusiast, market and culture researcher, and former academic driven by curiosity about human behavior. With a Master's degree (and soon-to-be Ph.D.) in Textile and Apparel Management, I've spent my career conducting impactful research on everything from adaptive apparel to brand strategy.

Why UX? I'm all about understanding people—their challenges, habits, loves, and perspectives—and translating that into meaningful insights that shape innovative, user-focused solutions. I've led research projects that have driven brand strategies, aligned with product goals, and brought user needs to the forefront for stakeholders.

Let's chat about UX, apparel, the perfume you can't live without, the origins of the newest core taking over Tiktok, or great restaurants in Salt Lake City (I have a few you must try!)

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