Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

Today is my birthday. And I’m sure I’m not alone in this… LinkedIn DMs turn into a sociology experiment on this day.

There are levels to the birthday DMs.

Level 1: The Annual Visitor.

One message every year, like clockwork.

No conversation before or after... you've got to admire the consistency.

Level 2: The Wired-to-Sell Professional.

“Happy Birthday!” and somehow their website, their services, and maybe a Calendly link makes its way into the DM.

I don't think it's intentional, it’s just instinct at this point.

Level 3: The Long-Lost Friend.

Haven’t spoken in years, but the message reads like we built a startup together.

And then…

The small percentage of people you’ve actually had conversations with.

I’ve probably been Level 1 in someone else’s inbox too.

LinkedIn birthdays are funny.

Since joining Darkroom, one thing I didn’t expect to enjoy this much is how often marketing talks to sales.

We’re in touch almost every single day.

Marketing only exists for one reason: revenue.

You can call it brand or storytelling, but at the end of the day, the job is to create enough attention and clarity that sales has an easier time closing.

Being this close to revenue conversations makes the work better and far more enjoyable.

The only right answer to OpenAI’s $110bn funding round

James Sweeney

AE @ Jargon Group 🧑‍💻 Founder of Sweeney’s Blogs 💬 Changemaker for The Youth Group 👐 Digital Storyteller 📚

Wondered what it feels like to jump out of a plane at 12,000 feet? 🪂

I’m James Sweeney, it’s lovely to meet you! 

Growing up in the Swansea valleys, I’m incredibly passionate about people - whether it’s our culture, background, passions or the ways in which we process and understand the world around us, it’s something that absolutely fascinates me 🌍

Having gone through life as somebody with a stutter, in addition to facing troubles with my physical and mental health, one of my biggest aspirations in life is to help shape a community in which I can help as many people as possible. 

I’m a very keen writer, starting my own blog page in 2018, called Sweeney’s Blogs, where I shine a spotlight on the topics that genuinely mean something to each and every one of us as people. The page has become a key part of my life, and is one of the reasons how I found out about LinkedIn too, as it goes ✍️

I run a weekly series here called Sweeney’s Song of the Week. For these posts, I shout out some incredible people, mixing in my love for music and making the world a better place at the same time. 

In October 2018, I jumped out of a plane at 12,000 feet raising over £900 for The Alzheimer’s Society, which has to be one of the best (and scariest!) experiences of my life 🪂

Do you want to join me on my journey! Be sure to drop me a request and a message, I’d love a chat. 

Thanks for checking out my profile and I hope you have a cracking day 👋

Changemaker

Want to know one of the most underrated parts of LinkedIn?

Connecting with and getting to know people from all over the world 🌍

I've been posting triweekly here for around seven years now, and in that time, I've had the pleasure of speaking to people from so many countries. 

Whether it's:

🇺🇸 Aidan, Carson, Manny, Sarah, and so many more from the US of A
🇩🇰 andreas and the Shield team out in Denmark
🇳🇿 Hamish, Lachie and the guys over in New Zealand

This is without even mentioning people originally from the UK who have moved overseas, like Ashley and Zack (Dubai), Joe (Thailand), Karla (Bali), and Joe (Florida). 

I could add way more names to the list, but I think you get where I'm coming from here 😂

Every person has their own stories, perspectives and cultures, and every conversation teaches you something new.

Content creation isn’t just about broadcasting your thoughts out into the world. It’s the listening, learning, and understanding experiences beyond your own that helps you become a better storyteller 🤝

One post from a small village in South Wales can reach people in Auckland, Copenhagen and even Texas.

It's crazy when you think about it 🤯

I get to be in the position where I can travel the world, and because of LinkedIn, meet up with so many fantastic people - it's such a cool thing to do. 

I am forever incredibly grateful for all the amazing people I have met and will go on to meet through this platform. 

Here's to loads more meet-ups, conversations and good times to come 😎

Who’s someone you’ve met through LinkedIn that you never would have crossed paths with otherwise?

I'd love to hear your thoughts 😊

Thanks for reading, and I hope you have a lovely day!

PR and Comms Professional 🧑‍💻 Founder of Sweeney’s Blogs 💬 Mentor at One Million Mentors 👐 Digital Storyteller 📚

When you wake up knowing it's Pancake Day... 🥞

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The Battle

Ghalib Hassam

James Sweeney

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Performance ScoreGhalib Hassam's LinkedIn Performance

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taplio

The Battle

Ghalib Hassam

James Sweeney

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ghalib Hassam's LinkedIn Performance

Performance ScoreJames Sweeney's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGhalib Hassam's LinkedIn Performance