Having worked in IT for many years, I developed a passion to help business succeed by technology, especially in the healthcare space. 

I first started Zeno IT to provide the infrastructure to help my clients grow. I thrive on the challenge of consulting and advising clients on the right tech and solution to power their business and drive it forward. 

We service many different organisations, from professional services, medical, multinationals to ASX small caps. Over the years, as we expand we have built a team of IT experts to integrate emerging new technologies - ERP, internet, e-commerce, mobile device; my role has also changed to become IT Manager / CTO for these companies. I never stop learning, even starting an MBA which helped raised my knowledge in other areas like finance and marketing. 

I have a keen passion in Healthcare. Many years ago, we distributed a UK practice system which  gave us fantastic insights in how established practice operate and more importantly we they want. 

When a member of my family needed care from various healthcare professionals, I experienced a real disconnect between practitioners and patients.  So alongside my co-founders and some of Australia’s most respected practitioners, I set about reinventing practice solution with Zavy360. 

I recognise the challenges people face every day in their home or workplace. I want to help make a difference by providing solutions, using the best tech and service talent available.

Gerald Chow

I help leaders turn their expertise into a personal brand people understand, remember, and trust. That means clearer positioning, a sharper LinkedIn presence, and content that supports real-world networking.

Maybe you’ve been relying on word-of-mouth, but it’s slowing down and you know there are bigger opportunities out there. 

Or you’re launching a new product or service, stepping into consulting, board roles or speaking, and you’re ready to be more visible. 

Over the past decade, I’ve helped CEOs land new roles, positioned founders as the go-to experts in their field, and supported coaches and consultants in building reputations that open doors.

These people were already great at what they do, but wanted to be seen more clearly by the right people: online, through their networks, and in the room. 

My program is called Brand360. It’s designed to help leaders, founders and consultants take control of their personal brand with clarity, structure and support.

We start with a LinkedIn Roadmap: defining what you want to be known for and how to reach the right people. 

Then we evolve your presence, rewrite your LinkedIn profile, refine your bio, and build content and messaging. 

Finally, we create a strategy to keep you visible on LinkedIn and in the places that matter.

I’m a former journalist and still use my interviewing skills with my clients. What I love most is helping people clarify their stories and feel confident about how they show up.

Not sure if your online presence reflects your expertise? Click 'Book an appointment' at the top of my profile for an audit of your online presence.

📩 tom@connectcontent.com.au

👇 Want to know what it’s like to work with me? Scroll to ‘Recommendations.’

Tom Etherington

Why are you here?

Not an existential question… but I’d be interested to know why you’re on LinkedIn right now.

In early January, the platform always has a different feel. People are in all sorts of modes, from still half switched off to properly back at work, and you can feel the mix in the feed.

Me? I’m dabbling for the next few days.

I’m doing some client work, but I’m mostly reconnecting with a few people, writing this post, and jotting down some notes about what I want to happen in 2026.

Now is a great time to think about how you want to show up on LinkedIn. I’ve noticed I plan better when I’m not glued to a screen. I’ll usually head somewhere nice (beach/cafe/pub), take a pen and paper, and get the rough ideas down before building them out later.

What does your week look like?

#personalbranding 

P.S. Click ‘Visit my website’ above if you’d like a review of your LinkedIn profile for your 2026 plan.

Personal Brand Strategy on LinkedIn and beyond | Storytelling, content and brand messaging that builds trust and grows your network

taplio

The Battle

Gerald Chow

Tom Etherington

Followers

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Performance ScoreTom Etherington's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gerald Chow

Tom Etherington

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Etherington's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Etherington's LinkedIn Performance