Gigi Robinson, M.S., BFA

Content Creator Ambassador

Chronic Illness & Mental Health Advocate & Creator Economy Speaker 🗣️ | Author 📚| Nikon Creator📸 | Adobe Ambassador 🎨| Host of EYNIW 🎙️

Contact: Team@gigirobinson.com

As a leading voice in the creator economy, I use public speaking, digital storytelling, and advocacy to bridge the gap between brands, talent, and communities fostering more inclusive, dynamic, and purpose-driven spaces through social media content. I also am a huge advocate for chronic illness and mental health, online. 

My What:

I envision a world where creators, entrepreneurs, and professionals feel valued, supported, and empowered to thrive in their industries. I bring people together to discuss how we make that vision a reality.

My Why:

I believe knowledge and accessibility are the keys to personal and professional fulfillment.

As a Creative Strategist & Thought Leader, I elevate conversations around the intersection of creators, digital wellness, and health advocacy.

🎙 Check out my podcast playlist! → https://open.spotify.com/playlist/06MO0hiSQQuB6GFWl3M1vj?si=e77d38c57d9043a1 

Topics you'll find:

🚀 The Future of the Creator Economy
💡 Gen Z Entrepreneurship
🎤 Personal Branding & Storytelling
🙋‍♀️ Patient Advocacy for Chronic Illness & Mental Health

Outside of Work, You’ll Find Me:
🧑‍🤝‍🧑 Building communities Online and IRL 
💰 Creating ads & speaking on stages or boardrooms 
📚 Writing a book & mentoring others through my businesses

(Please send me connection request, I love meeting like-minded thinkers!)

TikTok Creator

Creates original content @itsgigirobinson on the TikTok platform and collaborates with brands through the TikTok Creator Marketplace with over 130K followers

Forbes

Dr. Cheryl Robinson is a New York-based contributor who covers leadership, focusing on the art of pivoting and career changes since 2017. She has covered how individuals can successfully pivot in their careers. She's interviewed influential leaders, including Maria Sharapova, Bobbi Brown, Diane Von Furstenberg and Kathleen Kennedy. The founder graduated with a doctoral degree in organizational leadership, where she leveraged her dissertation to dive deeper into how leaders successfully pivot personally and professionally. Additionally, she published the children's book series The Happy Habits Club, which helps kids develop their happy habits foundation. Previously, she worked in sports and entertainment, including the Super Bowl.Follow Dr. Robinson for continued coverage of inspirational leaders across generations, how to pivot in your career successfully and the ever-changing landscape of new career options.

Regular Contributor at Forbes

READY2ROAR LLC

Ready2Roar housed Embrace the Pivot courses, Embrace the Pivot podcast on Spotify & Apple Music/Podcasts, speaking engagements, publications, interactive leadership workshops & pivot coaching sessions. I work with corporations and small businesses to develop workshops that are relevant and specific to their internal needs. The most popular sessions, Pivot the Perception and Self-Marketing, engage participants through hands-on activities.  

Over the past 20 years, I've spoken around the world at events including Columbia University, Columbia University/Oxbridge, Girl Meets World, Lakewood BlueClaws, the Acronis Women in Tech & Motorsports in Abu Dhabi and the U.N.'s Girl Up Teen Advisory Board.

In 2015, I founded Ready2Roar LLC. Initially, the company served to host conferences and events. Shortly after launching Ready2Roar, I collaborated with other entrepreneurs to organize the Ivy Startup Conference, a conference that diversified the Ivy League Pitch scene by having companies pitch to a room of investors, accelerators and incubators, and Endurance 2.0, which is a platform for professional athletes transitioning from their playing career to their corporate career aka retirement.

Founder

Stockton University

*Ideated and produced the Athletics Mini Docuseries. Thanks to our amazing team, Episode 4: Men's & Women's Soccer won a 2019 Bronze Telly Award.

*Serve on the Legacy Bike Ride Committee (marketing, website development)
-Increased from 50 riders to 200 riders per race in six years
-Raised over $100,000 for a scholarship fund

*Organize Stockton Alumni Legacy Fund Run/Walk (logistics, sponsorship, marketing)
-Raised over $20,000 for a scholarship fund

*Oversee the Ofan Club (official school spirit committee)
-Managed eight students
-Reached membership of 100 students in the first year with a 75% engagement rate

*Promoted Athletics through social media and within the college community
-3,000 followers on both Facebook, Twitter & Instagram with a 50% engagement rate
-Average 300 fans in attendance at top four major sports per game

*Organized community events between Big Brothers Big Sisters and the athletic teams

*Served on the Grant Committee, Special Ops team and Homecoming Committee

Sports Marketing

* Developed new course/core curriculum
* Lecture, hands-on, discussion based
* Take students through real-world simulations to make sure they fully understand the material; develop & strengthen skills that will benefit in the workplace
* Define, implement and showcase marketing campaigns/strategies

Adjunct Professor

Columbia University in the City of New York

Assistant to Scott Rosner (Sports Foundations)
Assistant to Neal Pilson (Leadership)

Course Coordinator, Sports Management Program

Legacy Business Advisors, LLC

*Attend press junkets with clients
    -Assist clients through rounds of reporters and questions
    -Approve questions from media
    -Act as liaison between media and clients 

*Act as point person for all events

*Develop sponsorship packages for clients’ events
    -Create packages that benefit both the clients and the sponsors
    -Work with available digital property to give sponsors the best visibility

*Collaborate with SMS Productions
    -Coordinate detailed event schedule between personnel and athlete
    -Act as liaison between media and athlete

*Assist VIP’s at National Junior Tennis & Learning – United States Tennis Assoc. Foundation

Director of Client Relations

National Football League

A contracted position for the 2014 NYNJ Super Bowl.
*Assist the Owners of the NFL teams handling concierge requests
*Assist with event logistics

Owner Liaison

NYNJ Super Bowl Host Committee

*Serve on mobile applications committee and assist with main sponsors

Hospitality Sponsorship Ambassador

Rutgers University

*Market/brand the Rutgers Leadership Academy
*Social media
*Develop a highlight video
*Design an Overview Leadership Academy booklet
*Design an in-depth Leadership Academy guidebook
*Create interactive workshops for the student-athletes

Athlete Development Graduate Assistant

Walt Disney World College Program

Since 2017, Dr. Cheryl Robinson has been a regular contributor to ForbesWomen. She focuses on women who have pivoted within their careers, emphasizing their mindsets. Having interviewed over 700 women and counting, she has had the fortunate opportunity to meet and engage with some of the most powerful, influential and inspiring women in the world, including Angie Hicks, Kathleen Kennedy, Bobbi Brown, Diane von Furstenberg, Susie Wolff, Claire Williams, Christie Pearce Rampone, Maria Sharapova, La La Anthony, Melissa Rauch and Candace Cameron Bure. In addition, she has been featured in the ForbesWomen newsletter multiple times and has earned 33 Editors’ Pick recognitions.

As an international speaker, Cheryl has spoken, moderated and conducted workshops and panels for over 20 years. Her speaking portfolio includes engagements at Columbia University, Penn State, Columbia University/Oxbridge, Girl Meets World, Lakewood BlueClaws, the Acronis Women in Tech & Motorsports in Abu Dhabi and the U.N.’s Girl Up Teen Advisory Board.

Cheryl successfully defended her dissertation on how individuals successfully pivot in their careers. She is now a Doctorate of Education in Organizational Leadership. She develops and hosts leadership workshops for corporations. Topics include pivoting, leadership, self-marketing & branding and navigating the media landscape.

In 2015, she founded Ready2Roar LLC to house Embrace the Pivot, speaking engagements, and interactive leadership workshops/webinars. Shortly after launching Ready2Roar she collaborated with other entrepreneurs to organize the Ivy Startup Conference, a conference that diversified the Ivy League Pitch scene by having companies pitch to a room of investors, accelerators and incubators, and Endurance 2.0, which is a platform for professional athletes transitioning from their playing career to their corporate career aka retirement.

Cheryl has 15 years of event consulting experience within the Sports & Entertainment industry. In addition, she holds a Masters in Sports Management from Columbia University.

She was involved in the 2014 NYNJ Super Bowl Host Committee and NFL Super Bowl Committee, assisted Legacy Business Advisors in developing their sports sector which included a collaboration with SMS Promotions and served as an event organizer for NJTL’s inaugural grand opening.

In addition, she designed a core Sports Marketing and Events Marketing & Sponsorship curriculum for Stockton University, where she served as an adjunct professor from 2014-2019.

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Gigi Robinson, M.S., BFA

Cheryl Robinson, Ed.D.

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