Gigi Robinson, M.S., BFA

Content Creator Ambassador

Hosts of Influence

Director of Social Media Strategy for small and emerging startups and companies across industries including categories pet, d2c, b2b, lifestyle and more.

Social Media Marketing Specialist

Hosts of Influence is a company focused on helping creators go from ordinary to extraordinary through storytelling and thought leadership coaching. We had an idea to help brands and creators tell their stories more organically. So, I founded Hosts of Influence to help them begin turning storytelling into something impactful.

Founder

Its Gigi

Author of A Kids Book About Chronic Illness, a story about resilience, confidence & lifelong invisible illness.

Author

I cover topics including body image, mental health, and social media in relation to technological innovations. I speak to collegiate, high school organizations and schools, and corporate groups to educate them about ways to reframe the way they consume content online so that they can put their mental health first. I have spoke to major news outlets on Live TV including nbcnews, foxnews(X2), her campus , NBCLX and been featured in Forbes, Business Insider, Teen Vogue, Allure, glamour, ny post and more for my work in health advocacy and digital media literacy. And I have been on over 75 different podcasts (and counting) which you can listen to anywhere!

Public Speaker

I am a seasoned photographer with 10+ years of experience creating assets for leading brands. I am passionate about collaborating and producing content for non-profits to expand my impact globally. I combine my image-making skills into those that create an impact through storytelling and creating assets for globally known brands.

Adobe

Global Ambassador

TikTok

Creates original content @itsgigirobinson on the TikTok platform and collaborates with brands through the TikTok Creator Marketplace with over 130K followers

TikTok Creator

Helped initiate the DEI training program for the Nationwide Campus Rep program.

Represents and promotes the TikTok App on USC's campus; focusing on initiatives to create brand awareness amongst the college demographic. Hosts events, gifts merch and supports various organizations by collaborating with the company's app, as a platform and a brand.

Campus Marketing Ambassador

Spotify

This exclusive talk show series is produced by GenZ for GenZ in collaboration with Spotify and covers topics that are otherwise difficult to have. In the beginning of 2021, I premiered this series to be “about building & developing all kinds of confidence”…to  “hopefully impact others in a positive way this year. I will be having conversations with someone fabulous in each episode to cover a variety of topics that fuel confidence & creativity.” - Gigi Robinson

Talk Show Host

Her Campus Media

Content creator for Her Campus Media, working directly with their branch of the InfluenceHer Collective, Campus Trendsetters and College Fashionista. 

I’ve had the privilege of creating content for many different brands including the InfluencHer Essentials boxes, High Sierra, Clarisonic, Conair, First Aid Beauty, and more!

Content Creator

Vocal

VIP Content Creator writing about Content creation, Lifestyle, Chronic illness and Body Positivity.

Timberland

Create and distribute content for the Timberland Brand across social media platforms

Smashbox Cosmetics

Create and distribute professional photographs, TikTok content and videos for the Smashbox brand!

Tinder

- Work closely with the insights, product and marketing teams to deliver and communicate about GenZ trends and how Tinder can be incorporated into that.

Content Creator – ZLabs

Chronic Illness & Mental Health Advocate & Creator Economy Speaker 🗣️ | Author 📚| Nikon Creator📸 | Adobe Ambassador 🎨| Host of EYNIW 🎙️

Contact: Team@gigirobinson.com

As a leading voice in the creator economy, I use public speaking, digital storytelling, and advocacy to bridge the gap between brands, talent, and communities fostering more inclusive, dynamic, and purpose-driven spaces through social media content. I also am a huge advocate for chronic illness and mental health, online. 

My What:

I envision a world where creators, entrepreneurs, and professionals feel valued, supported, and empowered to thrive in their industries. I bring people together to discuss how we make that vision a reality.

My Why:

I believe knowledge and accessibility are the keys to personal and professional fulfillment.

As a Creative Strategist & Thought Leader, I elevate conversations around the intersection of creators, digital wellness, and health advocacy.

🎙 Check out my podcast playlist! → https://open.spotify.com/playlist/06MO0hiSQQuB6GFWl3M1vj?si=e77d38c57d9043a1 

Topics you'll find:

🚀 The Future of the Creator Economy
💡 Gen Z Entrepreneurship
🎤 Personal Branding & Storytelling
🙋‍♀️ Patient Advocacy for Chronic Illness & Mental Health

Outside of Work, You’ll Find Me:
🧑‍🤝‍🧑 Building communities Online and IRL 
💰 Creating ads & speaking on stages or boardrooms 
📚 Writing a book & mentoring others through my businesses

(Please send me connection request, I love meeting like-minded thinkers!)

University of Missouri-Columbia

• Work with multiple research teams to research and prototype human-centered design solutions
• Design qualitative and quantitative instruments to gather data on product needs
• Conduct semi-structured interviews with users 
• Analyze and synthesize transcripts, then report on data from product users 
• Refine products based on user data
• Gather quantitative data from surveys and analyze in RStudio
• Teach a course on Adobe Photoshop and Adobe Illustrator and the elements and principles of design 
• Taught a discussion session for a class on fashion, culture, and writing
• Managed, monitored, and maintained department’s social media posting (Aug. 2018 - Dec.2018)
• Re-designed department newsletter, compilated news, wrote and edited fall 2018 department newsletter

Researcher, Designer, PhD Candidate

• Collaborated with a team of four to raise funds for scholarships, endowments, and building projects
• Conducted briefings and reported data on fundraising goals, successes, and improvements 
• Researched potential donors’ interests and identified compatibility for relevant project needs at the university
• Liaisoned with donors across the United States and developed university relationships by providing updates on current campaigns and donor interests
 •Collaborated with various university departments and stakeholder to offer a positive donor experience
•Wrote a proposal for a college-wide student ambassador program now in its second year of running
•Worked with a team to create successful and engaging donor events
•Managed a graphic design intern for fundraising communication materials

Advancement Officer

Concept Bureau, Inc.

Conduct culture, market, and consumer (UX) research to make strategic recommendations for growth-stage startups, established brands, millennial-facing brands, and companies entering the U.S. market. At Concept Bureau, we build powerfully strategic brands that create categories, win markets and move the collective experience forward.

Market and UX Researcher 

Gamut Management

•Lead and conducted UX, market, consumer, and product research in a customer-centric way for various Fortune 100 and 500 clients to assist in introducing new products to the marginalized adaptive (disability) apparel market
•Designed and conducted UX research studies end-to-end (surveys, prototype evaluation, usability testing, semi-structured interviews) to gather data on consumer product design needs and wants from existing and future brand customers 
•Coordinated with cross-functional teams to design, plan, communicate, and execute client research strategy and project goals with inclusion in mind
•Analyzed data (qualitative and quantitative), wrote reports, and created decks to present results and actionable insights to various client stakeholders

Researcher

Zappos Family of Companies

•Completed and presented a qualitative and quantitative data collection and analysis project, including sales, social, and trend data, for Zappos Adaptive detailing the year since the launch of the Single and Different Size Shoes Program and made strategic recommendations
•Edited existing surveys and created new surveys about the dressing needs of Zappos Adaptive Customers using survey and data collection best practices
•Assisted in the styling of models for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show in adaptive apparel, footwear, and accessories 
•Assisted in multiple days of model fittings for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show during NYFW and replaced apparel, footwear, and accessories that did not work for models by shopping at retail locations
•Assisted in content creation and documentation of the Zappos Adaptive behind the scenes for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show during New York Fashion Week (NYFW)
•Attended team meetings with vendors on how to make their apparel and footwear adaptable and inclusive 
•Provided insight and attended team meetings for website and social media strategy
•Attended meetings with influencers for social media and marketing content creation and strategy
•Attended new vendor and vendor product development collaboration meetings

Zappos Adaptive Research Intern 

Ohio University

• Instructed ~660 undergraduate students online and face-to-face in academic year 15/16 for courses in Product Development, Evaluation, and Distribution, Fashion & Culture, Promotions & Advertising, and Writing for Human & Consumer Science, using inclusive hands-on pedagogy
•Managed and supervised internship program for undergraduate students in the program
•Instructed online and face-to-face courses
•Contributed service to the university through department committees, hiring committee 
memberships, service-learning projects, and academic advising
•Facilitated service-learning projects between students and the local community 


As a faculty member I: 

✔Taught online and face-to-face courses

✔Managed a full teaching load, department committees, hiring committees and service-learning projects, and academic advising 

✔Maintained an average instructor rating of 4.6/5 for all courses taught

✔Developed new course material with technology and engagement in mind

Lecturer

Self Employed

•Worked with small to mid-size business to create customized web and graphic design solutions

Marketing and Design Consultant

University of Missouri

•Developed and taught industry-relevant course content on presentation and computer-aided design techniques for textile and apparel merchandising students
•Worked with undergraduate students to aid in their understanding of good design 
•Developed assignments that were customizable to enhance individual student portfolios 
•Teachers assistant for leading professors and industry practitioners in Social Appearance in Time and Space (dress and culture), Retail and Merchandising Analysis (buying), and Global Sourcing, and was responsible for student communication, grading, and some course content 

Successes as a Master's student at the University of Missouri include:

✔Presenting research at the 2014 International Textile and Apparel Association (ITAA) Conference on perceptions of sustainable marketing terms in regard to apparel.

✔Elected social and volunteer chair of the textile and apparel management graduate student organization--Organized various social and philanthropic events 

✔Created some updated labs for TAM 2200 Science of Textiles

✔Produced apparel pieces based on research on the experience of plus size woman in apparel 

✔Received a 4.5/5 general score on my course evaluation 

✔Received the E & E Bower Family scholarship for 2013 and 2014

Researcher, Graduate Instructor

Goldman Sachs

•Co-created GS bank paperwork management database for the private wealth management team
•Collaborated with a team to facilitate the proper flow of documents and approvals for 2,000 
plus loan documents
•Involved various stakeholders in researching proper loan document flow

Private Lending Services Auditor 

Westminster College

•Created center marketing and promotional material 
•Advised Westminster students on study abroad goals 
•Helped with international and diversity events

Peer Advisor, Office for Global Engagement

www.yourbellalife

•Helped create public awareness of the positive lifestyle online magazine through social media

Social Media Intern

🌎 UX Researcher with a Twist

Hi! I'm Hali, a UX research enthusiast, market and culture researcher, and former academic driven by curiosity about human behavior. With a Master's degree (and soon-to-be Ph.D.) in Textile and Apparel Management, I've spent my career conducting impactful research on everything from adaptive apparel to brand strategy.

Why UX? I'm all about understanding people—their challenges, habits, loves, and perspectives—and translating that into meaningful insights that shape innovative, user-focused solutions. I've led research projects that have driven brand strategies, aligned with product goals, and brought user needs to the forefront for stakeholders.

Let's chat about UX, apparel, the perfume you can't live without, the origins of the newest core taking over Tiktok, or great restaurants in Salt Lake City (I have a few you must try!)

taplio

The Battle

Gigi Robinson, M.S., BFA

Hali Ipaye

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