Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

Content Writer @ Kurogo | Former Rugby League Player Turned Writer

I played Rugby League for 16 years, with the dream of eventually making it as a pro.

But that dream died a tragic death.

So I proceeded to have a bit of an identity crisis and felt fairly lost on this spinning rock.

Then in 2019, I stumbled across writing, more specifically, copywriting. It was pretty much love at first sight.

So I decided to go all in on writing online whilst being a bit of a nomad (I eventually ended up living in southern Spain).

Since then, I've written for 60+ business owners, with the aim of helping them: 

• Attract top talent.
• Book more meetings.
• Increase brand awareness.
• Stand out from competition.
• Gain more newsletter subscribers.

Now, I work at one of the UK's leading Personal Branding agencies.

I'm sure you've heard the phrase 'personal branding' a lot. I'm sure it probably makes you want to curl up into a ball and cringe your little noggin' off.

But the thing is: 

Building your brand as a professional in this day and age is pretty bloody crucial.

Why? Well...

Your reputation matters.
How you're perceived matters.
And the stories you share matter.

But doing all of that, and creating brand content can take a helluva lot of time and effort. 

Thankfully, that's where Kurogo comes in.

To put it simply, if you're a brand owner, C-suite exec, or an outright professional in your field, that:

a) Isn't satisfied with your current content.
b) Has no time to create content.
c) Doesn't know where to start.
d) All of the above.

Let us help you create content that: 

→ Entertains
→ Educates
→ Provides actionable advice

That’s about it for now. 

If you fancy a chat, feel free to send me a message.

Other than that, see you on the timeline.

Cheers :)

Bruce M.

This photo was taken in January 2020.

At the time, everything had kind of fallen apart.

I’d just quit my job, come out of a long-term relationship, stopped playing rugby after 16 years, and had recently lost my mum.

Safe to say, I was pretty lost. 

I had literally no idea what I wanted to do with my life. 

Didn’t think I had many skills. Didn’t try in school. Didn’t go to uni. No real career plan or clear direction.

But a couple of weeks earlier, I stumbled across a video of someone (a blogger or someone like that) travelling the world and working from their laptop.

At the time, that felt like a genuinely impossible concept. But it also looked cool as fuck. 

“You can make money and work from anywhere in the world? Wtf??” I asked.

So I thought I’d give it a go.

I took what little money I had left from my last payslips, got in my banged-up Renault Clio, and started driving around Europe trying to make this “digital nomad” thing work.

I tried all sorts of online businesses and remote jobs. Most of them failed miserably.

But writing was sort of the one common thread, and the thing I kept coming back to.

Then covid hit, and I got stuck in Poland for a couple of months. For me, that lockdown was a period where I could just be completely alone and sharpen my skills. 

When lockdown lifted, I made my way to Spain.

I learned the language, met my now partner, and ended up staying here far longer than I ever planned.

All in all, I messed up more times than I’d like to admit.

I constantly questioned whether I’d made my life better or worse. For a long time, I genuinely wasn’t sure.

I’m still not perfect now.

But I’m much happier than I was back then, that's for sure.

6 years from this photo, I work remotely, writing for people I’d have never imagined even speaking to at that point in my life.

I’m not trying to brag or be cringe here.

But if you’re in a similar place right now, and there’s something that excites you but also scares the life out of you (even if it feels like a completely foreign concept), just give it a go this year.

I wasn’t sure I’d made the right decision for a good few years.

Looking back now, I’m so glad I did.

Bruce Martinus

Ghostwritten for 60+ founders and CEOs | Content Writer @ Kurogo

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Ghalib Hassam

Bruce M.

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The Battle

Ghalib Hassam

Bruce M.

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce M.'s LinkedIn Performance

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