Giada Salvo 🚀

From knowing nothing about tech sales to leading international SDR teams, I’ve built my career by turning challenges into playbooks for success.

I started as a BDR, where I consistently achieved 120–150% of quota by combining data-driven prospecting with personalisation and disciplined execution. Those early results shaped the framework I still use today — one that balances efficiency with authenticity and consistency.

As I progressed, I realised that my passion extended beyond personal performance. I found greater purpose in helping others grow, supporting SDRs as they built confidence, refined their approach, and stepped into their own potential. That’s what led me into leadership.

Today, as Director of Sales Development, I lead SDR teams across EMEA and APAC. Together, we generate over $12M in qualified pipeline annually, fueling enterprise and commercial SaaS sales cycles. 

I work cross-functionally with marketing, operations, and sales leadership to align outbound strategy, MQL routing, and enablement programs with revenue goals.

My leadership philosophy is grounded in tailored coaching, clear accountability, and building a culture of ownership. This has helped:

✅  Deliver 132% attainment in Q1 and 128% in Q2 (FY26)

✅  Promote 50% of SDRs into AE and CSM roles

✅  Contribute pipeline results that earned me two President’s Club awards

What I’m most proud of, though, is building environments where SDRs grow into roles they once thought were out of reach.

Looking ahead, I’m passionate about scaling global SDR functions, refining GTM strategy, and preparing the next generation of sales leaders.

If you’re building a world-class sales development org or exploring a career in SaaS sales, I’d love to connect.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Primer is the world's first unified payments infrastructure. 

With unrivalled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.

More on our vision here: https://primer.io/our-vision

Gabriel Roux

Lately, I’ve been paying close attention to how leading tech companies frame AI. The strongest ones don’t treat it as a feature add-on. They position it as a structural advantage that changes how work actually gets done.

What sets those narratives apart comes down to four deeper pillars:

1. Proprietary, mission-critical data and expertise
AI that truly adds value is grounded in a real-time and precise understanding of the business domain. Generic models produce generic results. What drives impact are the patterns, edge cases, goals, and outcomes that matter most.

2. From insights to execution
Surfacing patterns is useful. The real value comes from turning them into action teams can trust and act on quickly. That requires AI to sit inside core workflows, linking what it sees to what actually gets executed.

3. Trust and safety built in
AI can suggest, predict, or automate, but teams ultimately need to trust its recommendations and feel safe letting it action them. That requires transparency, strong guardrails, and governance. Not black boxes.

4. Extension of teams
AI creates leverage when it is embedded in everyday workflows and used by the teams who actually run them. It should support how people work together toward shared goals, not just add small convenience features.

This thinking shaped our launch of Primer Companion last quarter.

Primer Companion is built as an AI teammate for payments and finance teams. Because it operates directly within our payments infrastructure and is grounded in millions of real transaction flows, it can:

- Explain not just what is happening, but why
- Detect anomalies and surface what matters most before it becomes urgent
- Recommend optimized paths tied to business goals and, with your approval, turn those recommendations into action in real time with visibility and control

PSPs and BI tools each play an important role. But intelligence remains fragmented across systems. Primer and Companion unlock more value from that ecosystem by turning distributed signals into coordinated intelligence and action across the full stack.

For teams where one or two people are responsible for millions, sometimes billions, in payments, this is not an incremental improvement. It’s exponential leverage: faster decisions, higher performance, and hours reclaimed every day. 

And we’re just getting started. As we extend our platform to CFO and treasury teams, AI will enable finance teams to collaborate more effectively and make smarter decisions across the full payments and money movement lifecycle.

The companies that win in AI won’t be the ones with the loudest narrative. They’ll be the ones that combine context, trust, and execution inside real financial and payments operations.

I will be at MRC | Merchant Risk Council Vegas in March to meet customers and partners. If you’re in town, I'd love to connect. Hit me in DM.

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Giada Salvo

Gabriel Roux

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taplio

The Battle

Giada Salvo

Gabriel Roux

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Roux's LinkedIn Performance

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