Platform Leverage

PlatformLeverage is a marketing consultancy specializing in audience-platform research and cross-platform marketing strategies.

Founder, CEO

Search Engine Land

Contributing content around Online Reputation Management, SEO and AI.
https://searchengineland.com/author/gert-mellak

Contributor

SEOLeverage

SEOLeverage is an International SEO agency focusing on increasing your organic conversions.

With site audits and ongoing consulting, paired with an outstanding app for machine-learning and AI insights, SEOLeverage is helping more and more online businesses and local businesses grow with SEO.

My team at SEOLeverage has a vast experience in SEO,
ranging from 5-10+ years of daily focused SEO strategy and implementation.

Get the SEO momentum started: seoleverage.com

solicom consulting sl

Solicom is a digital consulting firm specializing in business process automation, strategic marketing and e-commerce.

Founder

Regus

SEO Consultant

Online reputation management is crucial to your business's success. Ensuring your brand is represented positively across platforms is just as important as driving traffic. At SEOLeverage.com, we specialise in helping businesses build and maintain a strong online presence that fosters trust and authority.

As the founder and CEO of SEOLeverage.com, my mission is to help businesses like yours achieve measurable and sustainable SEO success. My team of 25 senior SEO experts specialises in conversion-driven SEO strategies and comprehensive online reputation management across all platforms, ensuring your brand gets the visibility and trust it deserves.

In a fast-paced digital world, we focus on timeless SEO principles that drive real results—better traffic, qualified leads, and increased sales for your business.

Ready to elevate your brand's online presence? Let’s get you consistent visibility and SEO results that matter.

Message me today to see how we can help your business grow!

Gert Mellak

Your competitors aren't smarter. They're just not wasting page authority.

See your leaks: seoleverage.com/calculator

E-Commerce SEO + AI | Helping Brands Fill $100K+ Revenue Leaks

FROM INVISIBLE TO $287K

Thinking about replacing your 1,000-page website with an AI-generated one? Think again!

@Gregmerrilees explains why your hard-earned SEO and content authority can’t just be replicated overnight. And discover how AI can enhance your site without losing the results you’ve built over time.

Check out the full podcast article here: https://lnkd.in/dC_dK-Nb

#WebDesign #AI #Personalization #ConversionRate #WebsiteStrategy

With all the #semrush buying, how does #adobe have time to do guest post outreach these days? 

Look what I just got (for real!) 😜

I recently discussed how we often misplace our SEO focus—optimizing for “perfect” speed scores while ignoring what truly drives revenue.

A few milliseconds faster doesn’t equal higher rankings. It’s about prioritizing improvements that move the needle.

Curious where your SEO investment should really go?  https://seoleverage.com/

I'm seeing content-to-code ratio come up a lot in some AI visibility tools as a recommended action step to work on for AI Search optimization, but have my doubts ... 

Has anybody seen anything that supports that argument?

Wil Reynolds Steve Toth Lily Ray Michael King Dixon Jones Aleyda Solís Dan Petrovic

No A $3.5M Shopify store was ranking position 28 for their money keywords.

Competitors with weaker domains were in the top 3.

The problem: 186 product pages, zero internal links to category pages.
Google couldn’t tell which pages mattered.

We fixed it in 4 weeks:

Added contextual internal links from product pages
Rewrote category descriptions as buying guides
Added FAQ schema
Fixed crawl budget waste on 2,400 parameter URLs

Result: Position 28 to position 4 across 12 categories. 2,147 new qualified visitors monthly. $287,364 annual revenue increase.

38x ROI first year.

Your competitors aren’t smarter. They’re just not wasting their page authority.

If you’re doing $1M+ in e-commerce, you probably have revenue leaks like this. See your number: https://lnkd.in/dtgdKubh

SEO is completely dead, right?

Unless you get a really good feeling for your target audience,
and focus on the small portion of things that actually move the needle!

SEO can grow your business, or help you recover revenue you are losing. 

Most new clients come to us to fill specific revenue leaks that we help them estimate in $$ numbers with our calculator first. 

The focused 30-day sprint approach then gets everybody necessary on board and helps fix isolated issues to recover revenue and see results fast.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The SEO Secret Most Agencies Hide From You

Most SEO agencies want you on endless retainers.

They audit everything. Work on 20 things at once. Keep you busy with approvals every week.

Here's what the smart ones do instead:

They calculate exactly how much revenue you're losing right now. They identify the one leak costing you the most. They fix it in 30 days. Then they prove it worked.

My partner Gert Mellak just showed me his new approach:

Instead of $5K per month forever, it's $7,500 for one focused sprint. Instead of analyzing everything, he plugs one revenue leak. Instead of constant meetings, you get two calls and three approvals.

The difference? You know the exact value before you start.

One client recovered $96K annually from a single overlooked segment. Another got $9K monthly from reorganizing internal links. A third ranked first just by changing one homepage paragraph.

The calculator shows you what you're losing. The sprint fixes it. The result speaks for itself.

SEO isn't mysterious. It's math.

Most agencies benefit from complexity. The good ones profit from clarity.

After auditing hundreds of eCommerce sites, I’ve learned this:

You don’t need a full audit to find where revenue is leaking. You just need to know where to look.

Most Shopify stores share the same weak points, and fixing them can change everything. See how we approach it here: https://lnkd.in/dCCx-kzp

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

Hacking Immigration Law LLC

- Collected and analyzed campaign performance data, utilizing audience feedback to assess success and make data-driven improvements.
- Developed and executed a comprehensive marketing plan, resulting in a 15% increase in overall firm visibility and 25% growth in qualified leads.
- Consistently boosted the number of qualified leads weekly, focusing on high-conversion strategies, and contributed to a 20% reduction in cost per lead.
- Organized and coordinated 3+ successful marketing events annually, increasing client engagement and generating more inbound inquiries.
- Designed and implemented firm-wide content strategies that improved social media interaction by 35% and increased overall engagement.
- Conducted market research to understand organizational needs and target audience, aligning marketing strategies accordingly.
- Maintained brand consistency across all channels, both online and offline, ensuring cohesive communication.
- Evaluated SEO and social media campaigns, providing insights for optimization and driving improved results.
- Managed the publication of marketing content, including newsletters, social media posts, and advertising materials.
- Collaborated with vendors, advertising consultants, and SEO agencies to enhance campaign performance and streamline operations.
- Tracked key marketing metrics, reported on progress, and identified opportunities for growth to the leadership team.

Marketing Manager

- Develop and implement marketing plans, including promotional calendars and programs, new product campaigns, and other marketing projects.
- Ensure brand messaging consistency among all channels, both online and offline.
- Plans and executes the promotion schedule to optimize growth and profitability. 
- Oversees and coordinates email, ads, sales, SEO and social marketing.
- Regularly report on the effectiveness of marketing campaigns. Make data-based recommendations regarding future direction and execute plans accordingly.
- Responsible for monthly reports for all marketing departments to the leadership team.
- Conduct market research to better understand the organization's marketing needs and target audience.
- Develop and manage marketing budgets: monitor costs and budget.
- Develop sales forecasting and product branding plans.
- Establish and grow a target market share.
- Monitor and optimize campaigns and programs while ensuring communication across departments. Work independently within the Marketing Department to contribute to ongoing efforts to support marketing and brand strategies.
- Interpret data and metrics to create marketing strategies that activate? Clients throughout their lifecycle use analytical and quantitative skills.
- Track Key Performance Indicators (KPIs) to determine the outcomes of team members.
- Supervise a marketing team, including providing training and supervision, distributing assignments/workload, setting schedules, and monitoring deadlines.

Director of Marketing and Sales

Collected and analyzed data on campaign performance, using audience feedback to assess success and identify improvements.
Created visually appealing graphs and presentations to communicate insights to business decision-makers.
Conducted market research to understand organizational marketing needs and target audience preferences.
Assisted in organizing and attending sponsored marketing events, ensuring seamless execution.
Oversaw the design and production of marketing materials, coordinating with vendors.
Evaluated SEO and social media campaign progress, providing data-driven insights for optimization.
Managed the publication of marketing content, including social media posts, newsletters, and advertising materials.
Researched and proposed new marketing strategies, contributing to the implementation of marketing programs.
Collaborated with external advertising consultants and SEO agencies to enhance campaign performance.
Tracked and reported on key marketing metrics, highlighting opportunities for growth.
Engaged with former clients, employers, and lawyers through targeted marketing efforts.

Marketing Associate

Austral University

Analyzed, designed, and executed sales and communication strategies, resulting in a 20% increase in lead generation.
Managed and followed up with clients, maintaining a 90% client retention rate.
Established and nurtured institutional contacts, generating 5+ partnership agreements annually.
Utilized CRM systems, including Salesforce and Microsoft Dynamics, to track and optimize client interactions, improving sales efficiency by 15%.
Coordinated 3+ institutional events per year as part of the sales strategy, increasing prospect engagement.
Organized monthly marketing strategies to boost postgraduate program sales, contributing to a 25% increase in enrollment.

Commercial Executive

Assisted in the development and execution of marketing and communication strategies to support business goals.
Managed content creation and distribution across digital platforms, ensuring alignment with brand messaging.
Conducted SEO research and optimization, improving website visibility and search rankings by utilizing best practices.
Coordinated marketing campaigns, including email marketing, social media, and paid ads, to drive engagement and lead generation.
Maintained and updated the Salesforce CRM, tracking client interactions and contributing to more effective lead management.
Collaborated with cross-functional teams to create marketing materials, such as newsletters, brochures, and social media posts.
Monitored and analyzed marketing metrics to report on campaign performance and suggest improvements.
Assisted in organizing promotional events and webinars to increase brand awareness and customer engagement.

Marketing & Communication Assistant

Marketing enthusiast with 5+ years of turning bold ideas into standout campaigns. Skilled in Salesforce, HubSpot, Mailchimp, Google Analytics, SEMrush, Search Console, Pipedrive, and Airtable, I blend tech-savvy insights with creative strategy to engage diverse audiences and drive real results. From leading teams to boosting brand visibility by 15%, growing qualified leads by 25%, and increasing social media engagement by 35%, I’m all about combining data with originality to make marketing magic happen. Let’s connect!

taplio

The Battle

Gert Mellak

Mariajosé Acevedo

Followers

Posts

Engagements

Likes

Performance ScoreGert Mellak's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gert Mellak

Mariajosé Acevedo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gert Mellak's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGert Mellak's LinkedIn Performance