Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

Today is my birthday. And I’m sure I’m not alone in this… LinkedIn DMs turn into a sociology experiment on this day.

There are levels to the birthday DMs.

Level 1: The Annual Visitor.

One message every year, like clockwork.

No conversation before or after... you've got to admire the consistency.

Level 2: The Wired-to-Sell Professional.

“Happy Birthday!” and somehow their website, their services, and maybe a Calendly link makes its way into the DM.

I don't think it's intentional, it’s just instinct at this point.

Level 3: The Long-Lost Friend.

Haven’t spoken in years, but the message reads like we built a startup together.

And then…

The small percentage of people you’ve actually had conversations with.

I’ve probably been Level 1 in someone else’s inbox too.

LinkedIn birthdays are funny.

Since joining Darkroom, one thing I didn’t expect to enjoy this much is how often marketing talks to sales.

We’re in touch almost every single day.

Marketing only exists for one reason: revenue.

You can call it brand or storytelling, but at the end of the day, the job is to create enough attention and clarity that sales has an easier time closing.

Being this close to revenue conversations makes the work better and far more enjoyable.

The only right answer to OpenAI’s $110bn funding round

Helping B2B Service Providers Stand Out Through Story | £2.85MM Generated For Clients | CEO at Ratcliffe Brothers |

I'm a pretty normal guy with a very fast-growing business, mainly because of 2 reasons:

1/ I realised the opportunity on LinkedIn
2/ We capitalised on it 

Now we help the fastest-growing companies in Europe capitalise on the same opportunity. 

Here's the story so far 👇🏻

2020: Joined a personal branding start-up in London and see CEOs using LinkedIn to raise £10M+ rounds and drive £1M+ enterprise deals

2021: Help build BOM to a 327,000+ person LinkedIn community. The opportunity to be had on LinkedIn is very clear

2022: Quit my dream job to start a business with my brother

2023: Hit £100,000 in run rate in 11 days

2024: Hire our first team members and make a gazillion mistakes. We're great at LinkedIn, but we suck at business. 

2025: Things click, we hit £1M ARR and work with some of the most well-known brands in the world - Ocean Beach, NHS, + more.

2026: UK's #1 LinkedIn agency working with a roster full of great brands. On track to close £1M in sales through LinkedIn this year. 

It's been quite the journey. 

Last year we did 27M impressions across our clients LinkedIn account and this year (Q1 2026) we've already booked our clients meetings with: Ford, Blue Origin, Fed Ex, Kroger, + more. 

If you're curious about our approach to LinkedIn or you need support with your B2B marketing, apply to work with us here: www.noticed.co/contact

Or email: morgan@noticed.co

Niall Ratcliffe

The biggest missed opportunity in B2B: LinkedIn.

Yet Canva has already mastered it.

On paper, Canva is a boring software company.

But on social media…

- They have 8.7 million followers.
- 100s of millions of views on content.
- And a growing fanbase of supporters.

I spent the last week analysing their LinkedIn strategy.

I broke down:
✔️ What they do that works.
✔️ The types of content they use.
✔️ How we can steal their approach.

Here are the 7 most impressive things I noticed ↓

What else do you love about Canva’s LinkedIn strategy?

P.S. Follow me to learn more about how to use LinkedIn to market your company - Niall Ratcliffe

🔥 FIRST YOUTUBE VIDEO IS LIVE!! Breaking down our full LinkedIn process - just hit “Visit my website” button 👇🏻

Canva's LinkedIn Strategy

I just uploaded my first ever YouTube video!!

Which feels like a huge moment for me. 

Over the last 4 years I’ve:

- Built a 60,000+ follower LinkedIn audience
- Generated over £3,000,000 through LinkedIn
- Worked with global brands on their Linkedin strategies

But I’ve never shown you the actual system we use. 

Until now. 

Last week, I recorded a full 15-minute deep dive into every aspect of our LinkedIn system:

- How turn your profile into landing pages
- LinkedIn’s hidden tools we use daily
- How we use outreach to drive sales
- Our highest-converting scripts
- Our top-performing content pillars
- The ad campaigns that work best right now
- The system to write content that drives leads

+ so much more

4 years of hard work. 
3 hours of prep.
1 hour of filming. 

Weeks of editing to get it right. 

My first video is live here: https://lnkd.in/exn6jBt5

It would mean the world if you could support :)

P.S. If you give it a watch, let me know what you think + what I can do better! This is just the start and lots more to come.

This evening my first ever YouTube video is going live. 

4 years of mastering LinkedIn. 
3 hours of video prep. 
2 hours of scripting.
1 hour of filming. 

And it is finally ready. 

I’m starting with a big swing: 

→ A full 15-minute deep dive showing you exactly how we generate £1M/year in sales through LinkedIn.

I covered: 

- The LinkedIn Pyramid (our complete system)
- Why most profiles repel buyers immediately
- Our content process (what we post and why)
- Our outreach system (15-20 calls per month)
- How these pieces stack together

+ loads of mini tips and tactics. 

A little nervous for this, I will admit. But this video is stacked with insights.

If you want to take LinkedIn seriously this year, look out for my post at 4:00 PM tonight! 👀 📅

Tomorrow, I’m publishing my first ever YouTube video. 

And honestly… I’m a little nervous. 

I’ve spent the last 4 years only posting on LinkedIn, and it had massive returns. 

- Built a 60,000 follower audience
- Drove £3M+ in agency sales
- Invited to speak on stage
- Recorded 30+ podcasts
- Built an amazing team
- Met advisors

But I feel like I’ve been gatekeeping. 

Yes, I share the odd tactic here and there. Or a strategy that’s worked for us. 

I just never reveal the full system. 

So tomorrow, I’m taking to YouTube and ripping off the plaster.

Do I know anything about YouTube? 
No

Could the video massively flop?
Yes

But it’s the most valuable piece of content I’ve ever created for those who do watch it. 

If you want to take LinkedIn seriously this year, look out for my post tomorrow at 4 PM 👀📅

In 2023, we paid our team to post on LinkedIn. 
↳ Results were okay, not spectacular. 

In 2024, we built an incentives doc. 
↳ People started posting more, results were great. 

In 2025, we did 17M impressions through LinkedIn. 

Not through company content. 
Not through paid content. 

But through our team's posting on LinkedIn. 

It's easily the highest ROI investment we've ever made. 

Here are the 3 things we did to make it happen 👇🏻

1️⃣ Created an incentives doc

So when they hit certain follower counts, they'd win prizes. We gave away: free night away, free weekend away, vouchers, etc. 

2️⃣ Created resources to help them

Post templates, inspiration docs, video training. Anything to make it as easy as possible to create content. 

3️⃣ Championed their success

Once they did post, we shouted about the success. Viral posts? Shouted it out. Gained followers? We shouted it out. 

I went into more detail in this video ⤵️

Lesson: Get your team posting on LinkedIn. 

♻️ Repost if this was useful

Follow for more LinkedIn marketing Niall Ratcliffe

I spent 4 hours analysing Semrush’s LinkedIn strategy. 

Here's how a $1B company built a cult following around the world's most boring product ⤵️

Semrush sells SEO software.

- It's a technical, niche product.
- It’s an extremely unsexy company. 
- Their audience is mid-level marketers. 

Yet they're one of the most-followed B2B brands on the planet.

Here are the 2 things they did to make it happen: 

1️⃣ Employee Advocacy Programme

Semrush don't just post from their company page. They have an entire system to support and incentivise their team to post too.

They have 2,000+ staff. If just 50% posted daily, that's 1,000 pieces of Semrush content flooding social media. Every single day.

Most brands leave this completely untapped.

2️⃣ They Talk The Language Of The Internet

Memes. Jokes. Gen Z humour.

Their product is boring, but their content feels like something your mate sent you at 11 pm.

People don't want to be marketed to. They want to be entertained. And they’ve mastered entertaining their niche. 

In the video, I break down exactly how they do both with some examples. 

♻️ Repost if you find it useful 

Follow for more LinkedIn marketing insights Niall Ratcliffe

We're #HIRING for some of the most exciting roles in our company's history. 

So, if you're dragging yourself through another Friday at a job you don't like OR you just want a new challenge, let me tell you about 2 of them 👇🏻

ROLE 1: Content Lead (Founder Brands)

We're on a mission to be the most-well known marketing agency in the UK. You'll help us fulfil that mission

- Work 1-on-1 with our founders to create content
- Lead creative direction across founder brands (100,000 followers)
- Freedom to experiment and test new content ideas
- Work with the internal team to expand horizons

So much to do here and a dream role for anyone with a content background. 

ROLE 2: Account Manager

You'll be the bridge between our clients and our team. 

- Manage relationships with some massive brands
- Translate business goals into campaign briefs
- Present work and lead client meetings
- Spot opportunities to grow accounts and deliver more value

(You'll learn more in 3 months in this role than 10 years in most other roles)

Both roles are full-time and hybrid, 3 days/week in office. 

This is your chance to work in a fast-growing team where your work actually matters.

Interested? I'll drop the job posts in the comments or DM me and I'll personally intro you to the hiring manager!

♻️ Repost this so people in your network see it! 

P.S. Know someone who could be a fit for these roles? Please send this post to them! :)

🫡 NEW YOUTUBE VIDEO IS LIVE - 7 THINGS I QUIT DOING ON LINKEDIN TO HIT £1M/YEAR | Just hit “Visit Website”👇🏻

We're #hiring for 2 different roles!

- Content Lead (Wilmslow, Hybrid)
- Account Manager (Wilmslow, Hybrid)

If you're sitting there this Sunday dreading going back to work tomorrow OR you're just ready for a new challenge - this is your sign to apply. 

These are the types of roles I wish I had available to me when I first got into the marketing industry. 

✅ Fast-paced start-up environment 
✅ Massive opportunity to learn and try things
✅ Work 1-2-1 with some amazing CEOs & businesses

One of our team members recently said this in their PDR, "I've learned more in the last 3 months than I have in my entire marketing career". 

We're one of the fastest-growing marketing agencies in the North of England.

Come and join the noticed. team :)

P.S. If you know someone thinking about/looking for a new role - send this post their way :)

In 2021, I was doing everything the LinkedIn gurus told me to do.

- Commenting on 50 posts/day
- Posting at a certain time
- Jumping on trends
- Writing short lines
- Sharing selfies

If there was something I could optimise, I was optimising it. 

And it was kinda working. We were doing about £300k a year in sales through LinkedIn.

Then I chatted to a friend who spend 15 minutes/day on Linkedin and was still driving £2M+/year in sales to his business. 

Something seemed off, so I dug a little deeper. 

Turns out 99% of the things I was doing weren’t moving the needle at all. 

So, I quit. 

I quit doing 7 things that would take me hours every single day. 

Now we made £1M/year in sales through LinkedIn and I spend less than 30 minutes per day here. 

I wrote a full article breaking down exactly what I quit + what we do now 👇🏻

♻️ Repost if you find this useful!

Follow for more Niall Ratcliffe

In 2022, I was doing everything the LinkedIn gurus told me to do. I was commenting on 50 posts before I shared my own content. I was tracking the opti

Open article: I Quit These 7 Things on LinkedIn (Then Made £1M) by Niall Ratcliffe • 8 min read

I Quit These 7 Things on LinkedIn (Then Made £1M)

I’m going LIVE tomorrow to show you exactly how we sign clients through LinkedIn. 

Over the last 3 months, I’ve been very vocal about the fact we’ll make £1,000,000 through LinkedIn this year. 

But we won’t be the only agency to do so. 

Sam runs a 7-figure agency who drive a massive amount of their sales through LinkedIn. 

ColdIQ do $6M ARR with a huge focus on client acquisition through LinkedIn. 

Tomorrow, Sam, Alex, and I will be going live with Louis Butterfield to show you exactly how we do it. 

If you want to drive sales through LinkedIn this year, this is a must watch. 

Save the date 📅 

P.S. Any topics you’d like to see my cover? Drop them in the comments

$2M generated from 1 video/week → 122/250 founders (and counting)

Alex Vacca 🧠🛠️, Niall Ratcliffe and Sam G. Winsbury

3 of LinkedIn's most respected agency owners in 1 room.

We've all spent 100s of hours here. Maybe 1000s.
So why are we still relying on referrals?

Because there is SO MUCH content out there that just straight up isn't helpful.

Otherwise, we'd all be swimming in clients, right?

But these guys have built 7-figure agencies from the ground up.

Niall Ratcliffe (noticed.) 
Alex Vacca (ColdIQ) 
and Sam G. Winsbury (Kurogo - Personal Branding Agency) 

So if you want to know how the best agencies in the world close clients on LinkedIn,

Then this event was made for you, amigo.

45 mins.
no pitch.
🫶

How The World’s Biggest Agencies Close Clients Through LinkedIn

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The Battle

Ghalib Hassam

Niall Ratcliffe

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Performance ScoreNiall Ratcliffe's LinkedIn Performance

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The Battle

Ghalib Hassam

Niall Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ghalib Hassam's LinkedIn Performance

Performance ScoreNiall Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGhalib Hassam's LinkedIn Performance