Platform Leverage

PlatformLeverage is a marketing consultancy specializing in audience-platform research and cross-platform marketing strategies.

Founder, CEO

Search Engine Land

Contributing content around Online Reputation Management, SEO and AI.
https://searchengineland.com/author/gert-mellak

Contributor

SEOLeverage

SEOLeverage is an International SEO agency focusing on increasing your organic conversions.

With site audits and ongoing consulting, paired with an outstanding app for machine-learning and AI insights, SEOLeverage is helping more and more online businesses and local businesses grow with SEO.

My team at SEOLeverage has a vast experience in SEO,
ranging from 5-10+ years of daily focused SEO strategy and implementation.

Get the SEO momentum started: seoleverage.com

solicom consulting sl

Solicom is a digital consulting firm specializing in business process automation, strategic marketing and e-commerce.

Founder

Regus

SEO Consultant

Online reputation management is crucial to your business's success. Ensuring your brand is represented positively across platforms is just as important as driving traffic. At SEOLeverage.com, we specialise in helping businesses build and maintain a strong online presence that fosters trust and authority.

As the founder and CEO of SEOLeverage.com, my mission is to help businesses like yours achieve measurable and sustainable SEO success. My team of 25 senior SEO experts specialises in conversion-driven SEO strategies and comprehensive online reputation management across all platforms, ensuring your brand gets the visibility and trust it deserves.

In a fast-paced digital world, we focus on timeless SEO principles that drive real results—better traffic, qualified leads, and increased sales for your business.

Ready to elevate your brand's online presence? Let’s get you consistent visibility and SEO results that matter.

Message me today to see how we can help your business grow!

Gert Mellak

Your competitors aren't smarter. They're just not wasting page authority.

See your leaks: seoleverage.com/calculator

E-Commerce SEO + AI | Helping Brands Fill $100K+ Revenue Leaks

FROM INVISIBLE TO $287K

Thinking about replacing your 1,000-page website with an AI-generated one? Think again!

@Gregmerrilees explains why your hard-earned SEO and content authority can’t just be replicated overnight. And discover how AI can enhance your site without losing the results you’ve built over time.

Check out the full podcast article here: https://lnkd.in/dC_dK-Nb

#WebDesign #AI #Personalization #ConversionRate #WebsiteStrategy

With all the #semrush buying, how does #adobe have time to do guest post outreach these days? 

Look what I just got (for real!) 😜

I recently discussed how we often misplace our SEO focus—optimizing for “perfect” speed scores while ignoring what truly drives revenue.

A few milliseconds faster doesn’t equal higher rankings. It’s about prioritizing improvements that move the needle.

Curious where your SEO investment should really go?  https://seoleverage.com/

I'm seeing content-to-code ratio come up a lot in some AI visibility tools as a recommended action step to work on for AI Search optimization, but have my doubts ... 

Has anybody seen anything that supports that argument?

Wil Reynolds Steve Toth Lily Ray Michael King Dixon Jones Aleyda Solís Dan Petrovic

No A $3.5M Shopify store was ranking position 28 for their money keywords.

Competitors with weaker domains were in the top 3.

The problem: 186 product pages, zero internal links to category pages.
Google couldn’t tell which pages mattered.

We fixed it in 4 weeks:

Added contextual internal links from product pages
Rewrote category descriptions as buying guides
Added FAQ schema
Fixed crawl budget waste on 2,400 parameter URLs

Result: Position 28 to position 4 across 12 categories. 2,147 new qualified visitors monthly. $287,364 annual revenue increase.

38x ROI first year.

Your competitors aren’t smarter. They’re just not wasting their page authority.

If you’re doing $1M+ in e-commerce, you probably have revenue leaks like this. See your number: https://lnkd.in/dtgdKubh

SEO is completely dead, right?

Unless you get a really good feeling for your target audience,
and focus on the small portion of things that actually move the needle!

SEO can grow your business, or help you recover revenue you are losing. 

Most new clients come to us to fill specific revenue leaks that we help them estimate in $$ numbers with our calculator first. 

The focused 30-day sprint approach then gets everybody necessary on board and helps fix isolated issues to recover revenue and see results fast.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The SEO Secret Most Agencies Hide From You

Most SEO agencies want you on endless retainers.

They audit everything. Work on 20 things at once. Keep you busy with approvals every week.

Here's what the smart ones do instead:

They calculate exactly how much revenue you're losing right now. They identify the one leak costing you the most. They fix it in 30 days. Then they prove it worked.

My partner Gert Mellak just showed me his new approach:

Instead of $5K per month forever, it's $7,500 for one focused sprint. Instead of analyzing everything, he plugs one revenue leak. Instead of constant meetings, you get two calls and three approvals.

The difference? You know the exact value before you start.

One client recovered $96K annually from a single overlooked segment. Another got $9K monthly from reorganizing internal links. A third ranked first just by changing one homepage paragraph.

The calculator shows you what you're losing. The sprint fixes it. The result speaks for itself.

SEO isn't mysterious. It's math.

Most agencies benefit from complexity. The good ones profit from clarity.

After auditing hundreds of eCommerce sites, I’ve learned this:

You don’t need a full audit to find where revenue is leaking. You just need to know where to look.

Most Shopify stores share the same weak points, and fixing them can change everything. See how we approach it here: https://lnkd.in/dCCx-kzp

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

LinkedIn Growth Hacker✌️ ||Believe in Smart work💥 || Content Creator🖋️|| Believe in Opportunities💫|| Adding a little spark✨

LinkedIn Growth Hacker || Marketing || Believe in Smart work || Content Creator || Believe in Opportunities

Hello LinkiFam 👋

This side Vidhi,Thanks for visiting my profile .

We live in a digital age where your online presence a reputation matter more than ever.

I love to help people shine online and become their ownbrands. The power of social media is undeniable.

Building your personal brand is like planting a seed today that will grow into a fruitful tree tomorrow.

You might be wondering how can I help you grow your personal brand online. 

I can help you in following ways:-

📌LinkedIn Profile Management 
📌Content Marketing 
📌Social Media Manager 

If you are someone who wants to harness the power and potential of branding the right way online, let's connect.

For Services DM me or drop a mail at v.toshniwal2828@gmail.com

Technology 👩‍💻excites me and I'm always in the awe of the change it drives in world🌍

Vidhi Toshniwal

A friend of mine just crossed $10K in a single month.

And what shocked me wasn’t the money,
it was how it started.

Not with a big team.

It started with her sitting on her bed… typing one simple line into Replit Design Mode.

Just two months earlier, she was stuck.

She had an idea for an AI image generator app, users could type a description and instantly get a professional-quality image for social media, presentations, or marketing, but every time she tried to create a website or app for it, she froze.

“I’m not a designer.”
“I can’t build a site.”
“What if it looks unprofessional?”

So the idea kept collecting dust.

One random night, she tried Replit Design Mode out of pure frustration. Typed a single sentence describing her idea.

And boom, in under 2 minutes, she had:

✓ A clean, aesthetic, professional landing page
✓ A fully designed app interface where users could generate images instantly
✓ Interactive elements like image previews and download buttons
✓ A version she could edit in normal English
✓ The option to turn it into a full app with Convert to App

Zero coding.

She published it the SAME night.

The next week, she started getting users.
Her app went viral among small businesses and creators.

By month two, she hit $10,000 in revenue.

Not because she was “lucky.”
But because she finally removed the walls between ideas → execution.

If you’re waiting for the perfect moment… stop waiting.

Sometimes your life changes in the 2 minutes you decide to actually start.

Try it yourself → https://replit.com

Last night, I did something crazy.

I built a full AI Meeting Assistant app on Replit…

and I’m still shocked at how fast it happened 🤯

I opened Replit with one simple idea:

“An AI meeting assistant that takes notes, creates summaries, and sends tasks.”

That’s it.

I typed the description…
and in under 2 minutes, the entire design appeared.

Like magic.

➡️ Clean dashboard
➡️ Note-taking space
➡️ Auto-summary section
➡️ Task list with assignees
➡️ Email/Drive export buttons
➡️ Fully mobile-ready

Then I clicked Convert to App…
and suddenly it wasn’t just a design.

It became a working product.

Before Replit, this would’ve taken:
days of wireframing,
hours of meetings,
and endless “Can you send the updated version?”

Now it takes:
one prompt.
one click.
one minute.

This genuinely felt like the fastest idea → reality moment of my life.

If you’ve been sitting on an idea, big or small,
this is your sign to finally build it.

Do check it out: https://replit.com

P.S. Dropping the first AI tool I created using Replit 🔥

RIP CODERS! This AI can FULL APPS and Websites for you in minutes!

Introducing ABACUS AI DEEP AGENT - The AI Agent that builds full Apps, Saas, Websites, other AI Apps, and much more...!  

https://lnkd.in/gJctD8mz

HERE ARE ALL THE FANTASTIC FEATURES

1. Build A Full Stack App In One Shot
Complete, production-ready website from a single prompt. Including a dynamic form and a fully integrated database.

2. Create Interactive Games 
DeepAgent instantly creates interactive games, such as Conway’s Game of Life, Sudoku, Hot or Not, in one shot, and many more. All from a single prompt, without any coding!

3. Create Presentations with Images and Graphs
Instantly creates beautiful presentations with detailed information, graphs, charts, and images, saving 4-5 hours at least.

4. Embed AI In Your Vibe-Coded Apps
DeepAgent instantly creates other AI apps, such as a dating advisor, a mindful coach, a sports coach, car info, and a dietitian - essentially, ChatGPT but tailored for personal use cases!


5. Create Technical Deep Research Reports
Instantly writes detailed research documents. Perfect for founders, analysts, marketers, and students.

6. Raw Data to Visual Insights and Dashboards
DeeAgent analyses your XLS and CSV files in detail, extracting key metrics and instantly generating clear and insightful graphs to visualize your data.

7. AI Travel Hacker
DeepAgent browses the web in real time to find and compare the best and cheapest flights, hotels, and events to automate your life. Basically, your assistant for 24/7

8. ABACUS AI DEEP AGENT Includes CHATLLM
All-in-one AI Super assistant, Generate images and videos, Chat with PDFs and docs, Create presentations & reports, CodeLLM - AI Code editor

This all-in-one tool can replace all your AI tools! Give it a shot!

https://lnkd.in/gJctD8mz

(26) LinkedIn

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Last week on a trip, my phone battery died.

And I guess we’ve all been there 😉

Perfect sky, perfect moment… but the phone just couldn’t keep up.

So when I saw Moto g67 POWER 5G “phone tombstones” floating around online, I laughed way too hard.

Because… yeah, been there.
“Camera died mid-sunset.”
“Battery gave up halfway up K2.”

Too real.

Then I read about their #UnstoppableChallenge, where creators travel India’s longest routes on just one charge.

No power banks.
Just trust in that 7000 mAh battery.

And 50MP Sony Lytia 600 Camera photograph.

What a quality of photo.

All that power and performance at just ₹14,999* — not gonna lie, that’s bold.

And kind of refreshing to see a brand actually prove its point instead of just saying it.

Because if there’s one thing this generation doesn’t do,
it’s choose this or that.
We do both.

Hustle and chill.
Shoot and scroll.
Create and consume.

Moto just… got it right this time 😎

Flipkart
#ThisAurThatwithMotoG67POWER5G #SaleStartsFrom12thNovemberOnFlipkart #Ad

Weddings these days?
Straight up Bollywood mode 😂

And dulha entries?
Full action-movie energy.

Horses, jeeps, vintage cars…
bas jetpack hi baaki hai 😂

I saw the new Shaadi.com film today and honestly, it felt like a gentle roast for our entire generation.

“Sahi entry se zyada important hai, sahi hero ki entry.”

Funny, real, and a reminder we seriously needed.

In a world chasing aesthetic weddings,
maybe it’s time we focus on authentic partnerships too.

Loved how they turned a cultural habit into a clever message, light, humorous, and still spot-on.

Who else felt personally attacked by this ad? 😭🔥

I've always believed travel wasn’t tiring, planning was.

Choosing a place to stay is one task.
Choosing how to get there is another.

Syncing them?
A whole battle.

But recently, while checking out The Hosteller properties, I discovered something surprisingly useful.

You can now book RedBus tickets directly on The Hosteller website.

No redirects.
No confusing tabs.

Just a simple, dedicated page where you book your bus through RedBus without leaving The Hosteller ecosystem.

Which basically means:

✔️ Stay? Sorted.
✔️ Travel? Sorted.
✔️ Experience? Already smoother.

My entire flow now looks like this:

1. Pick my Hosteller stay
2. Open their RedBus page
3. Check buses to that exact destination
4. Compare timings, seats & prices
5. Book everything from one single website

No double-checking arrival times.
No stress.

For someone like me who loves last-minute plans, this is exactly the kind of update that actually encourages more travel.

Because when planning becomes frictionless, travel becomes natural.

It made me realize something simple:

Travel doesn’t require more time; it requires fewer steps.

And honestly, credit to Hanuman Singh 🦍, he showed me this integration and made me realize how much smoother travel feels when everything sits in one place.

Visit here: https://lnkd.in/g8ptwG4h

I just cancelled my $20 ChatGPT Subscription. Because I Found This All-in-one AI tool that’s actually 10x better!

Introducing ChatLLM by Abacus AI. All AI tools in one place!  - 
https://lnkd.in/gQupAPRj

HERE ARE ALL THE FANTASTIC FEATURES

1. ACCESS TO ALL THE SOTA LLMs
ChatGPT-o3,  o4, Claude 4, Gemini 2.5, Grok 3, DeepSeek, and many more

2. IMAGE & VIDEO GENERATION
Using the best AI models, FLUX, DALL-E, Ideogram, Kling, Runway, Luma & many other tools to turn your ideas into amazing pictures & videos.

3. BUILDING LANDING PAGES & WEBSITES
A simple prompt instantly gives you live website previews. Edit everything—colors, text, layout—effortlessly!

4. AI PRESENTATIONS
ChatLLM allows you to generate Word, Excel, or PowerPoint files quickly with a single prompt. It is quick, simple, and time-saving.

5. AI PERSONAL ASSISTANT - OPERATOR
AI handles tasks for you 24/7, even while you’re asleep. It can search the web and take action, acting like a personal assistant that never needs a break.

6. CHAT WITH PDF
You can work with any document, no matter how long or short & when things get complicated, get a quick summary that makes sense.

7. HUMANIZE AI CONTENT
RIP AI Detectors. Generate your AI content. Just click the "Humanise" icon, choose your preferred tone, and the text will become human.

8. SEARCH THE WEB
RIP Perplexity - ChatLLM gives real-time answers with trusted sources, images, and videos.

9. DEEPAGENT (To literally do everything)
Create mobile Apps, Websites, Technical reports, presentations and much more with simple prompts. Make edits with simple english!

10. AI CODE EDITOR + ASSISTANT: CODELLM
This AI Code Editor helps you write, run, and perfect your code with ease. Vibe Coding it is!

This all-in-one tool can replace all your AI tools for just $10 a month! Give it a shot!

https://lnkd.in/gQupAPRj

We all know that one Rahul.

Buys a gym membership. Goes once. Click a mirror selfie.

And vanishes faster than motivation on a Monday. 💀

Anytime Fitness India x SW Network (Sociowash) just dropped a campaign that roasted every “Rahul” in India and honestly, it’s marketing built different. 

Then they doubled down,
Billboards across India calling out all the “I’ll start Monday” gym ghosts.

This campaign isn’t preaching fitness,
it’s bullying you (nicely) into showing up.

Witty. Savage. Real.

Exactly how modern marketing should feel. 💯

If you’re Rahul, or know a Rahul tag them before they renew again. 😏

When you’ve been watching the Indian marketing space closely, some partnerships just click the moment you hear them. For me, Asian Paints stepping in as the Official Partner of India Home Cricket with BCCI felt like that instant “ah, this fits” moment.

Asian Paints have always been more than paints and shade cards. It’s one of those rare Indian brands that has shaped how we express, decorate, and emotionally connect with our homes for decades. And if there’s one thing that connects India like home, it’s cricket. The sport brings together 1.4 billion people with the same emotion, at the same moment, even if everything else in the country feels different.

So the timing makes sense. Asian Paints has built marketing credibility over the years, especially through memorable campaigns around festivals, families, and stories. Stepping into cricket now feels like a natural extension of that journey, not a sudden sponsorship move. 

A legacy brand entering a legacy sport, not for a cameo, but for a long, smartly planned partnership. Curious to see what this looks like when the colour, emotion and stadium energy all come together.

#AsianPaints #BCCI #TeamIndia #IndiaHomeCricket #BrandStrategy #MarketingLeadership #CricketInIndia #MarketingInsights

Firstly, love how they have announced a period tracker on the app. 

Secondly, a period tracker on a quick commerce app is probably what we needed long back but I am glad someone did it finally. Love the thought behind this 👏

Relaxxxxx everyone 💆! Admin just got their period 🫠🫠🫠🫠. But good news… we now have a Period Tracker on Instamart so you’ll know exactly when your Bloody Hell days are coming. 

Check out the Period Tracker, link in the comments👇

AI’s foundation is being rebuilt, faster than you think. 

Daytona putting 1,500 builders on the Warriors court? 

That’s the scale of change we’re witnessing. March 9 might just reveal where compute is headed

The infrastructure layer is being rebuilt for AI, agents, and a new kind of cloud.

So we’re hosting our inaugural Daytona COMPUTE Conference on the Warriors’ home court, bringing 1,500 builders together.

March 9, 2026

Apply for tickets → https://lnkd.in/d32QFJWm

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The Battle

Gert Mellak

Vidhi Toshniwal

Followers

Posts

Engagements

Likes

Performance ScoreGert Mellak's LinkedIn Performance

Performance ScoreVidhi Toshniwal's LinkedIn Performance

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The Battle

Gert Mellak

Vidhi Toshniwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gert Mellak's LinkedIn Performance

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Performance ScoreGert Mellak's LinkedIn Performance