Platform Leverage

PlatformLeverage is a marketing consultancy specializing in audience-platform research and cross-platform marketing strategies.

Founder, CEO

Search Engine Land

Contributing content around Online Reputation Management, SEO and AI.
https://searchengineland.com/author/gert-mellak

Contributor

SEOLeverage

SEOLeverage is an International SEO agency focusing on increasing your organic conversions.

With site audits and ongoing consulting, paired with an outstanding app for machine-learning and AI insights, SEOLeverage is helping more and more online businesses and local businesses grow with SEO.

My team at SEOLeverage has a vast experience in SEO,
ranging from 5-10+ years of daily focused SEO strategy and implementation.

Get the SEO momentum started: seoleverage.com

solicom consulting sl

Solicom is a digital consulting firm specializing in business process automation, strategic marketing and e-commerce.

Founder

Regus

SEO Consultant

Online reputation management is crucial to your business's success. Ensuring your brand is represented positively across platforms is just as important as driving traffic. At SEOLeverage.com, we specialise in helping businesses build and maintain a strong online presence that fosters trust and authority.

As the founder and CEO of SEOLeverage.com, my mission is to help businesses like yours achieve measurable and sustainable SEO success. My team of 25 senior SEO experts specialises in conversion-driven SEO strategies and comprehensive online reputation management across all platforms, ensuring your brand gets the visibility and trust it deserves.

In a fast-paced digital world, we focus on timeless SEO principles that drive real results—better traffic, qualified leads, and increased sales for your business.

Ready to elevate your brand's online presence? Let’s get you consistent visibility and SEO results that matter.

Message me today to see how we can help your business grow!

Gert Mellak

Your competitors aren't smarter. They're just not wasting page authority.

See your leaks: seoleverage.com/calculator

E-Commerce SEO + AI | Helping Brands Fill $100K+ Revenue Leaks

FROM INVISIBLE TO $287K

Thinking about replacing your 1,000-page website with an AI-generated one? Think again!

@Gregmerrilees explains why your hard-earned SEO and content authority can’t just be replicated overnight. And discover how AI can enhance your site without losing the results you’ve built over time.

Check out the full podcast article here: https://lnkd.in/dC_dK-Nb

#WebDesign #AI #Personalization #ConversionRate #WebsiteStrategy

With all the #semrush buying, how does #adobe have time to do guest post outreach these days? 

Look what I just got (for real!) 😜

I recently discussed how we often misplace our SEO focus—optimizing for “perfect” speed scores while ignoring what truly drives revenue.

A few milliseconds faster doesn’t equal higher rankings. It’s about prioritizing improvements that move the needle.

Curious where your SEO investment should really go?  https://seoleverage.com/

I'm seeing content-to-code ratio come up a lot in some AI visibility tools as a recommended action step to work on for AI Search optimization, but have my doubts ... 

Has anybody seen anything that supports that argument?

Wil Reynolds Steve Toth Lily Ray Michael King Dixon Jones Aleyda Solís Dan Petrovic

No A $3.5M Shopify store was ranking position 28 for their money keywords.

Competitors with weaker domains were in the top 3.

The problem: 186 product pages, zero internal links to category pages.
Google couldn’t tell which pages mattered.

We fixed it in 4 weeks:

Added contextual internal links from product pages
Rewrote category descriptions as buying guides
Added FAQ schema
Fixed crawl budget waste on 2,400 parameter URLs

Result: Position 28 to position 4 across 12 categories. 2,147 new qualified visitors monthly. $287,364 annual revenue increase.

38x ROI first year.

Your competitors aren’t smarter. They’re just not wasting their page authority.

If you’re doing $1M+ in e-commerce, you probably have revenue leaks like this. See your number: https://lnkd.in/dtgdKubh

SEO is completely dead, right?

Unless you get a really good feeling for your target audience,
and focus on the small portion of things that actually move the needle!

SEO can grow your business, or help you recover revenue you are losing. 

Most new clients come to us to fill specific revenue leaks that we help them estimate in $$ numbers with our calculator first. 

The focused 30-day sprint approach then gets everybody necessary on board and helps fix isolated issues to recover revenue and see results fast.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The SEO Secret Most Agencies Hide From You

Most SEO agencies want you on endless retainers.

They audit everything. Work on 20 things at once. Keep you busy with approvals every week.

Here's what the smart ones do instead:

They calculate exactly how much revenue you're losing right now. They identify the one leak costing you the most. They fix it in 30 days. Then they prove it worked.

My partner Gert Mellak just showed me his new approach:

Instead of $5K per month forever, it's $7,500 for one focused sprint. Instead of analyzing everything, he plugs one revenue leak. Instead of constant meetings, you get two calls and three approvals.

The difference? You know the exact value before you start.

One client recovered $96K annually from a single overlooked segment. Another got $9K monthly from reorganizing internal links. A third ranked first just by changing one homepage paragraph.

The calculator shows you what you're losing. The sprint fixes it. The result speaks for itself.

SEO isn't mysterious. It's math.

Most agencies benefit from complexity. The good ones profit from clarity.

After auditing hundreds of eCommerce sites, I’ve learned this:

You don’t need a full audit to find where revenue is leaking. You just need to know where to look.

Most Shopify stores share the same weak points, and fixing them can change everything. See how we approach it here: https://lnkd.in/dCCx-kzp

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

AdsLux

We help 7- and 8-figures purpose-driven ecommerce brands grow to $50M+ a year by using the profit-first SCALE5 ecommerce scaling system, Scrum, and cutting edge marketing technologies.

Chief Executive Officer

GrowthMentor

eCommerce Growth Mentor

AdVenture Media Group

• Brands I've helped grow: Slinger Bag, Grown Brilliance, Baketivity, WoodSpoon, Picture Frames, Motiv-Art, AccuQuilt, MemoryStitch, KetoKrate, Sports Illustrate's 888, Sofamania, NYF Advertising Awards, Mednax, Michael Aram, LifePro, Orthodox Auto, MakeStickers, PDF Extra, AIRVIA, NockNock, Prestige Time, M. Shanken Communications, Jacquie Aiche.
• Developed advertising strategies and creative concepts
• Consulted other media buyers on strategy for their own accounts
• Created Madgicx strategy playbook
• Managed Facebook and Google ads accounts for multiple ecommerce clients.
• Created detailed guidelines for copywriters and creative specialists
• Recruited other media buyers, copywriters, and creative specialists.
• Analyzed and recommended productivity tools as well as design agencies for collaboration purposes

Senior Paid Social Strategist/Head of Facebook Strategy

Chappell Digital Marketing

• Brands I've helped grow: Power Crunch, Angel's Skates, Sprinkle Pop, Waterboy, Element Wheels, Variant Wheels, VIP Preferred, Octi, Shop House Company.
• Oversaw omni-channel strategy for ecommerce brands.
• Managed Facebook and Google Ads media buying team.
• Created an Ultimate Black Friday & Holiday Advertising Strategies ebook.

Head Of Digital

Atelierele ILBAH

• Developed full Facebook ads course material for the largest professional training company in Romania
• Held live class training for business owners and digital marketers who passed committee-supervised exams and got certifications accredited by the local Ministry of Education

Facebook Ads Professional Trainer

Bunty SomRoy

• Managed Facebook ads accounts for TimeDoctor.com and Recess.io (one of Ryan Deiss's/DigitalMarketer.com's SaaS companies).
• Created ads funnel and strategy for the accounts.
• Developed copy and creative concepts and strategy.
• Assigned creative briefs to creative specialists
• Assigned copy to copywriters

Facebook Ads Account Manager

Augmen Digital

• Created Facebook ads campaign strategies for another agency's clients based on on-boarding questionnaire and further market research (competitor research, buyer personas, copy angles, creatives ideas, etc).
• Delegated tasks to Junior Media Buyer, Copywriter, and Creative Specialist for the purpose of building coherent Facebook ads campaigns.
• Created weekly reports for the on-going campaigns.
•  Audited account performance and came up with new strategies to improve KPIs.

Senior Facebook Media Buyer

Miravelli

• Created digital marketing strategy for women's fashion accessories store.
• Implemented Google Search Ads, Google Display Ads, Google Shopping, and Facebook ads campaigns.
• Lowered ad cost per purchase by more than 50% through advanced optimization techniques for all the main digital marketing channels.
• Created effective email list building strategies to collect leads as low as 3 cents/lead.
• Improved website UX and average conversion rate from 0.5% to 2.2%.

Founder & Digital Marketing Manager

Tom's Hardware

• Wrote security and technology news articles
• Wrote reviews for security software and hardware, smartphones, processors and cryptocurrencies
• Interviewed technologists from large companies such as Intel, IBM, Google, BMW, Volkswagen, and more.

Contributing Writer

TechDomino.com

• Managed a team of 9 contributors
• Created website architecture and designed the site's user experience.
• Created content marketing strategies and campaigns that increased revenues by more than 3X.
• Drove cheap traffic with good conversion rates to affiliate offers.

CEO at Adslux.com - We help health & supplement brands scale to $50M+ through profit-focused growth marketing strategies.

Experienced digital marketing specialist for over 15 years with studies in business administration and marketing. Passion for creating business and marketing strategies and always optimizing advertising campaigns for efficiency and performance. Have an analytical mind that's always looking to find patterns and trends even in small data sets. Love traveling to new countries I've never visited before and discover their rich histories.

Lucian Armasu

Nobody’s ready for how AI cinematic commercials are about to disrupt TV advertising.

This is the latest TV commercial we made for a SaaS partner of ours.

CEO, Adslux | I help subscription businesses find direct and predictable paths to scale without spending all of their time on marketing.

Jason’s success with Zigpoll lies in his simple belief: help every user reach their goal when using his app, and the rest will follow.

CEO @Noosa Labs where we buy and grow small profitable SaaS businesses | Venture Partner @LongJourney | Host of the Indie Board Session podcast

Every Indie founder dreams of freedom.
Building alone, shipping fast, and answering to no one.

But what happens when your success starts to depend on others?

That’s where Jason Zigelbaum, founder of Zigpoll, found himself.

After building a post-purchase feedback app for Shopify merchants, Zigpoll grew to $68K MRR, all managed by Jason alone.

No employees.
No meetings.
Just one founder doing it all: code, support, growth, operations.

But before Zigpoll, Jason had already built one Shopify app, until Shopify launched MetaFields and killed his product overnight.

That moment forced him to rethink everything: instead of chasing new ideas, he doubled down on feedback, iteration, and focus.

Today, Zigpoll thrives because Jason built it around his users.

Every feature, every update, every decision starts in his inbox.

And yet, growth brings new questions:
👉 When do you start delegating?
👉 How do you keep freedom while scaling?
👉 What happens when “doing everything yourself” stops working?

In this new episode of Indie Board Session, we unpack that shift, from solo hustle to sustainable systems, with Jason and co-host Elston Baretto of Tiiny Host.

Here’s what you’ll learn:
✅ How Zigpoll turned customer feedback into its growth engine
✅ When to delegate without losing control
✅ Why AI can’t replace intuition (yet)
✅ How to scale solo while protecting your freedom

🎧 Links in the comment below.

ChatGPT said I should use this as my positioning. Is it working?

“I’m super smart and I can help your business grow, even from a short conversation, call, or post.”

taplio

The Battle

Gert Mellak

Lucian Armasu

Followers

Posts

Engagements

Likes

Performance ScoreGert Mellak's LinkedIn Performance

Performance ScoreLucian Armasu's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gert Mellak

Lucian Armasu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gert Mellak's LinkedIn Performance

Performance ScoreLucian Armasu's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGert Mellak's LinkedIn Performance