Platform Leverage

PlatformLeverage is a marketing consultancy specializing in audience-platform research and cross-platform marketing strategies.

Founder, CEO

Search Engine Land

Contributing content around Online Reputation Management, SEO and AI.
https://searchengineland.com/author/gert-mellak

Contributor

SEOLeverage

SEOLeverage is an International SEO agency focusing on increasing your organic conversions.

With site audits and ongoing consulting, paired with an outstanding app for machine-learning and AI insights, SEOLeverage is helping more and more online businesses and local businesses grow with SEO.

My team at SEOLeverage has a vast experience in SEO,
ranging from 5-10+ years of daily focused SEO strategy and implementation.

Get the SEO momentum started: seoleverage.com

solicom consulting sl

Solicom is a digital consulting firm specializing in business process automation, strategic marketing and e-commerce.

Founder

Regus

SEO Consultant

Online reputation management is crucial to your business's success. Ensuring your brand is represented positively across platforms is just as important as driving traffic. At SEOLeverage.com, we specialise in helping businesses build and maintain a strong online presence that fosters trust and authority.

As the founder and CEO of SEOLeverage.com, my mission is to help businesses like yours achieve measurable and sustainable SEO success. My team of 25 senior SEO experts specialises in conversion-driven SEO strategies and comprehensive online reputation management across all platforms, ensuring your brand gets the visibility and trust it deserves.

In a fast-paced digital world, we focus on timeless SEO principles that drive real results—better traffic, qualified leads, and increased sales for your business.

Ready to elevate your brand's online presence? Let’s get you consistent visibility and SEO results that matter.

Message me today to see how we can help your business grow!

Gert Mellak

Your competitors aren't smarter. They're just not wasting page authority.

See your leaks: seoleverage.com/calculator

E-Commerce SEO + AI | Helping Brands Fill $100K+ Revenue Leaks

FROM INVISIBLE TO $287K

Thinking about replacing your 1,000-page website with an AI-generated one? Think again!

@Gregmerrilees explains why your hard-earned SEO and content authority can’t just be replicated overnight. And discover how AI can enhance your site without losing the results you’ve built over time.

Check out the full podcast article here: https://lnkd.in/dC_dK-Nb

#WebDesign #AI #Personalization #ConversionRate #WebsiteStrategy

With all the #semrush buying, how does #adobe have time to do guest post outreach these days? 

Look what I just got (for real!) 😜

I recently discussed how we often misplace our SEO focus—optimizing for “perfect” speed scores while ignoring what truly drives revenue.

A few milliseconds faster doesn’t equal higher rankings. It’s about prioritizing improvements that move the needle.

Curious where your SEO investment should really go?  https://seoleverage.com/

I'm seeing content-to-code ratio come up a lot in some AI visibility tools as a recommended action step to work on for AI Search optimization, but have my doubts ... 

Has anybody seen anything that supports that argument?

Wil Reynolds Steve Toth Lily Ray Michael King Dixon Jones Aleyda Solís Dan Petrovic

No A $3.5M Shopify store was ranking position 28 for their money keywords.

Competitors with weaker domains were in the top 3.

The problem: 186 product pages, zero internal links to category pages.
Google couldn’t tell which pages mattered.

We fixed it in 4 weeks:

Added contextual internal links from product pages
Rewrote category descriptions as buying guides
Added FAQ schema
Fixed crawl budget waste on 2,400 parameter URLs

Result: Position 28 to position 4 across 12 categories. 2,147 new qualified visitors monthly. $287,364 annual revenue increase.

38x ROI first year.

Your competitors aren’t smarter. They’re just not wasting their page authority.

If you’re doing $1M+ in e-commerce, you probably have revenue leaks like this. See your number: https://lnkd.in/dtgdKubh

SEO is completely dead, right?

Unless you get a really good feeling for your target audience,
and focus on the small portion of things that actually move the needle!

SEO can grow your business, or help you recover revenue you are losing. 

Most new clients come to us to fill specific revenue leaks that we help them estimate in $$ numbers with our calculator first. 

The focused 30-day sprint approach then gets everybody necessary on board and helps fix isolated issues to recover revenue and see results fast.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The SEO Secret Most Agencies Hide From You

Most SEO agencies want you on endless retainers.

They audit everything. Work on 20 things at once. Keep you busy with approvals every week.

Here's what the smart ones do instead:

They calculate exactly how much revenue you're losing right now. They identify the one leak costing you the most. They fix it in 30 days. Then they prove it worked.

My partner Gert Mellak just showed me his new approach:

Instead of $5K per month forever, it's $7,500 for one focused sprint. Instead of analyzing everything, he plugs one revenue leak. Instead of constant meetings, you get two calls and three approvals.

The difference? You know the exact value before you start.

One client recovered $96K annually from a single overlooked segment. Another got $9K monthly from reorganizing internal links. A third ranked first just by changing one homepage paragraph.

The calculator shows you what you're losing. The sprint fixes it. The result speaks for itself.

SEO isn't mysterious. It's math.

Most agencies benefit from complexity. The good ones profit from clarity.

After auditing hundreds of eCommerce sites, I’ve learned this:

You don’t need a full audit to find where revenue is leaking. You just need to know where to look.

Most Shopify stores share the same weak points, and fixing them can change everything. See how we approach it here: https://lnkd.in/dCCx-kzp

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

We free up online business owners from daily management so they have time to focus on their passions, strategy, and generating new business.

As a 7 or 8-figure founder with 5-25 employees, you’re drowning in operational chaos.

Your team asks you everything. You can’t take time off without fires breaking out. You built this business for freedom but feel trapped in daily management.

Sound familiar?

Unlike rigid operational frameworks that force you into one-size-fits-all systems, or generic consultants who give you cookie-cutter advice, I help founders with a personalized approach that works with what you already have.

Hi, I’m Lloyd Thompson, founder of VirtualDOO and author of “9 Ways to Leave Your Day-to-Day Operations.”

My team specializes in operational freedom for business owners who want their companies to run without them.

Our approach: Heart & Humour. We don’t just install systems that fall apart when we leave. We work with your team to build systems they own and understand.

We’re operating system agnostic - we take the best elements from multiple frameworks and tailor them to your specific needs. No long-term contracts, no rigid timelines.

Real results:
• William Wang saved $150K by avoiding an unnecessary hire
• Brendan Elias gained 20+ hours per week for product development  
• Tom Breeze automated processes that took hours into minutes

Ready to see where your business stands operationally?

Take my 5-minute Operations Readiness Assessment. I review every response personally and send you specific guidance within 24 hours.

https://virtualdoo.com/assess

Lloyd Thompson

I used to wear ‘busy’ like a badge. Now I see it for what it is: a trap.

Remember why you started your business?
I’m guessing it wasn’t to work harder than you did in a job.

When I left corporate, it took me more than a year to unwind the employee wiring in my head.

Five days on, two days off.
Early starts, late finishes.
The commute.
The fixed leave.
Someone else calling the shots.

Sound familiar?

In a recent conversation between Dale Beaumont and Omar Zenhom, Dale compared alcoholism with workaholism.
You can be addicted to work too.
And most founders don’t even realise they’re in it.

Nobody gets to the final moments of their life wishing they’d spent more time hunched over a laptop.

So when Nicole Baldinu and Omar invited me to spend a full day hanging out with a bunch of amazing business owners, playing games, laughing, and raising money for disadvantaged kids… I didn’t hesitate.

I didn’t need to ask permission.
My business ran without me.
And I came home with a full heart and a stack of new friends.
That feels like winning.

If you can’t take even one day off without things breaking, take my free assessment and let’s get you unplugged.

I fix operations for $3M-15M service businesses where everything depends on the founder

Yesterday I picked up a “Most Improved” trophy at Toastmasters (and trust me, there’s still plenty to improve!).

Two of our guests enjoyed it so much they’ve already decided to join and speak at next month’s meeting.

If you’ve ever thought about improving your speaking skills, confidence, or storytelling => Toastmasters is honestly one of the best bang-for-buck investments you can make.

I just wish I’d joined ten years ago. The second-best time is now.

Founder of VirtualDOO.com | Scale without being the bottleneck 🚀 | Free Ops Assessment 👆

We were sitting in the surf when I said:

"I won't be here next week. I have to go back to the office."

This was during COVID.

He asked: "Are you looking forward to that?"

"No, not really."

"Then why do you do it?"

"What else would I do?"

That question sat between us for a moment.

Then he said: "What do you actually do?"

I told him.

And he said: "There's a way to do that without ever going back to the office."

Five years later, I’m running VirtualDOO and haven't been back.

Sometimes freedom is one question away.

James Schramko once told me something that stuck with me:
 “The key to a successful online business is to meet people offline.”

So when I trade my beach shorts for actual pants and battle my way into the city, the event has to earn it.

Yesterday did.

Gunnar Habitz ran a brilliant session on how agencies can partner to create better outcomes for clients. 

More importantly, it created space to connect with people I’d probably never meet from behind a laptop.

My approach to networking is simple… go deep, not wide.

Find a couple of people you genuinely gel with.
Add value.
See where it leads.
Work can come later. Relationships first.

Big thanks to Gunnar Habitz, ActiveCampaign, and all the amazing folks in the room.

Helping boutique marketing agencies scale through human connection, automation & AI-powered workflows | Agency Ecosystem Lead @ ActiveCampaign (APAC)

Thank you Sydney 🇦🇺

What an honour of bringing ActiveCampaign's Evolving Agency Series for marketing agencies and consultants to Sydney - the day after my Aussie passport arrives 🦘

In this series across multiple cities on the globe so far, we covered what matters to win clients in the age of AI such as:
- Scaling and sustaining agencies
- Productising tools & services
- AI for agencies

Special thanks to the contribution of Karen Chi, the VP of Global Sales of ActiveCampaign, as well as Ana Guzman, leading Customer Experience across all regions.

From my experience at events like this, it only works with an engaging crowd in the audience. I'm especially grateful that the person who taught me all about #marketingautomation was in the room as well (see how surprised he was showing a photo of 2018). Thanks 🔥 Razz Khan - Digital Marketing with AI

Special mention for the hospitality of Jason Goodall from the Institute of Managers and Leaders Australia and New Zealand - as a proud member from my first day in Australia it was more than just an event venue for me.

Next stop: Melbourne next Tuesday 25 November, see here: https://lnkd.in/gxSyVW3Y

How do you see your role as #marketing agency in an #AI world?

ROI is important. But ROE is transformative.

Return on Emotion.

When Tom’s team started smiling in meetings again, that’s when I knew we’d won.

Not because the systems were perfect. Not because the processes were flawless.

But because his people felt empowered instead of micromanaged.

Most operators focus on efficiency. We focus on effectiveness AND happiness.

When your team enjoys coming to work, everything else gets easier:
• Less turnover
• More innovation  
• Better customer service
• Faster problem-solving

Heart & Humour isn’t just our core value. It’s our competitive advantage.

How would you rate your team’s happiness level right now? 😊

The biggest bottleneck in your business is staring back at you in the mirror.

I know because I see it every day:

• Every decision flows through the founder
• Team asks permission for everything
• Nothing happens without your input
• You’re the answer to every question

You didn’t build a business. You built a very complex job where everyone reports to you.

Here’s the uncomfortable truth: As long as you’re the bottleneck, your business can’t scale beyond your personal capacity.

The solution isn’t working more hours. It’s building systems that work without you.

Your team is more capable than you think. They just need permission to prove it.

What decisions are you making that someone else could handle? 🎯

I'll be honest: I struggle with Whiners.

They come to you with problems but no solutions.

It frustrates me because I see it as laziness.

Here's how I handle it now:

Active listening first. Acknowledge what they said.

Then coaching: "What were your three options? What's the one you suggest?"

Force them to think through solutions, not just dump problems.

Because here's the truth: if someone constantly complains but never acts, they're not looking for help.

They're looking for sympathy.

And that's not your job as a leader.

Last call for Business Blueprint pre-event chats.

We’ve helped:
- An agency owner identify $180K in wasted contractor spend
- A SaaS founder eliminate 25 hours/week of client onboarding work
- A course creator hand off all delivery (now does 10 hrs/week vs 40)

All three had the same problem: founder dependency.

If you're at Business Blueprint and want to see where your operational bottlenecks are, I've got 3 spots left this week.

15-minute diagnostic. Zero pitch. I'll tell you exactly what's broken and how to fix it.

DM me "Diagnostic" if you're attending.

See you in November.

Every “no” is a quiet investment in what matters most.

@milanicreative | Visual teacher simplifying complexity with visual metaphors | +20 years high school teacher

Time doesn’t disappear.
It’s given away, one "yes" at a time.

We make time for what we prioritize.
And the shape of a priority starts with the gentle art of “no.”

What's stealing your sand lately?

P.S. If you're new here, I'm Pejman Milani (milanicreative).

I've made hundreds of visual metaphors like this as friendly reminders to help live a more intentional and creative life.

If that's your jam, follow me for more daily insights.

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The Battle

Gert Mellak

Lloyd Thompson

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Performance ScoreGert Mellak's LinkedIn Performance

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taplio

The Battle

Gert Mellak

Lloyd Thompson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gert Mellak's LinkedIn Performance

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