Zavy 360

Zavy 360’s pioneering cloud-based health platform makes caring for patients and growing a practice easier than ever. Working alongside my co-founder and some of the most renowned practitioners in the industry, we set to work creating a software platform that would make a meaningful difference in the day to day running of a healthcare practice. 

Recognizing the challenges in the fragmented health care industry - we knew that if we were going to build a solution, it had to be ground-breaking, and better than anything on the market. So that’s exactly what we did. 

Zavy 360 is cloud-based but works like an app for a faster and more seamless experience and is filled with the timesaving tools that practices crave. Using feedback from countless doctors and their patients, we've developed software that is adaptable and intuitive and saves practices precious time that can be spent caring for patients.

Co-Founder

Zeno IT

At Zeno, we specialise in bespoke software and technology solutions and consultation that is impactful and empowering for modern businesses. 

Driving the vision of Zeno IT and guiding my team of experts is a part of my role that I enjoy. However, it’s consulting with clients, offering strategic advice and solving complex problems to grow a business that drives me. 

We work across all industries but all of our clients have one thing in common; they are forward-thinking people who are looking to use technology to give them a competitive advantage in business. From setting up cloud-based solutions to software integration, Zeno IT offers the cost-effectiveness of offsite management with the peace of mind that usually only comes with an in-house team.

Our intuitive solutions and support create a seamless capability for our clients, which enables them to make better experiences for their customers.

Director

Zeno Dental

Zeno Dental (SFD in Europe) is at the forefront of state-of-the-art technology in dental practice management software. We bring together the right combination of a feature-packed product and efficient service to offer complete value for money to our clients. 

With over 25 years history, working in collaboration with a team of practicing dentists, practice managers, hygienists and therapists, our programmers have created the best of breed system designed with a sole purpose of improving the efficiency and workflow of a dental practice. Compare to other software, the system to be easy-to-use, exceptionally quick and allows interconnection between practices.

Having worked in IT for many years, I developed a passion to help business succeed by technology, especially in the healthcare space. 

I first started Zeno IT to provide the infrastructure to help my clients grow. I thrive on the challenge of consulting and advising clients on the right tech and solution to power their business and drive it forward. 

We service many different organisations, from professional services, medical, multinationals to ASX small caps. Over the years, as we expand we have built a team of IT experts to integrate emerging new technologies - ERP, internet, e-commerce, mobile device; my role has also changed to become IT Manager / CTO for these companies. I never stop learning, even starting an MBA which helped raised my knowledge in other areas like finance and marketing. 

I have a keen passion in Healthcare. Many years ago, we distributed a UK practice system which  gave us fantastic insights in how established practice operate and more importantly we they want. 

When a member of my family needed care from various healthcare professionals, I experienced a real disconnect between practitioners and patients.  So alongside my co-founders and some of Australia’s most respected practitioners, I set about reinventing practice solution with Zavy360. 

I recognise the challenges people face every day in their home or workplace. I want to help make a difference by providing solutions, using the best tech and service talent available.

Gerald Chow

Leanne Elich Consulting

Leanne Elich Consulting was founded in 2018 on a mission to transform individuals and businesses with the power of Behavioural Science and Psychology.

We work with individuals, teams and organisations to create human-centric sales processes, ethically influence customers and master practical business skills to become industry leaders.​

Our mission is to educate, develop and support exceptional businesses to take a ‘Mind Wide Open’ approach to accelerate their growth faster than they thought possible.​

Dedicated to bridge the gap between science and business together with innovation and commercialisation L.E.C. uses a curated toolkit developed over decades of experience to combine the complexities of business environments and entrepreneurial frameworks.

We help you stand out in a busy marketplace, unravel the challenges of business growth, discover the science behind how people think and master the art of influential selling. Using the unique dynamics of behavioural science and psychology in business, curated and perfected over 20 years.

We also use a range of different modelling tools and frameworks which are unique to the business including Business Model Canvases, Strategic Guidance Frameworks, 12 Step Sales Process, Value Proposition Canvases, the SCOTSMAN Opportunity Qualification Tool, Disruption and Risk Assessments and Culture Maps.

Drawing on this experience, we are able to provide a unique lens into a business and have the expertise to review and implement sales processes that are most impactful in your industry.

Chief Executive Officer

Across two decades, Leanne has been a Keynote Speaker, Guest Lecturer and Advisor for various companies, conferences, campaigns, medical consortiums, advisory groups, patient advocacy groups, government bodies, universities, community and not-for-profit events.

Keynote Speaker

THE KEY TO SALES SUCCESS in business is to become a Master of the Science of Sales. 

The Business Mastermind Workbook provides a development platform to build the world's best salespeople. The workbook dives deeply into frequent sales challenges, making a winning first impression, building rapport, understanding psychological based customer behaviours, mastering conversational rhythm, communicating effectively, leadership techniques, high-level customer service strategies and much more.

It is designed to help you focus, develop and practice phenomenal sales skills needed to be successful in today's world of selling. The L.E.C. method, framework and toolkit have been curated over decades of experience in sales, management, operations and leadership, igniting new ways of discovering growth opportunities to supercharge your business. 

The workbook will guide you through the mindset and the skillset and arm you with a toolkit to activate opportunities, overcome challenges and set the foundation for sales success.

Author

School of Mind is the Consumer Psychology Membership platform of L.E.C. encouraging entrepreneurs, leaders and professionals to learn the skills, strategies and tactics to engage effectively with their ideal audience.

New scientific resources are published monthly to help you master the art of influential selling.
We bring the brightest and boldest Minds together.

Creative Director - School of Mind Academy

NeuroDesign

Combining the science of human behaviour and cutting-edge design to outperform your competitors.

ION - Organizational Neuroscience Network

Flourish Through Knowledge - Grow the discipline of applied neuroscience in the organizational context. 
Get access to professional development in organizational neuroscience with vetted training providers for practitioners and organizations.
Find out how we can support you in your Ph.D. Journey
Apply practical neuroscience research and bespoke leadership tools that ensure sustained professional and team performance

Master Neuroplastician

npnHub | Uniting Experts and Learners in Applied Neuroscience

Partner - Institute of Organisational Neuroscience

Women's Network Australia

2024 WNA Impact Award Winner

Women’s Network Australia is a vibrant community for professional women in business to connect, grow, succeed and collaborate. WNA is the longest running, most innovative and one of the fastest growing women’s organisations in the country.
Celebrating 30 years as the nation’s leading networking organisation for women in business.

Business Ambassador

Government House NSW

Top 20 Women in Business

Australian Institute of Company Directors

The Australian Institute of Company Directors are the largest director membership organisation in the world. They develop the skills and capabilities of leaders for the benefit of society.

Graduate and Member

Sydney Build Expo

Women in Construction offers the chance for all professionals and students interested in construction, architecture, engineering and related fields to network, learn and feel inspired. Learn about the untapped opportunities for women, the challenges they face and industry changes needed across the workplace. 

Sydney Build works with an amazing team of Women in Construction Ambassadors who are furthering equality in the construction and trades environment.

Women in Construction Ambassador

Business in Heels

At Business in Heels we are enabling business & professional success through & for women. We help them gain clarity, become focused & to achieve success through our key services of mentoring, education, connection and marketing. Today the collaborative community is over 160,000.

Proudly supporting the next generation of women. Our goal is to mentor 1 million businesswomen leading to increased confidence, willingness to sponsor and support other businesswomen, creating a cycle of success.

Business in Heels Mentor

ICMI Speakers and Entertainers

Keynote and Guest Speaker

Sales Psychology Strategist | Top 20 Women in Business 2023 | Use the power of Psychology & Neuroscience to unlock sticky sales in 90 days | Author | Harvard Graduate | Discover more in my FEATURED section below ⬇️

Hello, I'm Leanne Elich, a Sales Psychology Strategist and Neuroscientist, Leadership Advisor, Author and Speaker. The CEO of Leanne Elich Consulting, a consulting and advisory firm specialising in ethical, human-centred sales strategies, business systems, processes & practices. We are on a mission to educate, develop and support exceptional businesses to understand the rich intersection of neuroscience and behavioural science with business. A powerful combination transforming businesses faster than thought possible.

Often described as an unshakeable optimist, I believe in a bright future and our ability to build it together, one brain at a time.
Captivated by the people and organisations that make the greatest and longest-lasting impact, my work has uncovered remarkable patterns in how people think, behave, and communicate in the environments where they operate at their best.

With a PhD in Cognitive Neuropsychology and a graduate of Harvard Business School and Harvard Medical School, I am considered a sought after expert in bridging the gap between science and business.

In 2023, I was thrilled to be awarded the 2023 Top 20 Women in Business and in 2024, I was honoured with the title of Master Neuroplastician by the Institute of Organizational Neuroscience.
My mission is simple but profound: Changing business, one brain at a time.

My passion for medicine sparked at age 5 when I was given the game Operation as a gift. I would recruit friends and family to be my patients.

My ambition to enter the medical industry propelled me from high school to university. I graduated from the University of Sydney and specialised in Radiation Oncology.

I worked clinically at the Prince of Wales Hospital, Liverpool Cancer Therapy Centre and other global institutions. Motivated to take my career to the next level, I transitioned into commercial medicine and business development, which took me around the world.

In 2018, I launched Leanne Elich Consulting. We work closely with clients and offer a range of bespoke consulting, business, and executive coaching services in sales, marketing, leadership, and strategic management.

I love sharing knowledge, so I regularly contribute to local and national media outlets, including ABC Radio and the Sydney Morning Herald. I am also an honorary clinical fellow at the Queensland University of Technology, an international Keynote speaker and a Women in Leadership advisor.

Let's connect and explore how we can build a brighter future together, one brain at a time.
*Click on the blue “Follow” button above.*

Dr Leanne Elich (PhD. C-IQ. GAICD)

The Story of How Neurielle Came to Life  😀
As a neuroscientist, I’ve spent my life cracking the code on those sneaky thoughts and feelings that run our lives. 

But let’s be real, sometimes science feels like it’s speaking another language! You can throw data and diagrams at me, but they don’t exactly scream “exciting,” do they? So, I thought, why not jazz things up? 

I wanted to create something visual and vibrant that makes neuroscience dance off the page! And just like that, Neurielle was born to spark curiosity in everyone. Let’s make those neurons pop! 🧠✨

Inspiration Leanne Elich Consulting 
Design by Colorfull Monsters
Made by Oriland Toys
Delivery and logistics plane 2 sea international

Dr Leanne Elich  (PhD. GAICD. M.npn)

FRIDAY FUN FACTS 🤡
Did you know... that specific numbers can sell a product better than round numbers?

A 2006 study by Schindler (Rutgers University) and Yalch (University of Washington) found exactly this.

They showed participants two versions of the same ad.

“It takes 119.5 seconds to pour the perfect pint.”
vs.
“It takes 2 minutes to pour the perfect pint.”

The result? 📈
Claims using specific numbers were rated 10% more believable than those using rounded ones.

Why did this happen? 🧠
Our brains associate precision with truth. Specifically, the “119.5 seconds” feels researched, measured, and real. Rounded numbers, on the other hand, feel like guesses.

When Guinness says it takes exactly 119.5 seconds to pour the perfect pint, we don’t question it; we assume they’ve done the research.

This is called Specific Number Bias.

➡️ Specific numbers signal credibility
➡️ Precision reduces perceived uncertainty
➡️ The brain interprets detail as evidence

Only 1368 minutes until the weekend
Leanne

Every year, the Black Friday and Cyber Monday frenzy sweeps across screens and shopfronts worldwide. Countdown clocks tick, stock bars flash red, and deals scream “ends soon.” For shoppers, it’s an adrenaline rush. For marketers, it’s a masterclass in human behaviour.

Understanding what truly drives customers during these high-stimulus moments can help businesses not only boost sales but also build relationships that last long after the discounts disappear.
Read it here 👀

Every year, the Black Friday and Cyber Monday frenzy sweeps across screens and shopfronts worldwide. Countdown clocks tick, stock bars flash red, and 

Open article: The Psychology Behind Black Friday Madness 
Why We Scan, Click and Buy by Dr Leanne Elich  (PhD. GAICD. M.npn) • 5 min read

The Psychology Behind Black Friday Madness 
Why We Scan, Click and Buy

Webinar Event: Are Your Leads Converting?
Whether you’re getting leads that don’t move forward, or prospects who lose interest halfway through the process, you could be missing the subtle cues that turn curiosity into commitment.

Behind every enquiry or sign-up is a powerful psychological story. 🧠
Join Dr Leanne Elich and Clint Nielsen in this insightful webinar as they reveal how human behaviour shapes decisions, builds confidence, and ultimately drives conversions.

“Are Your Leads Converting? What Science Says To Do About It.”

What you’ll discover:
🔸 Why great leads often fail to convert and how to fix it
🔸 Behavioural triggers that flip indecision to commitment
🔸 Profile-specific messaging cues that drive action
🔸 The role of timing and framing in exploding conversion rates
🔸 Case studies that turned hesitant leads into loyal clients

This webinar reveals the hidden behavioural and neuro-economic mechanisms that shape buyer decisions, influence engagement, and ultimately determine whether a prospect converts or disappears.

Join us to discover what the smartest brands are doing differently.
Don't let valuable leads slip away. Start converting with purpose.
https://lnkd.in/g7ahDHRe

FRIDAY FUN FACTS 🤡
Did you know...that priming your customers with value can increase buy-in by up to 267%.

Let's look at this brilliant example from Dr Robert Cialdini.

A Boy Scout was struggling to sell popcorn outside a supermarket. Their question was straightforward: “Would you like to buy some popcorn?” Only 15% said yes. Most shoppers had just spent money and weren’t in the mood for more.🍿

They then made one subtle shift and started with a values-based question rather than a purchase question.

First asked: “Do you support the Boy Scouts?”
Almost everyone said yes.

Then followed with: “Would you like to buy some popcorn to support the Boy Scouts?”

The results were dramatic. Sales jumped from 15% to 55%, a 267% increase. Some who didn’t even want popcorn still handed over cash, saying, “I don’t want popcorn, but here’s a donation.”💰

Why? Because once we "publicly" align ourselves with a value, we feel compelled to behave consistently with it.

Committing to the weekend
Leanne

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