Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

Communication consultant and keynote speaker | Europe-Canada | Luxury cars and watches, economics, history, arts, and music

Hi! My name is Patrice. Here’s how I help increase your sales. 

1. Content creation 
I make sure your communications respect the cultural codes of French-speaking markets.

Free your time so you can focus on what built your brand in the first place.

2. Content translation
I adapt your message so your discerning French-speaking customers want to buy from you.

Reach your well established and new audience to sell more while protecting your brand and reputation.

•	Here’s what you’ll get: your message understood by your employees, shareholders, partners, market, prospects, audience or other stakeholders
•	more time by getting your written communications right the first time
•	increased focus on what you do best.

Fill in the form to see if we’re a good fit. 

WHAT MY CLIENTS AND COLLABORATORS SAY

“I have rarely seen such an excellent translation, in light of the complexity of the issues.” [translated]—Canadian Council of Professional Engineers

“I can only highlight the pleasure I have had collaborating with Patrice: his rigour, proficiency in both languages and curiosity about the world are genuine assets that helped us complete the project, not to mention the human qualities he brought to the table. I am left with excellent memories of this experience. I am looking forward to working together and combining our language skills again!” [translated]—Gwennaëlle André, proofreader

Want to collaborate with me? Fill in the contact form or get in touch via email, patricedussault1@gmail.com!

Patrice Dussault, s.a.h., b.a.

Old’s cool.

I get results for my clients the old-fashioned way:

By listening to:
🔹 them
🔹 their customers
🔹 their other stakeholders

And by asking my research assistants, Ms. ChatGPT and Mr. Perplexity.

Then I analyze the insights and use them to audit, create or translate bespoke content.

My method may be old school, but I adapted it to today’s needs, and it works.

How do you research your clients’ problems?

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Hello. My name is Patrice. Check my profile out and join my 19,000 community for more insight on content auditing, creation, and translation for luxury watch and car brands.

Communication consultant and keynote speaker | Europe-Canada | Luxury cars and watches, economics and geopolitics | Favikon #34

Here’re 3 sources of insight I rely on to maintain an overarching view of what’s affecting you and me right now:

🔹 Archæologists
To know how civilizations 1st came to be.

🔹 Historians
To see how they evolved to this day.

🔹 Journalists
To witness how they are doing now.

That’s how I can analyze our current events and identify parallels with similar historical patterns.

For you and me today, it’s the labour market disruption introduced by the AI revolution:

The West alone had revolutions before: an agricultural one (6th-9th centuries); a technical one (11th-14th centuries); an industrial one (19th century).

And during none of those times were workers replaced; they pivoted to areas where their work created the most value.

History may not repeat itself, but it often rhymes.

How do you identify trends or patterns?

—

Hello. My name is Patrice. Check my profile out and join my 19,000 community for more insight on content auditing, creation, and translation for luxury watch and car brands.

Love to share good news with you.

This time, it’s the 2026 issue of The Online Business Edit!

If you’re a solopreneur and you’ve ever started the year wondering if you should stick with the same old marketing tactics or switch up your sales strategy, this is for you.

23 online business experts (myself included!) have come together to offer a free magazine with our best insider tips on what’s working NOW for service providers and course creators.

In the tumult of 2025, we stepped into new opportunities, tested fresh ideas, and pivoted our offers… and along the way, we found what was actually working for us, our business, and our clients.

Inside these pages, you’ll find insider advice from the smartest voices today on:

🔹 building your presence on social
🔹 collaboration with colleagues
🔹 human content creation
🔹 audience trust
🔹 messaging
🔹 leadership
🔹 branding
🔹 and +

Best of all, we’ve rounded up our best free resources to help you succeed in online business in 2026.

Hope you appreciate my article on why you need a personal brand on page 12! (Link in the comments.)

Special shoutout to my friend Jessica Andersen for this wonderful contribution opportunity.

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Hi! My name is Patrice. Check out my profile and join my 18,500+ community for more insight on content auditing, creation, and translation for luxury car and watch brands.

The Online Business Edit

2026 is full-on, but I like to recall and build on what helped me most post ChatGPT launch.

So here are some of my favourite clients, mandates, colleagues, and wins.

Favourite clients
🔹 Boutique agency that understands and advocates for the value created by translators.

They brought large projects from returning clients that had burnt their fingers on fast MTPE, while leveraging tech to help serve those clients more efficiently.

🔹 Direct clients who understand and pay for the value created by translators.

They accepted rate hikes and stayed loyal regardless of tech creep.

Favourite mandate
🔹 Double translation: 1 set of documents using a corporate voice for official, printed materials; 1 set using informal language for training videos and accompanying manuals.

This project allowed me to flex my translator and copywriter muscles, a challenge that put a smile on my face.

Favourite colleagues (and complementary professions)
🔹 Too many to name here! I love to read and learn from thought leaders and beacons.

They help me hone my core skills and stay on top of my industry’s career-redefining issues.

Favourite win
🔹 Building a personal brand that allows me to adapt and to share my voice on my industry’s pressing issues.

Our industry may be navigating the roughest waters in recent history, but it feels good to adapt and to build on the pillars of success that still work today.

What are your favourite memories?

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Hello. My name is Patrice. Browse my profile and join my 19,000+ community for insight on content auditing, creation, and translation for luxury watch and car brands.

I got the power.

The power to help you, growing luxury watch atelier:
🔹 sell
🔹 find partners
🔹 enter new markets

By:
🔹 accompanying you through your export journey to Canada
🔹 showing you how to connect with potential partners
🔹 speaking your target customers’ language

Now, you got the power.

What does it mean to you?

—

Hello. My name is Patrice. Check my profile out and join my 19,000+ community for more insight on content auditing, creation, and translation for luxury watch and car brands.

You’re a motor racing team boss with 10s trophies, but not making the impact you need on your French-speaking audience.

What if I told you your next LinkedIn posts can:
🔹 widen your fanbase
🔹 create solid engagement
🔹 build long-term partnerships

All you have to do is hire me as your ghostwriter, and I’ll:

1. Speak with you about your audience, message, voice and tone
2. Interview key informants if need be
3. Conduct necessary research
4. Draft outlines for you
5. Get your approval
6. Write, edit, proofread
7. Submit posts for your review

This way, you retain control of the process while focusing on what you do best: top podiums.

If you know someone in your network who fits this profile, tag them below.
DM ”ghost” to have a 1st chat!

—

Hello! My name is Patrice. Check out my profile and join my 18,500+ community for more insight on content auditing, creation, and translation for luxury watch and car brands.

Vous traduisez ou créez du contenu pour l’industrie automobile, et l’IA ralentit votre revenu plus fort que des freins en carbone?

Alors, ce nouvel épisode du balado Moteur & Marketing est pour vous.

Dirigé par Vivien Leleu, fondateur de l’agence de marketing APMF., balado diffuseur et leader d’opinion dans l’industrie automobile, j’aborde les sujets suivants :

🔹 Comment inscrire ses compétences en communication dans une solution à un problème des constructeurs pour vendre nos services
🔹 Ce qui différencie les façons dont les constructeurs communiquent en Europe et en Amérique du Nord
🔹 Les tendances de l’année : personal branding, immersion, activations, récit humain
🔹 Pourquoi je refuse d’utiliser l’IA en traduction… et comment je m’en sers autrement
🔹 Et plus encore…

Si vous vous demandez comment aborder l’année 2026, écoutez cet épisode et ne manquez pas de consulter le site web d’APMF (liens dans les commentaires).

—

Bonjour! Je m’appelle Patrice. Jetez un œil sur mon profil et joignez-vous à ma communauté de presque 19 000 personnes pour en apprendre davantage sur l’audit, la création et la traduction de contenu pour marques de luxe.

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Ghalib Hassam

Patrice Dussault, s.a.h., b.a.

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Performance ScorePatrice Dussault, s.a.h., b.a.'s LinkedIn Performance

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taplio

The Battle

Ghalib Hassam

Patrice Dussault, s.a.h., b.a.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Dussault, s.a.h., b.a.'s LinkedIn Performance

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Performance ScorePatrice Dussault, s.a.h., b.a.'s LinkedIn Performance