Rivershark Inc

Keeping the company funded, staffed and serviced.

Senior Vice President of Product Development

Cox Media Group

Gerard McLean joined the NIE Department at the Dayton Daily News in 1998 when newspapers were just considering the transition to digital spaces. In addition to revamping the workflow of the various ediucational products for K-12 including a bi-weekly page targeted to the Ohio Proficiency Test, he was responsible for bringing the department and all its content online, building a community and maintaining outreach with educators and students. His contributions over the 4 1/2 yrs at the DDN included various original editorial on a variety of topics from the environment to pizza, in additional to external and internal marketing that promoted the editorial-focused NIE of the DDN. His signature contribution to the DDN was piloting the fledgling daytondailynews.com through Sept 11, 2001.

- Successful implementation of a materials design and production workflow for a Newspapers In Education department.
- Create graphics and support materials to illustrate and facilitate understanding of original reporting by education specialists
- Write, copyedit and develop curriculum-based reporting for NIE pages

Newspapers in Education

SPAR Group

Develop and support programs that integrated technology and human resources for a field-based IC labor force as well as all general staffing needs for the main office.

VP, HR/Technology

Huffy

Create training programs that increased the efficiency and quality of a field-based, decentralized employee workforce.

Training Manager

Target

Sporting goods, Stock Team Supervisor, Housewares, Mensware/Shoes/Luggage/Boys

Area Specialist

If you're doing it right, somebody is talking about you and your company right now on a social network you probably haven't heard about yet. You need a guide. Hire me.

https://rivershark.com

Go there. Have a look around. Drop us a line. We’ll get stuff done.

What?! You want to know more? 

I like you already as you are not one to be content hanging out on the shore, peering at the ocean. You want to dive in, feel the cold splash of life on your skin as your face cranes toward the warmth of the sun. 

Here’s stuff about me. If I’m the kind of person you think would be fun business, then we really should be talking.

This profile space has been left intentionally blank as I ponder a re-write, re-brand and re-launch from the ground up. I promise it will be pithy, almost truthful and mostly, memorable.

You are invited to be connected to me via the LinkedIn algorithms by following me (I don't know how you do that) or requesting a connection (I DO know how you do that!) Every request will be scrutinized thoroughly for the tracking code IFIWEREARICHMAN and the hashtag #TeamYellowPeanutMM to determine your sanity in wanting this dubious honor. No generic requests will be granted; you must personalize the message .... the selection process will be brutal.

You still want more? Are you kidding right now? What do you think I do all day, poop out words? 

Ok, I do kinda do that... sometimes I can even control which end they come out, though there is no guarantee. No, I will not make a car video or a parody of a client call video. I know, I know, they are all the rage but you probably guessed by now that I roll just a little bit to the left and uphill.

Hey, you asked ... Oh, what's that? You DIDN'T ask? Well, now you know. TMI is my game and I know I have already gone on one sentence longer than you can tolerate. Yet, you kept reading. Who is the crazy one now?

Who stole my Wite-out? Just bring it back, no questions asked.

Hey, if you got this far, condolences... but also here is my original headline before LinkedIn decided that 4 characters was enough for everyone... they are wrong, right? 

Author, Copywriter, Word Slinger, Digital Hobo, Roustabout, Publisher. I also CEO at Rivershark Inc and TourneyCentral in my spare time.

In case you are wondering, the hair in my profile photo is the best it is ever going to look. If you want to know more about my hair, I suggest you buy my book, Monkey with a Loaded Typewriter on Amazon. Just do it... go there now... really, wallet out; I need coffee and a haircut.

Gerard McLean

Biroul Notarial Teodorescu

Office Secretary

Cutez

Author of the first CHARACTER-BUILDING journal, a Romanian journal for primary-school kids. To be launched in 2023.

Author

Home

Abilities developed:
• time management
• team management and leadership
• negotiating skills
• teaching skills
• anger management and self-regulation
• cooking the same dish in 5 different ways for a single dinner 🙄
• toy resistance and innovative use outside initial purpose (yes, a shoe will occasionally be a teether, and a plush toy will sometimes be used for cleaning the floors)
• multi-tasking
• baby-languages
• micro-powernaps of 2 to 12 minutes (in all sorts of curious postures)
• invisibility (when you desperately need 5 minutes alone, you learn pretty good hiding skills) 👍🏻

Mom / Mommy / Moooooommy!!

Jazzy Writing

I craft engaging creative copywriting for kids-oriented brands who wish to grow strong communities around their core values. Or I just jazz up your existing copy, whichever works best 👍🏻

Independent Copywriter (RST)

Cool Afterschool

Jazzy educator for second-grade children, after school:
✅ I pick them up from school and count them 34 times until we board the bus 🤪
✅ I remind them to take their shoes off and not leave them in the doorstep 🙄
✅ I play with them and also supervise them while doing their dreaded homework (the HORROR!)
✅ I make sure they spend time outside and move around without ruining the backyard 
✅ I feed them, scold them, sing with them, sing TO them, hug them, take lots of pictures and love them 😊

And scroll Pinterest at night for more activity ideas. 🫣

Educator

Manutecreative

As the company's first employee, I helped with the entire website copy, including product descriptions (for +500 toys, games and creative materials).

I also handled the first orders and was actively involved in bringing in 5 new brands. That included 2 trips to Spielwarenmesse (Nurnberg Toy Fair) in 2019 and 2020, as well as Frankfurt's CreativeWorld in 2020.

I then added the role of Senior Purchase Officer to my attributions. In plain English, I discovered and brought in another 15 new brands. I created a compatibility filter for contacting new brands. Then I crafted some email templates for our initial contact and for our first order. I templated and automated everything I could. 

I created and seasonally updated our customer Thank You letter, which was our most appreciated asset, mentioned by every single client.

I crafted and carried out satisfaction surveys. I wrote social media captions and posts. I created the brand's company culture manual.

And I also did the dirty work in the meantime (primary bookkeeping, legal docs, managing assistant tasks, project management tasks, field sales rep demos, training new employees, swiping the floor and wetting the flowers)

Copywriter

Want a Writer who knows the ins & outs of parenting struggles?

Found me: 👋🏻 copywriter & full-time mom of 3 challenging princesses (the stubborn kind). 👩🏻👩🏻‍🦰🧒🏻

If you're an owner of a children-oriented brand, you'll want your writer to have their own experience with kids & kids' products.

𝐍𝐨𝐰 𝐭𝐞𝐥𝐥 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭:
⭐ What’s your ideal customer like?
⭐ What are your goals?
⭐ How do you make children's (& parents') lives better?
⭐ Are you currently convincing parents/educators to buy?

Here are a few ways I can help your biz:

📒 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠
> Let's find your Brand Voice! It'll make a HUGE difference. 
> Get your own Brand Style Guide/PR Manual. Ensure consistency no matter who manages your marketing or communications.

📕 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐩𝐲
> You need clear, concise & compelling website copy. That means your visitors quickly understand how you can help & choose YOU over other solutions.

📙 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
> Email is (still) very powerful. (Re)convert your audience through transactional emails, promotions, reminders etc. 
> Use educational emails too. They help you keep in touch with your audience through email courses, bulletin-style newsletters, etc.

📗 𝐂𝐨𝐩𝐲/𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐑𝐞𝐯𝐢𝐞𝐰𝐬
> Does your copy or content needs updating? Was assembled in a hurry? I can edit and jazzify it to convert visitors >> buyers >> loyal fans.

𝐘𝐨𝐮 𝐛𝐫𝐢𝐧𝐠 𝐭𝐡𝐞:
ℹ️ Brand data (tell me how you want to be perceived)
ℹ️ Market data (all about your ideal customers, past customers, competitors)
ℹ️ Marketing strategy (gimme all your plans & tactics)

𝐈 𝐛𝐫𝐢𝐧𝐠 𝐦𝐲 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐦 𝐟𝐨𝐫:
⭐️ Alternative Education (Hands-on Ed, Playful Learning, Montessori, Waldorf, Reggio Emilia, STEAM...)
⭐️ Edu-Creative Activities/Products/Services (workshops, courses, schools, toys, games, gadgets, apps, learning materials...)
⭐️ Natural Baby Care Products/Services
⭐️ Kids’ Fashion
⭐️ Child Psychology, Learning Theories
⭐️ Parenting (even Antiparenting)
⭐️ Orthodox Christian faith for kids
⭐️ Natural Lifestyle & its benefits for family life

Are you:
🔴 a teacher with a new book or course
🟠 a kids' webshop owner
🟡 a children's publication
🟢 a parenting tribe
🔵 an ed-tech developer
🟣 a mompreneur/momfluencer
⚪️ or any other KIDS-oriented brand?

Book a free 30-minutes chat to see if we're a fit: https://go.oncehub.com/JazzyWriting

taplio

The Battle

Gerard McLean

Angela Anastasia Floca

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