Platform Leverage

PlatformLeverage is a marketing consultancy specializing in audience-platform research and cross-platform marketing strategies.

Founder, CEO

Search Engine Land

Contributing content around Online Reputation Management, SEO and AI.
https://searchengineland.com/author/gert-mellak

Contributor

SEOLeverage

SEOLeverage is an International SEO agency focusing on increasing your organic conversions.

With site audits and ongoing consulting, paired with an outstanding app for machine-learning and AI insights, SEOLeverage is helping more and more online businesses and local businesses grow with SEO.

My team at SEOLeverage has a vast experience in SEO,
ranging from 5-10+ years of daily focused SEO strategy and implementation.

Get the SEO momentum started: seoleverage.com

solicom consulting sl

Solicom is a digital consulting firm specializing in business process automation, strategic marketing and e-commerce.

Founder

Regus

SEO Consultant

Online reputation management is crucial to your business's success. Ensuring your brand is represented positively across platforms is just as important as driving traffic. At SEOLeverage.com, we specialise in helping businesses build and maintain a strong online presence that fosters trust and authority.

As the founder and CEO of SEOLeverage.com, my mission is to help businesses like yours achieve measurable and sustainable SEO success. My team of 25 senior SEO experts specialises in conversion-driven SEO strategies and comprehensive online reputation management across all platforms, ensuring your brand gets the visibility and trust it deserves.

In a fast-paced digital world, we focus on timeless SEO principles that drive real results—better traffic, qualified leads, and increased sales for your business.

Ready to elevate your brand's online presence? Let’s get you consistent visibility and SEO results that matter.

Message me today to see how we can help your business grow!

Gert Mellak

Your competitors aren't smarter. They're just not wasting page authority.

See your leaks: seoleverage.com/calculator

E-Commerce SEO + AI | Helping Brands Fill $100K+ Revenue Leaks

FROM INVISIBLE TO $287K

Thinking about replacing your 1,000-page website with an AI-generated one? Think again!

@Gregmerrilees explains why your hard-earned SEO and content authority can’t just be replicated overnight. And discover how AI can enhance your site without losing the results you’ve built over time.

Check out the full podcast article here: https://lnkd.in/dC_dK-Nb

#WebDesign #AI #Personalization #ConversionRate #WebsiteStrategy

With all the #semrush buying, how does #adobe have time to do guest post outreach these days? 

Look what I just got (for real!) 😜

I recently discussed how we often misplace our SEO focus—optimizing for “perfect” speed scores while ignoring what truly drives revenue.

A few milliseconds faster doesn’t equal higher rankings. It’s about prioritizing improvements that move the needle.

Curious where your SEO investment should really go?  https://seoleverage.com/

I'm seeing content-to-code ratio come up a lot in some AI visibility tools as a recommended action step to work on for AI Search optimization, but have my doubts ... 

Has anybody seen anything that supports that argument?

Wil Reynolds Steve Toth Lily Ray Michael King Dixon Jones Aleyda Solís Dan Petrovic

No A $3.5M Shopify store was ranking position 28 for their money keywords.

Competitors with weaker domains were in the top 3.

The problem: 186 product pages, zero internal links to category pages.
Google couldn’t tell which pages mattered.

We fixed it in 4 weeks:

Added contextual internal links from product pages
Rewrote category descriptions as buying guides
Added FAQ schema
Fixed crawl budget waste on 2,400 parameter URLs

Result: Position 28 to position 4 across 12 categories. 2,147 new qualified visitors monthly. $287,364 annual revenue increase.

38x ROI first year.

Your competitors aren’t smarter. They’re just not wasting their page authority.

If you’re doing $1M+ in e-commerce, you probably have revenue leaks like this. See your number: https://lnkd.in/dtgdKubh

SEO is completely dead, right?

Unless you get a really good feeling for your target audience,
and focus on the small portion of things that actually move the needle!

SEO can grow your business, or help you recover revenue you are losing. 

Most new clients come to us to fill specific revenue leaks that we help them estimate in $$ numbers with our calculator first. 

The focused 30-day sprint approach then gets everybody necessary on board and helps fix isolated issues to recover revenue and see results fast.

Mentor to $300K–$1M founders | 64:4 Framework | $400M+ results | 16 years optimizing business models | 40 client max

The SEO Secret Most Agencies Hide From You

Most SEO agencies want you on endless retainers.

They audit everything. Work on 20 things at once. Keep you busy with approvals every week.

Here's what the smart ones do instead:

They calculate exactly how much revenue you're losing right now. They identify the one leak costing you the most. They fix it in 30 days. Then they prove it worked.

My partner Gert Mellak just showed me his new approach:

Instead of $5K per month forever, it's $7,500 for one focused sprint. Instead of analyzing everything, he plugs one revenue leak. Instead of constant meetings, you get two calls and three approvals.

The difference? You know the exact value before you start.

One client recovered $96K annually from a single overlooked segment. Another got $9K monthly from reorganizing internal links. A third ranked first just by changing one homepage paragraph.

The calculator shows you what you're losing. The sprint fixes it. The result speaks for itself.

SEO isn't mysterious. It's math.

Most agencies benefit from complexity. The good ones profit from clarity.

After auditing hundreds of eCommerce sites, I’ve learned this:

You don’t need a full audit to find where revenue is leaking. You just need to know where to look.

Most Shopify stores share the same weak points, and fixing them can change everything. See how we approach it here: https://lnkd.in/dCCx-kzp

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

Help You Grow Your LinkedIn I Media Coverage I Posts About AI I Connect on WhatsApp: +91 8235569237

𝐇𝐢, 𝐈’𝐦 𝐀𝐦𝐚𝐧, specializing in helping professionals and businesses leverage AI and digital platforms to enhance their brand presence and achieve growth. With a deep understanding of AI-driven marketing and extensive experience in LinkedIn branding, I offer tailored solutions to elevate your brand visibility and engagement.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐫𝐞𝐞 𝐤𝐞𝐲 𝐰𝐚𝐲𝐬 𝐈 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐰𝐭𝐡:

𝟏. 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐢𝐧 𝐓𝐨𝐩-𝐓𝐢𝐞𝐫 𝐌𝐞𝐝𝐢𝐚 𝐎𝐮𝐭𝐥𝐞𝐭𝐬: 
I help you secure placements in leading publications like Forbes, Yahoo, Vogue, Business Insider, and many more, ensuring your brand is seen by the right audience and building credibility in your industry.

𝟐. 𝐀𝐈 𝐓𝐨𝐨𝐥 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧:
By leveraging my personal LinkedIn profile with an engaged community of over 77K followers, I promote your AI tool, creating impactful awareness and driving user adoption.

𝟑. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠:
I help professionals and entrepreneurs build a powerful personal brand on LinkedIn by fostering a strong community in their niche. Through strategic content creation and audience engagement, I position you as an industry leader.

Aman Kumar

The longest name on Earth tells a story most people have never heard.

The world’s longest place name is not a city or a country. It is a quiet hill in New Zealand with an eighty five letter name: Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu. The name comes from Māori tradition and carries far more meaning than its length suggests.

According to the story, the name describes a warrior who sat on this hill and played his flute in memory of his brother. What looks impossible to pronounce is actually a piece of history preserved in language, built from words that honour identity, loss, and connection to the land.

Modern navigation apps may struggle before loading it, but Māori storytelling never did. The name is a reminder that some places are defined not by convenience or recognition but by the stories carried across generations.

Behind every long word lies a deeper world. This hill is proof.

When technology stops competing with us and starts healing us, everything changes.

She lived in silence for eighteen years. No words. No voice. Only gestures and hope. Then AI stepped in as a lifeline.
With a brain signal decoding implant, her thoughts became spoken words again.

That moment was more than innovation. It was humanity restored.

A reminder that the real power of AI is purpose.

Technology becomes extraordinary when it helps us regain what life once took away.

Every revolution looks expensive before it looks inevitable.

In the 1980s, personal computers were among the most costly items you could bring into your home. Adjusted for today, a typical machine sat in the four to ten thousand dollar range, long before performance matched the price. Monitors, floppy drives and printers added even more to the bill.

Yet people still bought them. Not because they were powerful, but because they represented possibility. That early investment marked the start of the consumer tech revolution, when owning a computer signaled curiosity, ambition and a willingness to bet on the future.

When design gets too smart for humans, chaos wins.

You’re trying to wash your hands at a fancy restaurant, but the sink looks like a modern art experiment. You wave, tap, poke, and question every life choice while the sensor silently judges you.

It’s a reminder that not everything needs to be futuristic to be functional.
Sometimes the smartest design is the one that lets us be human without needing a tutorial.

Everyone laughs at the future before they need it.

In 1995, Bill Gates appeared on The Late Show with David Letterman to talk about something called “the internet.”
Letterman mocked it. The crowd laughed.

Gates calmly explained that people would be able to publish information, send electronic mail, create their own homepages and connect with others who shared their interests.
To the audience, it sounded unnecessary and overhyped.

Today, we can all see how that turned out.

The lesson is simple
Every groundbreaking idea looks ridiculous at first.
Not because the idea is bad, but because people do not yet have the imagination to understand it.

Right now, we are in a similar moment with AI.

Some people still laugh.
Some dismiss it.
Some pretend it’s a fad.

But others are building.
Exploring.
Experimenting.
Learning.

History doesn’t repeat itself
it just keeps offering the same opportunity in a different form.

The original one be like: bro r u for real?

Even someone who actually owns a Bugatti wouldn’t feel this much joy :)

This clip shows a lithium-ion phone battery being peeled open layer by layer, exposing graphite anodes, copper collectors, and electrolyte-soaked separators that can trigger fires if punctured.

A medical exam that once required tubes and discomfort now fits inside a swallowable capsule.

China’s new AI powered capsule is transforming gastric exams by allowing patients to simply swallow a small device and complete the entire screening in about eight minutes. Inside the capsule, advanced imaging and intelligent analysis work together to scan the stomach without the need for anesthesia, endoscopic tubes, or lengthy preparation.

This shift is making gastric screening far more accessible. Priced under two hundred eighty dollars, the technology is rapidly entering hospitals and expanding access to non invasive diagnostics for people who might otherwise avoid traditional procedures.

As adoption rises, experts anticipate faster results, shorter clinic visits, and earlier detection of potential issues. More importantly, this approach could pave the way for routine, population wide screenings that are easier, safer, and significantly more comfortable for patients.

A swallow, a scan, and eight minutes. The future of diagnostics is getting simpler.

When your own skin becomes the next touchscreen.

Your body as an interface is no longer just science fiction. SkinTrack is a research system that transforms the surface of your skin into a functional input device, allowing you to control wearables with simple finger movements along your arm.

Developed in 2016 by Yang Zhang, Junhan Zhou, Gierad Laput, and Chris Harrison, the system combines several elements to make this possible. A ring emits a continuous high frequency AC signal. A wristband fitted with multiple electrodes detects that signal as the finger moves. Advanced signal processing then tracks the motion across the skin with surprising precision.

The result is a natural and intuitive way to interact with smartwatches and wearables without touching the screen at all. It remains early stage research, yet it points toward a future in which our own bodies serve as seamless digital interfaces.

When childhood meets algorithms, safety cannot be optional.

Australia introduced the Online Safety Amendment (Social Media Minimum Age) Act 2024 in response to rising concerns about how digital platforms shape the emotional and mental health of young people. The law sets a minimum age of 16 for social media accounts and requires platforms to use genuine age verification instead of relying on trust alone.

The goal is clear: protect developing minds from content that fuels anxiety, comparison pressure, cyberbullying, and the constant performance culture created by modern algorithms. Supporters say this shift restores balance, gives parents more control, and finally holds tech companies accountable after years of ineffective self regulation.

Critics argue that restricting access could also limit exposure to supportive online communities, learning resources, and creative spaces that genuinely help young people. Questions about privacy, enforcement, and broader digital rights continue to spark debate.

Australia is treating this as a public health priority and sees the law as the first step in a larger conversation about how to keep young people safe in an increasingly complex digital world.

Sound you can play without touching a thing.

The theremin is unlike any other instrument in the world. Invented in 1920 by Soviet scientist Léon Theremin, it is played by moving the hands through two high frequency electromagnetic fields: the vertical antenna controls pitch (closer equals higher) and the horizontal loop controls volume (closer equals quieter).

This unique mechanism lets musicians create its ethereal, gliding, almost haunting sound straight out of thin air, making it a beloved signature in classic sci fi and horror soundtracks.

Imagine paying millions for a banana only to watch someone peel it and eat it.

The artwork known as the six point two million dollar banana is officially titled Comedian, created by artist Maurizio Cattelan.

It was literally a banana purchased from a local fruit vendor and duct taped to a wall. That simple.

Yet it sold to crypto entrepreneur Justin Sun for millions.

Later, the banana was eaten.
Not metaphorically.
Actually eaten.

This piece triggered debates far beyond the art world.

People questioned value, creativity, and what we choose to pay for. Was the banana the art, or was the idea the art? Was it absurd or brilliant? Was the buyer investing in fruit or in meaning?

This is the power of conceptual art.
It forces us to rethink value, perception, and ownership.

Sometimes the value is not in the object. It is in the conversation it creates.

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The Battle

Gert Mellak

Aman Kumar

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The Battle

Gert Mellak

Aman Kumar

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gert Mellak's LinkedIn Performance

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