Most ecommerce brands have 3-5 revenue gaps worth $10K-$50K monthly in unrealized revenue. 

Not from lack of traffic.

But from fixable SEO and conversion issues that compound daily.

After 20+ years in digital marketing and running SEO for multiple 8-figure brands, I built SEOLeverage to close these gaps fast. 

No endless retainers. No audits that sit in folders. 

Just focused 30-day Revenue Sprints that capture measurable results.

What I Do:
→ Identify revenue gaps costing $5K-$50K+ monthly
→ Deploy Revenue Sprints that close gaps with surgical precision
→ Transform SEO from a cost center into a revenue multiplier

Recent Client Wins:
→ $96K annual revenue captured for an online education platform (one content optimization sprint)
→ $111K annual gap closed for a food & beverage brand (ranking optimization)
→ 75x ROI for a Shopify store through internal linking fixes ($287K annual impact)

The Reality:
Your competitors aren't smarter. They're just not leaving revenue on the table.See what you're leaving uncaptured → seoleverage.com/diagnostic

Over the last years, I've had the pleasure to help some amazing experts with SEO, such as Ezra Firestone, Allan Dib, or James Schramko.

Ready to close your biggest gap? Book a free Revenue Discovery Call: seoleverage.com/bookgert

Gert Mellak

Most ecommerce SEO audits fail.

Not because SEO doesn’t work, but because the audit itself is broken.

I’ve seen audits that are:
• Overloaded with technical checklists
• Completely disconnected from revenue

Here’s the shift that actually works: Replace massive audits with 30-day SEO sprints.

Focus on high-impact fixes.
Measure results.
Repeat.

If you want the full breakdown on why traditional audits fail and what works better instead, this article explains it clearly:

https://lnkd.in/eZXf-Rw9

SEO Consulting, AI SEO, Cross-Platform Marketing Strategies, E-Commerce SEO

Why Most ecommerce SEO audits fail

Ecommerce SEO in 2026 is not about doing everything. I learned that the hard way.

What actually works for me now is focus.

I look for the gaps that impact revenue.

I fix them fast. Then I measure what actually moves the needle.

That is why SEO revenue sprints win.

Less guesswork. More real results. That is modern ecommerce SEO.

Don’t just audit, execute. Learn to see why traditional ecommerce SEO audits are failing in 2026: https://lnkd.in/eZXf-Rw9

#EcommerceSEO #RevenueDrivenSEO #SEOStrategy #EcommerceGrowth

What Modern Ecommerce SEO Needs in 2026

User context matters (a lot), so AI visibility tracking lacks actual relevance.

Author of Product-Led SEO | Strategic SEO/AEO & Growth Advisor/Consultant | Angel Investor| Newsletter Productledseo.com| Please add a note to connection requests.

Every CMO I meet is obsessing over LLM rankings.
But they aren't seeing what is coming around the corner: personalized context is about to make all of that irrelevant.

In September, I called it an apocalypse in my newsletter, but now I am even more convinced that this will be catastrophic, having seen glimpses of it in my own chats. 
https://lnkd.in/dedg4-ps

Your ChatGPT/Claude/Gemini  will know your industry, your role, your past conversations, your preferences. When you ask for marketing advice, it won't give you the same answer it gives everyone else.

It'll factor in that you're B2B SaaS, that you've mentioned budget constraints before, that you prefer data-driven approaches.

Universal LLM rankings become meaningless when every response is contextually unique.

The brands winning in this reality won't be the ones gaming today's AI outputs. Instead, they'll be the ones building genuine authority with their ICPs that AI models trust across contexts.

TL;DR  tracking your "position" in a system designed to give everyone different answers is the new vanity metric.

In Spain, TikTok.com is 4th in the list of most cited domains in AI overviews.

Anybody still thinking that tiktok is not relevant,
think again!

¿Youtube, Reddit...? ¿Qué cita más la IA en España? Te lo contamos aquí 👇 

(📈Datos de Brand Radar en octubre)

Da un paso más y analiza los dominios o páginas que la IA cita con mayor frecuencia cuando menciona tu marca o el tema de tu interés en Brand Radar, para empezar a trabajar en cómo aparecer en esas respuestas de IA.

Dominios más citados por la IA en España.pdf

Everyone thinks SEO problems mean “bad content.”

This one didn’t.

The real issue? A messy site structure.

Google had no idea which page should rank.

So I skipped the massive audit. I ran one focused SEO sprint.

4 weeks. Clear priorities. Real fixes.

The result? Cleaner signals. Stronger rankings. SEO that actually moved the needle.

This is what an SEO sprint really looks like.

Curious why traditional ecommerce SEO audits often fail and how a sprint approach beats them? Check out this article: https://lnkd.in/eZXf-Rw9

#SEOSprint #TechnicalSEO #SEOResults #SEOStrategy

What an SEO sprint actually looks like (with real numbers)

I've just created a list of hot 608 leads in the market for one of my clients' product based on just one competitor's post within 15 minutes while checking e-mails and drinking coffee.

Years ago, I learned from Dean Jackson about visible and invisible prospects. 

If you're selling roofing, houses with an old, partly damaged roof are visible prospects. Send them flyers or knock on their door.

It's tougher to get invisible prospects raise their hands, 
but your bigger competitors might be doing you a favor,
getting THEIR followers to raise their hand for you.

Such a raise of hands happens all the time on LinkedIn, but I've yet to see someone leverage it:

Imagine your competitor publishing a post saying "Comment GROWTH on this post to receive our framework to do XYZ."

The list of commenters below ... is a raise of hands of people who would love to have what that person promises.

Chances are, they're largely similar to your ideal client.

Now, fetch those names and linkedin profiles, and hand them over to sales
to follow up very timely (they want this NOW).

Have fun!

PS: Don't think of scraping those data points manually, use Claude Code and you'll already have this feature ready when the next competitor wants to hand them over their post campaign's results on a silver platter.

When you pause a moment to think about it, it's just mind-blowing:

We live in a time where I can 

1. watch a conversation between Rand Fishkin and Michael King about AI search optimization (great talk btw) and while I'm watching it,

2. head over to chatgpt to brainstorm an idea for an app

3. take this idea to Gemini to formulate an SRS for development

4. take the SRS to Windsurf and get it to code a prototype using Anthropic Claude Opus 4.5

5. Add DataForSEO's API

and now, 2 hours later, have a working prototype of a rank tracker that tracks keywords + their fanout queries that I want to consider.

This provides me with a quick, overall idea of my client's topic-relevant visibility vs. their competitors, which we can use as one part of the visibility analysis.

Is it ready for production? No, of course not (yet).

Does it look pretty? Not really.

Does this approach still have flaws? Sure!

Is it good enough to run some tests for my clients and maybe share a few screenshots when they ask about their status in top fanout queries?

You bet!

___
My name is Gert Mellak, I'm the founder of SEOLeverage.com where we help brands leverage the latest (often proprietary) tools and technologies to be found online. 

DM to chat!

Independent SEO Consultant | Hired by HP.com, eBay Kleinanzeigen, Better Homes & Gardens, Bed Bath N’ Table

Heads-up: I now have access to Google's new Business Agent feature in Merchant Center for several US accounts.

This was part of Google's major announcement yesterday related to new tools for the agentic shopping era.

If you work in eCommerce SEO, there is now another reason why you should be paying even closer attention to your product feeds and GMC Next.

The new Business Agent tab in GMC Next allows you to claim your brand to start customising your agent to answer customer questions, recommend products and more.

In the coming months, retailers will be able to train the agent based on their data, access new customer insights, provide offers for related products and enable direct purchases — including agentic checkout — within the experience.

It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales.

Looking forward to testing this out!

[...] there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The one question that ended three weeks of paralysis.

A client came to a call stuck. He'd been trying to make a hiring decision for three weeks. Should he hire this person? Should he wait? Should he look for someone better?

He'd gone back and forth so many times he was exhausted.

I stopped him. Would you rather have this person, or nobody?

He paused. This person.

Then hire them.

But what if—

No. You just answered the question. Hire them.

He laughed. Then realized I was serious.

Here's what kills a lot of people. They think more thinking equals better decisions. But there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Most decisions are reversible. The power in most decisions is in the hindsight. That's when you review what you did and learn from it.

If you hire someone and it doesn't work, you let them go and do it again with all that feedback in hindsight.

Plus hiring is a great deal. You hire people on an installment plan. It might not work for them, might not work for you. So might as well get started instead of deferring forever.

If you launch an offer and it flops, you change it.

The cost of a wrong decision is almost always lower than the cost of no decision.

Because no decision means no progress. And no progress means you're stuck exactly where you are.

My client hired the person the next day. Three months later, still there, doing good work. Not perfect, but good enough. That freed him up to focus on the next thing.

Here's the framework. When you're stuck on a decision, ask yourself: is this reversible?

If yes, make the call. You can always adjust later.

If no, sleep on it. Your grandparents were right. But only once.

Most decisions don't deserve three weeks of your mental bandwidth. They deserve 10 minutes and a commitment to move forward.

What decision have you been avoiding that's actually reversible?

Hacking Immigration Law LLC

- Collected and analyzed campaign performance data, utilizing audience feedback to assess success and make data-driven improvements.
- Developed and executed a comprehensive marketing plan, resulting in a 15% increase in overall firm visibility and 25% growth in qualified leads.
- Consistently boosted the number of qualified leads weekly, focusing on high-conversion strategies, and contributed to a 20% reduction in cost per lead.
- Organized and coordinated 3+ successful marketing events annually, increasing client engagement and generating more inbound inquiries.
- Designed and implemented firm-wide content strategies that improved social media interaction by 35% and increased overall engagement.
- Conducted market research to understand organizational needs and target audience, aligning marketing strategies accordingly.
- Maintained brand consistency across all channels, both online and offline, ensuring cohesive communication.
- Evaluated SEO and social media campaigns, providing insights for optimization and driving improved results.
- Managed the publication of marketing content, including newsletters, social media posts, and advertising materials.
- Collaborated with vendors, advertising consultants, and SEO agencies to enhance campaign performance and streamline operations.
- Tracked key marketing metrics, reported on progress, and identified opportunities for growth to the leadership team.

Marketing Manager

- Develop and implement marketing plans, including promotional calendars and programs, new product campaigns, and other marketing projects.
- Ensure brand messaging consistency among all channels, both online and offline.
- Plans and executes the promotion schedule to optimize growth and profitability. 
- Oversees and coordinates email, ads, sales, SEO and social marketing.
- Regularly report on the effectiveness of marketing campaigns. Make data-based recommendations regarding future direction and execute plans accordingly.
- Responsible for monthly reports for all marketing departments to the leadership team.
- Conduct market research to better understand the organization's marketing needs and target audience.
- Develop and manage marketing budgets: monitor costs and budget.
- Develop sales forecasting and product branding plans.
- Establish and grow a target market share.
- Monitor and optimize campaigns and programs while ensuring communication across departments. Work independently within the Marketing Department to contribute to ongoing efforts to support marketing and brand strategies.
- Interpret data and metrics to create marketing strategies that activate? Clients throughout their lifecycle use analytical and quantitative skills.
- Track Key Performance Indicators (KPIs) to determine the outcomes of team members.
- Supervise a marketing team, including providing training and supervision, distributing assignments/workload, setting schedules, and monitoring deadlines.

Director of Marketing and Sales

Collected and analyzed data on campaign performance, using audience feedback to assess success and identify improvements.
Created visually appealing graphs and presentations to communicate insights to business decision-makers.
Conducted market research to understand organizational marketing needs and target audience preferences.
Assisted in organizing and attending sponsored marketing events, ensuring seamless execution.
Oversaw the design and production of marketing materials, coordinating with vendors.
Evaluated SEO and social media campaign progress, providing data-driven insights for optimization.
Managed the publication of marketing content, including social media posts, newsletters, and advertising materials.
Researched and proposed new marketing strategies, contributing to the implementation of marketing programs.
Collaborated with external advertising consultants and SEO agencies to enhance campaign performance.
Tracked and reported on key marketing metrics, highlighting opportunities for growth.
Engaged with former clients, employers, and lawyers through targeted marketing efforts.

Marketing Associate

Austral University

Analyzed, designed, and executed sales and communication strategies, resulting in a 20% increase in lead generation.
Managed and followed up with clients, maintaining a 90% client retention rate.
Established and nurtured institutional contacts, generating 5+ partnership agreements annually.
Utilized CRM systems, including Salesforce and Microsoft Dynamics, to track and optimize client interactions, improving sales efficiency by 15%.
Coordinated 3+ institutional events per year as part of the sales strategy, increasing prospect engagement.
Organized monthly marketing strategies to boost postgraduate program sales, contributing to a 25% increase in enrollment.

Commercial Executive

Assisted in the development and execution of marketing and communication strategies to support business goals.
Managed content creation and distribution across digital platforms, ensuring alignment with brand messaging.
Conducted SEO research and optimization, improving website visibility and search rankings by utilizing best practices.
Coordinated marketing campaigns, including email marketing, social media, and paid ads, to drive engagement and lead generation.
Maintained and updated the Salesforce CRM, tracking client interactions and contributing to more effective lead management.
Collaborated with cross-functional teams to create marketing materials, such as newsletters, brochures, and social media posts.
Monitored and analyzed marketing metrics to report on campaign performance and suggest improvements.
Assisted in organizing promotional events and webinars to increase brand awareness and customer engagement.

Marketing & Communication Assistant

Marketing enthusiast with 5+ years of turning bold ideas into standout campaigns. Skilled in Salesforce, HubSpot, Mailchimp, Google Analytics, SEMrush, Search Console, Pipedrive, and Airtable, I blend tech-savvy insights with creative strategy to engage diverse audiences and drive real results. From leading teams to boosting brand visibility by 15%, growing qualified leads by 25%, and increasing social media engagement by 35%, I’m all about combining data with originality to make marketing magic happen. Let’s connect!

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Gert Mellak

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The Battle

Gert Mellak

Mariajosé Acevedo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gert Mellak's LinkedIn Performance

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