Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

Today is my birthday. And I’m sure I’m not alone in this… LinkedIn DMs turn into a sociology experiment on this day.

There are levels to the birthday DMs.

Level 1: The Annual Visitor.

One message every year, like clockwork.

No conversation before or after... you've got to admire the consistency.

Level 2: The Wired-to-Sell Professional.

“Happy Birthday!” and somehow their website, their services, and maybe a Calendly link makes its way into the DM.

I don't think it's intentional, it’s just instinct at this point.

Level 3: The Long-Lost Friend.

Haven’t spoken in years, but the message reads like we built a startup together.

And then…

The small percentage of people you’ve actually had conversations with.

I’ve probably been Level 1 in someone else’s inbox too.

LinkedIn birthdays are funny.

Since joining Darkroom, one thing I didn’t expect to enjoy this much is how often marketing talks to sales.

We’re in touch almost every single day.

Marketing only exists for one reason: revenue.

You can call it brand or storytelling, but at the end of the day, the job is to create enough attention and clarity that sales has an easier time closing.

Being this close to revenue conversations makes the work better and far more enjoyable.

The only right answer to OpenAI’s $110bn funding round

Over the past 2+ years, I’ve built and operated LinkedIn personal brands for 15 founders and executives across SaaS, AI, software, corporate real estate, and white-glove services, from Series A startups to operators who’ve been in business for decades.

I work with founders and C-level leaders at B2B companies (typically 20+ employees, $10K+ deal sizes) who believe LinkedIn should drive business, but don’t have a reliable system to make that happen.

The problem I see repeatedly:
Most LinkedIn “personal branding” stops at content.

Posts get written, your followers grow, but nothing moves downstream.

My work sits one layer deeper.

I install a LinkedIn demand engine that combines:

1/ Clear positioning and profile strategy

2/ Founder-led ghostwriting designed to warm buyers

3/ Distribution and visibility mechanics

4/ A simple outbound conversation framework

5/ Defined success metrics around qualified conversations (not likes)



The goal: make sales conversations easier to start, and faster to close.


What I DON'T promise:

- Virality

- Overnight results

- Closed deals without sales involvement


What I DO optimize for:

- Predictable momentum

- Turning attention into opportunity


If you’re a founder or executive building a serious B2B company and want LinkedIn to function as an acquisition channel, we’ll likely have a useful conversation.

Meri Matevosyan 💚 🐉

Yesterday I asked my husband if he uses Artificial Intelligence to which he replied: 

“I barely use my natural one.”

I always knew I married an honest man.

Meri Matevosyan

I scale CEO personal brands on LinkedIn | Account Manager @ Notice Me(dia)

A startup hired a CMO.
The CMO hired an agency.
The agency hired a subcontractor.
The subcontractor hired a freelancer.
The freelancer was 23, had a Canva subscription, and is now the only person who actually touched the work.

Me: BA in English, 3+ years writing experience, doing this full time
My Google search: does “embarrassed” have two r’s

After 2 years at Notice Me(dia), I’m speaking up!

Here are our founder Josh Cons’s fatal flaws:

1/ Doesn’t “strategically realign on the alignment before cascading the cascade.”

2/ Runs 15-minute meetings and somehow reaches a decision.

3/ Refuses to schedule a pre-sync before the sync.

4/ Asks, “What’s the decision?”

5/ Deletes slides that say “leveraging scalable synergies.”

6/ Sends one Google Doc instead of Strategy_FINAL_v12_THIS_ONE_USE_THIS2.pptx.

7/ Measures progress by revenue and shipped work.

Honestly, with leadership like this, how are we supposed to optimize our Q4 bandwidth alignment framework?

don’t you dare wish me happy first or second or any day of spring. don’t. you. dare.

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As a writer, I have two moods:

“This is the best thing I’ve ever written.”
“This is evidence I should never write again.”

Both moods usually happen in the same paragraph.

I’m a writer and I don’t feel inspired six days out of seven. And I write anyway.
I’m a writer and I don’t have perfect grammar or an extraordinary vocabulary. I don’t walk around with rare words floating in my head like a Victorian poet. 

I look things up, I rewrite, I swap words until the sentence stops sounding like it’s trying too hard.

I put my ego aside and treat writing like what it is: work, trial and error, and then some more trial.

I’m a writer and I dislike most of what I write at first.

I’m a writer and I spend an embarrassing amount of time on small things - a verb, a line break, the order of two sentences, whether a paragraph feels like it’s moving or dragging its feet.

Some days I like the idea of being a writer more than I like the act of writing. And I write anyway. I'm a writer.

All nonfiction writers have a ton to learn from fiction.

If your job is to write things that persuade, explain, sell, recruit, position, or move someone from indifference to action, fiction is essential training. And in some ways it’s better training than the entire industry that tries to teach you “writing” through frameworks and formulas.

I’ve learned more about building an ICP from The Godfather than I ever learned from copywriting books, because it’s basically a masterclass in what people really optimize for: status, loyalty, fear, and the need to belong.

Pachinko taught me how to write context. People don’t make decisions in a vacuum but inside family, history, class, and the invisible weight of survival.

Hollywood taught me pacing and scene. How to drop the reader into motion fast, make them feel the stakes, and keep them turning pages without “explaining” too much.

Shantaram taught me voice, where even a long paragraph feels like someone speaking directly to you, borrowing your own thoughts.

Copywriting books can give you templates, but fiction teaches you humans, the messy, unfiltered and un-templated humans. That's who you're writing for.

Founder: “LinkedIn doesn’t work.”
Me: “How often do you post?”
Founder: “We tried twice in 2023.”

Whether you're a C-level or an intern, you will inevitably benefit from posting on LinkedIn for the next 365 days. 

The reason you're giving up on content is because you're thinking about it as separate posts and how each of them performs individually.

Instead, imagine what it can do for you if you choose to show up for years, decades, documenting in public - the insightful conversations you have with your buyers, peers and mentors...the debates and fun moments you have with your team members. 

Think about what a decade of sharing your concerns, challenges, wins, thoughts and predictions about your industry...living up to your values and dreams in public would do for you.

Consider how much more credible, relatable and legitimate you will look in the eyes of the reader who might be a colleague, a fellow leader, a potential client, or maybe an amateur whom you could inspire to take the first, scary step towards improvement. 

Building in public only rewards you when you keep going, especially when you think "it's not working."

A typo in a published post feels like walking around with spinach in your teeth.
Except nobody’s nice enough to tell you privately. They’ll just scream it in the comments.

B2B, B2C, ABC or any other random 3 letter Teams, you're already sitting on the content you're trying so hard to create.

Your content is the raw material you collect all day. 

It's the conversations you keep replaying after they end, the arguments and debates you have in your head, or in meetings, or in your DMs... the questions your ideal buyers ask you, over and over, in slightly different packaging... the funny bits that happen to you mid-workday... the random idea that shows up at 11 PM when you’re finally trying to wind down from a long day.

As long as you’re building, selling, fixing, leading or contributing to something in real life, you’re not “out of content.”  You just need to catch it.

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The Battle

Ghalib Hassam

Meri Matevosyan 💚 🐉

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taplio

The Battle

Ghalib Hassam

Meri Matevosyan 💚 🐉

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ghalib Hassam's LinkedIn Performance

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Performance ScoreGhalib Hassam's LinkedIn Performance