Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

Marc Foreman

Buzz 3D Ltd.

Stepping in to the Co-CEO role whilst maintaining my Technical responsibilities for Buzz 3D.

Co-CEO, Technical Director and Co-Founder

Software Solution and Workflow Optimisation
Staff Training and Management
Implementation/translation of CEO directives into efficient work practice
Customer Liaison, Technical Support
Marketing Materials Production and Assistance
Video Editing and Post Processing
3D Rendering and Automated Script Design
3D Virtual Environment Creation and Optimisation
Strategic Planning and Project Design
Research and Digital Assets Procurement
Gaming technology and Interface design integration into business solutions
Implementation of Production workflow for high speed automated creation and modification of virtual environments
Planogram Templating via Excel

Technical Director & Co-Founder

Waddingtons Cartons Ltd.

Oversight of server based data system for CAD offices serving Production
Application building / modification

Software Developer

Packaging design of cutting templates for carton assembly using CAD software
CAD software automation script development and optimisation
CAD Workflow and UI optimisation
Liaising with art teams, sales, production and factory floor

CAD Operator

Co-CEO, Buzz 3D Ltd. - 3D Virtual Shopping, Planograms, Shopper Insights, eCommerce, Retail

I love applying 3D simulation to business problems which are impractical to solve by other means. We founded Buzz 3D to do precisely this, from Ad Billboard pre-testing, to Planogram Market Research & our latest 3DCX technology for full-scale interactive retail store simulations online.

3DCX is designed for retailers who’ve long suspected today’s online “shopping” is really just online buying – no consumer-experience; just a race to the lowest price, and that’s why audiences are flocking to the big online disruptors.

No more.

3DCX blows open the traditional constraints of 2D web shopping to create a unique, custom-built, plug-in eCommerce solution delivered straight to the browser, no apps.

Buzz 3DCX changes the game. With a Brand-Personalised 3D online sales platform, you can apply your Visual Merchandising knowledge, place Points of Sale, Commercial Messaging, take Shopper-Flow and Adjacencies into account; all things you have vast experience in.

The best part is that shopper behaviour online in a simulated store environment matches real-world behaviour to the tune of 92%. Anything that works as a sales driver in the physical world will work in 3DCX, and vice versa!

Analytics of all shopper behaviour, machine-learning algorithms to train A.I. for insight-predictions, “getting behind the eyes of the shopper” to explore best practice AND translate this to your physical stores ... all of this is not only possible, it’s part of our roadmap. (We’re even including in-line advertising using 3D Out Of Home Ad Billboards; place as many as you like and cycle the content, showing 100's of ads without ever disturbing the shopper).

We’re currently in Phase 1, a VIP service for a limited number of First Adopters.

If you’re a Retailer interested in becoming part of the family and taking advantage of 3DCX, please check out the videos below, or DM me. See you online!
 
#3decommerce, #3dshopping

taplio

The Battle

Gerard McLean

Marc Foreman

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