Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

Helping B2B founders & small agency owners build Authority on LinkedIn, get 3-6 pre-qualified leads & sales per week (with strategic positioning & messaging) | Copywriter & LinkedIn Strategist

Most industry experts with great services struggle to generate consistent qualified leads organically.

"Think of the company/brand/person whose product/service is worse than you, but their business is thriving on LinkedIn, WHY?"

Their services or products are not better. In fact, there’s no relationship between being good and getting paid.

What matters is:

“The way they convey their message.”


When your messaging is wrong, you end up in a trial & error loop. Wasting months screwing & confusing your target audience.

After getting frustrated…

Either you stay in trial & error loop or you get back to spending money on paid ads & sending 1000s of cold emails every month.

I’m not saying that other solutions don’t work but to sustain a business in this era, you need a cost-effective & future-proof solution.

Above all, you need "pre-qualified leads".

That’s why it’s better to attract clients rather than chasing them.

But the truth is:

Inbound lead generation is not just about “Writing better content”


It’s about aligning your offer, positioning & messaging. They all work as a part of the machine!
Once you get them right, you just need to fuel it with the right content & update each part from time to time.


That’s how you get more qualified leads consistently, shorten your sales cycle, outsell the competition, and make the sales process more FRICTION-LESS.

But how do you get everything right?

→ By hyper-targeted positioning & messaging that's specifically targeted to your ideal prospects so that your content will look, feel, and communicate uniquely & to a targeted audience.

When you do that, you will only attract qualified prospects (Who are ready, willing, able to work with you!) while filtering all the rest.


- Sam got 4 qualified leads with only 1 sales post
- Noga closed 2 new clients within the first 30 days
- I generate 3-6 qualified inbounds/week

- Other than these, I’ve helped three 6&7 - figure agencies (sodapopsocial, thewojomedia & CEOsphere) with lead generation & Content.


Here’s how I can help you:

▼ Hire me as your LinkedIn Ghostwriter/Advisor & I’ll implement the same system for you. 
(Includes: Market Research, Profile optimization, writing & designing content, LinkedIn management -DFY & DWY)

▼ Book a 60-minute consultation call with me. "Ask me anything!" 
(Includes: Market Research, Custom 6-month plan, My Content Creation Process, 30 min AMA with 30-day email support)

For more details checkout “Featured Section” or if you feel ready, DM me your “business details!"

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Ghalib Hassam

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