Gib Irons

Irons & Irons P.A.

As the managing partner of Irons & Irons, P.A., I am in charge of running the day to day operations of the business including but not limited to implementing firm policy related to cash flow and profitability, staffing, client development, time management, and productivity systems.  
My practice is focused on personal injury litigation and family law.  As a rule, our firm does extensive screening before accepting a personal injury or family law case.  We seek to limit the number of active clients that we are representing at any given time in effort to streamline the litigation process.  As such, our clients enjoy being able to have regular and frequent access to their attorney and exceptional service.  
In the world of domestic and family law, where tension and stress are all too common for everyone involved, and the burnout rate amongst attorneys in astonishingly high, we provide a client based service that caters to high net worth and upper middle class individuals seeking to reach a favorable disposition in their case within a reasonable timeframe.

Managing Partner

Irons Equity, LLC

Gib Irons is an attorney, entrepreneur and real estate investor.  He is the founder and CEO at Irons Equity and oversees operations, acquisitions, investor relations and asset management.
Gib and his wife, Kate have 3 children, Anna-Gibson (9), Miles (7) and Malene (4).  Gib is an avid surfer and fisherman and loves offshore fishing for tuna, dolphin and wahoo.

Chief Executive Officer

Helping Accredited Investors Passively Invest in Real Estate | Founder @ Irons Equity | Father & husband (and surfer & fisherman, but my wife told me to write that last.)

In 2007, I started my law firm in Greenville, NC.

In 2019, I had a breakthrough.

Being an attorney is taxing.

It's stressful. It's intense. It's a ton of work.

It's all of that — and it's non-stop.

(If you're an attorney, you're nodding your head right now.)

A lot of attorneys work until they die. Not because they want to — but because they don't have an exit plan. 

My breakthrough came when I met a real estate investor during the Big Rock Blue Marlin fishing tournament in 2019.

He started telling me all about his strategy.

- How he invests in real estate.
- How it's saved him 6 figures in taxes. 
- How he built 6 figures in passive cash flow.

I walked off that boat committed to real estate investing.

14 months later, I owned 14 properties.

Today, my mission is simple:

I want to help other high-earners (not just attorneys) experience the same benefits I've seen from real estate investing.

Yes, not paying as much in taxes is incredible.
Yes, the portfolio diversification is great.
Yes, the return potential is wonderful.

But you know the best thing?

Real estate gives you and your family more options for your lives.

And what could be better than that?

Visit ironsequity.com or send me a DM to learn more.

Gib Irons is an attorney, entrepreneur and real estate investor.  He is the founder and CEO at Irons Equity and oversees operations, acquisitions, investor relations and asset management.  Gib is a resident of Greenville, North Carolina.

Gib owns 14 single family condominiums, a commercial building, and a short-term rental (STR) property in Sevierville, Tennessee near Pigeon Forge and Gatlinburg named “Smoky Mountain Masterpiece.” 

Gib is a passive investor in a 660-unit portfolio in Arlington, Texas, a 344-unit apartment building in Dallas, Texas, and a 295-unit property in Fayetteville, Arkansas. 

In addition to Gib’s real estate investing experience, Gib is the owner and managing partner of Irons & Irons, PA, a multi-million dollar law firm based in North Carolina and established in 2007.

Gib and his wife, Kate have 3 children, Anna-Gibson (9), Miles (7) and Malene (4).  Gib is an avid surfer and fisherman and loves offshore fishing for tuna, dolphin and wahoo.

Your $75K salary becomes $150K.
Then $250K.
Then $500K.

And you know what happens?

Your stress doubles. Your tax bill triples. Your time disappears.

You're making more but keeping less—and you've got nothing to show for it except exhaustion and a fat tax return to the IRS.

The dirty secret of wealth building isn't about making more.

It's about **keeping more** and making your money work while you sleep.

I see this with every high-earning professional I meet:
- Doctors working 80-hour weeks
- Lawyers billing their lives away
- Business owners trapped in their own companies

They're rich on paper but broke on time.

Real wealth isn't just income. It's options.

The freedom to say no. The ability to take a Tuesday morning surf session. The option to retire—or not—on your terms.

That only happens when you stop trading time for money and start putting your capital to work.

Most people wait until they're 60 to figure this out.

Don't be most people.

What's keeping you from making your first passive investment?

My wife made $250,000 in a year while staying at home with my kids.

When I first started investing in real estate, it was chaos.

-> I was trying to run a law office.
-> I was managing my 14 properties.
-> I was juggling multiple contractors.

Then my CPA made a suggestion:

“Gib, would your wife be open to becoming a qualified real estate professional?”

My CPA told me if Kate managed those 14 properties and logged 750 hours in a year, she could become a qualified real estate professional, and we’d be able to improve our tax situation.

Kate was interested, and in 2021, she earned her qualified real estate professional designation.

Now, Kate is critical to our real estate success as a family.

-> Any time we have turnover, she’s at properties doing showings.
-> She’s constantly juggling maintenance people and tenants.
-> And did I mention she watches our 3 kids under 10 years old?

It’s a ton of work — and she’s incredibly good at it.

In 2021, thanks to Kate’s help and her professional designation, we were able to save $250,000 in taxes in a single year.

Not a bad salary for a Stay at Home Mom.

I quit alcohol 17 years ago because of the metal band Korn.

Why it was one of the best decisions of my life:

In 2002 I met the lead singer, Jonathan Davis.

I thought he was the stereotypical party animal like most rockstars.

But he told me something that changed my life:

“I saw my career going down the drain and I had to make a choice:

Music or partying.

I couldn’t do both so I quit.”

He didn’t drink or do any drugs.

5 years later… I quit.

Since then I:

• Have become healthier
• Wake up more energized
• Built 2 thriving businesses
• Got better at handling my emotions
• Created the best relationships with my friends and family

If you’re stuck in the same miserable job or situation and have no idea how to break out…

Look at how much you’re drinking.

I guarantee it’s holding you back.

P.S. -

If you're looking for an opportunity to invest in medical real estate and build passive income. 

Send me a DM.

I missed my daughter's soccer game to bill $800.

Worst trade I ever made.

And I've made some shitty investments.

But that one hurt different.

Because you can't get that back.

Here's what nobody tells you:

High income is a trap.

You think: "Just a few more years."

"Just one more promotion."

"Just get to partner first."

Then you're 50.

Rich on paper.

Poor in memories.

The math that woke me up:

$400K salary = 2,000 billable hours

Every hour you work = $200

Every game you miss = Priceless

You can't buy those back.

What I did:

Stopped optimizing for income.

Started optimizing for time.

Bought assets that work without me.

The shift:

2019: 80-hour weeks, missed every game

2020: Bought 14 properties in 14 months

2024: 1,200 units GP/LP, never miss a game

Still make the same money.

Work 40% less.

The assets pay me monthly:

Medical real estate → distributions

Build-to-rent portfolio → Cash flow

Multifamily syndications → Equity growth

All while I'm coaching soccer.

The truth nobody says:

Your kids don't care about your salary.

They care if you show up.

Your spouse doesn't want the promotion.

They want you present.

You're not building wealth for later.

You're trading life for money.

Working 80-hour weeks is hard.

Building assets that buy your time back is hard.

Realizing too late that you missed everything is hard.

Choose your hard.

---

Comment "TIME" if you're tired of missing what matters.

Follow me for real talk on buying your life back.

I invested $1.5M of my own money in 24 months.

Not a single dollar from investors.

Here's what that bought me:

The right to ask for theirs.

Most syndicators are broke.

They're raising capital they can't afford to invest in themselves.

Then they wonder why nobody trusts them.

Here's what I learned:

Skin in the game > Slick pitch decks

Real money talks > Fake Instagram posts

Eating your own cooking > Selling dreams

The breakdown:

$500K → Multifamily deal (Arlington, TX)

$300K → Medical real estate fund

$200K → Phoenix build-to-rent

$500K → Three more deals after vetting 100+ opportunities

What happened next:

Raised $12M in 3 weeks.

Why?

Because investors could see my money first.

Not asking them to do what I won't do.

The truth nobody says:

You can't raise capital without credibility.

You can't have credibility without skin in the game.

You can't have skin in the game without capital.

Being broke is hard.

Risking your own money is hard.

Asking others to trust you when you don't trust yourself is hard.

Choose your hard.

Comment below:

Would you ever invest with anyone that does not have skin in the game?

Here's the wealth-building advice I wish someone gave me at 25:

Your friends will tell you to max out your 401(k).

Your parents will tell you to save 10% of your income.

Your financial advisor will tell you to invest in index funds.

None of them are wrong.

But none of them will make you wealthy, either.

Here's what will:

Own things that produce cash flow.

Not stocks that might go up.
Not crypto you can't explain to your spouse.
Not speculative investments that keep you up at night.

Things that put money in your account every single month, whether you work or not.

Real assets. Real businesses. Real estate.

I spent my 20s doing what I was "supposed to do" saving diligently, investing in my 401(k), working harder.

I spent my 30s doing what actually builds wealth buying assets that generate passive income and reduce my taxes.

The difference?

In my 20s, I was hoping to retire at 65.

In my 30s, I realized I didn't have to.

Because when your assets cover your lifestyle, work becomes a choice, not a requirement.

And that's when everything changes.

You don't need to make a million dollars a year.

You need to build a portfolio that throws off $10K-$20K a month.

That's freedom.

Which path are you on the path everyone takes, or the path that actually works?

The Fed just injected $13.5 billion into the economy.

It's the second largest injection since COVID.

And we're barely into December.

Here's what nobody's telling you about what this means for your cash:

If you're sitting in a savings account right now, you're getting destroyed.

Your 1% interest rate has no chance of keeping pace with what's coming.

That's because they're greasing the pipes before they open the firehose.

More money printing is coming. Way more.

When they flood the system with cash:

→ Your dollars will buy less
→ Inflation accelerates
→ Asset prices rise
→ Savers lose, holders win

I'm not saying this to scare you.

I'm saying it because I've watched this movie before.

The playbook is simple:

✅ Get into hard assets
✅ Real estate that appreciates with inflation
✅ Tangible investments that can't be printed into oblivion

With interest rates heading down, the cost of capital is about to get cheaper. Interest rates are heading down.

If you've been sitting on the sidelines waiting for the "right time" to invest, you're watching it happen right now.

Cash is losing value every single day they run the printer.

Don't be left holding the bag.

Holders of cash will get crushed. 

Send me a DM if you want to diversify.

I pay 35% in taxes.

I paid $0 on $1M of income last year.

Legally.

Here's exactly how I did it:

I made a $200,000 charitable donation in 2023.
That donation turned into a $1,000,000 tax deduction on my 2024 return.

Let me break down the math:

Tax I would've paid on $1M at 35%: $350,000

Tax I actually paid: $0

Net savings after the $200K donation: $150,000 in my pocket

Here's the $100K example:

Say you donate $100,000.
You receive a $500,000 tax deduction (5x multiplier).

If you're making $1M annually in the 35% bracket:

Tax on $500K at 35% = $175,000
Amount you donated = $100,000
Net benefit = $75,000 you keep instead of sending to the IRS

How This Actually Works:

You donate to a qualified charitable organization

→ They buy raw materials and create a product (medical supplies, accessibility tech)
→ Independent appraisal values the finished product at 5x cost
→ You get a K-1 by March 15th with your charitable deduction
→ Reduces your AGI by up to 50% per year
→ Excess carries forward to future years

The Track Record:

9 consecutive years of successful operation
Zero IRS audits
$90M raised annually in just 8 weeks

Hundreds of high-earners have used this strategy

Yes, there's risk.

The IRS could theoretically disallow it years later.

You'd owe back taxes plus penalties.

But with 9 years and zero audits, I'm comfortable with that risk to keep an extra $150K.
The Bottom Line:

Donate $100K → Save $175K in taxes
Donate $200K → Save $350K in taxes

The window opens mid-September and closes by Thanksgiving.

If this caught your attention, DM me "TAX".

I'll send you more details on my personal experience with this strategy.

--
I am not a CPA, tax attorney, or financial advisor. This is not tax or financial advice. This is educational content based on my personal experience.

$500,000 Invested → $550,000 K‑1 Loss

Most professionals think “passive income” sounds too good to be true.

But this was my reality on my very first real estate syndication deal.
→ Deal: Aria Ventura (660-unit Class B apartment portfolio)
→ Capital Invested: $500,000 as a Limited Partner
→ K‑1 Loss: $550,000 — thanks to bonus depreciation

Yes, you read that right:

I invested $500K and showed a $550K loss… on paper.

Here’s what most people don’t realize:

→ The IRS allows something called bonus depreciation
→ When structured properly, real estate syndications can pass that to Limited Partners
→ That creates paper losses—which can offset other gains (or even active income if you qualify)

This isn’t a loophole.

It’s a strategic framework the wealthy have used for decades to:
→ Reduce taxable income
→ Preserve capital
→ Build wealth without trading time for money

I didn’t manage tenants.
I didn’t fix toilets.
I didn’t deal with late-night maintenance calls.

I simply deployed capital into a professionally managed, cash-flowing real estate asset—and let the structure do the heavy lifting.

If you’re a high-income professional tired of the grind and ready to make your money work harder than you do:

→ DM me and I’ll show you how to start building wealth without sacrificing your time.

I built my law firm into a prison.

Then I bought my way out with real estate.

Spent 10 years becoming the attorney everyone wanted.

Also became my own worst boss.

The prison I built:

80-hour weeks

Can't take vacation (clients need me)

Miss my kids' games (depositions scheduled)

Make great money (but can't spend it with my family)

The wake-up call:

2019 Fishing tournament. Met a guy with 200 properties.

He asked: "What's your exit plan?"

I didn't have one.

39 years old. Multi-million dollar firm. Zero exit strategy.

What I did next:

Bought 14 properties in 14 months.

Studied real estate like I studied for the bar exam.

Invested $1.5M of my own money.

Built a 1,200+ unit portfolio.

The truth no one tells you:

You can't build freedom by selling hours.

Doesn't matter if you charge $500/hour or $50/hour.

Time for money = prison.

Assets that pay you = freedom.

Today:

Still run my law firm (on my terms)

Invested in 20+ real estate deals

Raised $12M in 3 weeks

Actually see my kids play soccer

Being trapped is hard.

Building an exit is hard.

Staying trapped forever is hard.

Choose your hard.

---

Comment "EXIT" if you're ready to stop trading time for money.

Follow me for real talk on escaping the high-earner trap.

Grateful today.

Not for the deals. Not for the distributions.

For the time.

Time with Kate and the kids.

Time I wouldn't have had when I was billing 2,000+ hours a year.

Real estate gave me options but the best option has always been choosing family first.

Happy Thanksgiving.

Every successful investor I know has a Not To Do List.

Here's mine and some people will hate this:

I don't invest in deals without skin in the game.

I don't chase cap rates without looking at sponsor track record.

I don't take calls from syndicators who won't show me their actual distributions.

I don't invest in markets I haven't personally visited.

I don't respond to pitch decks that say "strong cash flow" without numbers.

I don't work with sponsors who don't invest their own capital.

I don't sit through webinars that are just sales pitches.

I don't buy into deals where the sponsor makes money even if I lose mine.

I don't invest without understanding the tax benefits first.

I don't take advice from people who've never closed a deal.

I don't fill my portfolio with assets that can't show me monthly distributions.

I don't ever invest in something I can't explain to my wife.

Your time is your capital too.

Spend it wisely.

I donated $200K to charity in 2023.

And took a $1M charitable contribution.

Let me show you the math.

My numbers:

Donated: $200,000

Charitable Contribution K-1 loss: $1,000,000

If I'm in the 35% blended tax bracket on that $1M of income:

Tax I would have paid: $350,000
Tax I actually paid: $0 (on that portion)

Money saved: $350,000

Net savings after donation: $150,000 in my pocket

Here's how someone could do this with $100K:

Donate: $100,000
Tax deduction received: $500,000 (5x multiplier)

If you're making $1M annually in the 35% bracket:

Tax on $500K at 35%: $175,000
Amount donated: $100,000

Net benefit: $75,000 you keep instead of paying to the IRS

The Structure:

-> You donate to a qualified charitable organization.
-> They purchase raw materials and create a product.
-> Independent appraisal values the finished product at 5x the raw materials cost.

-> You receive a K-1 by March 15th showing your charitable contribution.
-> You can reduce your adjusted gross income by up to 50% per year.
-> If the charitable contribution exceeds 50% of your AGI, it carries forward to future years.

The track record:

The sponsor I work with has done this for 9 consecutive years.

Zero IRS audits.

$90M raised annually in just 8 weeks (mid-September through Thanksgiving).

Hundreds of high-earners using this strategy.

Yes, there's risk.
The IRS could disallow the deduction years later.
You'd owe back taxes plus penalties and interest.

The bottom line:

Donate $100K, save $175K in taxes.
Donate $200K, save $350K in taxes.

The math is simple.
The strategy is proven.

This post is just here for educational purposes. 

If you have more questions or want to connect on my personal experience send me a DM. 

Disclaimer:
I am not a CPA. I am not a tax attorney. I am not a financial advisor. This is not tax advice. This is not financial advice. This is purely educational content based on my personal experience. Always consult with your own qualified tax professional before making any financial decisions.

17 years of being a lawyer taught me this:

You can make $200k+ and still feel trapped.

Attorney life almost broke me before I found real estate:

→ I was working 60-80 hour weeks
→ Clients were demanding and draining
→ Every dollar required my time and energy
→ I was stressed, exhausted, intense, non-stop

Sure, the money was good. But the lifestyle was terrible.

It all changed when I met a guy at a fishing tournament who owned 200+ properties.

He asked me what my exit plan was as an attorney.

I told him I didn't have one.

The conversation that followed marked a turning point in my life.

14 months later, I owned 14 properties. All while still running the law firm.

Today I'm at 1,200+ units.

The law firm is still running. But now it's a choice, not a requirement.

Real estate gave me perks that practicing law never could:

→ Passive income that flows whether I work or not
→ Tax advantages that actually keep more money in my pocket
→ Equity that builds while I sleep
→ Time back with my family

Most high-earners I talk to are in the same trap I was in:

Making $250K-$500K+ per year but completely dependent on showing up every single day.

One health issue. One burnout moment. One big life change. And the whole thing collapses.

Real estate didn't make me rich. It made me free.

And once you have that, you can't imagine going back.

What would change for you if your income wasn't tied to your time?

You have anxiety because deep down you know you could be doing greater.

It's really just you against the mirror.

You vs you.

I get it. 

I spent years billing 2,000+ hours as a trial attorney while knowing I was trading time for money in a game I couldn't win.

The anxiety wasn't about the work.

It was about the path.

When I invested my first $500K into real estate, the anxiety didn't disappear it transformed.

Now it's fuel.

It reminds me that sitting still is more expensive than any deal I could lose money on.

So when anxiety hits, I do one of two things:

Go small—knock out the task I've been avoiding.
Or go BIG—take the swing I've been thinking about for months.

For me, going big was putting $1.5M of my own capital into deals before asking anyone else to invest.

For you, it might be making that first $50K passive investment instead of letting it sit in a savings account earning 4%.

Which sounds scarier?

That's the one you need to do.

Our team raised $12 million in 3 weeks.

For medical real estate.

People keep asking how we did it so fast.

Here's what actually happened:

It wasn't one big pitch that convinced everyone.

It was 18 months of building trust before we ever opened the fund.

Here's the truth about raising capital that nobody talks about:

The raise doesn't start when you launch the fund.

It starts the first time you show actual results.

Our investors didn't invest in a deal.

They invested because they'd been watching:

→ Monthly distribution updates (actual amounts, not vague "cash flow")

→ Real tax savings with receipts ($250K my first year)

→ Honest conversations about deals we walked away from

→ $1.5M+ of my own capital already invested alongside LPs

When we opened the medical real estate fund, we weren't asking people to trust us.

We were giving them the opportunity to participate in what we were already doing.

That's the difference.

Most sponsors spend weeks trying to convince investors with projections.

We spent 18 months showing them actual results.

By the time we launched, the question wasn't "Should I invest?"

It was "How much can I invest?"

---

$12M in 3 weeks wasn't luck.

It was proof of concept that took years to build.

Do you want to connect and discuss your 2026 investment goals?

Send me a DM.

$152,000,000,000.

That’s what the U.S. travel industry contributes to GDP every single month.

40+ days of delays, disruptions, and uncertainty.

It’s not just frustrating for travelers it’s a major economic red flag.

Here’s what this shutdown is doing to U.S. travel:

1. TSA + air traffic staffing stretched thin overtime halted, sickouts rising, delays spiking

2. Passport + visa processing slowed or stopped backlogs growing, trips canceled

3. National parks + landmarks closed or unstaffed tourism dollars lost, local economies hit

Why it matters for investors:

→ Travel-dependent assets (hotels, STRs, tourism hubs) are seeing demand shocks

→ Markets reliant on visa/immigration flow = instability risk

→ Infrastructure delays can ripple into CRE timelines and valuations

→ Consumer confidence tied to smooth travel and right now, that’s shaky

This shutdown is a sneaky saboteur.

It’s not loud. But it’s quietly choking off the flow of money, people, and opportunity.

If your income relies on systems that *need permission to function…

You’re playing someone else’s game.

I help investors build streams that flow no matter what—

Passive, tax-efficient, and shutdown-proof.

I break it down weekly in my newsletter:

https://lnkd.in/e3dfUJFp

Brian Spear

Sunrise Capital Investors

Co-Founder

The Brogdon Group

SOX Auditor

Alden Systems

Telco Inventory Auditor

✪ Co-Founder, Sunrise Capital Investors | Private Equity Real Estate Sponsor | Mobile Home Park Investment Fund Mgr ✪

"I want to help you generate Cash Flow & Legacy Wealth through Mobile Home Park Investing"

Brian Spear currently manages multiple Investment Funds alongside Kevin Bupp and our team at Sunrise Capital Investors.

https://sunrisecapitalinvestors.com/

Brian Spear currently handles investor relations, marketing, and regulatory compliance for SCI. Mr. Spear has an extensive background in market evaluation, property analysis, acquisitions and management. To improve deal flow, Mr. Spear systematized the process to build and track relationships with mobile home park brokers nationwide. Prior to joining SCI, Mr. Spear travelled throughout the country to perform audits for multinational telecommunications companies. Over time, Brian worked in 49 states and amassed valuable insights into different MSAs around the country. His ability to drive growth and improve productivity helped grow his former company from inception to a valuation in excess of $50mm in less than a decade. Mr. Spear graduated from the University of Kentucky with a Bachelor of Business Administration in Marketing. He attended UK on a baseball scholarship and was voted captain of a team that ultimately had six MLB alums. He was also named CoSIDA ESPN the Magazine Academic All-District.

MISSION

Our mission is to help you generate cash flow and build legacy wealth through commercial real estate investing.

INVESTMENT STRATEGY

Sunrise Capital Investors invests in niche market segments which are currently out of favor, inefficient and in which there is less competition. We currently see opportunities in mobile home parks and parking assets. Our strategy for parking assets is similar to our mobile home park strategy in that we buy, improve, and hold assets to help you generate cash flow & legacy wealth.

To learn more, visit:
http://sunrisecapitalinvestors.com

Our team also hosts two Top-10 Real Estate Investing podcasts, free on Apple Podcasts:
1) Real Estate Investing for Cash Flow with Kevin Bupp  , and
2) The Mobile Home Park Investing Podcast

www.SunriseCapitalInvestors.com

The biggest risk in investing? 

It’s not interest rates, inflation, or market downturns…

It’s the misuse of leverage. 

Don’t take my word for it. Take it from Charlie Munger himself:

He once shared a story about a man who owned a $2.5M home and had $5M in securities.

But instead of living off that wealth responsibly, he started chasing “easy money” by selling naked puts—making risky bets backed by his portfolio.

What eventually happened?

He lost the $5M.
He lost the house.
He now works in a restaurant.

Moral of the story: Never “get out in front of your skis” when it comes to debt. 

The easiest way to hurt yourself is by using too much leverage on your asset, or committing to risky debt structures with tight timelines.

When the clock runs out (as it always does), the wrong debt structure can blow up the entire investment.

The right debt structure, on the other hand, creates certainty of outcome over long periods of time.

In investing, certainty is everything.

Helping 7-8 figure entrepreneurs create cash flow, save on taxes, and build legacy wealth with mobile home park investments

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There hasn’t been a “mobile home” built in 50 years!

There’s a huge disconnect between what people think of manufactured housing and what it actually looks like today.

Since the HUD code was enacted in 1976, manufactured homes have been built to rigorous standards…

And the homes we build today are night and day from the ‘trailer trash’ stigma that still lingers in the public's mind.

These homes are not only high quality and extremely resilient, but they also provide a real solution to the affordable housing crisis many Americans face. 

The evolution of manufactured housing is proof of what happens when the right standards are set and innovation is allowed to flourish.

We’re far beyond the outdated perception.

We are building communities and offering attainable homeownership.

At Sunrise, we’ve made it our mission to showcase the modern manufactured home as a trusted, sustainable housing solution.

It’s time to stop seeing mobile homes as relics of the past and start seeing them for what they truly are: a cornerstone of affordable, quality housing.

Since 1965, Berkshire Hathaway’s stock has delivered a compound annual gain of ~19.8%.

But Buffett’s secret isn’t brilliance…

It’s boredom.

The discipline to do nothing stupid for decades.

That’s the part people skip over.

Everyone sees the billions. The bets. The big wins.

But they don’t see the patience.

The decades of sitting on capital.
The years of saying “no.”
The long stretches where nothing flashy happens.

And yet… that’s exactly how wealth works.

Not in spikes, but in steady, boring compounding.

Same is true in real estate.
Especially if you're investing for cash flow.

You don’t need to be a genius.
You just need to:

Buy real assets that pay you now

Avoid debt that can take you out

Let time do what time does

Most won’t do it.

They’ll chase the pop. Time the market. Jump deal to deal.

But a few?

They’ll play the long game.
They’ll stick to the plan.
They’ll win.

I once made a call I thought any investor would want.

We’d just gone full cycle on a deal. Solid returns. Big distribution headed their way.

I called one of our LPs to share the news.

His response:
“Why would you do that to me?”

I thought he was joking.
He wasn’t.

Here’s what he laid out:

He didn’t want a lump-sum check.
He wasn’t interested in rushing a 1031, and he didn’t want the tax hit.
And he certainly didn’t want his capital sitting idle while searching for the next deal.

What he wanted was simple:
Reliable, compounding cash flow without having to chase it.

That conversation stuck with me because it revealed something we don’t talk about enough:
Not every investor wants a “win” that forces them back to square one.

Sometimes, the real win is not having to move at all.

Hold a quality asset.
Let it perform.
Avoid unnecessary churn.

That’s the quiet strategy behind lasting wealth.

And it’s why when we find something worth keeping at Sunrise, we do.

A recent study suggests that Denver removing its minimum parking mandates could lead to a 12.5% boost in housing construction.

That’s potentially 460 more units each year, created simply by removing a rule that doesn’t reflect how cities actually function anymore.

Most people think more parking means more convenience.
But in reality, too much of it can kill housing supply.

This runs counter to what many cities still bake into their zoning code: more parking = better development.

But the truth is, mandated parking takes up space, eats capital, and reduces flexibility - without necessarily improving outcomes.

Developers in the study said that when they didn’t have to over-park their buildings, they could add more homes, create better layouts, and even introduce green space.

The trend of removing parking minimums is playing out in cities across the country and as parking mandates disappear, existing parking facilities become increasingly more valuable.

Here’s a real-world example of how tax strategy can make a huge impact on your bottom line…

In 2023, we acquired a mobile home park for $44,450,000.

With land valued at $7,348,000, we were left with $37,102,000 as our depreciable basis. That would have given us $1,349,163 of depreciation "losses" per year.

That’s a good start, but we didn’t stop there. We brought in a cost segregation team, and what they uncovered was powerful.

Through their study, we learned that 97% (around $36 million) of this property could be depreciated in 15 years, 7 years and 5 years. The recovery period was greatly shortened, allowing us to benefit from greater levels of depreciation sooner.

Hiring a cost segregation specialist requires an upfront investment, but their expertise can pay dividends for years to come in the form of realizing bonus depreciation deductions and subsequent tax benefits.

Their in-depth analysis not only identifies all depreciable assets within the mobile home park but also ensures these assets are classified correctly to maximize tax benefits while remaining fully compliant with IRS regulations.

To take this a step further, mobile home parks can significantly benefit from a tax strategy known as bonus depreciation.

This incentive allows mobile home park owners to accelerate the depreciation of assets with depreciable lives of less than 20 years, enabling them to deduct a substantial portion of the property's cost in the year the investment is made.

Using the acquisition example from earlier, by combining cost segregation with bonus depreciation, we could depreciate nearly $29 million (80% of $36 million) in 2023 for this property.

This is a significant increase in depreciation losses compared to the $1 million with standard depreciation alone.

(By the way, utilizing this strategy meant that investors who participated in this acquisition received 135% of their invested capital as a "passive loss" on their 2023 K-1, potentially resulting in extraordinary reductions in taxes owed on passive gains for that year and future years since the losses may be carried forward.)

In short, by increasing passive losses through accelerated depreciation and cost segregation, then adding year one benefits through bonus depreciation, your tax liabilities can greatly decrease, thus freeing up more capital for additional investment.

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Gib Irons

Brian Spear

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The Battle

Gib Irons

Brian Spear

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gib Irons's LinkedIn Performance

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Performance ScoreGib Irons's LinkedIn Performance