Most ecommerce brands have 3-5 revenue gaps worth $10K-$50K monthly in unrealized revenue. 

Not from lack of traffic.

But from fixable SEO and conversion issues that compound daily.

After 20+ years in digital marketing and running SEO for multiple 8-figure brands, I built SEOLeverage to close these gaps fast. 

No endless retainers. No audits that sit in folders. 

Just focused 30-day Revenue Sprints that capture measurable results.

What I Do:
→ Identify revenue gaps costing $5K-$50K+ monthly
→ Deploy Revenue Sprints that close gaps with surgical precision
→ Transform SEO from a cost center into a revenue multiplier

Recent Client Wins:
→ $96K annual revenue captured for an online education platform (one content optimization sprint)
→ $111K annual gap closed for a food & beverage brand (ranking optimization)
→ 75x ROI for a Shopify store through internal linking fixes ($287K annual impact)

The Reality:
Your competitors aren't smarter. They're just not leaving revenue on the table.See what you're leaving uncaptured → seoleverage.com/diagnostic

Over the last years, I've had the pleasure to help some amazing experts with SEO, such as Ezra Firestone, Allan Dib, or James Schramko.

Ready to close your biggest gap? Book a free Revenue Discovery Call: seoleverage.com/bookgert

Gert Mellak

Most ecommerce SEO audits fail.

Not because SEO doesn’t work, but because the audit itself is broken.

I’ve seen audits that are:
• Overloaded with technical checklists
• Completely disconnected from revenue

Here’s the shift that actually works: Replace massive audits with 30-day SEO sprints.

Focus on high-impact fixes.
Measure results.
Repeat.

If you want the full breakdown on why traditional audits fail and what works better instead, this article explains it clearly:

https://lnkd.in/eZXf-Rw9

SEO Consulting, AI SEO, Cross-Platform Marketing Strategies, E-Commerce SEO

Why Most ecommerce SEO audits fail

Ecommerce SEO in 2026 is not about doing everything. I learned that the hard way.

What actually works for me now is focus.

I look for the gaps that impact revenue.

I fix them fast. Then I measure what actually moves the needle.

That is why SEO revenue sprints win.

Less guesswork. More real results. That is modern ecommerce SEO.

Don’t just audit, execute. Learn to see why traditional ecommerce SEO audits are failing in 2026: https://lnkd.in/eZXf-Rw9

#EcommerceSEO #RevenueDrivenSEO #SEOStrategy #EcommerceGrowth

What Modern Ecommerce SEO Needs in 2026

User context matters (a lot), so AI visibility tracking lacks actual relevance.

Author of Product-Led SEO | Strategic SEO/AEO & Growth Advisor/Consultant | Angel Investor| Newsletter Productledseo.com| Please add a note to connection requests.

Every CMO I meet is obsessing over LLM rankings.
But they aren't seeing what is coming around the corner: personalized context is about to make all of that irrelevant.

In September, I called it an apocalypse in my newsletter, but now I am even more convinced that this will be catastrophic, having seen glimpses of it in my own chats. 
https://lnkd.in/dedg4-ps

Your ChatGPT/Claude/Gemini  will know your industry, your role, your past conversations, your preferences. When you ask for marketing advice, it won't give you the same answer it gives everyone else.

It'll factor in that you're B2B SaaS, that you've mentioned budget constraints before, that you prefer data-driven approaches.

Universal LLM rankings become meaningless when every response is contextually unique.

The brands winning in this reality won't be the ones gaming today's AI outputs. Instead, they'll be the ones building genuine authority with their ICPs that AI models trust across contexts.

TL;DR  tracking your "position" in a system designed to give everyone different answers is the new vanity metric.

In Spain, TikTok.com is 4th in the list of most cited domains in AI overviews.

Anybody still thinking that tiktok is not relevant,
think again!

¿Youtube, Reddit...? ¿Qué cita más la IA en España? Te lo contamos aquí 👇 

(📈Datos de Brand Radar en octubre)

Da un paso más y analiza los dominios o páginas que la IA cita con mayor frecuencia cuando menciona tu marca o el tema de tu interés en Brand Radar, para empezar a trabajar en cómo aparecer en esas respuestas de IA.

Dominios más citados por la IA en España.pdf

Everyone thinks SEO problems mean “bad content.”

This one didn’t.

The real issue? A messy site structure.

Google had no idea which page should rank.

So I skipped the massive audit. I ran one focused SEO sprint.

4 weeks. Clear priorities. Real fixes.

The result? Cleaner signals. Stronger rankings. SEO that actually moved the needle.

This is what an SEO sprint really looks like.

Curious why traditional ecommerce SEO audits often fail and how a sprint approach beats them? Check out this article: https://lnkd.in/eZXf-Rw9

#SEOSprint #TechnicalSEO #SEOResults #SEOStrategy

What an SEO sprint actually looks like (with real numbers)

I've just created a list of hot 608 leads in the market for one of my clients' product based on just one competitor's post within 15 minutes while checking e-mails and drinking coffee.

Years ago, I learned from Dean Jackson about visible and invisible prospects. 

If you're selling roofing, houses with an old, partly damaged roof are visible prospects. Send them flyers or knock on their door.

It's tougher to get invisible prospects raise their hands, 
but your bigger competitors might be doing you a favor,
getting THEIR followers to raise their hand for you.

Such a raise of hands happens all the time on LinkedIn, but I've yet to see someone leverage it:

Imagine your competitor publishing a post saying "Comment GROWTH on this post to receive our framework to do XYZ."

The list of commenters below ... is a raise of hands of people who would love to have what that person promises.

Chances are, they're largely similar to your ideal client.

Now, fetch those names and linkedin profiles, and hand them over to sales
to follow up very timely (they want this NOW).

Have fun!

PS: Don't think of scraping those data points manually, use Claude Code and you'll already have this feature ready when the next competitor wants to hand them over their post campaign's results on a silver platter.

When you pause a moment to think about it, it's just mind-blowing:

We live in a time where I can 

1. watch a conversation between Rand Fishkin and Michael King about AI search optimization (great talk btw) and while I'm watching it,

2. head over to chatgpt to brainstorm an idea for an app

3. take this idea to Gemini to formulate an SRS for development

4. take the SRS to Windsurf and get it to code a prototype using Anthropic Claude Opus 4.5

5. Add DataForSEO's API

and now, 2 hours later, have a working prototype of a rank tracker that tracks keywords + their fanout queries that I want to consider.

This provides me with a quick, overall idea of my client's topic-relevant visibility vs. their competitors, which we can use as one part of the visibility analysis.

Is it ready for production? No, of course not (yet).

Does it look pretty? Not really.

Does this approach still have flaws? Sure!

Is it good enough to run some tests for my clients and maybe share a few screenshots when they ask about their status in top fanout queries?

You bet!

___
My name is Gert Mellak, I'm the founder of SEOLeverage.com where we help brands leverage the latest (often proprietary) tools and technologies to be found online. 

DM to chat!

Independent SEO Consultant | Hired by HP.com, eBay Kleinanzeigen, Better Homes & Gardens, Bed Bath N’ Table

Heads-up: I now have access to Google's new Business Agent feature in Merchant Center for several US accounts.

This was part of Google's major announcement yesterday related to new tools for the agentic shopping era.

If you work in eCommerce SEO, there is now another reason why you should be paying even closer attention to your product feeds and GMC Next.

The new Business Agent tab in GMC Next allows you to claim your brand to start customising your agent to answer customer questions, recommend products and more.

In the coming months, retailers will be able to train the agent based on their data, access new customer insights, provide offers for related products and enable direct purchases — including agentic checkout — within the experience.

It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales.

Looking forward to testing this out!

[...] there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The one question that ended three weeks of paralysis.

A client came to a call stuck. He'd been trying to make a hiring decision for three weeks. Should he hire this person? Should he wait? Should he look for someone better?

He'd gone back and forth so many times he was exhausted.

I stopped him. Would you rather have this person, or nobody?

He paused. This person.

Then hire them.

But what if—

No. You just answered the question. Hire them.

He laughed. Then realized I was serious.

Here's what kills a lot of people. They think more thinking equals better decisions. But there's a point where thinking becomes hiding. You're not being thorough. You're being scared. You're putting it off.

Most decisions are reversible. The power in most decisions is in the hindsight. That's when you review what you did and learn from it.

If you hire someone and it doesn't work, you let them go and do it again with all that feedback in hindsight.

Plus hiring is a great deal. You hire people on an installment plan. It might not work for them, might not work for you. So might as well get started instead of deferring forever.

If you launch an offer and it flops, you change it.

The cost of a wrong decision is almost always lower than the cost of no decision.

Because no decision means no progress. And no progress means you're stuck exactly where you are.

My client hired the person the next day. Three months later, still there, doing good work. Not perfect, but good enough. That freed him up to focus on the next thing.

Here's the framework. When you're stuck on a decision, ask yourself: is this reversible?

If yes, make the call. You can always adjust later.

If no, sleep on it. Your grandparents were right. But only once.

Most decisions don't deserve three weeks of your mental bandwidth. They deserve 10 minutes and a commitment to move forward.

What decision have you been avoiding that's actually reversible?

Gamification Nation

Gamification Nation is a leading, award-winning agency at the forefront of creating engaging solutions for employee and customer engagement. We now offer AI and gamification playbooks as starting points to explore how these technologies can positively impact your business and your people. Our focus is on leveraging technology for the best results in productivity, with transparency and inclusion as key priorities.

To date, we have worked with global brands, app owners, public sector, and SMEs, as long as we have a time zone in common, we can work together.

Our clients' results:
- Employees felt more confident and retained more information after playing the cyber security board game we created.
- Clients attracted more of the right employees by using custom-designed games in their recruitment process.
- Learners achieved their individual goals in their newly gamified learning academy.
- App owners implemented gamified journeys for their customers after our strategy workshops.
- Managers felt peace of mind knowing they had everything in place for their new hires thanks to a new hire readiness quest.
- Clients segmented their target audience and communicated better with more relevant content thanks to a quiz funnel.
- Members of an online community started to communicate more and achieved their original goals through goal-driven gamification quests.

Trading as Gamification Nation Ltd in London, UK, and Gamification Nation Europe AB in Stockholm, Sweden.

Winners of the Outstanding Gamification Agency Award at Gamification Europe and Excellence in Non-Digital Gamification Design at GamiCon Chicago.

Contact me via DM to find out how we can help your team achieve results.

Founder and Chief Game Changer, Gamification and Game Designer 

Playerence

Playerence is a software platform that will help brands create quizzes and games that convert to leads and clients, and help create engagement with existing clients and colleagues.

The platform has been serving the Swedish corporate sector since 2008. Many well-known enterprise companies use our services regularly to create playful experiences to attract and engage with their customer base.

Since December 2022, the platform is now part of Gamification Nation Europe AB where we intend to grow and expand the range of games and keep adding fun functionality for all our customers. Our first priority in the transition was to ensure the platform was made stable and existing clients maintained access. Now we will be gradually rolling out improvements and expansion of functionality.

We can offer:
Done for you quiz services
Traffic outreach with your quiz for Nordic markets, UK and Germany

A subscription includes access to create your own quizzes and count-down calendars with rewards and competition as a built-in option. 

Make Playerence the platform for your playful experiences

Founder and CEO

My Digital Office App

At MyDigitalOffice.io we help remote and distributed teams thrive in a digital workspace. Our vision is to create a sense of belonging and team spirit no matter where you choose to work from. We strongly believe that teams that play together stay together and do their best work together.

Our digital B2B SaaS (software as a service) allows you to create a digital twin of your real office or something much more appealing. Your team can chat, talk and collaborate as if they were sitting side by side in a real office.

We are working on new experiences which will include:
-	We are adding functionality to each space that will help nudge your team members to collaborate, socialise and be productive in a healthy way. Each room type will come with several core functionalities based on how we as individuals can do our best work. 
-	Our view is that managers earn trust over time and with micro-instalments of support, meetings, and genuine interest in their people, hence we put data control in the hands of the employee. It is up to the manager to earn the right to see more details.
-	And off course we are adding games to help people connect, learn and have fun!

Future focus with investment will be to make MyDigitalOffice.io a cornerstone feature of My-G-Nation, the nation of your imagination where all contributions matter and where the default world enables people to earn a living by doing what they do best in our web 3.0 metaverse for work.
My-G-Nation will be a decentralised metaverse for work built with game software for use in business and supported by a digital token.  
MyGNation.rocks will be the web 3.0 metaverse for work

YouEQ

As a member of the board of advisors and directors of YouEQ, I worked with the founder to establish her strategy and vision for the business. My main contributions included input into the gamification and game strategies, motivating the team and introductions to relevant resources.

YouEQ aimed to be a unique workplace productivity training platform that leveraged the science of game dynamics to develop and foster all aspects of an individual’s potential. It produced a series of card games and programs to support families, children and businesses with game based techniques.

Member of Advisory Board Of Directors

American Express

Learning and development manager to drive the training strategy within the Global Corporate Payments business in Europe. The role encompasses scoping, designing, developing and implementing an overall training and development programme for a pan-European account development and sales organisation (circa 400 employees across Europe).
 
Responsibilities included:
 
· Creation and ownership of the European learning and development strategy, balancing global objectives with regional and market specific needs
• Design, develop and rollout best-in-class training and learning programmes across 15 European markets
• Tailor centrally developed training programmes to local EMEA markets and requirements
• Drive significant improvement in the knowledge, skills and behaviors of the sales and account development professionals
• Deliver complex training programmes successfully through both external vendors and also self-delivery
• Leverage a range of multiple learning channels, including online, to enable the field to be successful
• Manage relationships and communications with senior stakeholders/ country managers
• Budget management for European training, including tracking/ measuring global investments
• Overall ownership of European learning calendar to ensure training is optimally timed; aligning with Marketing, Regulatory teams etc.
• Institute a metrics-based approach to link training results to overall business goals
• Manage a full-time L&D contractor resource
• Provide and leverage support and expertise with Global Field Enablement leaders and teams to drive efficiencies and effectiveness

Learning and development manager

MTG Academy and Viasat Broadcasting UK

Training business partner responsible for relevant and results-oriented training based on business and strategic needs of the business.

Accountable for the full training cycle from training needs analysis, to training strategy development to instructional design and facilitation and training delivery to all levels within the group in the areas of leadership, project management, sales and soft skills tailored to the needs of teams within the group. Content design responsibility for leadership, project management and time management courses.

Key achievements
- Re-designed the leadership program from a 1-tier one size fits all to a 3 tiered program with new leader training, middle management refreshers and senior manager expert seminars. 
- Rookie award winner in Modern Services for the design of a strengths based leadership module with clear integration of company culture and values
- Re-invention of the project management training combining Prince 2 and PMBOK methodologies around the realities of the broadcast media industry and the movie Oceans 11

Training co-ordination for Free TV Norway, Free TV Denmark, Bet24, Viasat Broadcasting UK, Central and local HR, CFO's, MTG AB, Modern Services, Viaplay & VSS (circa 1000 employees around 35 countries in the group).

Viasat Broadcasting is part of Modern Times Group MTG AB is a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe.

Training Consultant

B/Right Business Coaching

Founder and CEO of the company. Looked after business development, strategy, budget and solutions design. Head business coach and executive coach. Grew the business from 0 to 150K with 3 staff.

Awarded European Coaching Achievement Award in 2007 by the European Coaching Institute after nomination by clients, who had to prove that they achieved lasting benefits from coaching.

Worked primarily with professional service entrepreneurs and managers in multinational organisations. 

Business Coaching Contracts:

•	One-to-one business coaching with business owners of small to medium sized companies in various industries, such as: accounting and legal professions, consultancy, engineering, healthcare and retail. 70% of these assignments entailed strategic direction and change management, 30% of clients struggled with work/life balance or interpersonal issues in the firm.
•	Guest expert on work/life balance on the RTE TV-Programme “How long will you live”. TV Show aired on Irish national TV and Sky TV in the UK.
•	Author published e-book on work/life balance and working on other business book projects, regular published articles in business magazines.

Training contracts: (delivered in class room environments as well as through webinars)

•	Business growth, time management and work life balance workshops B/right business coaching courses aimed at business owners and their teams
•	Soft skills course development and delivery on behalf of Professional Training
•	Teambuilding training and management mentoring programmes for Starwood call centre, Call Management

Consultancy Projects:

•	Development of competency framework for clients through surveys, interviews and focus groups
•	Strategy development for Hotel Chain in Ireland & business coaching clients
•	Franchise feasibility study and development for a number of clients interested in growing their own business into a franchise. Research into their relevant market segment

Business coach, CEO

B/Right business coaching, Enterprise Ireland, Cork city and county enterprise boards

Cork schools enterprise programme co-ordinator on behalf of Cork city and county enterprise boards - inspiring students in transition year program to run a business and learn about start-ups and business fundamentals. Held meet business director events, organised trade fairs and mini-company competition finals.

Mentored start-up entrepreneurs on behalf of Enterprise Ireland, Enterprise Boards and B/Right business coaching. Business mentoring service, start-up advice with innovative and creative entrepreneurs.

Start-up mentor, business coach, youth enterprise co-ordinator

B/Right Business Coaching, Professional Training

Instructional design of training courses in leadership development, project management, communication skills, presentation skills, time management, change management, strategy development, customer service and inside sales.

Trainer and learning and development consultant for both B/Right Business Coaching and Professional Training. Involved in in sales pitch, tender and business development. Active project management of the full training cycle for key clients and long-term programs.

Clients consisted of multinational organisations in the IT, telecommunication and call centre industries

Learning and development consultant, instructional designer, trainer and facilitator

Institute of Public Administration, Cork Institute of Technology, Cork School of Commerce

On behalf of North Cork Enterprise Board and the Institute of Public Administration adult education lecturer on the degree program in Organisational behaviour, human resource strategy and strategic leadership, employee resourcing and performance management.

On behalf of Cork Institute of Technology and Cork Schools of Commerce adult education lecturer in the certificate and diploma programs for interpersonal skills for the call centre industry, human resource strategy and organisational behaviour for business diploma, conversational German.
Setting of course material, assignment and exams and correction, grading of exams.

Lecturer - Adult education lecturer

As a child, I dreamed of creating games for a living. Though advised to pursue a "real" job, I earned a BA (Hon) in International Marketing with French & German from DCU and an MBA focused on change and knowledge management from the OUBS. I climbed the corporate ladder, but my passion for games and innovation never waned.

In 2012, I founded Gamification Nation, turning my game-like mindset into my full-time career. We create award-winning games and gamified solutions for global clients, helping businesses engage their customers and employees in meaningful ways.

I've worked with global brands in media, leisure, health, and finance, advising hundreds of business owners and inspiring thousands to level up their game—whether through leadership training, business coaching, or our gamification work. My mission is to create experiences people love, where everyone feels they matter and can play an equal game.

In December 2022, we acquired a quiz marketing platform and rebranded it as Playerence. We're building it into the top gamified playful experience builder, aiming to make it the biggest B2B games platform.

Since early 2024, I've immersed myself in AI, integrating it into our offerings. This led to our gamification and AI strategy playbooks which identify the potential of AI and gamification to drive business growth in your business. I also firmly believe that the future of work is human, augmented with innovative technology.

Another of our software tools is MyDigitalOffice.io, which we are growing into a human-centric, gamified digital workplace where remote teams thrive. We've been a remote-first team since 2012, fostering a culture where dedicated professionals collaborate across distances, enriched by diverse cultures, languages, and experiences. As a coeliac who enjoys exploring new places and great gluten-free food, I value the diverse perspectives our team brings.

With a deep passion for AI, gamification, and metaverses, I'm committed to helping businesses harness innovative technology to drive growth and foster engagement. Whether you're a decision-maker in a large corporation or a small business owner, I'm excited to explore how we can collaborate to create impactful solutions. My intention is to be inclusive by design, crafting games and strategies that appeal to diverse audiences in business and corporate—not just the competitive few.

Connect with me and let's discover what we can create together—be it a game, a gamification strategy, an AI roadmap, or a digital workspace that transforms the way you do business.

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