PickEat

PickEat revolutionizes the event experience by enabling attendees to skip long lines at food and beverage outlets. We also optimize vendor's production capacity, reducing food waste. 

Team management, administration, create partnerships, Business Plan and Financial Plan, management of the blog editorial plan, business strategy and development, communication, investment, management of company relations.

Co-Founder & CEO

Università degli Studi di Genova

Risk Management - https://www.linkedin.com/posts/giacomo-perazzo-352445188_remember-the-juggling-act-i-mastered-during-activity-7186996949286281218-USJS?utm_source=share&utm_medium=member_desktop

PHD Researcher

Wonderminds

Founder and Tour Manager

Silicon Valley Study Tour

Alumno and Tour Manager (Los Angeles)

Nassa

Co-Founder and Events Manager

FORIT

I lead three corporate training courses: Excel, Accounting, and Innovation. I develop the curriculum, deliver lectures, and manage classes of 20 students.

Professor

Student 

Sicuramente il primo anno non ero pronto allo studio universitario, non avevo un metodo di studi collaudato e funzionante, ma piuttosto applicavo un metodo di studi liceale non adatto all'Università. Questo primo anno ha sicuramente influito sulla votazione finale. 
Un secondo anno, invece, in cui ho decisamente cambiato marcia, alzando la media, trovando un metodo di studio consolidato e che mi frutta ad oggi conoscenze superiori a quelle offerte dal singolo corso, dettate dalla curiosità. Un secondo anno in cui parallelamente al corso di studi universitario ho partecipato e vinto il Samsung Innovation Camp con un fantastico lavoro in team. 
Un terzo anno da 28 di media e la possibilità di partecipare al prossimo Silicon Valley Study Tour. 
Comunque ho completato questo percorso senza mai essere bocciato ad un esame e senza aver mai rifiutato un voto per varie motivazioni.

Student

RadioZ4VR

Podcaster presso RadioZ4VR Podcast, un podcast a tema musicale dove insieme ad un altro ragazzo raccontiamo settimanalmente le nuove uscite sulla scena musicale italiana, commentando e lasciando pareri su nuovi dischi o canzoni.  Effettuo saltuariamente anche il lavoro di montaggio audio per la creazione dell'episodio.  In seguito lascio descrizione del nostro Podcast: "Spotify sta cambiando il mondo della musica e il modo di ascoltarla. Sta cambiando anche il mondo dei podcast e noi tenteremo di farlo insieme a lui. In ogni episodio tratteremo un argomento legato alla musica, indagando tutti gli aspetti della vita a cui essa si collega. La musica nasce per unire, anche se ognuno ha i suoi gusti, per questo avremo svariati ospiti durante i nostri episodi che ci racconteranno quali sono le canzoni e gli artisti che hanno segnato di più il loro percorso. A proposito di artisti, avremo anche qualche puntata speciale di approfondimento sul percorso di vari artisti e scopriremo come sono arrivati ad essere così come li conosciamo ed apprezziamo adesso. Accompagnateci in questo viaggio attraverso la musica e la passione, suggeriteci nuovi brani e nuovi artisti e scopriamo insieme questo meraviglioso mondo che Spotify e le altre piattaforme ci mettono a disposizione ogni giorno.
Ci proponiamo ad uscita settimanale, il mercoledì sera.
Potete trovarci sui nostri canali social personali, dove potete commentare con noi il podcast!"

Podcaster

I have always taken parallel paths to my studies. From one of these at the end of 2020 was born the idea and project of PickEat as first version, we pivoted in 2023 to event industry after a great test:   
we launched our first MVP at the event of Mercatino del Gusto with 40,000 people reached and 12,000 app accesses (22% of total orders booked through PickEat).

We've seen different solution that are trying to implement app on user side to skip the queue and order online. But there are many issues. 

This is why we want to start on vendor side at the stadium. Understanding the production time of any single item, how many orders they can manage at the same time and supplies. With those data working to make a distribution before the game and know exactly the capacity ptoduction time slot per timeslot. 
Then, we can optimise supplies and distribution with pre-orders and machine learning (or AI as today is more popular) on previous orders. 

Then, we can move on user side and let them order and pay via smartphone, the available timeslots willl be the timeslots where the vedor still has capacity. At the same time we don't want to move the line on digital side, so we'll be the vendor with a notification to notify to the user that the order is ready. 

We want to optimize production capacity, saving costs and waste (becasue you make errors due to the stress) and at the same time we offer to fans an experience on the game with no wasting time. 

My experience:
- First place at The Samsung Innovation Camp 2019 
- Second place at Hackathon organized by The Silicon Valley Study Tour
- The webinar cycle "Go to Silicon Valley Virtually" 2020
- Bachelor’s degree in Economy of Maritime Companies and Transport Logistics, in the Economics 
   Department at Università di Genova (UNIGE).
- Course of Higher Education in "Coaching Industry 4.0" of Scuola Superiore Sant'Anna di Pisa
- Doha Study Mission 2022
- Silicon Valley Study Tour 2022

Giacomo Perazzo

smart Europe GmbH

Department: Customer Services (ex Aftersales)

Extensions of the responsibilities and achievements described in the specialist position managing a team of 4 FTEs:
- 1x Project Management
- 2x Data Analytics
- 1x Retailer Journey

Additionally, the team includes 1 Intern as well:
- 1x Business Strategy & Products

Customer Services Strategy & Business Intelligence Interim Manager

Extensions of the responsibilities and achievements described in the specialist position:

BUSINESS STRATEGY
• Global strategy development in cooperation with HQ in Hangzhou, China
• Development and improvement of SED - Service Execution Desk - dedicated to E2E Retailers' operations
• Definition and roll-out of Licensing plan for the usage of the whole portfolio of Aftersales systems through SED -> EA2024 = 200k €
• Support on the preparation, structuring and pitching of SOH, a system aimed at supporting Retailers through the whole customers' lifecycle
• Successfully landed, for the first time, smart Europe Aftersales products and services into new markets (Ireland, Finland, Greece)
• Bridging between Go-To-Market, Service Engineering, and Accounting to structure and launch the RMI program (Repair and Maintenance Information). The role, reporting to a different Head of - Service Engineering -, is focused on the business cases, contracts preparation, and pricing negotiation with 3rd parties
• Deal closing with new Data Reseller partners that are joining the RMI program
• Overall expected direct revenues 2024 contribution around 800k €
• Identification and elaboration, while hosting dedicated Workshops, of new business opportunities among Mobility, Digital, Financial, and Sustainability Services

DATA ANALYTICS BUSINESS OWNERSHIP
• Monthly Strategic Roundtable showcasing the main highlights from internal dashboards supporting the management to steer the aftersales business
• Ad-hoc analytics to identify risks and negative trends
• Project management (capacity planning and prioritization) of data engineering tasks

TEAM COORDINATION
• Coordination of 3 resources on different areas (Business Development, Competitive and Data Analysis, and Product Ownership)

STRATEGY & PRODUCTS PROJECT MANAGEMENT (Teams: Warranty & Goodwill; Strategy & Data; Services & Products)
• Supporting the teams reporting to same Team Lead in terms of IT Requirements and Business prioritization

Aftersales Strategy & Data Senior Specialist

BUSINESS STRATEGY
• Execution of Business & Market Analysis. This activity includes the analysis of the as-is business approach, together with an in-depth understanding of the key trends and competitors' behaviours (i.e. by using tools such as JATO)
• New Business Development, designing and implementing new initiatives that contribute to the corporate growth
• Successfully landed, for the first time, smart Europe Aftersales products and services into new markets (Iceland, Norway)
• Bridging topics between Go-To-Market and Technical Services or between Go-To-Market and Controlling being the responsible person of Business Planning evaluation & approval
• Internal processes supervision
• Aftersales Brand Development by coordinating periodical Newsletter, Intranet page development and events/workshops
• Generation of new business streams for a total value of > €500k

DATA ANALYTICS
• KPIs identification and monitoring to steer internal operations and be periodically aligned with our team from China
• Reporting automatisation by developing Excel MACROs, Excel Pivots, and data visualisation through Power BI

ERP/INVOICING MANAGEMENT
• Ensuring that our systems, products and services are adequately working. This task requests me to bridge between our value proposition definition, and systems workflows interaction (ERP, eComm, and more internal systems that provide data storage, replication and validation)

TEAM COORDINATION
• Management of 6 resources on different areas (Aftersales Business Development, Brand Development, Competitive Analysis, Data Analysis, and ERP/Invoicing Management)

Aftersales Strategy & Data Specialist

PA2F

𝐘𝐨𝐮𝐫 𝐓𝐚𝐢𝐥𝐨𝐫-𝐌𝐚𝐝𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞𝐧𝐜𝐲 👨‍💼 
With this project our team aims to provide the best, and most fitting business strategies, to companies operating in the Start-up and SME global landscape.

Main areas covered by our services are: Business Planning, Investor Deck, Commercial Development, Digital Marketing, Traditional Marketing, IT Support, and more.

My duties as a Founder & CEO of the company are:
• Development of business strategies that aim to ensure a continuous growth of the company (i.e. New projects scouting and acquisition with an always-on research of new opportunities and an important opening to networking and deal negotiations)
• On-the-field commitment at executing all the services we provide
• Elaboration of Business Contracts for our Commercial Partners and emission of Commercial Invoices
• Supervision of the ongoing operations of all company’s divisions
• Employees management, organising weekly updates and providing 1-to-1 discussion occasions

Founder & CEO

Virtuous Food Revolution Alliance

Associate Founder

Silk Sports Car

Division: Commercial/Go-To-Market
Industry: Automotive

• Market Trends and Competitive Analyses
• Sales Planning to support the Business Plan and Business Goals development
• Definition of the Retail Business Strategy 
• Execution of detailed analyses on every product area (i.e. ADAS, Battery, Exteriors, Interiors, etc.)
• Product Marketing Management based on my own analyses, which involves deep-down technical meetings with engineering teams to define the final product configuration
• Creation of analytical databases, which are spreadly used within the organisation (i.e. Technical Benchmarking), and of innovative formats that aim to bring «intrapreneurial» innovation (i.e. Design Thinking, Virtual Brainstorming, etc.)
• Product Configuration ownership which implies the commitment at defining the vehicles contents, designing the Feature List and the OPT packages. All of this is while going to be "eyes on" an extremely careful budget management
• Product Grid definition (Standard and Optional Features)
• Vehicles Optional Features Project Management, from the content proposal, to the budget management, to the whole launch journey stages management
• Consolidation of OPT packages based on the creation of realistic and challenging business cases
• Leading internal team activities, managing 2 people

Product Marketing & Market Research Specialist

Division: Commercial/Go-To-Market
Industry: Automotive

• Definition of the competitive benchmark with a specific focus on EV trends
• Demand Planning and Forecasting to develop appropriate pricing strategies
• Definition of the Retail Business Strategy by mostly intervening on two areas: brand management and go-to-market strategy
• Execution of detailed analyses on every product area (i.e. ADAS, Battery, Exteriors, Interiors, etc.)
• Product Marketing Management based on my own analyses, which involves deep-down technical meetings with engineering teams to define the final product configuration
• Creation of analytical databases, which are spreadly used within the organisation (i.e. Technical Benchmarking), and of innovative formats that aim to bring «intrapreneurial» innovation (i.e. Design Thinking, Virtual Brainstorming, etc.)

Market Research Specialist

Automobili Lamborghini S.p.A.

Division: Commercial
Industry: Automotive

• Order Banking & Management
• Daily Business Performance Monitoring and Reporting
• Corporate Order Policy Compliance Monitoring
• Digital Transition Support (Enterprise BI and Salesforce)
• Monthly presentation of the analyzed data through decks of slides
• Insight analyses to detect aspects that can be improved

Sales Operations & Planning - MBA Intern

JAKALA

Division: Business Advisory/Go-To-Market
Industry: Financial Services

•	Definition and Management of the Budget to achieve annual team goals supporting my Senior Manager in making forecasts and proper resources allocation 
•	Execution of Competitive and Market Analyses to provide a continuously updated dashboard to the top management of the division
•	Management of internal teams (Buyers, Co-Marketing, Operations, Rewarding Procurement and IT Development) to meet Customer requirements in time
•	Coordinated a 4-members team to meet customer requirements by using firm-specific tools
•	Defined Customer UX/UI requirements in order to improve the most important KPIs
•	Managed Products: Daily Banking, Investment, Lending (Loans and Mortgages), Protection (Home, Life and Mobility Insurance)
•	Realised pre-sales Business Plans to identify the most valuable activities to launch
•	Managed a portfolio of >2M€ GM

Business Strategy Consulting - Consultant

Division: Business Advisory/Go-To-Market
Industry: Financial Services

•	Campaigns’ Interaction Analysis and Plan Design to improve the daily interaction on the corporate engagement hub
•	Strategic Partnerships Selection depending on brand awareness and seasonality
•	Monthly support to the Business Controlling team to the realisation of Direct Sales periodical report
•	Creation of a new tool that is still used within the company to weekly analyse several engagement campaigns.
•	Management of Direct Sales for >500K€ Revenues

Business Strategy Consulting - Analyst

Minnovo

Division: Growth Strategy
Industry: Educational Services

Building my own strategic team, to develop the Minnovo Community, which is involved in the following tasks:
• BUSINESS BUDGETING & PLANNING
Definition of Budgets and Action Plans to define the best "Next Steps", in terms of "Make or Buy", "Social Media and Content Strategy", "Rewarding Contests" choices.
• MARKET ANALYSIS & RESEARCH
Continuous Analises to suggest where and how to enter in terms of partnerships, alliances and contents to publish. The analysis was focused on some specific KPIs such as Conversion Rate, Retention Rate, ROCE (where available), SEO Level (MozBar) and Social Media Interaction Level.
• GROWTH STRATEGY DESIGN
Partnership & Mergers Scouting and Co-operation Activities Planning and Execution. 
This first research step aimed to find the most appropriate partners to launch co-marketing offers to reward loyal readers.
Secondly, the research continued on trying to find the most interesting similar activites/communities to enlarge the current size of the team and of its embedded skills.
After building a strong co-operative network these relationships were useful to exploit the potential of secondary activities such as Instagram Live Talks and Web Blog interaction levels.
• PUBLICATION OF ARTICLES ABOUT INNOVATION AND DIGITAL TRANSFORMATION

Growth Strategy - Team Lead

PwC Italy

Division: Technology Consulting - Private Sector
Industry: Financial Services and Cosmetics

•	Identification of main Salesforce Market Trends
•	Realisation of internal analysis on main KPIs shared with Supervisors
•	Collection and Definition of the best Salesforce Platform Design Solution to meet customers’ requirements
•	Implementation of the accepted solution that has been proposed
•	Achieved Salesforce Admin Certification

Technology Consulting - Intern

Bocconi Students for Sport Management

Member of Digital Division

Head of Digital Division

Member

MLC Europe GmbH

Division: Sales and Business Development
Industry: Industrial Goods

•	Conversion of Prospects into Leads in American, English, French, Indian, Italian and Spanish markets
•	First deal closed after my first 5-working days
•	Deals closed for >45k€ GM

International Sales Executive and Business Development - Intern

With a MSc at Bocconi University in Business Management and an MBA in Automotive, I am an experienced business manager with more than 5 years of experience in Consulting, Finance, and Automotive both in Sales, Aftersales, Business analytics, and Product development.

Additionally, in my career, I have achieved several extra-curricular achievements and experiences across language certificates, data analytics certificate at Harvard, and the launch of a Start-up (PA2F Digital) and of an incubator (ViRA).

Finally, besides technical skills, I have also developed team management competencies having had the management experience of teams up to 13 people.

taplio

The Battle

Giacomo Perazzo

Antonio Campofreda

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