CHAPTR

▪ Architected GTM strategy defining ICP, buyer personas, and multi-channel outreach
▪ Developed value proposition, USPs, and key use cases for the publishing market
▪ Designed and operationalized a strategic sales process across Email, LinkedIn, and Cold Calling
▪ Setup of Apollo and Zendesk CRM, including Funnel Design, Lead Forms, Sequences and Workflows
▪ Key Customers: Publishers and partnerships with service providers in the publishing industry

Account Executive

von Drateln Consulting

Your advisor for Web3 and AI strategies.

Latest clients:

▪  Nehlsen Gruppe
▪  Armira
▪  Adesso / Reachbird
▪  Neyroo
▪  Business Trends Academy
▪  Timeless / CRO
▪  S-Payment
▪  Katjes

Founder | Web3 & Technology Consulting

NFT Talents

Program of the Frankfurt School of Finance & Management University
More details -> https://web3-talents.io/nfttalents/nft-talents-mentor-gero-von-drateln/

NFT Talent Program - Mentor | Cohort 3

Senior Consultant | SAP HCM / Workday

MHP – A Porsche Company

Senior Consultant

Consultant

NFT go-to-market strategies for your business | Community Lead @ CHAPTR | Building Web3 @ twire DAO | Ex-IBM | NFT Collector | Speaker | Digitisation expert with 10 years experience

Gero von Drateln

Designstudio Hirsch Andreas

Freiberuflicher UXUI Designer

AILY LABS

• Spearheaded UX design for the „Research and Development“ module, enhancing the decision intelligence app Aily with AI-driven business insights.
• Initiated and led a product team that successfully launched an optimized version of Aily for the Apple Vision Pro, expanding its reach into spatial computing.
• Conducted in-depth UX research and user testing, driving continuous improvements in usability and engagement across all platforms.

Senior Product Designer

LeanIX

• Enhanced the usability of LeanIX’s diagram editors, improving clarity and efficiency for enterprise architects.
• Led UX research initiatives to refine the onboarding experience, driving faster adoption and user engagement.
• Developed a deep understanding of enterprise architecture, applying insights to optimize user workflows.

Senior UX Designer

• Designed user-centric experiences and intuitive interfaces for major brands like Eucerin, Hansaplast, Juvederm, and MG, enhancing their digital presence.
• Provided pro bono design services for non-profits such as BrandNewBundestag and the Paritätischer Wohlfahrtsverband, amplifying their social impact.
• Curated and participated in art exhibitions, fostering creative expression and community engagement.

Selbstständiger UXUI Designer & Artist

Augmentaio GmbH

• Solely led UX strategy and UI implementation for multiple applications across smartphones, tablets, and HoloLens, ensuring seamless and intuitive user experiences.
• Delivered high-impact designs for industry leaders like Siemens, Evonik, Linde, Vodafone, and Nokia, driving innovation in digital products.
• Designed immersive experiences for Augmented Reality, leveraging cutting-edge technology to create intuitive and engaging user interactions.

Lead Designer

Apple

I worked in the Special Projects Group and worked cross-functionally helping multiple teams create over 50 pitches and prototypes using exciting technologies such as VR and AR, autonomy and haptic interfaces.

Partnered with producers, engineers and developers to shape the visual development of videos, software and hardware by creating concept art and illustrations for electronic products, characters, props, vehicles, environments and user interface implementation.
• Designed and animated storyboards, keyframes, and motion sequences for both animated films and live-action footage, enabling teams to explore next-generation physical and digital user experiences.
• Developed and implemented high-fidelity 3D models, UI assets, and interactive elements in Unity and Unreal, delivering compelling, immersive prototypes that pushed the boundaries of user interaction.

I played a key role in shaping and refining the user experience for the Apple Vision Pro, contributing to its successful release.

Concept Artist / UXUI Designer

Metaio GmbH

• Contributed to a high-impact 4-person design team at Metaio, which was later acquired by Apple.
• Created compelling visual assets for successful pitch presentations, securing major clients like IKEA, Audi, BMW, Maserati, Bosch, Lufthansa, and Airbus.
• Defined UX flows and designed UI elements for innovative mobile AR applications, delivering both proof-of-concept prototypes and consumer-ready experiences for renowned brands.
• Strengthened the Metaio brand by developing a cohesive corporate identity, elevating its market presence.
• Designed communication materials across print and digital platforms, enhancing brand visibility and engagement.

Designer

CHIP Digital GmbH

• Designed the user interface for the Chip app on Android and iOS, contributing to its high user satisfaction with an average 4.5-star rating in the App Store.
• Created engaging editorial visuals to enhance news articles, improving reader engagement and content clarity.

Visual Experience Designer

schwecke.mueller

• Developed impactful corporate designs, branding materials, and packaging concepts for publishers and mid-sized companies, enhancing brand identity and market presence.

Junior Art Director

waterdrops gmbh

• Developed impactful corporate designs, branding materials, and packaging concepts for clients in the medical and pharmaceutical sectors, enhancing brand identity and market presence.

Nachhaltige Designlösungen für eine sich ständig verändernde Welt.

taplio

The Battle

Gero von Drateln

Andreas Hirsch

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