CHAPTR

▪ Architected GTM strategy defining ICP, buyer personas, and multi-channel outreach
▪ Developed value proposition, USPs, and key use cases for the publishing market
▪ Designed and operationalized a strategic sales process across Email, LinkedIn, and Cold Calling
▪ Setup of Apollo and Zendesk CRM, including Funnel Design, Lead Forms, Sequences and Workflows
▪ Key Customers: Publishers and partnerships with service providers in the publishing industry

Account Executive

von Drateln Consulting

Your advisor for Web3 and AI strategies.

Latest clients:

▪  Nehlsen Gruppe
▪  Armira
▪  Adesso / Reachbird
▪  Neyroo
▪  Business Trends Academy
▪  Timeless / CRO
▪  S-Payment
▪  Katjes

Founder | Web3 & Technology Consulting

NFT Talents

Program of the Frankfurt School of Finance & Management University
More details -> https://web3-talents.io/nfttalents/nft-talents-mentor-gero-von-drateln/

NFT Talent Program - Mentor | Cohort 3

Senior Consultant | SAP HCM / Workday

MHP – A Porsche Company

Senior Consultant

Consultant

NFT go-to-market strategies for your business | Community Lead @ CHAPTR | Building Web3 @ twire DAO | Ex-IBM | NFT Collector | Speaker | Digitisation expert with 10 years experience

Gero von Drateln

Beyond Branding

Branding & (LinkedIn) Growth Marketing for consumer goods companies with a focus on the health & beauty industry. Book a get-to-know call with us if you want to

► build and sharpen your positioning & your product / service with a crystal clear story

► build a LinkedIn presence that achieves visibility and reach

► break through follower barriers ("social selling". Only in a really cool way. )

► grow organically with (bombastic) content that actually works (inbound).

► grow non-organically with paid advertising campaigns that bring awareness and leads (outbound).

► recruit exactly the right talent for your company

Training, consulting & inspiring key notes. We leave nothing to be desired (come on, we both knew that the whole thing would end here with a cheesy marketing slogan).

Owner, Consultant, Branding & Growth Marketing, Health & Beauty Industrie

New Zapiens

Branding & (LinkedIn) Growth Marketing for New Zapiens.

New Zapiens mission is to help people realize their full health potential by giving them tools to better understand their current health status and take action towards a healthier and longer life.

Consultant & Advisor, Branding & Growth Marketing, Health Industry

Innovationeers

► Brand building & storytelling

► Organic & non-organic growth marketing

► Building the marketing team & structures

Consultant, Interim CMO, Branding & Growth Marketing, Health & Beauty Industry

1789 Innovations AG

► Developing inspiring brand stories & increasing brand awareness for 1789innovations

► Radically rethinking, designing and building organisational structures for start-ups, SMEs and corporations

Consultant & Advisor, Branding & Growth Marketing, Consumer Goods Industry

Kao Corporation

Now leading a team of several team members, I'm in the sweetspot of my career. My personal ideal combination of leading, developing & supporting a group of people all striving to design powerful brand stories and impactful marketing strategies / operations. Digital Marketing becomes massively important in the communication mix I am responsible for, for the various brands I have under my wings.

Marketing Director, Global Brand Management, Beauty Industry

Well hello there "Senior" title. Worked towards it vigorously, I'm really proud the moment I got it. And at the same time the previously suspected confirmation of the strong thought that the title is not important becomes true. But the impact and difference that I can now make for my multimember team.

Senior Manager, Global Brand Management, Beauty Industry

The learning curve is steep, and the solidarity / respect in the marketing team is one I've never experienced before. I like this culture. At the same time, my area of responsibility is expanding to more brands and countries, the job is becoming more extensive. And more strategic. I'm creating brand and product stories from scratch. I'm learning what it means to actually understand end consumers (=human beings) and their needs.

Manager, Global Brand Management, Beauty Industry

The desire to explore new areas professionally leads me to the very respectful and excellence-oriented Japanese corporate culture of the KAO Group. I get to know wonderful people. And suddenly I'm developing brand and marketing strategies for products in almost 15 countries.

Junior Manager, Global Brand Management, Beauty Industry

L'Oréal

Journey gets a bit bumpier. But at the same time Marketing-educationally rewarding as sh*t. Finest Marketing strategies & tactics for products and brands in the German, Austrian and Swiss market leave the Marketing forge of my wonderful colleagues and I.

Manager, Local Product Management, Beauty Industry

This is where my love for Marketing started. Has been going on until today.

Junior Manager, Local Product Management, Beauty Industry

blue point consulting

My first contact with the world of (strategy) consulting. Loved it. McKinsey needed to wrap up warmly.

Board Member & Head of Marketing, Beauty Industry

Haven't we all been an intern at some point?

Product Management Intern, Beauty Industry

Hi. I'm an introvert with a situational-extrovert streak. Step into my world. 👇🏼


WHO I AM
✪ Foodie, optimist, Crossfit nerd, AI explorer, music lover, enthusiastic about all things that promote health, human being.
✪ Owner of a branding & growth marketing consultancy for individual entrepreneurs, start-ups, medium-sized companies and corporations in the beauty & health industry.
✪ Brand architect, storyteller & growth marketeer with 17 years of experience in strategic & operational (digital) marketing. 

WHY I DO WHAT I DO
My mission is to help companies in the Health & Beauty industry change the lives of as many people as possible for the better with fantastic marketing. For me Marketing is about understanding people, reaching people and creating change.

WHAT I DO
With BEYOND BRANDING, we help you build a legendary brand. But we don't stop there. We also make it more known with marketing strategies that work. We help reach (more & the right) people and inspire them to join you. 

WHAT'S DIFFERENT HERE?
Some can build brands. Others can make them better known. With 17 years of experience, we can do both. Where else can you find that today?

You've made it this far. One click and our conversation via LinkedIn message is on. Zoom-ing, MS teams-ing (if we must), Google Meet-ing also works. "Worst" case we like each other and enrich our LinkedIn networks afterwards.

taplio

The Battle

Gero von Drateln

Markus Dalka

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