Giada Salvo 🚀

From knowing nothing about tech sales to leading international SDR teams, I’ve built my career by turning challenges into playbooks for success.

I started as a BDR, where I consistently achieved 120–150% of quota by combining data-driven prospecting with personalisation and disciplined execution. Those early results shaped the framework I still use today — one that balances efficiency with authenticity and consistency.

As I progressed, I realised that my passion extended beyond personal performance. I found greater purpose in helping others grow, supporting SDRs as they built confidence, refined their approach, and stepped into their own potential. That’s what led me into leadership.

Today, as Director of Sales Development, I lead SDR teams across EMEA and APAC. Together, we generate over $12M in qualified pipeline annually, fueling enterprise and commercial SaaS sales cycles. 

I work cross-functionally with marketing, operations, and sales leadership to align outbound strategy, MQL routing, and enablement programs with revenue goals.

My leadership philosophy is grounded in tailored coaching, clear accountability, and building a culture of ownership. This has helped:

✅  Deliver 132% attainment in Q1 and 128% in Q2 (FY26)

✅  Promote 50% of SDRs into AE and CSM roles

✅  Contribute pipeline results that earned me two President’s Club awards

What I’m most proud of, though, is building environments where SDRs grow into roles they once thought were out of reach.

Looking ahead, I’m passionate about scaling global SDR functions, refining GTM strategy, and preparing the next generation of sales leaders.

If you’re building a world-class sales development org or exploring a career in SaaS sales, I’d love to connect.

Business Development Representative Manager

- Lead a global team of 10 BDRs 
- Responsible for inbound and outbound pipeline generation 
- Delivered a step-by-step sales playbook
- Implemented a structured career framework 
- Led Forecasting calls and team presentations

Giada Salvo

Primer

Head of Solution Engineering

Solution Engineer

Klarna

Leading a multi-competence team (Commercials, Finance, Analytics, Delivery and Marketing) to fully support our merchant partners.

Klarna offers "Buy Now, Pay Later" solutions to merchants from all sectors: from beauty to jewelry to tech, both for e-commerce and in-store.

Head of Partner Success Team UK Pink

What my day looks like:
- Work alongside Commercials to convey Klarna value proposition
- Support merchants designing a solution tailored to their specific needs and infrastructure
     - Integrate new payment system (frontend and backend, Order Placement and Order Management)
     - Design Smoooth UX
- Collaborate with the Delivery Manager to implement Klarna according to best practices
- Provide continuous two-way feedback between Klarna Product/Engineering team and customers

Solutions Engineer

Leading and coaching a team of brilliant Delivery Managers

Competence Lead (Acting) - Solution and Delivery

Sensibill 

Sensibill offers a B2B2C solution to retail banks to improve customer engagement by managing the receipts for SME, corporate and personal consumers.

- Second man on the ground for the EMEA team
- Engaging banks and FI throughout Europe 
- Leading technical discussion for implementation through API or SDK into bank's mobile app
- Attending and presenting at events and conferences

Presales Technical Consultant

Featurespace

Featurespace provides a unique Machine Learning B2B solution to protect Financial Services institutions from frauds.

My Responsibilities included:
- Working with our customers to design a solution tailored to their business needs. 
- Answering RFx, preparing Proposals and SoW and delivering technical presentation and demos

Solution Consultant

ip.access

ip.access Presence product provides precise geo-localisation of users through mobile networks with limited RAN integration to be used for geo-fencing, customer demographic analytics and targeted marketing campaign.

-	Continuous engagement with Tier-0 and Tier-1 MNO.
-	Working closely with partners, managing the relationship and pitching to potential customer our joint proposition
-	Constant engagement with C-level stakeholders, both internal to ip.access and external.
-	Managing the PreSales team, training, resource allocation and collateral update.

Senior Technical Consultant

Pre-Sales Technical Consultant.

-	I was involved in the day to day communication with the customer, working together to find the best way to implement our solution into their infrastructure. 
-	I offered my help not only in the integration of the product but also in the definition of the business cases that allow our customers to generate revenue using our solution.
-	My goal was to enable the customer to achieve his revenue target, in particular regarding the Big Data Monetization team. 
-	I have managed several PoC and PoV around the world and brought few of those to commercial roll-out.
-	I worked closely with the Product Management to continuously evolve our product towards customer's needs.
-	I trained and supported new member of the team and led the PreSales team.

Technical Consultant

-	I worked closely with the Sales team to help new customers adopt and integrate our solution.
-	I led the initial customer engagement and the first deployment of our new product.
-	I’ve created and maintained the hosting platform for the "Presence Solution"​ based on a cloud system (Unix based VMs) using CentOS, IpSec, MySQL, Python, Java, Ansible, Docker, Git and others technologies.
-	I deployed several instances of our backend server within different cloud providers (VMWare, Rackspace).

Consultant Engineer

Orange

Internship focussed on analysing the power consumption of mobile networks (2G/3G/4G) and providing solutions to increase efficiency through cloud RAN.

évaluation étude de l'apport d'une architecture Cloud RAN en terme de consommation énergétique des réseaux mobiles 2G/3G/4G

Internship

As a Senior Pre-Sales Consultant with extensive technical expertise in e-commerce, machine learning, data analytics, and mobile networks, I bring a unique blend of technical knowledge and sales acumen to the table.

With a successful track record in the Financial Services industry, specifically in payments, fraud prevention and customer engagement, as well as in the Telecommunications sector, working with 2G/3G/4G, BLE, and WIFI technologies, I am well-equipped to drive business growth and success.

An experienced leader, I have a proven ability to lead multi-disciplinary teams, mentoring team members and helping them to develop their individual skills, while focusing on achieving common team targets. 

I have been involved in several stages of the new product life-cycle, from design through development and sales, working with key customers including MNOs, Financial Institutions and Enterprise Merchants.

I am a motivator and team builder, who strongly believes that having a team fully engaged and on-board is essential for success and improving overall morale. I am excited to bring my skills and experience to new challenges and opportunities in the industry.

DISCLAIMER: The above text was reviewed and optimized by Chat-gpt3

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The Battle

Giada Salvo

Alberto De Ronzi

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